Course Curriculum

Influencer Marketing with Dekker: Be Famous in 2 months!

10sections
45lectures
7h 55mtotal

What you’ll learn

  • Influencer Marketing

  • Personal Branding

  • Social Media Marketing

  • How to Become Famous

  • Video Marketing

01

Introduction

13 lectures • 3hr 48min

  • Influencers: Building Your Personal Brand

    21:01

  • Crushing It Lessons

    Focus on the long-term investment in building a personal brand across platforms, using pillar content repurposed for each channel. Leverage collaborations, media outreach, and storytelling to grow sustainable influence.

    26:57

  • Content Creator's Compass

    5:53

  • AI Influencers

    28:08

  • Notes from Byron Sharp

    Build mental and physical availability by prioritizing reach advertising that targets light buyers and category entry points, uses distinctive brand assets, and relies on mass advertising over loyalty programs.

    14:50

  • Influencer Monetization RM11

    19:04

  • Collaborators 5

    5:37

  • 7 Steps to Secure Brand Partnerships (Brand Deals)

    Develop a niche authority to attract brand partnerships. Use influencer marketplaces and irresistible multi-video packages to secure paid collaborations, while staying flexible, protecting value, and maintaining strong project management.

    8:08

  • Advice from the YouTube Formula 5

    9:43

  • Platform: Get Noticed in a Busy World

    Learn to create wow experiences and word-of-mouth buzz by designing memorable product features, crafting compelling pitches and media kits, leveraging endorsements, and building tribes for visibility.

    26:59

  • Social Media Automation

    23:50

  • Brand It Like Serhant

    Learn to build a personal brand that blends volume with education, using a content matrix that combines entertain, educate and encourage, while establishing credibility through thought leadership.

    28:10

  • Multilogin

    10:07
02

Lessons from One Million Followers

4 lectures • 30min

  • One Million Followers A

    8:03

  • One Million Followers B

    Create engaging, fast-paced videos with hooks in the first 3 to 4 seconds and prompt audience questions. Leverage influencers and meme pages for distribution, testing ideas, and scaling with contractors.

    6:25

  • One Million Followers C

    Learn to gain a million followers in 30 days by crafting specific headlines, shareable content, and using audio clips, quotes on images, and strategic alliances.

    7:56

  • One Million Followers D

    YouTube growth benchmarks—20k, 50k, 100k subs—are outlined, along with how niches, brand deals, and algorithm-driven discovery shape paid strategies, collaborations, and distinctiveness.

    7:21
03

Reach - #1 Most Important Factor in Becoming a Famous Influencer

11 lectures • 1hr 13min

  • Instagram Marketing with Multiple Accounts

    4:14

  • Secret Reddit Marketing Hack

    Learn to scale Reddit marketing using Multilogin's mobile anti-detect browser to manage thousands of profiles, upvote, comment, and subtly influence product purchases in relevant subreddits.

    5:42

  • Hit Makers 1 - Influencer Marketing Tips

    4:43

  • Hit Makers 2

    Hit makers 2 argues that internet fame comes from large broadcasts and distribution control, not word-of-mouth alone; familiarity and superficial distinctiveness drive recognition, aided by mass advertising and social consensus.

    9:56

  • Do Not Just Create More Content!

    Reject the 'create more content' myth and embrace data-driven reach, measuring demand with keyword research and trends to reach new buyers continuously.

    7:12

  • Do Not Just Create More Content!

    Activity

  • Reach 1 - Influencer marketing should reach for the stars!

    4:05

  • Reach 1

    Activity

  • Reach 2

    Discover why reach, not luck, drives fame in influencer marketing and how ambitious creators use affordable advertising campaigns to generate rapid, predictable video views.

    5:18

  • Reach 2

    Activity

  • Reach 3

    Discover how advertising provides the easiest, fastest reach at low cost, with examples showing 1000 people for $0.16 and strategies across Facebook, YouTube, and TikTok.

    6:06

  • Reach 3

    Activity

  • Reach 4

    6:29

  • Reach 4

    Activity

  • AI Marketing Assistant

    Use Elsa, an AI marketing assistant, to identify target customers, build personas, uncover emotional drivers and buying triggers, and generate data-driven campaigns across channels with practical, real-world ads.

    10:31

  • AI Product Demos

    8:56
04

Collaborators - Catapult Your Fame by Piggybacking

4 lectures • 24min

  • Collaborators 1 - Jordan Peterson Influencer Marketing Case Study

    7:14

  • Collaborators 2

    5:27

  • Collaborators 3

    6:14

  • Collaborators 4

    5:00
05

Advice from The YouTube Formula

5 lectures • 33min

  • Advice from the YouTube Formula 1

    Invest in bold, viral ideas by applying the YouTube formula: create short, compelling titles, face-centric thumbnails, and a clear why and what to captivate audiences and drive shares.

    6:23

  • Advice from the YouTube Formula 2

    Apply the YouTube formula by front-loading keywords for SEO, master 12 thumbnail techniques, and optimize cadence to boost CTR and audience retention while balancing edutainment and education.

    7:14

  • Advice from the YouTube Formula 3

    6:32

  • Advice from the YouTube Formula 4

    Master YouTube strategy, focusing on humans over keywords, optimizing thumbnails and titles, applying storytelling formulas from hook to wrap up, and leveraging moments to address know, go, do, and buy.

    5:59

  • Fashion Matters!

    Fashion influences personal branding across broadcast platforms, where a distinctive, consistent look—colorful shirts, accessories, and style—helps you become memorable and credible.

    6:46
06

Day Trading Attention

1 lecture • 4min

  • Day Trading Attention

    Learn to treat attention as an asset, invest in underpriced platforms like TikTok and Instagram, collaborate with rising influencers, and test, iterate, and scale agile marketing.

    4:26
07

Lessons from Blockbusters

2 lectures • 10min

  • Blockbusters 1

    4:55

  • Blockbusters 2

    Adopt a portfolio approach and pursue a wide release to build mass appeal, amplify reach, and develop sequels from blockbuster content, aiming to become famous.

    5:02
08

Generate Videos with AI

1 lecture • 15min

  • InVideo: Generate Videos in Minutes with AI

    Create videos in minutes by typing an idea, with InVideo delivering footage, script, and voiceover. Explore AI-powered workflows, voice cloning, and scalable video production for viral content on YouTube.

    15:22
09

Entrepreneurial You

2 lectures • 43min

  • Monetize Your Expertise

    26:27

  • Exposure-Insider secrets to make your business a go-to authority for journalists

    Position your business as a credible go-to authority for journalists by building case studies and consistent media coverage. Use a strong boilerplate and stories to attract editors and maximize exposure.

    16:17
10

Podcasts

2 lectures • 15min

  • How to Get on Podcasts

    Identify trending and unique podcast topics tied to your business, craft a persuasive pitch and media kit, and learn to secure interviews and repurpose content.

    14:19

  • Data-Driven Research on How Artists Become Famous

    0:28