Free calculator

TikTok Money Calculator

Two ways TikTok creators earn: Creator Rewards Program payouts per qualified view, and brand deals priced on followers and engagement. Pick one.

Qualified views per month Only views on videos longer than 1 minute that meet the program's rules count. They're usually a share of total views.

RPM low

RPM high

Commonly reported range. Replace it with the RPM in your TikTok Studio once you're in the program.

Followers Engagement rate (by views)

Niche Base rate per 1,000 followers

TikTok deals often price a little above Instagram for the same audience size.

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Creator Rewards eligibility The program requires an adult account in an eligible country, a follower minimum, recent view thresholds and original videos longer than 1 minute. Check TikTok Studio for the current rules in your country.

How it's calculated

Creator Rewards = Qualified views ÷ 1,000 × RPM

Brand deal = Followers ÷ 1,000 × base × engagement × account size × niche

Engagement multiplier = your ER ÷ 5%, capped between 0.5× and 2×.
Account-size multiplier: 1.0× up to 50k followers, 0.9× to 250k, 0.75× to 1M, 0.55× above.
TikTok Shop affiliate commissions and LIVE gifts are separate income and aren't included here.