Instagram Money Calculator
Estimate a fair sponsored-content rate. Starts from the common rule of thumb of about $10 per 1,000 followers, then adjusts for engagement, account size, niche and format.
Suggested rate
—
- Base (followers × rate)—
- Engagement multiplier—
- Account-size multiplier—
- Niche × format—
- Package: 1 post + 1 Reel + 3 Stories—
How it's calculated
Rate = Followers ÷ 1,000 × base × engagement × account size × niche × format × (1 + usage rights)
- Engagement: your ER ÷ 2.5%, capped between 0.5× and 2×. Engaged audiences are worth more per follower.
- Account size: per-follower rates fall as accounts grow: 1.0× up to 50k, 0.9× to 250k, 0.75× to 1M, 0.55× above.
- Format: Reels at 1.3× a feed post, Story frames at 0.45×. Bundles are priced at 85% of the sum.
- The output is a negotiation starting point, not a market quote. Rates vary widely by country and brand budget.