Course Curriculum

Twitter Marketing And Ads: 1000% Engagement And Followers

10sections
44lectures
2h 45mtotal

What you’ll learn

  • #1 Twitter marketing course to help you get traffic and engagement on Twitter in a way that's easy to understand

  • Create a great social media and Twitter marketing strategy for your business

  • Get more followers and retweets on Twitter

  • Amplify the reach of each one of your tweets

  • Learn when to use a personal Twitter account vs. a branded account

  • Get personal help from the instructor if you have specific questions not covered in the course

  • Learn how social media can also help your SEO efforts

  • Get retweets with intelligent use of hashtags

  • Position yourself as an expert in your niche using Twitter

  • Improve tweets with ChatGPT Artificial Intelligence to go more viral

01

Twitter marketing course Introduction to understand what you get from the course

4 lectures • 16min

  • Welcome and please watch this video to set correct course expectations

    Learn to grow engagement and followers on Twitter by crafting compelling tweets, headlines, and images, using hashtags, humor, and memes to foster viral discovery and eventual sales.

    2:26

  • Options to have a better course-taking experience

    Join monthly Zoom office hours for personalized questions, use the Q&A tab to ask more, and enjoy captions, transcripts, playback speed controls, and a completion certificate.

    3:02

  • Proof of how I increase tweet exposure by over 1000% percent

    See how correctly crafted tweets deliver thousand percent more engagement via Twitter analytics, and grow followers through strategic engagement and sharing.

    3:16

  • Immediate advantages you can get in your Twitter marketing!

    Learn how Twitter Blue verification can boost visibility by ranking you among top replies in popular conversations, enabling engagement with thought leaders and rapid follower growth.

    7:16
02

Twitter introduction and basics when starting out

3 lectures • 15min

  • How your Twitter page and account branding should look like

    Design a cohesive Twitter profile by crafting a bold banner, a clear profile picture, and a concise bio, then showcase social proof to boost engagement and followers.

    6:31

  • What to do on Twitter on day 1

    On day one, start by identifying your niche and building a following through authentic engagement, liking, retweeting, and connecting with influencers, aiming for 100 to 10,000 followers.

    6:45

  • Your thoughts on this Twitter marketing training

    Leave a review to help future students gauge the course's value and create a fair environment for this Twitter marketing training. It's easy to share feedback from the course dashboard.

    1:16
03

Twitter marketing basics

4 lectures • 17min

  • Tweeting as yourself vs. as your business brand

    Balance personal and brand Twitter accounts to grow engagement and followers by leveraging human connection, cross-promotion, and distinct audiences while maintaining professional branding.

    6:36

  • Hack for your Twitter name and bio using keywords and Twitter hashtags

    Brand your Twitter with keywords in your name and bio, use music and poetry hashtags, and craft a profile that signals your niche to boost visibility and followers.

    2:45

  • Tweet formula: How much and what types of content to tweet

    5:31

  • Cross promote your social networks

    Cross-promote your social networks to boost engagement and protect your presence across Twitter, Facebook, and Instagram, directing followers to your most promoted channel with monthly touchpoints.

    2:25
04

Using Hashtags Correctly

8 lectures • 25min

  • Hashtags section introduction

    Learn how hashtags on Twitter or X boost discoverability by researching popular tags, exploring conversations, and using targeted hashtags like vegan or veganism to reach your audience.

    2:23

  • How to use trending hashtags

    Leverage trending hashtags to boost engagement and gain new followers by joining conversations, posting timely content like Friday motivation, and cross-promoting with entrepreneurship topics.

    2:17

  • How to consistently rank in hashtag searches & automate it with WordPress

    Rank in hashtag searches on Twitter by using keywords in your bio, engaging with popular tweets, and building account authority, then stay discoverable and grow followers.

    6:37

  • Ideal number of hashtags to use in a tweet to amplify sharing & engagement

    In this part of my teaching, I talk about the ideal number of hashtags you should use in a tweet. Research shows that two hashtags per tweet it the right amount. Using two hashtags in a tweet gives you enough extra exposure without making your tweet seem overly spammy and unreadable. So try using two hashtags in your tweets for maximum extra engagement, followers and retweets.

    1:59

  • Make your own business hashtag

    Create a unique business hashtag to spark conversations about your brand, keep customers updated, and boost engagement through branding, support, posting pictures, and light contests.

    2:05

  • Correct use of pinned posts

    Master the pinned tweet strategy to feature your best, on-brand content on your profile, warming new followers before sales. Post regularly to boost engagement and branded visibility.

    1:58

  • Influencer marketing tip using Twitter lists

    Learn to use Twitter lists to find and engage with SEO influencers, follow journalists, comment intelligently, and gradually promote niche content through authentic relationships for wider reach.

    3:41

  • How to use AI and ChatGPT to make tweets better

    Learn how to use ai and ChatGPT to craft more attractive Twitter posts and headlines, improve posts with emoticons, spacing, and compelling writing, test hashtags, and extend reach across networks.

    3:30
05

Interacting with celebrities and getting them to promote you

2 lectures • 6min

  • CASE STUDY: How I got a TV celebrity with 1.5 MILLION followers to promote me

    Craft unique, funny content and directly engage celebrities or influencers via social media to earn shares and free promotion, then repeat with other figures for broader reach.

