Course Curriculum

Facebook Ads & Facebook Marketing Blueprint: Beginner to Pro

10sections
68lectures
9h 40mtotal

What you’ll learn

  • Build a Facebook Ads Funnel to generate leads and increase conversions.

  • Define a target audience using demographic data, pain points, and dreams & desires.

  • Segment audiences using advanced techniques such as custom audiences, lookalike audiences, and detailed targeting.

  • Create Facebook Campaigns with goals of Awareness, Consideration, and Conversion.

  • Implement and track conversions using Facebook Pixel and Custom Conversions.

  • How to Create Powerful Instagram Ads.

  • Optimize Facebook Remarketing and Retargeting campaigns.

  • Increase organic reach on Facebook using marketing strategies such as Facebook Live, Video, Groups, and Landing Pages.

  • Develop and implement a successful Facebook Ads funnel.

  • Create effective Facebook Ads campaigns for various goals.

  • Utilize Facebook groups and live videos for audience building.

  • Boost Facebook organic reach through insider tips and tricks.

01

Introduction

2 lectures • 5min

  • Welcome to the Course!

    In this lesson, you will get a warm welcome to the course and be introduced to the exciting content that lies ahead. You'll learn what the course covers, what you can expect to achieve, and what tools you will need to be successful. The instructor will give you an overview of the course structure, what topics will be covered, and how you can best approach the material. By the end of this lesson, you will have a clear understanding of what to expect from the course, and you'll be ready to dive into the next lesson. So sit back, grab a notebook, and get ready to start learning!

    4:45

  • Join our community of students

    0:24
02

Facebook Ads: Setting up your Account

8 lectures • 38min

  • Understanding the Facebook & Instagram Ads structure

    Learn to set up Facebook and Instagram ads from business manager to campaigns, ad sets, and ads, including pixel installation and ROI-driven optimization.

    9:13

  • Facebook Ad Account Creation and Setup

    10:02

  • Configuring your billing options

    Configure billing options by adding payment methods such as credit cards, PayPal, or bank transfer, set country and currency, and save card details to enable ad campaigns.

    1:57

  • Setting up your Facebook Page

    3:39

  • Adding permissions to Ad Account and Pages

    4:03

  • Linking your Instagram account to the Meta Business Suite

    1:48

  • What’s the goal of your Facebook Campaigns

    5:38

  • How to contact Facebook Ads support

    2:03
03

Facebook Ads: The Ads Funnel

6 lectures • 57min

  • What is the Ads Funnel & Why is important for your business

    In this lesson, you will learn about the concept of the Ads Funnel and its importance in driving success for your business. The Ads Funnel refers to the journey of a potential customer, from awareness of your brand to making a purchase. Understanding the steps within the funnel and how they impact customer behavior is crucial in creating effective advertising strategies and maximizing the return on your ad spend. This lesson will give you an overview of the different stages of the funnel, and how to optimize each stage to convert leads into customers for your business.

    8:25

  • Case Study: How a real funnel looks like

    In this lesson, we will examine a real-life example of an effective advertising funnel. You will see how a company identified their target audience, created a message that resonates with them, and utilized different marketing channels to guide potential customers through the funnel. By the end of this case study, you'll have a better understanding of what a successful ads funnel looks like and how you can apply these principles to your own business.

    4:24

  • Case Study: How big companies are building winner funnels

    In this lesson, we will explore real-life examples of how big companies have successfully built winning ads funnels. We will analyze the key elements that made their funnels successful and what you can learn from them to apply to your own business. From strategy to tactics, we'll dive into the nitty-gritty details to give you a complete understanding of how big companies are generating leads, conversions, and revenue through their ads funnels. By the end of this lesson, you will have a clear understanding of how to create a winning funnel that delivers results for your business.

