Course Curriculum

2020 Instagram Masterclass: The ROAD TO 1 MILLION FOLLOWERS

8sections
45lectures
3h 20mtotal

What you’ll learn

  • #1 Best Selling Instagram Marketing Course

  • How to create a fully optimised Business or Personal Instagram account that you can use to to build your brand

  • How to grow your account ORGANICALLY from ZERO to 10,000 hyper targeted followers using proven growth strategies.

  • How to turn those loyal instagram followers into PAYING CUSTOMERS for life!

  • You’ll gain knowledge from a social media expert who has grown Instagram pages to over 1 MILLION FOLLOWERS

  • Understand the fundamentals of what makes an Instagram account successful.

01

An Introduction to Instagram Marketing

3 lectures • 8min

  • Welcome to The Instagram Marketing Course

    Learn Instagram marketing fundamentals, set up and optimize your first Instagram account, grow an engaged audience of followers, and turn them into lifelong customers using practical tools and techniques.

    1:17

  • How to Get The Most Out of this Course

    Advance through modules with trophy checkpoints and prize giveaways, earning a course completion certificate. Access downloadable resources like templates and competitor analysis to grow your Instagram account and monetize it.

    2:38

  • Getting started: Establishing an Instagram account

    Create a business Instagram account by downloading the app, signing up with email, and configuring a Cape Town Coffee Co profile to begin growing followers and engagement.

    3:57
02

Setting Up a Fully Optimized Account

7 lectures • 29min

  • Collect Your Trophy and Welcome to Module 2

    Celebrate completing module one by earning your first trophy, then learn to populate and optimize your Instagram account for marketing to customers in module two.

    0:40

  • Choosing the Perfect Instagram Handle

    Choose a simple, easily recognizable Instagram handle and keep your name short. Explore edit profile options and variations—punctuation, niche, location, or domain—to improve memorability and discoverability.

    4:11

  • Selecting the Best Display Picture

    Select a square, high‑quality display picture that is easily recognizable and brand‑representative on Instagram. Use a logo or face, meet the 110×110 minimum (ideally 500×500), and note Instagram's circle crop.

    5:04

  • Changing Your Display Picture

    Explore how to design a standout Instagram profile picture by ensuring a clear, centered headshot that fits the circular crop and remains recognizable across the profile and comments.

    5:27

  • Crafting the Perfect Bio for Your Account

    Optimize your Instagram bio to entice followers by outlining value, using emojis judiciously, and including a strong call to action.

    4:03

  • Understanding CTAs (Call-To-Actions)

    Learn to craft effective CTAs that prompt immediate actions from your Instagram audience, such as following, liking, visiting your website, or signing up.

    4:49

  • Modifying your Bio and Call-To-Action

    Edit your Instagram bio to showcase roles, update location, and add multiple call-to-action buttons like email, phone, and directions to boost local business.

    5:08
03

Becoming an Instagram Content Master

10 lectures • 52min

  • Collect Your Trophy and Welcome to Module 3

    Advance to module 3 with an optimized Instagram profile and the knowledge from module 2, and learn when to post what content to share to boost reach.

    1:29

  • What to Post to Instagram?

    Develop a consistent content marketing plan for Instagram by defining your theme, voice, and angle, being human, and using behind the scenes and user-generated content to grow your audience.

    9:41

  • The Best Timing for Your Posts

    Experiment with posting frequency from one to two times per week to three times per day, and target peak times like 5–6 p.m. and 2 a.m. to maximize engagement.

    5:25

  • Using Instagram Insights and Understanding Your Account

    Explore instagram insights in a business account to analyze audience location and age 25–34. Identify posting times, like 3–6 p.m. on Wednesday, using content and audience tabs to boost reach.

    3:09

  • How to Post Different Media to Instagram

    Post different media to Instagram by selecting photos or carousels, editing the image, adding captions, hashtags, and tags, and including location and alt text for accessibility and SEO.

    8:42

  • Using Hashtags for Exposure and Social Proof

    Learn how to use hashtags for exposure on Instagram, tag content correctly, build social proof with likes and comments, and boost reach through calls to action, cross-promotion, and engagement groups.

    6:36

  • Understanding How Hashtags Work

    Learn how hashtags drive discovery on Instagram by mixing high and low volume tags, using niche hashtags, and leveraging top and recent feeds, including location tags to boost engagement.

    4:25

  • Building and Identifying Your Target Audience

    Identify your target audience and build a precise avatar with age, gender, location, and interests to tailor Instagram content, while analyzing competitors and followers for aligned content.

    5:48

  • BONUS Lecture on Hashtags

    Discover how to boost your Instagram reach with a strategic hashtag workflow: build a large, diverse list of hashtags and rotate 20–30 per post to engage your target audience.

    2:02

  • Verifying Your Target Audience

    Identify and verify your target audience by examining followers of a leading photography account. Explore similar profiles and test portrait photography hashtags to reach fellow photographers.

    4:53
04

Growth Strategies and Marketing Your Account

9 lectures • 34min

  • Collect Your Trophy and Welcome to Module 4

    Earn your third trophy as you enter module 4, a content master ready to post on Instagram to boost reach.

