Course Curriculum

Instagram Marketing. How to Promote Your Business!

7sections
23lectures
1h 39mtotal

What you’ll learn

  • Why business should use Instagram

  • Design a selling Instagram profile

  • Use efficiently all Instagram formats: stories, highlights, posts, live streams, polls etc.

  • Make your content on Instagram interesting and engaging

  • Launch advertising on Instagram

  • Create eye-catching ad visuals with BannerBoo

  • Avoid profile blocking on Instagram

  • Build communication with your audience on Instagram

  • Work with influenсers safety

  • Analyze performance

01

Introduction

2 lectures • 5min

  • What is this course about?

    In this lesson, you will find out what the course is about.

    3:34

  • Why businesses need Instagram?

    In this lesson we are going to learn: why you should use Instagram for your business; if this channel is relevant for business promotion.

    1:34
02

Instagram Basic

2 lectures • 6min

  • How Instagram Feed works?

    In this lesson we are going to learn: How Instagram feed works

    2:32

  • Analyze your target audience

    In this lesson we are going to learn: what audience you can find on Instagram; why and how you should define your target audience.

    3:26
03

Profile design

3 lectures • 12min

  • What about login ?

    In this lesson we are going to learn: what should the login be how to check the availability of your login.

    2:47

  • Logo and description

    In this lesson we are going to learn: rules for creating an effective description; what for we use UTM tags?

    4:05

  • Stories Highlights

    In this lesson we are going to learn: how to use Stories Highlights for your business; why it is important to design your Highlights.

    5:22
04

Business account

1 lecture • 5min

  • Why and how to switch for business account?

    In this lesson we are going to learn: why you should switch to a business account; how and why to link your Instagram with Facebook.

    5:23
05

Content planning

5 lectures • 25min

  • How to engage subscribers on Instagram

    In this lesson we are going to learn: how to work with content plan; types of creative and engaging content.

    6:23

  • Content Planning: How to Manage Your Publications

    In this lesson, we are going to learn: How to plan a content How to work with a manual content planning template How to use Hopper HQ for automated content planning

    7:47

  • Live broadcasts

    In this lesson we are going to learn: rules and ideas about live broadcasts.

    2:47

  • Publications

    In this lesson we are going to learn: what to write about; what is a landing page on Instagram?

    2:36

  • Contests VS Giveaways

    In this lesson we are going to learn: difference between a contest and giveaway; some ideas for effective contest.

    5:05
06

Promote your profile

6 lectures • 29min

  • Influencers

    In this lesson we are going to learn: how to work with influencers safety.

    4:31

  • Hashtags

    In this lesson we are going to learn: does hashtags effective tool for promotion? how you can use hashtags for business

    4:04

  • How to Create Eye-Catching Visuals for Ads

    Recommendations on how to make compelling ad visuals. BannerBoo overview

    9:36

  • Analytics

    In this lesson we are going to learn: how to explore your profile statistics; which metrics you shoul pay attention to.

    5:22

  • Send Traffic to your Instagram Profile

    In this lecture, you will explore how it is possible to send traffic to your Instagram profile in Ads Manager.

    2:38

  • How to Work with Facebook Ads Library

    In this lecture, you are going to see how to use the Ads Library to search for competitors ad performance.

    2:48
07

Conclusions

4 lectures • 17min

  • How to gain followers from scratch?

    In this lesson we are going to learn: about free easy way to gain your first followers.

    0:45

  • Account safeties

    In this lesson we are going to learn: reasons why your account can be blocked.

    4:26

  • To complete this course

    In this lesson, we summarize what you have learned in this course.

    1:01

  • TOP 90 AI Tools in 2024-2025

    10:19