Course Curriculum

The Complete Instagram Marketing Training

10sections
59lectures
3h 55mtotal

What you’ll learn

  • Create an Instagram marketing game plan

  • Start attracting RIGHT type of followers on Instagram

  • Start converting Instagram followers into business leads

  • Create Instagram Ads in matter of minutes

  • Learn about Instagram tools for analytics, scheduling and to save time

01

Welcome to the course

2 lectures • 8min

  • Introduction to this course

    Discover why Instagram matters for business and how to build a practical marketing game plan. Turn followers into leads and sales with traction, build, and lead-generation strategies.

    5:13

  • Before your get started

    Gain essential prerequisites for Instagram marketing, covering Instagram basics, the mobile app, basic Facebook ads knowledge, and active discussion participation, questions, and homework.

    2:26
02

Why use Instagram to grow your business

3 lectures • 9min

  • Growth of Instagram as a marketing channel

    Explore why Instagram matters for marketing, noting 400+ million monthly and 75+ million daily users, and begin by downloading the app and creating a profile.

    2:08

  • Types of Instagram users comparison with other social networks

    Explore Instagram user types and their comparison with other networks, using demographic and usage data to tailor a visual, lifestyle-driven marketing strategy.

    4:03

  • Avoid these mistakes on Instagram

    Optimize your Instagram profile with keywords and contact details, avoid private settings, and test hashtags from five to thirty. Balance engagement with others and inspiration through a clear posting plan.

    3:10
03

Building Your Instagram game plan

3 lectures • 14min

  • Answer these questions to create your Instagram marketing plan

    Develop a practical Instagram marketing plan by identifying your target audience, researching competitors, choosing effective hashtags, and shaping your brand's visual style and posting cadence.

    7:32

  • Create your Instagram marketing plan

    Create a simple Instagram marketing plan outlining target audience ages 20–35, three competitors, up to 30 hashtags, visual style, posting frequency, and a monthly test-and-update cycle.

    3:39

  • Instagram marketing blue print: the ABC system

    Apply the ABC system for Instagram marketing: attract the right people, build relationships with them, and do business with them.

    2:30

  • Why use Instagram

    Activity
04

Attract Phase: Start getting the RIGHT type of followers

16 lectures • 49min

  • Creating a killer Instagram bio

    Create a concise, mobile-friendly Instagram bio under 150 characters using keywords, links, hashtags, and a call to action; include an email, test variations, and use a strong profile picture.

    3:54

  • Additional hacks for Instagram Bio - Username

    Explore best practices for crafting an Instagram bio username, including using your first and last name, a brand name, or a creative variation with numbers when needed.

    2:12

  • Additional hacks for Instagram Bio - Profile Image

    Choose a profile image that suits your account, using a smiling close-up for personal profiles or a logo for brands; research shows a smiling headshot increases likability on Instagram.

    2:12

  • Additional hacks for Instagram Bio - Headline

    Learn to optimize your Instagram bio headline by using strong keywords that describe your account, purpose, and offerings, improving discoverability in searches.

    2:39

  • Additional hacks for Instagram Bio - Bio Text

    Craft an Instagram bio in 150 characters that states what you do, your purpose, unique value, social proof, contact info, and a strong call to action with the link.

    3:31

  • Additional hacks for Instagram Bio - Website Link

    Optimize your Instagram bio link for mobile, directing visitors to a mobile-optimized page with a lead magnet or exclusive content.

    2:43

  • Instagram Bio Creation Checklist

    0:14

  • Assignment - Add emojis and line breaks to BIO

    0:30

  • Create your daily Instagram posting schedule

    Create your daily Instagram posting schedule with a simple worksheet aligned to your marketing plan, tested weekly, and kept in one place, including ideas like Monday motivation.

    2:44

  • 20+ content ideas you can start using RIGHT NOW

    Discover over 20 actionable Instagram content ideas. Learn an ideation process that includes brainstorming with your team, analyzing competitors, and using audience insights and hashtags to boost engagement.

    3:06

  • Content ideas for Instagram marketing

    1:00

  • Use these best practices to gain followers

    Apply best practices to gain the right followers on Instagram: post consistently, optimize hashtags (11+ for engagement), follow/like tactics, geotag, use videos, and run simple contests.

