Facebook Engagement Rate Calculator
Organic reach on Facebook is a small slice of your followers, so engagement by reach tells you how content performs. Engagement by followers tells you how much of the audience is active.
Engagement rate
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How it comparesRough guide
- Engagements per post—
- Per 1,000—
- Total engagements—
- Comment-to-like ratio—
How it's calculated
Counted: Reactions, comments, shares and, optionally, clicks. Benchmarks are rough guides that vary by niche and account size, so treat them as directional.
- A follower-based rate of 1% or more is healthy for most pages because organic reach is low.
- Video and Reels usually reach further than link posts.
- Compare against your own 90-day average before chasing industry numbers.