Course Curriculum

The Complete Facebook Ads Course – Beginner to Advanced

5sections
47lectures
5h 46mtotal

What you’ll learn

  • Avoid Common Mistakes That Cost Beginners a Fortune

  • Reduce Ad Cost with Advanced Targeting Features

  • Generate Your Own Leads to Increase Monthly Sales

  • Start a Facebook Ads Business

01

Introduction

2 lectures • 6min

  • Course Overview - Go from Beginner to Advanced!

    Learn to run Facebook and Instagram ads from beginner to advanced, using Facebook Pixel for custom and look-alike audiences and leveraging formats like lead ads, collection ads, and canvas ads.

    6:03

  • FAQs

    0:05
02

Facebook Ads for Beginners

18 lectures • 2hr 5min

  • 7 Keys to Facebook Advertising Success

    Master seven keys to Facebook advertising success, from precise targeting and custom audiences to funnels, ad formats, budgets, and creative testing, tracked by the Facebook pixel and insightful reporting.

    17:32

  • Facebook Ad Examples

    Explore four real Facebook ad case studies across local retail, apps, solopreneurs, and e-commerce to analyze goals, targeting, formats, and results. Learn lead ads and retargeting tactics.

    18:28

  • How to Set Up an Advertising Account

    Log in to Facebook, create your advertising account via the Ads Create Tool, add billing information, and set an account spending limit.

    6:27

  • Boost Posts vs. Ads Create Tool vs. Power Editor - Updated

    Compare the boost post, ads create tool, and power editor for Facebook ads, noting targeting options, budgets, and placements, and follow the recommendation to start with the ads create tool.

    7:42

  • Key Ad Policies (Facebook & Instagram)

    Master Facebook and Instagram ad policies, the 24-hour ad review process, and how restricted content and text in images rules shape compliant ads.

    6:30

  • Facebook Ad Structure

    Learn how Facebook structures ads into campaigns, ad sets, and ads, define objectives, audiences, and budgets, craft creatives, test performance, and use reporting to optimize campaigns.

    2:04

  • Create Your First Ad - Choose a Campaign Objective

    Choose the campaign objective across awareness, consideration, and conversion to align with the marketing funnel, then select traffic, engagement, or conversions to drive results on and off Facebook.

    8:02

  • Targeting by Location & Demographics

    Learn to define your Facebook ad audience using location, age, gender, language, and demographics, and use Facebook page insights and Google Analytics to narrow reach and minimize wasted ad spend.

    10:51

  • Targeting By Interests

    Master interest targeting in facebook ads by using detailed targeting to reach audiences based on online interests, digital marketing, potential reach, pages, apps, and past ad interactions.

    5:54

  • Targeting By Behaviours & Connection

    Learn to use behavior and connections targeting to refine your Facebook ad audience. Combine these with interest targeting at the ad set level to narrow or expand reach.

    3:32

  • Ad Placements

    Select ad placements across five options Facebook mobile feed, Facebook desktop feed, Facebook right-hand column, Instagram, and Audience Network; then refine by device, such as desktop only.

    3:39

  • Budgets

    Define and optimize your Facebook ads budget and schedule, set daily or lifetime budgets, choose automatic bidding, and schedule ad delivery to maximize link clicks.

    8:24

  • Ad Creative

    Define your ad creative by selecting media. Use landing page images, free stock images, or existing posts for social proof, and test formats for clicks.

    6:35

  • Tips to Write a Winning Ad

    Craft a winning Facebook ad by optimizing the headline, ad text, and call to action. Use ad previews to test, and draw ideas from Facebook and Google Ads.

    8:25

  • Place Ad Order

    Review your Facebook ad order across campaign, ad set, and ad levels. Confirm traffic objective, audience, placements, budgets, and creative, then place the order to trigger the ad review.

    1:59

  • Key Advertising Terms

    Learn six key Facebook advertising terms, including clicks, CTR, CPM, average CPC, frequency, and reach, with guidance to use the on-screen glossary to interpret ad performance.

    2:57

  • Ad Reporting

    Learn to analyze ad reports in ads manager to identify which ad sets and ads drive link clicks, then use breakdowns by delivery, and placement to optimize cost per result.

    4:41

  • How to View Your Billing Summary

    discover how to view your billing summary in ads manager, track current balance and total spend, and understand what appears on your credit card statements.

    1:15

  • Quiz

    Activity
03

Facebook Ads for Intermediates

18 lectures • 2hr 37min

  • Facebook Pixel

    Master how the Facebook Pixel enables accurate conversion tracking, optimization for conversions, and audience targeting including lookalike audiences with quick setup on WordPress, Google Tag Manager, and Shopify.

    11:46

  • How to Install the Facebook Pixel for Apps

    0:24

  • Website Custom Audiences

    Set up a custom website audience in Facebook Ads Manager using the Facebook Pixel to retarget visitors, including cart abandoners, with rules based on page visits and a 180-day window.

