Course Curriculum

Instagram Marketing: Complete Guide To Instagram Growth

8sections
65lectures
7h 41mtotal

What you’ll learn

  • Have a powerful Instagram account setup for your Business or personal that you can build your brand and convert your followers into paying customers.

  • Attract 10,000 real targeted followers to your Instagram account!

  • Convert your new Instagram followers to long-term loyal paying customers who love your business!

  • By the end of this course you will know all the strategies to grow your followers & convert your successful Instagram into sales & loyal customers

  • We are up to date with all Instagram features & will guide you step by step on how to utilise these functions to grow your account and market your business.

01

Introduction to Instagram Growth Marketing 2021

6 lectures • 14min

  • Instagram Marketing 2021: Complete Guide To Instagram Growth (Promo Video)

    Congratulations on making it into the inside of the Instagram Marketing Course! In this lecture I introduce myself, and break down the journey we travel together as you work your way through the course. We have created lots of valuable Bonus Resources for you to download. These are attached to the lectures and will help you achieve the best result from this course and accelerate your 10,000+ followers as quickly as possible.

    0:34

  • How to get the Best Results for your Instagram Account

    Our best students do these 3 Keys. Do them to get the most growth and marketing skills for your Instagram Account.

    1:38

  • Links to Supplementary Channel

    0:14

  • A Birds Eye View of Our Instagram Affinity Ladder Strategy

    This is the most important lecture of this entire Instagram course. Watch the process and journey you will be taking your Instagram followers through in order to grow and expand your brand on Instagram!

    3:03

  • Your Instagram Starter Mission

    Within this lecture we take on the Instagram starter mission. It is designed to give you an Instagram confidence, understanding, and inspiration for your Instagram account. Follow through the lectures and fill out the information to help you get the best out of the course.

    8:42

  • Links to Your Instagram Course Resources

    Get the latest tips and tricks to compliment the strategies you are learning in this course

    0:02
02

Creating An Instagram Power Account to Skyrocket Conversion

9 lectures • 1hr 12min

  • Introduction To Your Instagram Power Account

    In this lecture I show you what to expect in the upcoming lectures  in this Module. Here you will see a birds eye view of what you are about to learn and become excited to grow your Instagram Account on your journey to becoming an expert.

    1:14

  • Types of Instagram Accounts

    In this lecture we examine the different types of Instagram Accounts available to you. We help you choose the best type of Instagram Account you should create. Once this is done you will learn how to assess the value of your account.

    17:46

  • Your Instagram Handle

    Your Instagram Handle is the Username you choose for your Business/Account. In this lecture I show you the best practices when creating your Handle and how to  optimise it for your niche

    7:40

  • Choosing Your Instagram Name

    Your Instagram name is the name you choose to represent your Business/Account on Instagram. In this lecture I cover the best practices when creating the name for your account.

    7:45

  • Perfecting Your Instagram Profile Picture

    Your Instagram display picture is the consistent visual representation you choose for your Instagram profile. In this lecture I show you the best practices when creating your display picture to optimize your Instagram account

    8:29

  • Crafting Your Perfect Instagram Bio

    Your Instagram Bio is there for you to "sell" your Instagram profile to your potential target market. In this lecture I show you the best practices to create a killer Instagram Bio for your Account.

    9:07

  • Instagram Profile Highlights

    Explore how story highlights and covers enhance affinity and trust on your Instagram profile, and how to funnel followers while conveying your brand message.

    4:40

  • Instagram Account CTA

    Your Instagram CTA (Call To Action) is the action you want your followers and fans to take after viewing your Instagram page. In this lecture I walk you through the basics of your Instagram CTA  and how you can implement it into your account.

    5:52

  • Walkthrough: Optimizing your Instagram Account

    Now lets walk you through how Highlights are setup

    9:35

  • OptimIzing your Instagram Account

    Activity
03

Understanding The Bias of The Instagram Algorithm

10 lectures • 1hr 41min

  • Introduction to the Instagram Algorithm

    How to know precisely what Instagram want from your profile so you can give it to them and be rewarded.

    0:47

  • Instagram Engagement Algorithm

    In this lecture together we will down the Instagram engagement algorithm. Once this is clear you will then learn how to adapt this knowledge to leverage your Instagram Account and increase your content engagement.

    11:01

  • Hashtags for Exposure

    Continuing on with Skills to hack the micro testing phase I show you how when correctly implemented Hashtags and Tags can be added to your posts to skyrocket your engagement. You will learn the techniques on how to master this skill.

    11:17

  • The Importance of Captions and Text

    Now we are heavy into the Micro Testing Phase and we look at captions or the text that accompanies your image or video posted to instagram. In this lecture i will show you how to optimise your Instagram Captions to  increase your engagement.

