Course Curriculum

LinkedIn Marketing: Personal Branding and Lead Generation

6sections
26lectures
2h 58mtotal

What you’ll learn

  • Create a system that generated consistent email leads from LinkedIn

  • Create an optimized LinkedIn profile

  • Find and connect with the right target audience for your business

  • Build a brand and relationships with your target audience

01

Welcome to this LinkedIn course

3 lectures • 20min

  • Introduction to this course

    See what are the topics covered and who should take this LinkedIn marketing course

    3:24

  • My favorite simple LinkedIn growth hacks

    Use these simple hacks on your LinkedIn. We will see more details inside the course.

    16:19

  • Quick Note - 2020 Updates

    0:22
02

LinkedIn Marketing Basics

3 lectures • 11min

  • LinkedIn recent changes and Why do people fail

    These are the mistakes people make on LinkedIn. Watch these so you can avoid in your marketing efforts.

    4:46

  • Create a ABC system for LinkedIn Marketing

    Create an ATTRACT, BUILD and CONVERT system for LinkedIn

    3:53

  • Create a simple LinkedIn marketing plan (Download)

    Create a simple LinkedIn marketing plan for yourself. A simple 5 question formula.

    2:46

  • LinkedIn Plan

    Activity
03

Attract Phase of LinkedIn Marketing

10 lectures • 1hr 14min

  • Optimize your settings and contact information

    See how to optimize your settings and contact information on LinkedIn.

    10:27

  • What kind of profile photo you should use

    See what kind of profile photo you should use on LinkedIn

    4:20

  • What kind of background photo you should use

    Background image is very important on LinkedIn. Download the examples and learn from the best.

    5:31

  • Tools to design a LinkedIn cover photo

    Use these simple tools to design a killer LinkedIn cover photo

    8:38

  • Create a memorable headline (Download)

    Learn how to create a memorable headline for LinkedIn profile

    7:05

  • Craft an amazing summary for your LinkedIn

    Lets create an amazing summary for your LinkedIn

    5:09

  • Add work experience on LinkedIn profile

    Make sure you add all the relevant work experience on your LinkedIn profile

    6:09

  • Get recommendations, skills and more (Download)

    Learn how to get awesome recommendations on your LinkedIn profile

    6:43

  • Start attracting targeted connections

    After completing your profile now let's start attracting targeted connections

    15:29

  • A tool to scale LinkedIn connections (Auto visit on pilot)

    Use Duck Soup to auto-visit LinkedIn profiles, scale outreach with targeted searches, notes, and tags, and upgrade to the paid professional edition for email capture and broader prospecting.

    4:27

  • LinkedIn Headline

    Activity
04

Build Phase of LinkedIn Marketing

3 lectures • 26min

  • Build your personal brand and become an expert

    Learn how can you build your personal brand and become an expert

    11:15

  • How to publish articles and become a thought leader

    Different ways you can use to publish articles on LinkedIn and become a thought leader

    7:01

  • Build relationships using LinkedIn messaging (Download)

    This is how you can build relationships using LinkedIn messaging

    8:00
05

Convert Phase of LinkedIn Marketing

5 lectures • 41min

  • Find new business leads using LinkedIn marketing

    How to convert LinkedIn engaged connections to business leads using LinkedIn marketing

    8:50

  • LinkedIn email extractor - tools to find emails from LinkedIn

    Use these chrome extensions to capture emails form LinkedIn

    7:12

  • LinkedIn company pages 101

    Learn about LinkedIn company pages and see how to create one.

    5:51

  • 3 Easy Hacks To Grow LinkedIn Company Page

    Brand your LinkedIn company page with a strong cover and logo, then grow it with hacks: invite relevant connections to follow, team content sharing, and tagging the page in posts.

    6:25

  • LinkedIn Ads - Create LinkedIn sponsored inMail to get leads

    Create LinkedIn sponsored inMail Ads to get leads - These ads are very easy to setup and you can drive traffic from LinkedIn to your landing pages (to capture their emails)

    13:02

  • LinkedIn Leads

    Activity
06

Conclusion and next steps

2 lectures • 5min

  • Thank you for watching and here are the next steps

    Create a hello LinkedIn profile to attract the right connections, build a plan to become an expert, and drive lead generation by converting engaged connections into email leads.

    2:08

  • BONUS - Top udemy courses with crazy discounts

    2:29