    11:15

  • Alternatives to Instagress and Archie

    0:11

  • Examples of simple Instagram contests

    Discover simple Instagram contest examples—tag and reposts, follow and tag, and branded hashtag formats that grow followers, drive traffic, and keep prizes relevant to your business.

    2:34

  • Growth Hack: Grow your Instagram engagement like crazy

    Boost Instagram engagement and followers on a new account by posting eye-catching images created with an easy image editor, then place hashtags in the first comment.

    6:11

  • Growth Hack: Tools to find relevant Hashtags quickly

    Discover how to quickly locate industry-specific hashtags with two tools—Hashtagify.me and TagsForLikes.com—save and reuse them for Instagram and Twitter, plus identify top influencers to engage and build relationships.

    4:29

  • Instagram marketing plan

    Activity
05

Build Phase: Create meaningful relationships

4 lectures • 14min

  • How to build amazing relationships with Instagram followers

    Engage with followers by commenting, tagging, and asking meaningful questions, and use direct messages for contests, while sharing and regramming relevant content to strengthen relationships.

    2:58

  • Examples of some very engaging Instagram accounts

    Explore examples of engaging Instagram accounts that build relationships through tagging, commenting, crediting others, asking questions, and responding to followers.

    2:35

  • Case Study: How I Increased Instagram Engagement By 259%

    Post 100% video content on Instagram and keep daily posts to boost engagement by 259 percent. Use 30 relevant hashtags per post and quickly create animated videos with Sparke post.

    8:33

  • Homework / Practice Activity

    0:10
06

Convert Phase: Start converting followers into leads

7 lectures • 40min

  • Creating lead generation campaigns using Instagram

    Learn to run Instagram lead generation campaigns by offering a lead magnet or price, creating a simple landing page to capture emails, and promoting across social channels.

    3:18

  • How to pick a killer lead magnet for Instagram marketing

    Discover how to pick a compelling Instagram lead magnet by asking four questions, identifying what your customer wants, and delivering the offer via email or in-store pickup, with ideas.

    2:22

  • How to design a landing page for Instagram campaign

    Design a simple, mobile-friendly landing page for your Instagram campaign with compelling copy and a clear description of your lead magnet or price, plus an email or phone capture.

    2:52

  • Demo - Use hootsuite campaigns to create landing pages

    discover how to use Hootsuite campaigns to generate leads from Instagram by creating landing pages, sign-up templates, countdowns, and social sharing icons, and email capture forms.

    7:01

  • Demo - Use Heyo to create mobile friendly landing pages

    Learn to build mobile-friendly landing pages for social campaigns with Heyo templates for sweepstakes and lead capture, including logo uploads, countdown timer, and email capture, then publish to social networks.

    5:59

  • Start promoting your lead generation campaigns (Free & Paid tactics)

    Promote your lead generation campaigns by driving traffic to a mobile-friendly landing page via the profile link, capture emails or numbers, and use reminders, winner announcements, cross-promotion, and Instagram ads.

    2:47

  • Case Study: Get traffic and build email list from Instagram

    Learn to drive traffic from Instagram by creating a landing page with email capture to build an email list, promote it in your bio, and track results with Google Analytics.

    16:08

  • Prize for lead generation campaign

    Activity
07

Instagram Ads: How to create and optimize

2 lectures • 20min

  • How to create Instagram Ads using Facebook Ads manager

    Learn to create Instagram ads using Facebook Ads Manager by defining objectives, building audiences, and driving traffic to your website with images or videos, while configuring placements and budgets.

    15:36

  • Analyzing and optmizing Instagram Ads

    Learn to check Instagram ad analytics in Facebook's ads manager, review campaign performance, audience, reach, clicks, and cost per click, and use frequency and time range insights to optimize ads.

    4:35
08

Instagram tools to measure analytics

5 lectures • 20min

  • Tools to measure Instagram analytics

    Explore why and how to use Instagram analytics tools to track growth, monitor likes, engagement, and comments, and set Google alerts for new analytics.

    2:15

  • How to use Iconosquare for Instagram analytics

    Learn how to use Iconosquare to track Instagram metrics, analyze content performance and engagement, optimize posting times like 8–10 pm on Tuesdays and Wednesdays, and always test to improve results.

    4:34

  • How to use Socialrank for Instagram analytics

    Discover how to use Socialrank to analyze Instagram followers, apply filters for engagement, location, and hashtags, and identify valuable accounts to reach out for influencer marketing campaigns.

