Instagram Marketing Course: Fastest ways to grow your page

Introduction & required course info

Explore Instagram fundamentals, reels, and storytelling, learn when to use different content types, and apply marketing strategies to grow your Instagram page and attract more followers.

2:48

Instagram fundamentals & page setup

Master Instagram fundamentals and page setup by optimizing username, name, profile image, and concise bio. Keep it simple with emojis and call to action, then learn business or creator options.

14:31
IG post types

Learn about Instagram post types, including single posts, carousels, stories, live, and reels, and how to use them to engage existing followers and attract new ones.

4:26
Write a better bio

Activity

Reels fundamentals

Master Instagram reels fundamentals to grow your page by creating short vertical videos, leveraging 15/30/60/90 formats, capturing attention in the first 3 seconds, and posting strategically for potential viral reach.

5:01
Creating a reel

Learn to create engaging Instagram reels by recording or uploading multiple clips, editing with music, voiceovers, filters, and text overlays, then publish with a cover and hashtags.

5:06
Reels planner

Learn to use the reels planner in a Google Sheet to organize reel ideas, batch record, and publish across days, with monthly templates and access through resources.

9:36
Reels production

Plan the reel story with the reel planner, film on your phone to keep ideas simple, then edit with overlays, save drafts, and publish daily after checking music and cover.

6:17

Storytelling structure

Learn the Instagram reels and carousels storytelling structure, from intro with reward or curiosity, through points, steps, or a process, to a call to action.

6:41
Storytelling examples

Explore storytelling structures for Instagram: reward-based intros, curiosity prompts, wait-for-the-end hooks, and three-point, step-by-step, and process narratives, plus strong calls to action for carousels and reels.

5:18
Practice storytelling

Activity
Practice intro & cover images

Activity

Single image/video

Learn how single image and single video posts engage existing followers, with up to three daily posts and caption prompts that encourage comments and growth, noting exceptions for news pages.

4:51
Carousel

Learn how to craft effective Instagram carousel posts by using simple slides, storytelling structure, and minimal text, while applying cognitive biases to boost engagement and drive a call to action.

10:03
Story

Explore how to use Instagram stories to stay in touch with followers, be yourself, show the process, and boost engagement with polls, quizzes, and promotions.

6:11
Highlights

Learn how highlights extend stories into categorized, long-term collections, add stories over time, and manage highlights via the plus sign or archive with titles and thumbnails.

4:00

Direct messages & voice messages

Engage on Instagram with direct and voice messages, be social, avoid automated messages, grow your page, boost engagement, and convert followers into loyal customers.

3:39
Comment on top posts

Follow top pages in your niche, enable post notifications, and comment on new posts within 1–2 minutes; engage with replies to boost visibility and grow followers up to 8,000 monthly.

3:47
Remix

Learn to leverage remix on Instagram reels by combining others' reels into new, side-by-side or sequential videos to reach broader audiences. Encourage followers to remix your reels to amplify exposure.

3:22
Shoutout

Learn how shoutouts drive growth on Instagram through paid or mutual content sharing, while verifying engagement with analytics.

6:35
IG quality check

Use the nexus strategy to capitalize on Instagram post quality checks and boost growth through first-hour engagement signals and strategic tagging.

5:41
Hashtags

Use low-competition hashtags to start, then mix in more competitive and high-competition tags as you grow, and leverage reels and the top, recent, and reels hashtag tabs.

4:44
Hashtag engagement

Create a list of hashtags your potential followers would use, then visit hashtags on Instagram and engage with recent posts by liking, commenting, and asking questions to attract followers.

4:08

intro

0:17
Video Hook - Mistake

Master the video hook by mistake to spark curiosity and problem solving in the first 3–5 seconds, breaking predictability on Instagram and TikTok.

10:44
Video Hook - Danger

3:47
Transitional Hooks

Discover transitional hooks using the Transitional Hooks website to grab attention with dangerous or surprising starts and smoothly transition to your main video, with downloadable example clips for Instagram marketing.

2:53

What you’ll learn