Course Curriculum

Professional Certificate in SMM Social Media Marketing

4sections
23lectures
2h 17mtotal

What you’ll learn

  • Introduction to SMM

  • Functionality of SMM manager

  • Marketing analysis in SMM

  • How to design Instagram profile

  • SMM Approaches and Tools

  • Promotion

  • Process of work with stakeholders

  • Personal brand and clients searching

01

Introduction

2 lectures • 2min

  • Introduction to SMM

    Explore the fundamentals of social media marketing, define SEM, and learn to create an Instagram page with a solid content plan and current trends.

    1:02

  • Welcome to MTF

    Begin your journey in social media marketing with a welcome to MTF, as part of the professional certificate program.

    1:15
02

Social Media Marketing

7 lectures • 1hr 42min

  • Functionality of SMM manager

    Explore the role of a social media marketing manager who builds brand presence through content planning, diverse content types, analytics, and targeted advertising to grow audience.

    23:01

  • Marketing analysis in SMM

    Combine quantitative and qualitative data in marketing research for social media to understand customer needs, and set goals for choosing networks and analyzing competitors.

    11:59

  • How to design Instagram profile

    Design an Instagram profile by optimizing name, avatar, bio, links, and contact buttons, and cultivate a cohesive color or content theme with highlights to boost trust and conversions.

    10:23

  • SMM Approaches and Tools

    Develop viewing to distinguish quality work, generate ideas, and track trends, then create mood boards using Pinterest and Behance, guiding tone of voice and AIDA-based messaging.

    15:57

  • Promotion

    Explore how to promote content on Instagram using free tools like story masks, reels, interactive content, hashtags, and cross promotion, along with paid methods like targeted ads and influencer partnerships.

    11:57

  • Process of work with stakeholders

    Learn to create compelling commercial offers, precise technical tasks, and concise briefings that align social media marketers with stakeholders and clients.

    14:31

  • Personal brand and clients searching

    Build a personal brand for social media marketers and attract clients by embracing authentic trends, unedited content, visual storytelling, and archetypes-driven profile presentation.

    14:01
03

Social Media Marketing Guide

11 lectures • 29min

  • Building a Foundation: The Why and How of Social Media Marketing

    3:14

  • Mastering the Social Media Landscape

    3:02

  • Facebook Marketing Deep Dive

    2:37

  • Instagram Marketing Mastery

    2:34

  • X Twitter Marketing for Engagement

    2:09

  • Mastering LinkedIn Marketing

    2:22

  • YouTube Marketing Mastery

    2:27

  • Content Creation Powerhouse: Tools and Techniques

    2:11

  • Social Media Management Tools and Automation

    2:38

  • Social Media Analytics and Reporting

    2:39

  • Building a Career in SMM or Launching Your Own Business

    3:05
04

Interactive Part, Next Steps and Answers to Questions

3 lectures • 4min

  • Interactive Part

    Dear Students, we are happy with your activity with that course, please, write us to email, what topics you prefer for new module. Is it corporate life and functionality of SMM manager, or specific functionality for each social network, for ability to work even with small business. Also, please, join our chat for discussion

    1:22

  • Congratulation with finishing

    Celebrate completing the professional certificate in social media marketing and unlock opportunities. Share your achievement on social networks, join alumni groups, and gain ongoing support and practical work frameworks.

    1:20

  • Bonus Section: Next Steps

    Discover real life business development essentials for launching ventures and advancing careers, covering strategy, finance, marketing, sales, client engagement, and product development with practical frameworks.

    1:17