    2:20

  • Use SquareLovin for Instagram analytics

    Explore Squarelovin for Instagram analytics to track followers, engagement, posting history, and optimal posting times, then adapt your strategy based on data insights to grow your account.

    6:17

  • Use Ink361 for Instagram analytics

    Connect your Instagram with Ink 361 to access analytics such as media, likes, comments, followers, and engagement rate. Review post history, time distribution, and top hashtags to sharpen your strategy.

    4:27

  • Instagram analytics

    Activity
09

Instagram tools to schedule Posts

5 lectures • 15min

  • How to use tools to schedule Instagram posts

    Learn how to schedule Instagram posts from desktop using tools to save time, edit images, and stay off your phone, while testing options to fit your marketing plan.

    2:10

  • Use hootsuite to schedule Instagram posts

    Learn to use Hootsuite to schedule Instagram posts by connecting Instagram to your tweet dashboard. Draft captions with hashtags and publish via the mobile app notification when the time arrives.

    3:04

  • Use Latergram to schedule Instagram posts

    Learn to use Later to schedule Instagram posts, manage media with drag-and-drop, add captions and hashtags, and receive push notifications to publish at scheduled times.

    2:46

  • Use this tool to upload directly from computer (MAC and PC)

    Explore a cross-platform tool to upload images and videos from your computer to Instagram on Mac or PC, without a mobile app. Sign in, select media and caption, upload.

    3:35

  • Another tool to upload images from computer (MAC only)

    Discover up uploader for Instagram, a Mac-only tool that lets you upload images and videos to Instagram from a computer, manage multiple accounts, and add captions and hashtags before posting.

    3:28
10

Instagram Tools to create images & videos

12 lectures • 45min

  • Tools to create amazing images & videos

    Explore tools to create and enhance images and videos for Instagram marketing, helping you stand out while testing favorites like Kanva, snap.io, Fronto Studio, Adobe Post, and Flip gram.

    2:09

  • Use this simple design tool for Instagram images

    Discover Kanva, a simple design tool for Instagram images with templates, custom dimensions, free layouts, and easy sharing to teammates, plus download in formats such as JPEG.

    5:31

  • Create amazing designs without the help of a graphic designer

    Design Instagram posts and stories with Snappa using templates, customize background and text, and apply effects. Explore free and pro plans for more features.

    4:23

  • Create amazing images in 30 seconds

    Create compelling images in as little as 30 seconds with Pablo by Buffer. Customize backgrounds, upload your own image, apply effects, add text and branding, and export for social media.

    2:40

  • Another online tool for Instagram images

    Explore a freemium image tool for social media marketing that claims to double engagement, offering 640k backgrounds, templates, pro features, and easy Instagram post creation with text, branding, and previews.

    5:30

  • Create Inspirational images fast

    discover how to quickly create inspirational images, posters, and apparel using the Be happy dot me tool, customize fonts, backgrounds, and layouts, and download for social media marketing.

    3:01

  • Mobile app to create images for Instagram 1

    Create eye-catching Instagram visuals on your phone by selecting templates, adding text and branding, choosing background colors, applying fonts and hashtags, then share to Instagram, Twitter, Facebook, and WhatsApp.

    2:55

  • Mobile app to create images for Instagram 2

    Learn to create eye-catching Instagram images and stories with a free app, choosing themes, adding text with templates, applying colors and filters, and sharing to social platforms.

    4:17

  • Mobile app to create images for Instagram 3

    Spark post lets you remix the feed, customize remakes with themes, color palettes, text overlays, and animations, then export as video or image and share on Instagram and other platforms.

    5:56

  • Mobile app to create images for Instagram 4

    Learn to use the studio app to remix designs, add layers, text, and shapes, and publish eye-catching Instagram-ready images and stories across social channels.

    4:39

  • Mobile app to create images for Instagram 5

    Explore note graphy to create compelling Instagram images, customize text styles and colors, and share to Facebook, Twitter, WhatsApp, Instagram, and Tumblr.

    2:18

  • Mobile app to create images for Instagram 6

    Discover how to create Instagram text overlay images using color cap, choosing themes, backgrounds, fonts, and photos from your camera roll, then share to Instagram, WhatsApp, and Facebook.

    2:10