CTR Calculator
Click-through rate is the share of impressions that turned into clicks. Enter any two values to solve for the third.
Solve for
Optional, for extra metrics
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How it's calculated
CTR = Clicks ÷ Impressions × 100
Clicks = CTR × Impressions ÷ 100
Impressions = Clicks ÷ CTR × 100
- Search ads usually have far higher CTRs than display or social feed ads. Benchmark within the same channel.
- A falling CTR on a stable audience is an early sign of creative fatigue.
- CTR is also an organic SEO metric: Search Console shows it for each query and page.