    12:56

  • Content Stacking

    In this lecture you will learn how to master the art of Content Stacking. This will double your initial reach to your followers on a new post. This is an important strategy to implement and a must see lecture.

    5:56

  • Instagram Power Engagers

    This lecture is an insight into one of the most powerful strategies to grow your Instagram followers. You will learn how to implement this strategy to your niche and create a power account and be noticed for the instagram algorithm

    11:11

  • Content Trends for Discovery

    Finding Content that is for your niche is easy. I show you where to look to find that high quality content that is niche appropriate for your Instagram account

    18:36

  • More Instagram Content

    Understanding how to publish more Instagram content to double or triple your potential exposure and therefore growth on Instagram.

    16:32

  • Best Times To Post

    Let's shine some light on when are the good times to post your content on Instagram

    4:36

  • Underestimating Consistency

    Being consistent with your content on Instagram is the most important thing you can do. Learn why.

    8:21

  • Increasing Content engagement

    Activity
04

Instagram Influencer and Off Platform Marketing

8 lectures • 53min

  • Introduction To Influencer and Off Platform Marketing

    Congratulations on progressing this far.  In this lecture I show you what to expect in the upcoming lectures of this Module Here you will see a birds eye view of what you are about to learn and become excited to grow your Instagram Account on your journey to becoming an expert.

    0:35

  • The Cheapest Form Of Marketing In The World

    Learn what an Instagram Influencer is and why you need to use this marketing technique to promote your Instagram Account

    4:53

  • Types Of Shoutouts

    Now that we have an optimized Instagram accounts, it's time to promote your account to get people to follow you, and ultimately buy your products and services. Before we do however it is SUPER important to ensure that we are promoting your account to the right people in order to optimize your results. In this lecture we learn where you audience and customers hang out on Instagram and how to connect with them

    9:23

  • Reaching Out To Influencers

    In this lecture, I demonstrate exactly how to connect with niche-appropriate powerful influencers to promote and market your Instagram account.

    6:11

  • Finding Power Engagers Walkthrough

    Identify power influencers in your niche by searching keywords on Instagram, exploring related accounts, and building a targeted power influencer list.

    4:36

  • Shoutout Content

    Here I clearly break down the different types of content you can implement to optimize your results with your audience for your Instagram account.

    10:08

  • Advanced Shoutouts

    This lecture is a "must see" as I break down the different strategies involved with the different types of Shoutouts. Knowing which strategy to implement will lead to more followers, more interaction, and most importantly more longterm sales for your business.

    8:28

  • Off Platform Marketing and Growth

    How to leverage any social channel or list that is outside of Instagram to accelerate your growth.

    9:06
05

Instagram Content Creation and Processes

10 lectures • 1hr 16min

  • Introduction To Instagram Content

    Learning how Instagram content is the breadcrumbs to attract potential followers up your affinity ladder.

    1:03

  • Theme and Purpose Of Instagram Content

    Wanting to know what to post, and what not to post on Instagram is very common. In this lecture we walk you through the process and  help you decide on the purpose of your content.

    9:17

  • Types Of Instagram Content

    In this lecture we show you the different types of content you can post on Instagram for your Account. We also show you tricks on how to never run out of content to share with your Instagram followers.

    6:47

  • Quality Of Your Content

    Define high quality content by aligning with your audience's desires and actions across reels, stories. Show how the algorithm rewards posts that your audience shares, likes, and acts on.

    3:28

  • Finding and Modeling Perfect Content

    Finding Content that is for your niche is easy. I show you where to look to find that high quality content that is niche appropriate for your Instagram account

    16:21

  • Creating Content

    In this lecture I show you the some amazingly simple steps to creating content that is high quality and has the potential to go viral.

    12:35

  • Top 3 Content Keys

    In this lecture I walk you through the 3 main content keys to boost your engagement. This is really important in designing your content strategy and not to be missed.

    6:08

  • Image Ownership

    It's important to know the rules and regulations of Instagram's copyright, and image licensing. In this lecture I show you Instagram's official statement, and offer various strategies to work within these recommended rules for your Instagram content game plan.

    5:33

  • Content Creation Walkthrough

    Create Instagram posts and stories using the Canva mobile app by uploading photos, applying templates, adding text and shapes, and exporting a png ready to post.

    7:36

  • Types of Content Walkthrough

    Learn how to post various Instagram content types—from photos to stories and reels—using practical steps, captions, geotags, and calls to action to grow your page.

    7:32

  • Creating the Ultimate Instagram Content Game Plan

    Activity
06

Instagram Ads for 1c Followers

7 lectures • 42min

  • Introduction to Instagram Ads

    Congratulations You are doing so well!  In this lecture I show you what to expect in the upcoming lectures. Here you will see a birds eye view of what you are about to learn and become excited to grow your Instagram Account on your journey to becoming an expert.

