Course Curriculum

Instagram Marketing | Grow Organic Followers Naturally!

9sections
57lectures
1h 31mtotal

What you’ll learn

  • 2024 Instagram marketing.

  • How to optimize your profile to look professional to new users.

  • How to create and source aesthetically pleasing content. How and when to post.

  • How to use Instagram stories tools to keep your audience engaged and beta test their feedback.

  • How to properly understand analytics that translates to sales.

  • How to gain targeted Instagram followers that engage with your content.

  • How to do influencer marketing the RIGHT way, cost-effectively.

  • How to properly conduct an Instagram giveaway that nets hundreds to thousands of followers. How to keep those followers after you announce a winner.

  • Instagram Growth

  • Instagram Marketing

01

Course Preview

  • Trailer

    A preview of what to expect throughout the course.

    2:33
02

Optimize Your Instagram Profile Presence to Increase Sale Conversions

  • Choosing A Username That Is Memorable

    A few tactics of choosing a username that will make your Instagram page stand out from others in your niche.

    1:49
  • Using Your Name To Drive Traffic

    An in depth description of how to drive traffic by changing a few words in your name through Instagram search optimization.

    0:31
  • Creating The Best Possible Bio

    The key points when creating a bio that you need to know. These points are the difference between a bio that is skimmed over and a bio that is looked at and read through from new visitors.

    1:13
  • A Profile Picture That Will Resonate With Your Niche

    There are certain profile pictures that catch peoples eye. This tells you how to choose a picture that will stand out from your competitors.

    0:41
  • You Need A "Call To Action"

    If you want visitors to your page to visit your website, you need a call to action.  Here is how to use it correctly.

    0:28
  • Adding More Than One Link To Your Page

    When you have a website, Youtube, blog, etc. You need to direct people to multiple links but Instagram only allows you one link.  Here are a few ways of adding all of your links and still looking professional.

    1:01
  • Story Highlights Will Make Your Page Professional

    How to create story highlight covers that will change the look of your Instagram page.  Changing your highlight covers will tie your page together with a matching color and theme.

    2:01
  • Re-cappuccino (Recap) of Episode 1: Optimizing Your Profile Presence

    Introducing a recap of the course while we make a cup of coffee. A fun way to run through all that we learned in episode 1.

    1:15
03

Getting Content and Posting It Correctly

  • Sourcing Free Content That Will Bring Engagement

    How to source good quality content for free.  If you're sourcing content, these are some strategies to find content that will ensure engagement.

    1:52
  • Creating Content That Will Grow Your Page

    How to take good photos Free editing apps Edit photos correctly Creating an aesthetic Instagram page

    2:18
  • Tagging Accounts To Further Your Reach

    Tactics that will make big Instagram pages notice your posts. Further possibilities of being reposted and further your reach.

    1:27
  • Getting Traffic From Users In Your Area

    Showing you how tagging your location and locations around you will drive engagement from users who are relevant to your business.

    0:48
  • Tools To Further Engagement On Your Posts

    A few different post styles that will draw in engagement from users who see your post.

    1:14
  • How To Use Hashtags Correctly

    Hashtags seem simple but they are very complex.  We show you how to use hashtags that will drive hundreds of impressions rather than using hashtags that are not useful to your page.

    1:38
  • Posting Tools To Stay Consistent

    A few free tools that we know will bump up your consistency and page growth.

    0:35
  • Re-cappuccino (Recap) of Episode 2: Getting Content And Posting Correctly

    A recap of the section while we make a cup of coffee. A fun way to run through all that we learned in episode 2.

    1:31
04

Dominating Instagram Stories To Keep Your Followers Active

  • Instagram Polls To Draw Engagement

    How polls drive consistent engagement How to word the perfect poll

    1:27
  • Using Questions To Relate To Your Followers

    What questions to ask your followers How questions are beneficial to your business How questions can improve your knowledge of your followers

    0:38
  • Instagram Sliders To Measure Success

    How sliders can measure your audiences feelings toward your products Using sliders to rate your products Using sliders to further engagement on your page

    0:28
  • Location Tags To Drive More Views

    What locations your should use on your story The difference in post location and story location How to size your tags for a clean looking story

    0:51
  • GIFs To Draw Interaction

    Different GIF's to catch your viewers eye Placement of GIF's to drive engagement to posts Using Multiple GIF's without cluttering your story

    1:36
  • Story Hashtags For New Followers

    What kind of hashtag to use on your story You only have one hashtag, so we help you chose it wisely Placement of your hashtag to ensure interaction

    1:14
  • Re-cappuccino (Recap) of Episode 3: Dominating Instagram Stories

    A recap of the section while we make a cup of coffee. A fun way to run through all that we learned in episode 3.