    5:38

  • Email List Custom Audience

    Upload your email list to create a customer file custom audience for Facebook ads. Import data, match users, and use the audience to boost page likes, reach, sales, and lookalikes.

    6:12

  • Page Engagement Custom Audiences

    Learn to create a page engagement custom audience in Ads Manager, targeting users who engaged with your Facebook page and building look-alike audiences.

    4:14

  • Video Views Custom Audience

    Create a video views custom audience in ads manager by selecting engagement videos and setting watch thresholds, then use the audience for retargeting or opt-in campaigns.

    6:30

  • Lookalike Audiences

    Learn to create lookalike audiences from your custom base, scale reach while staying targeted, by selecting location, setting size from one percent upward, and using Facebook ads manager.

    5:37

  • Page Likes With Custom Audiences

    Learn how to use Facebook custom audiences to cheaply grow page likes, testing website, page engagement, and email list audiences while optimizing ad sets and copy.

    10:00

  • Video Ads

    Master Facebook video ads to boost campaigns by applying three tips for powerful videos, optimizing captions and first five to ten seconds, and using audience insights to target effectively.

    11:35

  • Lead Ads

    Explore Facebook lead ads, a pre-filled form ad type that collects emails and phone numbers, improves lead quality, and guides setup from form to privacy policy.

    13:01

  • Instagram Ads

    Explore how Instagram ads fit within Facebook campaigns, reach 150 million daily active users, and optimize placements across five channels with practical case studies and ads create tool tips.

    8:49

  • App Install & Engagement Ads

    Learn to run app install and engagement ads on Facebook, use custom audiences and social proof from app stores, and set up the app and Facebook SDK to launch campaigns.

    9:08

  • Dynamic Ads For Ecommerce

    Master Facebook dynamic ads for ecommerce by using remarketing with the Facebook pixel, creating a product catalog, and launching catalog sales campaigns with carousel ads.

    9:52

  • Collection Ads for Ecommerce

    Discover how collection ads fuse a video with four product images to boost mobile ecommerce sales, with Adidas and Tommy Hilfiger case studies and setup via video and catalog.

    12:35

  • Canvas Ads

    Explore canvas ads, a flexible, customizable Facebook ad format that supports brand awareness, clicks to website, video views, and website conversions, with an immersive, scrollable canvas and buy now integration.

    8:00

  • Offer Claim Ads

    Learn how to create offer claim ads with limited-time discounts to boost online and offline sales. Explore copy examples, setup steps in ads manager, reminder features to curb expired offers.

    9:29

  • Local Awareness Ads - Updated

    Explore local awareness ads to reach nearby customers on Facebook and Instagram, using calls to action, mobile-friendly placements, and case studies on pre-launch buzz and maternity leads.

    14:09

  • Event Response Ads

    Promote offline events with Facebook event response ads by creating and publishing events on your page, then targeting with custom and lookalike audiences to boost attendance.

    9:41

  • Quiz

    Activity
04

Advanced Facebook Advertising

8 lectures • 58min

  • Power Editor

    Discover how Power Editor accelerates Facebook ad campaigns with bulk edits, A/B testing, and offline data editing, including budgets, audiences, scheduling, and rapid ad and ad set duplication.

    6:18

  • Easy Split Testing with Power Editor

    Leverage Power Editor to run easy split testing by duplicating ad sets to compare audiences (males vs females) and placements, and quickly adjust budgets and ads for optimized campaigns.

    3:51

  • Bulk Manage with Power Editor

    Learn to bulk manage ad sets and ads in Power Editor, upload new images, and use Excel to export, edit, and reupload campaigns.

    6:49

  • Business Manager

    Learn how to set up Facebook's free business manager to stay organized, manage ad accounts, pages, and apps, and grant access to clients or freelancers.

    8:05

  • Business Manager - Roles & Permissions

    Manage roles and permissions in the business manager by adding people, assigning pages and ad accounts, and selecting roles from admin to analyst, with live contributor option.

    4:52

  • Custom Conversions and Standard Events

    Learn how to use the Facebook pixel with custom conversions and standard events to optimize campaigns for conversions, set up conversions, and track outcomes like email signups.

    6:58

  • Facebook Marketing Partners (FMP's)

    Explore Facebook marketing partners, a selective ecosystem of technologies and services built on the Facebook ad platform. See how they enhance ad tech, lead generation, content creation, retargeting, and measurement.

    8:43

  • How to Start a Facebook Ads Business

    Discover three pathways to launch a home-based Facebook ads business—Fiverr gigs, Upwork freelancing, or a niche digital marketing agency—using Business Manager to manage client ad accounts.

    12:07

  • Quiz

    Activity
05

Next Steps

1 lecture • 1min

  • Sale Now On - Best Selling Udemy Courses

    0:25