    0:44

  • Power Of Instagram Ads

    What exactly are Instagram Ads? What are they meant for? How do they appear on the Instagram platform and how can I get involved? Watch this lecture to get ahead of the Instagram Ads game with a firm understanding of what they are and the forms that they take.

    5:00

  • Types Of Instagram Ads

    This is the trick to succeeding and failing when it comes to advertising on Instagram. This lecture will ensure that you come into Instagram Advertising with the RIGHT mindset for success. Whatever your goals are, I am here to help you optimise your ads to get the right results you need!

    7:01

  • Top 5 Instagram Ad Keys

    In this lecture I outline the top 5 keys to creating a killer Instagram ads. If you master this you will have the knowledge necessary to lead to more followers, more interaction, and most importantly more longterm sales for your business.

    9:52

  • Ad Structure

    This lecture lays out the characteristics of a high performing instagram Ad and how you can use this to structure for your business and Instagram account

    5:25

  • Insights and Tracking

    This lecture will ensure that you get the most from your Instagram Advertising. Whatever your goals are with the RIGHT mindset for success your ads to get the right results you need!

    4:26

  • Instagram Ads Walkthrough

    Walk through creating an Instagram story ad in Ads Manager, choosing brand awareness, setting budget and audience, and restricting placement to Instagram stories with a linked page.

    9:22
07

Additional Instagram Growth Tools and Features

10 lectures • 1hr 14min

  • Introduction to Additional Instagram Growth Tools and Features

    Explore additional Instagram growth tools and features beyond the primary tools, focusing on the 20% that deliver 80% of results to grow followers, content, and conversions for branding and sales.

    0:40

  • Instagram Verification

    Discover how to get verified on Instagram, why the blue check matters, and what it takes for a real person or registered business to qualify.

    6:37

  • IGTV

    Explore how IGTV and Instagram TV videos build trust and affinity with followers, boost engagement, and drive calls to action using trailers, hooks, and analytics.

    6:10

  • Instagram DM & Messenger Marketing

    Treat Instagram direct messages as content to boost view rates and move followers up the affinity ladder, delivering genuine value and personalized outreach while avoiding spam.

    15:52

  • Getting Verified Walkthrough

    Learn how to apply for the Instagram verified badge by navigating profile settings, submitting the verification request with your name, category, and ID, and understanding rejection reasons and 48-hour timeline.

    2:56

  • IGTV Walkthrough

    Learn to use Instagram TV inside the app, upload long-form videos from one to twenty minutes, post previews to your feed or stories, and explore live and discover features.

    4:57

  • Instagram Live Walkthrough

    Master going live on Instagram: set a title, configure settings, invite collaborators, manage comments and questions, switch cameras, and save or share the live as Instagram TV.

    7:20

  • Instagram Messenger Walkthrough

    Navigate Instagram Messenger to manage dms, switch between primary and general chats, and apply per-chat themes, while using saved replies and video or voice chats to engage audiences.

    5:49

  • Story Highlights Creation Walkthrough

    Create cohesive Instagram highlight covers using Canva, customizing text and icons for recipes, Christmas, and cupcakes with brand colors and ready-made packs, ensuring a minimal, eye-catching look.

    7:31

  • Instagram Guides Walkthrough

    Learn how Instagram guides organize content into places, posts, and products, and how geotagging, updating, and sharing guides boost discoverability, shopping visibility, and engagement for your brand.

    16:17
08

Monetizing Your New Instagram Audience

5 lectures • 28min

  • Introduction to Monetizing Your New Instagram Audience

    Learn to monetize a new Instagram audience by optimizing the Instagram funnel, driving traffic to your profile, growing followers, and converting listeners into podcast fans or shop buyers.

    1:03

  • Strong Instagram Relationships

    Build long-term relationships with your audience to sustain a profitable Instagram business. Balance high-quality content and trust-building interactions, including DMs, to convert followers into customers.

    6:28

  • Types of Monetization On Instagram

    Explore four monetization paths on Instagram: podcasts and YouTube, websites or blogs, photos and products in a store, and other social platforms, while delivering value via links in bio.

    8:47

  • Shoutouts and Brand Deals

    Monetize your growing Instagram with shout outs and brand deals, promoting on brand and niche specific content. Use outbound outreach and pricing guidance to attract deals while maintaining audience affinity.

    7:02

  • Selling Products and Services

    Monetize on Instagram by selling your own products or via affiliate marketing with platforms like Amazon, Expedia, and ClickBank, using mobile-optimized links.

    4:10

  • Monetizing your Account

    Activity