    8:31

  • Hands-on Creating your Funnel: Signing for MailerLite

    In this hands-on session, you will learn how to create your own funnel by signing up for MailerLite. This session is designed to help you apply the concepts and strategies discussed in previous lessons by actually creating a working funnel. You will learn how to navigate the MailerLite platform, create landing pages and opt-in forms, and set up automated email campaigns. By the end of this session, you will have a fully functional funnel that you can use to grow your business and increase your sales.

    5:31

  • Hands-on Creating your Funnel: Landing page & Success page

    In this hands-on session, you will learn how to create your own landing page and success page to complete your advertising funnel. You'll discover tips for making your landing page and success page visually appealing and engaging to your target audience, as well as learn how to track and measure their success. By the end of this session, you will have a solid understanding of how to create and optimize your landing page and success page to achieve maximum results from your ads.

    13:56

  • Hands-on Creating your Funnel: Email sequence

    In this hands-on lesson, you will learn how to create an effective email sequence for your funnel. You will discover how to use email marketing to drive traffic, build relationships, and convert leads into customers. We will walk you through the process of crafting a compelling email message, including subject lines, email copy, and calls-to-action. You'll also learn how to use automation and segmentation to personalize and optimize your email campaigns. By the end of this lesson, you'll have the skills and knowledge you need to create an email sequence that supports your funnel and grows your business.

    15:57
04

Facebook Ads: Your Target Audience

8 lectures • 36min

  • Introduction to Target Audience

    In this lesson, you will learn about the concept of target audience and how it is crucial for your advertising success. We will discuss how to identify your ideal target audience, their demographics, interests, behaviors, and pain points. You will learn how to create buyer personas and use them to create targeted and effective ads that resonate with your audience. This lesson is essential in understanding your audience and creating successful Facebook and Instagram ads.

    0:25

  • What is an Audience and why is it important for your business

    In this lesson, we will dive into the concept of an audience and its importance in the success of your business. We'll explore the different aspects of an audience, such as demographics, interests, behaviors, and how to use this information to create a targeted and effective advertising strategy. You will learn why identifying your ideal audience is critical to the success of your Facebook and Instagram Ads and how it can help you reach the right people with the right message. By the end of this lesson, you'll have a better understanding of what makes up an audience and how to use this information to grow your business.

    7:20

  • Defining your Audience

    In this lesson, we will dive into the crucial step of defining your target audience. Understanding who your ideal customer is, is the key to creating successful marketing campaigns and increasing your sales. We will cover various methods of identifying and defining your target audience, including demographic information, psychographic information, and customer personas. By the end of this lesson, you will have a clear understanding of your target audience and how to use this information to create effective marketing strategies that resonate with your ideal customers.

    2:04

  • Defining your Audience: Demographic Data

    Define your audience using demographic data—age, sex, location, income, profession, and interests—to optimize content and ads on social platforms.

    6:35

  • Defining your Audience: Pain Points of your audience

    7:16

  • Defining your Audience: Dreams & Desires of your audience

    Define ten dreams and desires of your audience across personal, professional, emotional, and relationship areas, linking them to the transformations your ads enable.

    4:19

  • How to define your audience if you are starting from scratch

    Define your audience from scratch by speculating demographics, pain points, dreams, and desires, then validate with ads, interviews, and Google Forms, evaluating and updating to grow the audience.

    5:31

  • Hot vs Cold vs Look-Alike audiences

    2:20
05

[OPTIONAL] Using AI to create your Ideal Customer Profile and Target Audience

8 lectures • 45min

  • The importance of your target audience and an Ideal Customer Profile

    Discover why knowing your target audience and creating an ideal customer profile shapes precise Facebook ads, messaging, and product development through a detailed audience x-ray.

    5:34

  • Introduction to M1-Project and target audience with AI

    5:31

  • Signing up for M1-Project

    Sign up for M1 project for free, create ideal customer profile, confirm your email, and log in to access a step-by-step interface for building your audience and marketing results.

    1:13

  • Creating your personalized Ideal Customer Profile with AI

    8:55

  • Reviewing your Ideal Customer Profile

    Review your ideal customer profile by detailing Zara, a non-technical SMB, including goals to establish a professional online presence, pain points, barriers, and preferred online channels for reach.

