Course Curriculum

Blogging and Influencer Marketing

1section
17lectures
2h 20mtotal

What you’ll learn

  • What are blogging and influencer marketing?

  • The difference between influencers and bloggers

  • The best platforms for blogging

  • How to create the right kind of content

  • How to set goals and objectives for collaborations with bloggers

  • How to search for bloggers to work with

  • How to analyze bloggers' profiles

  • How to brief bloggers

  • How to measure the results of your influencer marketing campaigns

  • How to create an effective influencer marketing strategy

01

Introduction

17 lectures • 2hr 20min

  • Introduction

    What is blogging? Platforms for blogging Useful tips on how to start

    5:50

  • Platforms for Blogging

    Platforms for blogging

    12:52

  • Influencer marketing market: statistics, trends, forecasts

    Interesting statistics. Popular trends in blogging and influencer marketing

    8:40

  • Profession of a blogger

    Bloggers vs Influencers Top challenges of the profession Skills of a professional blogger How profitable is this profession

    18:26

  • Profile monetization

    How to monetize a personal page or blog

    3:42

  • Content creation. Copywriting

    How to create a great content.

    12:48

  • Types of bloggers: nano, micro, midtier bloggers, millionaire bloggers

    Types of bloggers: nano, micro, midtier bloggers, millionaire bloggers

    9:06

  • Brand goals and objectives for blogger-collaboration

    How to set up influencer marketing campaign objectives

    10:08

  • How to search and analyze bloggers

    Bloggers search: manual monitoring, recommendations, special services Analytics of blogger profiles. How to recognize inefficient accounts?

    10:18

  • Communication with a blogger, briefing

    How to communicate with a blogger or influencer? How to brief a blogger or influencer?

    9:04

  • Evaluation of the effectiveness of blogger-collaboration. Metrics to evaluate

    How to evaluate the effectiveness of a campaign

    4:40

  • Creative ways of collaborating with bloggers. Cases

    Creative ways of collaborating with bloggers. Cases

    6:44

  • Free ways to be posted by bloggers. Creation of blogger packs. Examples

    Free ways to be posted by bloggers. Creation of blogger packs. Examples

    8:34

  • Step-by-step instructions for working with influencers. Useful Services

    Step-by-step instructions for working with influencers. Useful Services

    3:23

  • UGC Creators

    Who UGC Creators are. How to collaborate with them.

    4:43

  • Summary

    Summary of the course

    0:38

  • TOP 90 AI Tools in 2024-2025

    10:19