Free calculator

Twitter / X Engagement Rate Calculator

X Analytics reports engagement rate as engagements divided by impressions. Enter your post metrics to get the same number, or a follower-based rate for cross-platform comparison.

Likes Replies Reposts Quotes (optional) Bookmarks (optional) Link + profile clicks (optional)

Posts in this average (optional) Used to show total engagements for the period.

Engagement rate

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Enter your numbers

How it comparesRough guide

Engagements per post—
Per 1,000—
Total engagements—
Comment-to-like ratio—

How it's calculated

Counted: Likes, replies, reposts, quotes, bookmarks and clicks. Benchmarks are rough guides that vary by niche and account size, so treat them as directional.

Impression-based ER is what X Analytics shows. Use it to compare posts.
Replies carry the most weight in X’s ranking. Prompts that invite replies lift reach.
For a whole account, add up totals across 30 days of posts, then calculate.