    1:27
05

Capitalizing On Your Analytics

  • What is Audience Reach

    How reach can help the longevity of your Instagram Explanation of reach and how it's beneficial

    1:00
  • We Care About The "Share"

    Why shares are so important How to find what is being shared the most How to capitalize on shares

    1:49
  • Follow What Drives "Follows"

    Why follows are so important How to find where the most follows are coming from How to capitalize on follow driven posts

    0:50
  • Posting During The Times That Matter

    Finding which date/time is best for you to post Why the date/time is important to your posting

    1:06
  • The Importance Of Location

    Where to find your followers and niche location is Why your niche location is important Why location matters to your page

    0:54
  • Story Analytics To Ensure Active Followers

    What story analytics to pay attention to Importance of sticker taps Study of a recent shoutout

    2:30
  • Re-cappuccino (Recap) of Episode 4: Capitalizing On Your Analytics

    A recap of the section while we make a cup of coffee. A fun way to run through all that we learned in episode 4.

    1:06
06

Growing Followers Organically

  • Where To Find Your Followers

    How to find your ideal follower The most targeted places to find active followers What to do to drive them to your page

    0:59
  • Engaging Within The Competition

    Engaging with users who follow your competition Where to engage When to engage

    1:37
  • Leaving Genuine Engagement

    Not coming off as spammy How genuine comments create connections

    1:31
  • Finding Users In Your Area

    How to find people in your area to engage with Which users matter to your brand based on their location

    0:41
  • Finding Users Through Their Hashtags

    How to find users based on the key words and hashtags they use. Hashtags that are actually applicable to your market rather than hashtags that wont bring you growth.

    1:20
  • Automation Effects On Organic Growth

    Our look on automation What automation can possibly do to your account The good and bad of automating growth

    0:39
  • Re-cappuccino (Recap) of Episode 5: Growing Followers Organically

    A recap of the section while we make a cup of coffee. A fun way to run through all that we learned in episode 5.

    1:00
07

The Power Of Influencer Marketing

  • What Is Influencer Marketing

    How influencer marketing works Good and bad about influencers

    1:19
  • Important Shoutout Styles

    Learning the different styles of influencer shoutouts Which shoutouts work and which do not

    0:59
  • How To Reach Out To Influencers

    The smart ways of reaching out to influencers Where to look for influencers and where not to look

    1:54
  • Getting The Best Deal For Your Shoutout

    How to negotiate with influencers How to know if their shoutout is valuable

    1:45
  • Getting Eyes On Your Ad

    How to draw more eyes on your shoutout ad Tactics that will bring more visits to your page from a shoutout

    1:12
  • Results & Key Points Of A Shoutout

    Results of a recent shoutout What growth a shoutout brought to my page

    2:41
  • Re-cappuccino (Recap) of Episode 6: The Power Of Influencer Marketing

    A recap of the section while we make a cup of coffee. A fun way to run through all that we learned in episode 6.

    1:09
08

One Of The Fastest Forms Of Growth... Giveaways

  • The Power Of A Giveaway

    What a giveaway can do for you Why giveaways are a source of real growth

    0:50
  • What To Giveaway

    The most cost affective giveaway options What to giveaway depending on your business

    1:16
  • Creating A Picture For Your Giveaway

    How to make your picture recognizable for giveaway participants Examples of successful giveaways

    1:09
  • Captioning Your Giveaway Correctly

    How to format your caption for optimal growth Different captions that will make your audience do different tasks

    3:40
  • Choosing Your Giveaway Winner

    How to choose your winner fairly Notifying your audience of a winner

    1:38
  • Keeping Your Followers After The Giveaway

    Followers after a giveaway will unfollow you. We show you how to keep them active on your page.

    1:20
  • Re-cappuccino (Recap) of Ep. 7: One Of The Fastest Forms Of Growth... Giveaways

    A recap of the section while we make a cup of coffee. A fun way to run through all that we learned in episode 7.

    1:26
09

2022's Best Instagram Tools

  • REELS! What You Need To Be Utilizing.

    Explore how Instagram reels boost engagement by using reels, adding a popular song, and leveraging hashtags, while publishing to reels and feed and tracking analytics for optimal posting times.

    8:09
  • A Deep Dive Into The New Analytic Features (Best Way To Use Your Analytics)

    Compare analytics across custom date ranges in Instagram insights and Sprout Social to optimize campaigns. Tag content by genre, study competitors, and mimic successful post styles with your own twist.

    6:15
  • Use the Shop Feature and Sell Your Products!

    Explore Instagram's shop feature that surfaces products in a shop feed, tags items in posts, links pricing to your website, and lets you upload products via a Facebook business account.

    2:44
  • Maximize Your Instagram Exposure Through Articles

    Maximize your Instagram exposure by using the articles feature as a portfolio, tutorial, or guide, curating saved posts and your videos to showcase work.

    2:50
  • Re-cappuccino (Recap) of Ep. 8: 2022's Best Instagram Tools

    Leverage Instagram reels to boost engagement and attract new traffic, and use analytics from Instagram and Sprout Social to grow your brand with shopping tags and article features.

    1:34