    2:57

  • Tactic to get authoritative accounts to retweet you

    Create a simple award-style graphic to recognize top authorities in a niche, tweet it to them and tag them to prompt retweets and boost engagement across platforms.

    2:38
06

Going viral with memes

4 lectures • 8min

  • Introduction to using memes

    Discover how to use memes to boost engagement and followers by finding or creating photo memes and gifs, then reuse them across social media to boost exposure and hashtag rankings.

    1:06

  • How to begin finding viral memes to post on your social media

    Discover how to source viral memes for social media marketing by using free-to-use, copyright-friendly images, and advanced image search to find legally usable memes for commercial posts.

    2:37

  • How to create your own image memes in minutes and for free

    Learn to create your own image memes for free using online meme generators, tailor them to your business niche, share on social platforms with hashtags, and boost brand exposure.

    2:16

  • How to create your own gifs to go viral

    Learn to create viral gif memes using a gif tool, customize captions, colors, and stickers, then share or embed to boost engagement beyond text posts.

    2:05
07

How to create free infographics to make more engaging and viral posts

3 lectures • 8min

  • A free site where you can create catchy images, infographics, and graphics

    Discover Cannava dot com, a free online alternative to Photoshop, to create catchy images, infographics, and presentations for social media marketing—sign up with Google or email.

    1:18

  • How to create your infographic so you can make more attractive posts

    Learn to create free, attractive infographics for social posts with Canva, focusing on readable text, presentable visuals, and selecting free or paid templates.

    2:48

  • Posting images that fit Twitter requirement dimensions

    Use 1200 by 675 pixel images and keep files under 5 mb. Test posts on a test account to preview on desktop and mobile and boost engagement.

    3:26
08

Twitter ads

6 lectures • 32min

  • Section introduction: Twitter ads

    Launch the Twitter ads section and explore the different types of ads you can run on Twitter. Set up these ads and examine theory to make them more effective.

    0:26

  • Entering into Twitter ads manager

    Explore setting up Twitter ads in the Ads Manager, compare promote tweets versus ad campaigns, and focus on gaining followers, engagement, and targeted clicks for conversions and awareness.

    2:12

  • WALK-THROUGH: Twitter ad campaign setup to get more followers

    Set up your first Twitter ad campaign to gain followers by selecting the followers objective, budgeting with a conservative bid, and targeting a precise audience for high-quality engagement.

    7:23

  • WALK-THROUGH: How to get engagement for a product

    Learn to set up a Twitter ad campaign for website clicks or conversions with budgeting, bidding, audience targeting, retargeting, and compelling ad copy to drive traffic and followers.

    9:57

  • How to make ads more effective

    Develop profitable ads by budgeting for thorough testing, embracing experimentation, and avoiding early quitting. Maximize lifetime value through upsells, high-ticket offers, or subscriptions to sustain returns.

    7:42

  • Twitter ad results

    Run a Twitter conversion ad for a book on Amazon, achieving 2,129 impressions and 79 clicks at 13 cents, delivering high-quality traffic, sales, and new followers.

    4:29
09

Get more retweets and engagement

7 lectures • 23min

  • How to get higher social media post click-throughs by writing better headlines

    Learn to boost social post click-throughs and engagement by crafting headlines that emphasize benefits, use audience focus, add numbers, emotion, and unique angles.

    7:58

  • Ideal tweet length to maximize engagement and retweets

    Discover the ideal tweet length of 70–100 characters to maximize engagement and retweets, noting the 280 limit, based on Track Social research with 1–2 hashtags.

    2:01

  • NEW! Best time of the day to tweet to get the most engagement

    Tweet between noon and 3 p.m. on weekdays, with a Wednesday peak, and again 5 to 6 p.m. to maximize engagement and click-through rates.

    2:02

  • How to structure your tweet to optimize for click-through

    Discover the ideal tweet structure to optimize click-through by crafting a compelling headline, using a shortened link, and two strategic hashtags, plus adding an attractive image.

    3:25

  • Mention people in your tweets to get more exposure

    Learn to structure tweets to get retweets from specific influencers and boost exposure with targeted hashtags, while mentioning people to trigger notifications and build authority.

    2:01

  • Promote others to get promoted back

    Compliment others genuinely to earn retweets and reshared posts from big-name brands, boosting exposure to their followers.

    2:16

  • EXERCISE: Create best of lists and promote influencers so they re-share

    Create best-of lists of niche influencers to spark retweets and reshares, boosting exposure across social media and funneling followers toward your business.

    2:59
10

Tools

3 lectures • 17min

  • Advanced Twitter marketing strategy to drive sales and branding

    Automate Twitter marketing with a multi-step strategy using industry-standard paid tools to preload and schedule tweets, and leverage targeted follow-for-follow tactics to grow engagement, followers, and sales.

    4:21

  • One place to put all your important pages and share

    Learn to use a free link tree to consolidate all your links—Twitter, Instagram, YouTube, and your website—into one shareable page with drag-and-drop ordering and easy sharing.

    6:20

  • Revive Old Posts WordPress plugin to boost pages by sharing and SEO

    Learn to boost SEO and traffic by automatically reviving old blog posts with the Revive Old Posts WordPress plugin, connecting Twitter, and setting shared intervals.

    6:06