    0:44

  • Long VS. Short-Term Growth Methods

    Explore long term and short term growth methods to optimize your Instagram account, using sprint tactics like liking, commenting, following, and hashtags for immediate results, and offsite strategies for growth.

    2:30

  • Off-Site Growth Strategies and Techniques

    Explore long-term offsite growth methods to promote your Instagram beyond the platform, leveraging your website and blog, guest posts, YouTube, and other social channels to funnel audiences and grow reach.

    4:38

  • BONUS: How You Can Find The Best Hashtags

    Discover how to find effective hashtags using Instagram search suggestions and the focal mark app, including category and location filters, generating and shuffling tailored photography hashtags for posts.

    3:40

  • Promoting Your Account and Getting Eyes on Your Content

    Promote your Instagram account by engaging genuinely with other users through likes, comments, and follows, using hashtags to discover accounts and attract new followers.

    5:56

  • Live Promotion Example

    Demonstrate live promotion by liking, commenting, engaging, and following for a coffee niche, showing how three minutes a day drives authentic growth and results.

    4:25

  • The Instagram Marketing Funnel

    Explain a basic marketing funnel used to grow an Instagram account, moving from awareness to interest, to the decision and finally action, culminating in followers through engagement and profile visits.

    2:06

  • Split Testing Your Promotional Methods

    Run split testing to compare two engagement strategies—hashtags versus location tags—by liking, commenting, and following for 30 minutes daily and measuring follower returns to maximize results.

    3:01

  • Leveraging Your Following

    Leverage your Instagram following to gain more followers through contests and referral tagging, using unique hashtags and timely winner announcements to create a snowball effect.

    7:13
05

Making Money from Your Instagram Account

5 lectures • 15min

  • Collect Your Trophy and Welcome to Module 5

    Celebrate earning your fourth trophy and prepare for module five by understanding audiences and promoting your account. Learn to build relationships with new followers and monetize your Instagram.

    0:59

  • Instagram Marketing Mindsets

    Learn three core marketing mindsets that prioritize value, avoid hard selling, and use email plus lead magnets to convert followers with seven touches into lifetime customers.

    4:20

  • The Master Funnel

    The master funnel upgrade adds two call to actions after a follower, guiding them to your website and into an email subscriber list you own for repeat selling.

    2:00

  • First CTA - Converting Followers Into Website Visitors

    Use a lead magnet to entice followers to click the link in your Instagram bio, then guide them through a simple funnel from visit to email signup to future purchases.

    5:07

  • Second CTA - Converting Visitors Into Email Subscribers

    Convert instagram followers to email subscribers by creating a squeeze page with a single action: enter your email for a free guide, and drive traffic from your site.

    2:52
06

Apps, Hacks,Tricks & Strats for Boosting Your Instagram Growth

2 lectures • 5min

  • Collect Your Trophy and Welcome to Module 6

    Celebrate mastering marketing fundamentals, learn how funnels work to boost growth, and apply tools to grow your instagram account, with a bonus trick in the next module.

    0:58

  • Instant Social Proof for Your New Account

    Discover instant social proof for a new Instagram account by using a like for like system to exchange real likes, build initial engagement, and accelerate early posts.

    3:34
07

Using Instagram Stories to Help Your Business Grow

5 lectures • 27min

  • Collect Your Trophy and Welcome to Module 7

    Enter module seven and master Instagram stories to maximize growth and reach, and explore tools, tips, and hacks for what stories are and how they work.

    1:05

  • Introduction to Instagram Stories

    Explore how Instagram stories work, from 24-hour posts and live saves to swiping, linking via swipe up, and engaging through polls and messages.

    8:01

  • Creating Your First Instagram Story

    Create your first Instagram story using camera features, boomerang, music, text, brushes, and stickers, manage privacy, save to archive, and review posts on your profile.

    6:48

  • Secret Instagram Story Reach and Growth Hacks

    Maximize Instagram story reach by uploading high-quality photos from your camera roll, adding location tags, hashtags, polls, questions, mentions, and stickers, and saving as highlights.

    9:07

  • My Instagram Story

    Craft a compelling Instagram story as part of the road to one million followers, emphasizing clear messaging and audience engagement.

    1:40
08

Instagram Ads for Business

4 lectures • 30min

  • Collect Your Trophy and Welcome to Module 8

    Collect your trophy and welcome module 8 by embracing Instagram stories as a powerful engagement tool, then use Instagram ads to grow your account and drive sales.

    0:58

  • Why Ads? An Introduction to Instagram Ads

    Learn how Instagram ads target exact audiences with four formats—photo, carousel, video, and story—sponsored tags and calls to action.

    6:25

  • Preparing for Advertising Your Business

    Define a clear goal for your Instagram ads—followers, leads, or sales—and then prepare content, set a budget, and define your demographic and avatar to maximize impact on Instagram and Facebook.

    5:16

  • Instagram Ads Complete Walkthrough

    Create a traffic campaign in the Facebook ads manager for Instagram, target Cape Town with coffee interests, run a buy one get one free ad, and optimize for link clicks.

    16:52