CPC Calculator
Cost per click is your spend divided by clicks. Enter any two values to solve for the third, and add impressions to get CTR and CPM.
Solve for
Optional, for extra metrics
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How it's calculated
CPC = Ad spend ÷ Clicks
Ad spend = CPC × Clicks
Clicks = Ad spend ÷ CPC
- CPC = CPM ÷ (CTR × 10). Raising CTR with better creative directly cuts CPC.
- On Google Ads, Quality Score affects how much you pay for the same ad position.
- Judge CPC together with conversion rate. A cheap click that never converts is expensive.