Course Curriculum

The Complete Facebook Retargeting & Facebook Marketing

10sections
30lectures
2h 32mtotal

What you’ll learn

  • By the end of the course, you will have a complete Facebook Retargeting Campaign running 24 hours a day, generating sales.

  • You will Learn how to Dominate Facebook retargeting and remarketing and how to use it to increase conversions, sales and grow your business.

  • You will Stop spending money on Ads that are NOT Working.

  • You will Learn how to Convert your Abandoning Visitors into Paying Customers.

  • You will Learn how to Profitably set up, manage and optimize professional retargeting campaigns.

  • You will Learn how to Create optimized Facebook Ads that will show only to people that visited one specific page or section of your website or online store.

  • You will Learn how to Setup advanced retargeting and remarketing audiences in Facebook.

  • You will Learn how to create Custom Facebook Audiences combining the data from multiple Pixels to guarantee that you have the absolute best audience.

  • You will Learn how to use effectively the Facebook Pixel Dashboard.

  • You will Learn how to use and read the Facebook Pixel statistics, and how to make the right decisions using that data.

  • You will Learn how to use advanced retargeting strategies to stay in front of your most engaged followers and fans, from Facebook or any other platforms.

  • You will totally understand what Facebook Retargeting is and How it Works.

  • You will Learn how to Maximize your Facebook Ads conversion targeting only people that have a real interest in your products and services.

  • You will Learn how to create stunning Landing Pages and how to add the Facebook Pixel to start capturing your customers information.

  • You will Learn how to Get Unlimited Royalty Free Images (professional photos) to use in your Facebook Ads or any other project.

  • You will Learn the complete strategy to Create and Optimize your Facebook Pages to make sure you are ready to reach thousands of people.

  • You will Learn how to Run Hot Traffic Campaigns To Convert More Sales.

  • You will Learn two different Facebook Retargeting strategies, for Hot/Warm and Cold Traffic, to make sure you are driving your audience to the best offers.

01

Introduction

2 lectures • 2min

  • Welcome to the Course!

    Welcome the Facebook Retargeting Course!

    1:16

  • Join our community of students

    0:24
02

First Steps

2 lectures • 12min

  • Why You Need to Start Using Retargeting NOW!

    In this lesson of the Facebook Retargeting Course, you'll learn why is important for you and your business to start using Facebook Retargeting right now!

    4:55

  • Creating Your Facebook Pixel

    In this lesson of the Facebook Retargeting Course, you'll learn how to create a Facebook Pixel.

    7:03
03

Installing the Facebook Pixel on Your Website

3 lectures • 8min

  • Module Intro

    Welcome to a new section of the Facebook Retargeting Course! In this module you will learn how to install the Facebook Pixel in your Website.

    0:30

  • Installing the Pixel on a WordPress Website

    In this lesson of the Facebook Retargeting Course, you'll learn how to install the Facebook Pixel on your Wordpress website.

    4:36

  • Installing the Pixel on a non-WordPress Website

    In this lesson of the Facebook Retargeting Course, you'll learn how to install the Facebook Pixel in a non-wordpress website.

    2:32

  • Installing the Facebook Pixel on your Website.

    Activity
04

Testing Your Facebook Pixel

1 lecture • 4min

  • Checking if Your Facebook Pixel is Working

    In this lesson of the Facebook Retargeting Course, you'll learn how to check if the Facebook Pixel is working properly.

    3:58
05

Strategies for Hot and Cold Traffic

1 lecture • 5min

  • Strategies for Hot/Warm and Cold Traffic

    In this lesson of the Facebook Retargeting Course, you'll learn the difference between Hot and Cold traffic and the strategies you can apply on each case.

    4:53
06

Dominating the Facebook Pixel Audience Creation

4 lectures • 20min

  • Module Intro

    Welcome to a new section of the Facebook Retargeting Course! In this module you will learn all about the Facebook Pixel Audience Creation. Let's do it!

    0:34

  • Creating Your First Audience With Facebook Pixel

    In this lesson of the Facebook Retargeting Course, you'll learn how to create your first audience with the Facebook Pixel.

    3:45

  • Facebook Pixel - Advance Audience Creation

    In this lesson of the Facebook Retargeting Course, you'll learn how to create advance audiences with the Facebook Pixel.

    13:50

  • "Your Audience is Too Small" Message

    In this lesson of the Facebook Retargeting Course, you'll learn how to fix the "Your Audience is too small" message on Facebook.

    2:08

  • Creating your Audience with the Facebook Pixel

    Activity
07

Creating your Optimized Facebook Ad with Retargeting

1 lecture • 11min

  • Creating Your Optimized Facebook Ad with the Pixel

    In this lesson of the Facebook Retargeting Course, you'll learn how to create an optimized Facebook Ad with the Facebook Pixel.

    10:43

  • Create your Optimized Facebook Ad with the Pixel

    Activity
08

Landing Page with Facebook Pixel

8 lectures • 50min

  • Module Intro

    Welcome to a new section of the Facebook Retargeting Course! Here you will learn all about the Facebook Pixel.

    4:13

  • Creating a Free MailerLite Account

    In this lesson of the Facebook Retargeting Course, you'll learn how to create a free MailerLite Account.

    4:34

  • How to Get Your Account Approved by Mailerlite

    0:17

  • Understanding the MailerLite Dashboard

    In this lesson of the Facebook Retargeting Course, you'll learn about the MailerLite Dashboard.

    4:13

  • Creating a Landing Page

    In this lesson of the Facebook Retargeting Course, you'll learn how to create a Facebook Landing page.

    13:46

  • Creating a Thank You Page

    In this lesson of the Facebook Retargeting Course, you'll learn how to create a Thank You page.

    10:09

  • Adding Your Facebook Pixel to the Landing Page

    In this lesson of the Facebook Retargeting Course, you'll learn how to add your Facebook Pixel to the landing page.

    6:37

  • Creating Your Audience with The Landing Page Pixel

    In this lesson of the Facebook Retargeting Course, you'll learn how to create your audience with the Landing Page Pixel.

    5:49

  • Create a Landing Page with the Facebook Pixel

    Activity
09

Facebook Pixel Events

7 lectures • 34min

  • Module Intro

    Welcome to a new section of the Facebook Retargeting Course! Here you will learn all about Facebook Events!

    0:32

  • Understanding the Facebook Pixel Events

    In this lesson of the Facebook Retargeting Course, you'll learn all about Facebook Pixel Events.

    4:33

  • Adding the Event Code in Your Facebook Pixel

    In this lesson of the Facebook Retargeting Course, you'll learn how to add the Event code to your Facebook Pixel.

    7:38

  • Adding the Event Code to Your Landing Pages

    In this lesson of the Facebook Retargeting Course, you'll learn how to add the event code to your landing pages.

    3:15

  • Adding the Event Code to your WordPress Website

    In this lesson of the Facebook Retargeting Course, you'll learn how to add the Facebook Pixel Event to your Website.

    10:03

  • Creating an Audience Using Facebook Events

    In this lesson of the Facebook Retargeting Course, you'll learn how to create an audience with your Facebook Pixel Event.

    5:28

  • Next Steps for Facebook Pixel Audiences

    In this lesson of the Facebook Retargeting Course, you'll learn the next steps for your Facebook pixel events audiences.

    2:08

  • Adding the Facebook Events Code to your Pixel

    Activity
10

Facebook Pixel Dashboard & Statistics

1 lecture • 8min

  • Exploring The Facebook Pixel Dashboard & Stats

    In this lesson of the Facebook Retargeting Course, you'll learn about the Facebook Pixel Dashboard.

    7:40