Course Curriculum

Meta Ads & Google ads For Digital Marketing

5sections
20lectures
2h 24mtotal

What you’ll learn

  • Run Facebook Ad campaign

  • Drive traffic to website

  • Create right website audience for targetting

01

Course Overview

10 lectures • 1hr 37min

  • COmmunity

    Activity

  • Ad in Review

    Navigate the ad creation workflow as campaigns enter draft, preview, and review stages, using Facebook guidance to rectify issues and drive traffic to a specific website.

    1:33

  • Meta Ads 2026

    Learn to set up a Facebook ads campaign from creating an ad account to pixel tracking for leads, with naming conventions, UTMs, and manual versus automated optimization.

    16:41

  • Google Ads & Seo Crash Course- 50 Minutes

    Learn to set up Google Ads campaigns, choose goals like sales or leads, target by location and language, and build keywords with ad extensions for search and display.

    58:15

  • Course Introduction & overview

    Access Facebook ads manager and learn to create a Facebook ad with campaign setup, precise targeting, placements like News Feed and stories, plus ad delivery optimization and image selection.

    1:47

  • Millions In Ecommerce Sales With Facebook Ads

    Discover how Facebook ads drive millions in ecommerce sales by analyzing ad performance over three months versus lifetime, revealing unit sales and revenue growth.

    0:46

  • Ads manager Overview - Introduction

    Navigate the Facebook ads manager to access campaigns and create ads, contrast boosting posts with ads campaigns, and introduce the traffic objective among available marketing objectives.

    2:04

  • 5 Minute Facebook Ad

    Launch a quick Facebook ad by targeting local customers in Karachi within 15 miles, focusing on restaurants, using audience projections, and budget planning.

    4:45

  • Making your first ad With Facebook New Interface (2020)

    Explore Facebook's new interface for creating and scheduling posts and ads, set audience targets, and launch a campaign with as little as one dollar using publishing tools and payment setup.

    4:01

  • Facebook Page Setup

    Set up a Facebook page for Triple A digital marketing, choosing brand or business, adding a concise description, and uploading a profile picture and cover photo for better discoverability.

    7:10
02

Facebook Ads manager Overview

2 lectures • 7min

  • Setting UP Traffic To Website - Ad Campaign

    Learn how to set up a Facebook ads traffic objective to drive visitors to a landing page, including creating a campaign, naming it, and configuring a website traffic ad set.

    3:19

  • Ad Delivery Optimization Explained

    Learn ad delivery optimization by choosing between link clicks, landing page views, and retargeting with Facebook pixel, and compare impressions versus link-click pricing to maximize reach.

    3:18
03

Facecbook Ad Essentials

2 lectures • 13min

  • Creating And Saving A New Audience

    Create a targeted audience by setting location radius, age 30–50, language, and interests or job titles, then save the audience as a named preset such as triple a digital.

    8:17

  • Placement, Budget Types And Reach Explained.

    Explore ad placements across Facebook, Instagram, audience network, and messenger, and compare daily versus lifetime budgets, with start-end dates and time-zone settings to optimize reach.

    4:48
04

Facecbook Ad Creatives

3 lectures • 7min

  • Selecting Ad Image From Free Resource

    Choose the ad image format, then select a free stock image or upload your own to match your business, keep text minimal, crop, and preview for Instagram.

    3:39

  • Writing Ad Copy

    Craft compelling ad copy by linking to a landing page, setting a headline, and a contact us call to action that directs users to pricing and contact information.

    2:01

  • Preview Of Ads Placements

    Preview various ad placements across Facebook Stories, Instagram Stories, Audience Network, Instant Articles, and mobile marketplace; review, confirm, and run once approved.

    1:44
05

Facebook Lead Generation Ad

4 lectures • 20min

  • Lead Generation Ad Setup

    Learn to set up lead generation ads on Facebook for a digital marketing agency, including audience targeting, budget planning, and bidding strategies to optimize cost per lead.

    3:01

  • Ad Time Schdueling Setup

    Schedule Facebook ads by time zone, selecting targeted hours to maximize leads, then choose standard delivery to spread the budget or accelerated delivery for quick reach.

    3:04

  • Creating A SlideShow With Video Kit

    Learn to create a slideshow with video kit by selecting a background image, adding text overlays and a logo, adjusting background color and call to action, previewing, and uploading video.

    5:00

  • Creating A Lead Generation Form

    Create a lead generation form for Facebook ads, auto-filling about 80% of data from the user's profile, with customizable fields and a privacy policy for secure data capture.

    8:27