    6:09

  • Marketing Strategies AI tool

    10:27

  • Creating a Facebook and Instagram Ad with AI

    Create optimized Facebook and Instagram ads with Elsa AI, using customer data to generate multiple ad variations and targeting settings for awareness and conversions.

    6:22

  • Final Steps for the Ideal Customer Profile

    Discover how to build a complete AI-driven marketing strategy by defining your ideal customer profile and using it daily for content, sales, products, and ads.

    1:18
06

Facebook Ads: [ADVANCED] Facebook Audiences

11 lectures • 2hr 2min

  • 6 types of audience segmentation

    4:55

  • Custom Audience: Website visitors

    21:40

  • Custom Audience: Customers list

    Upload your customer email list or phone numbers as a CSV to Facebook to create a custom audience, prioritize customers with spend data, and update the list regularly.

    10:23

  • Custom Audience: App Activity

    3:09

  • Custom Audience: Video views

    Build targeted custom audiences from video views at multiple thresholds, from 3 seconds to 95%, across Facebook and Instagram, and keep them organized with clear naming and regular updates.

    17:36

  • Custom Audience: Instagram

    7:45

  • Custom Audience: Facebook Page

    3:11

  • Lookalike Audience

    19:34

  • Detailed Targeting (interest audiences)

    Master detailed targeting on Facebook ads by exploring interests, demographics, and behaviors in ad manager. Create audiences with single, group, direct, and generic interests, refining with custom audiences and exclusions.

    24:24

  • Geolocation

    5:21

  • Demographic segmentations

    4:20
07

Facebook Ads: Creating your Facebook Campaigns

9 lectures • 1hr 45min

  • Campaign Goals: Overview

    4:55

  • Campaign Goals: Awareness objectives

    10:24

  • Campaign Goals: Consideration objectives

    15:19

  • Campaign Goals: Sales OR Conversion

    5:15

  • Budget: CBO and ABO

    Master budgeting on Facebook ads with CBO and ABO. Compare campaign level versus asset level budgets, learn when to use each, and how Facebook distributes spend for better results.

    11:19

  • Ad Sets hierarchy in your campaigns

    15:57

  • Audience Exclusion

    15:51

  • Ads Placements

    6:35

  • Ads configuration

    19:40
08

Facebook Ads: Creating specific campaigns (Hands-on)

4 lectures • 1hr 22min

  • Creating Campaigns: Conversions & Lead generation

    29:13

  • Creating Campaigns: Instant forms & Lead generation

    23:54

  • Creating Campaigns: Content distribution

    27:14

  • Creating Campaigns: Other campaign goals

    Learn how to create any Facebook or Instagram campaign by selecting goals in Ad Manager, structuring campaigns, planning ads, setting audiences, and duplicating setups for success.

    1:49
09

Facebook Ads: Facebook Pixel and Custom Conversions

10 lectures • 1hr 10min

  • Facebook Pixel: Introduction

    7:45

  • Facebook Pixel: Creating and Installing your Facebook Pixel

    Create and install your Facebook pixel using the web option, name it clearly, and install via the Facebook for WordPress plugin on your site to track all pages.

    10:04

  • Facebook Pixel: Verifying if the Pixel is working correctly

    4:56

  • Facebook Pixel: Where to install the Pixel Events

    13:38

  • Facebook Pixel Events: Installing Pixel events on your website

    8:37

  • Facebook Pixel: Testing your Pixel events

    2:17

  • IOS 14 UPDATE for Facebook Ads

    2:52

  • Registering your Domain on Facebook

    4:47

  • Creating your Custom Conversions on Facebook

    9:33

  • Adding Custom Conversions to your Domain

    5:40
10

Facebook Ads: Facebook Remarketing and Retargeting

2 lectures • 19min

  • Introduction to Facebook & Instagram Remarketing

    6:24

  • Creating an optimized Remarketing campaign

    12:38