Instagram Engagement Rate Calculator
Enter your average likes, comments, saves and shares per post. Get engagement rate by followers (the number brands quote in media kits) or by reach.
Engagement rate
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How it comparesRough guide
- Engagements per post—
- Per 1,000—
- Total engagements—
- Comment-to-like ratio—
How it's calculated
Counted: Instagram counts likes, comments, saves and shares as engagement. Benchmarks are rough guides that vary by niche and account size, so treat them as directional.
- Use 10–12 recent posts and average them. A single viral post skews the rate.
- Smaller accounts usually have higher rates. Compare against accounts your size.
- Brands expect follower-based ER in media kits. Use reach-based ER to judge content.