Course Curriculum

Complete WhatsApp Marketing Course

6sections

27lectures

2h 16mtotal

What you’ll learn

How to set up a stunning whatsapp profile
How to grow your whatsapp contacts and increase number of status/story view
How to effectively advertise on whatsapp
How to write advert copy that sells
How to design graphics for your profile and adverts using just your mobile phone
customer care and retention on whatsapp
etc.

Welcome!

Join over 25,000 students in this complete WhatsApp marketing course to grow your brand by optimizing your WhatsApp business profile, increasing contacts, and advertising for customer relations and retention.

3:14
Whatsapp or Whatsapp Business

Compare WhatsApp and WhatsApp Business to decide the best fit for your needs, noting business-specific features, potential bans with high-volume messaging, and practical guidance for choosing the right version.

1:15

Choosing Your Whatsapp Profile Image

Choose from four profile image categories for your whatsapp profile: self-image, logo, product visuals, or miscellaneous images, and plan canva designs or fiverr logos for scalable branding.

3:51
Whatsapp About

Craft a concise WhatsApp about section that clearly states what your business is about, such as Oranje Academy, offering online video courses and online educational courses.

1:08
Whatsapp Catalogue

Learn to use the WhatsApp catalog in WhatsApp Business to showcase products, services, and testimonials. Add items with images, names, prices, and descriptions to share with customers.

3:04
How to Create a Direct Whatsapp Link

Learn to create direct WhatsApp links for profiles and catalogs using WhatsApp business or wa.me, shareable across social platforms, with optional campaign labels.

6:45
Whatsapp Groups

Create a business WhatsApp group, add at least one member, set a group image, and share an invite link; monitor who joins and reset the link when needed.

5:18
Whatsapp Business Features to Use and to Avoid

Explore WhatsApp business tools to avoid, including away messages, greeting messages, and quick replies, and use labels to organize chats and customers, with catalog features.

3:49

Why You Need Many Contacts

Learn why more WhatsApp contacts expand awareness and boost sales, illustrated by a simple case study and a preview of how the sales funnel drives conversions.

1:36
Sales Funnel

Learn how the sales funnel moves buyers from awareness through interest, consideration, intent, evaluation, and purchase, and into loyalty and referrals, with WhatsApp marketing at each stage.

11:38
How and Where to Get More Whatsapp Contacts and Increase Status Views

Learn practical strategies to grow your WhatsApp contacts and boost status views through group interactions, personalized outreach, cross-promotion, referrals, contests, and influencer posts.

12:15

How Whatsapp Advertisement Works

Discover how to advertise on WhatsApp through status, groups, broadcasts, and direct messages; use lead generation offers, discounts, or freebies to grow contacts and drive sales.

3:02
Do's and Don't of a Good Whatsapp Advertisement Strategy

Discover do's and don'ts of a good WhatsApp advertisement strategy to avoid blocks, indicate contact sources, choose between group and direct links, and optimize two status pages for higher conversions.

6:23
Influencer Marketing

Use WhatsApp influencer marketing by leveraging status or story posts to reach large contact bases, paying upfront, with discounts, free products, or a share of leads and purchases.

1:14
Writing an Effective Advert Copy for Whatsapp

Craft effective WhatsApp ad copy by answering why, how, and what, then present a compelling call to action with a WhatsApp link, emojis, and clear formatting to boost engagement.

4:02
Designing a Logo Using Your Mobile Phone

Design a logo on your mobile using Canva's free tools, from blank canvases and templates to shapes, colors, and text, to replicate a logo and save or share.

16:27
Editing an Advert Video Using Your Mobile Phone

Edit an advert video on your phone with the InShot app, combining clips and photos, adding music, stickers, text, and transitions, and export in suitable aspect ratios for WhatsApp status.

21:11

Sandwich Approach When Posting on Your Status

Learn to boost WhatsApp status views by using the sandwich approach—start with funny or informative content, insert your business message, then end with more engaging content.

3:12
Where to Source for Memes and Contents

Learn where to source memes and content for WhatsApp marketing—from social platform searches and your contacts to status saver tools and screen recording.

2:36
Effective Way to Post on Your Status

Learn to post on WhatsApp status with a two-video slideshow or a 30-second video, add a catchy song, and space posts 30 minutes apart for evening visibility within 24 hours.

3:53
Broadcast Message

Prefer not to use broadcast messages on WhatsApp often; when you do, ensure recipients opt in, remove those who decline, and consider creating a group instead.

1:22
Effectively Managing Whatsapp Groups

Leverage WhatsApp groups to reach many people at once for business updates. Set admin-only messaging, outline rules in the group description, greet members, and post in evening to avoid spam.

3:57
Attending to Clients Via Direct Message (DM)

Engage new contacts via direct WhatsApp messages, welcome inquiries, share your catalog with prices, and encourage saving numbers, while retargeting with stories and collecting reviews to build trust.

3:06

What You Can Sell on Whatsapp

Learn the types of businesses you can promote on WhatsApp, from local shops to services, affiliates, blogs, and influencers, using status, groups, and broadcasts to increase sales and engagement.

2:54
Useful Apps for Whatsapp Marketing

Explore essential apps for WhatsApp marketing, including Canva for graphics and watermarks, InShot for video editing, WhatsApp status saver for saving and reposting, and VCF/CSV backups for contacts.

3:07
How To Avoid Whatsapp Ban

Follow WhatsApp policies to avoid bans by limiting messages to contacts, obtaining consent before adding to groups, and respecting opt-outs in broadcasts, while avoiding automated tools and modded apps.

3:25
How to Unban Banned Whatsapp Number

Learn how to respond to a banned WhatsApp number by using support option, composing an unban email to support.whatsapp.com with your number and log, and trying a number if needed.

2:35