Course Curriculum

Professional Diploma in Social Media Marketing & Copywriting

4sections
18lectures
3h 9mtotal

What you’ll learn

  • Introduction to SMM

  • Functionality of SMM manager

  • Marketing analysis in SMM

  • How to design Instagram profile

  • SMM Approaches and Tools

  • Promotion

  • Process of work with stakeholders

  • Personal brand and clients searching

  • Introduction to role of copywriter

  • Emotions in text

  • Texts for social media, landing pages, SEO

  • Writing formulas

  • Commercial Offers

  • Technical specifications

01

Introduction

2 lectures • 2min

  • Introduction to SMM

    Discover the fundamentals of social media marketing and the SMM specialist role, including content planning and how to create an Instagram page, while exploring Instagram trends today.

    1:02

  • Welcome to MTF

    Begin your journey in social media marketing and copywriting with the welcome lecture, 'Welcome to MTF', as you start the professional diploma.

    1:15
02

Social Media Marketing & Management

7 lectures • 1hr 42min

  • Functionality of SMM manager

    Explore the function of the social media marketing manager, building brand presence through content creation, campaigns, and analytics. Learn to develop a content plan with content types to boost reach.

    23:01

  • Marketing analysis in SMM

    Combine quantitative and qualitative data to master marketing research in social media; set goals, choose networks, analyze competitors and target audiences, and apply a baby food content comparison.

    11:59

  • How to design Instagram profile

    Design an Instagram profile by optimizing your name, avatar, bio, and highlights, then create a cohesive feed with color themes or content themes to boost engagement and trust.

    10:23

  • SMM Approaches and Tools

    Develop a critical viewing skill to inspire fast, trend-aware social media ideas. Create mood boards with color palettes, typography, and visuals, and apply Aida and tone of voice strategies.

    15:57

  • Promotion

    Learn to promote content on Instagram with free tools like story masks, reels, hashtags, and cross-promo, plus paid ads and nano/micro influencers; optimize your profile and target audiences with insights.

    11:57

  • Process of work with stakeholders

    Learn how to work with stakeholders in social media marketing by crafting an effective commercial offer, a clear technical task, and a thorough briefing to align with client goals.

    14:31

  • Personal brand and clients searching

    Explore trends shaping Instagram marketing—authentic and unedited content, visual storytelling, video, UGC, and interactive formats—while building a credible personal brand to attract clients and opportunities.

    14:01
03

Copywriting and Business Writing

6 lectures • 1hr 21min

  • Introduction to role of copywriter

    Explore the copywriter's role in shaping brand image and boosting sales across formats like SEO, social media, emails, and SMS, through five classical styles and practical lifehacks.

    17:47

  • Emotions in text

    Learn to evoke emotions in text and readers through descriptive language, metaphor, and a conversational copywriting style, using short sentences and reader-focused questions to drive sales.

    7:46

  • Texts for social media, landing pages, SEO

    Learn to craft social media text, landing pages, and SEO content tailored to your target audience, building trust and guiding readers toward clear calls to action.

    19:51

  • Writing formulas

    Learn to craft selling texts using formulas like AIDA, PMS, Odyssey, baba, Dibaba, and four P's for posts, emails, and landing pages to drive action.

    11:55

  • Commercial Offers

    Create a targeted commercial offer by outlining cold and warm types, its structure and rules, focusing on client pains, including price lists, social proof, and a clear call to action.

    11:05

  • Technical specifications

    Master the copywriting technical specification, including subject, type, purpose, audience, tone, and deadlines, to ensure clear tasks and quality work. Learn job-search tactics and portfolio-building tips to attract opportunities.

    13:00
04

Interactive Part, Next Steps and Answers to Questions

3 lectures • 4min

  • Interactive Part

    Join the interactive part to deepen practical learning through feedback, networking, and real-world tasks. Contact via email or the alumni telegram for questions, frameworks, and career support.

    1:22

  • Congratulations with course finishing

    Complete your professional diploma in social media marketing and copywriting to advance your career and business. Share your achievement on Facebook and LinkedIn, and join alumni groups for ongoing support.

    1:20

  • Bonus Section: Next Steps

    Explore real-life business development knowledge, from strategy and finance to marketing, sales, client engagement, and product development, with practical frameworks for launching new ventures or new areas within large organizations.

    1:17