Course Curriculum

Generate Leads With Facebook Ads For Local Business [2017]

9sections
41lectures
1h 47mtotal

What you’ll learn

  • Learn how I was able to generate 92 clients leads for a weight loss /cosmetic clinic in 7 days

  • Step-by-step instructions to generate leads for your local business using Facebook Advertising

  • The 6 Steps to Creating Successful Local Facebook Ads that you must get right before launching any ads

  • The best and simple way to start off targeting your audience on Facebook that most marketers and agencies often get wrong

  • The 2 phases of running local Facebook Ad lead generation campaign and what type of ad and format you should run in each phase

  • A systematic way to optimize, split test and scale out your Facebook Ads so that you can get the lowest cost per lead and the highest ROI

  • How to create local business Sales Funnels that generate leads and converts them into customer

  • How to setup Automation so that your leads are followed up via email and SMS automatically to help you with sales conversions

01

Introduction

3 lectures • 8min

  • What's in this course

    Discover a step-by-step system to generate leads with Facebook ads for local businesses. Build an email list and convert more customers.

    2:17

  • Weight Loss FB Ad Results - 92 Leads In 7 Days

    Explains a lead generation campaign for awareness clinic using three-day liposuction offer to generate 92 leads in seven days via Facebook ads and landing page collecting name, email, and phone.

    3:06

  • Chiropractor FB Ad Results: 42 Leads In 7 days

    Drive local chiropractor leads with a compelling offer on Facebook ads, achieving 44 leads at $6 per lead, 23% conversion, and a 10-pack adjustment upsell that generates thousands.

    2:43
02

Local Facebook Ads Lead Generation Strategy

2 lectures • 7min

  • Overview of the 6 steps to creating a successful Local FB Ad campaign

    Overview of the six steps to a successful local Facebook ad campaign: offer, compelling copy, eye-catching visuals, matching landing page, precise audience targeting, and launch.

    6:42

  • Resource - 6 Steps to Creating Successful Facebook Ads Strategy Guide PDF

    0:04
03

Facebook Pixels & Audiences

5 lectures • 13min

  • How to install the FB Pixel on wordpress site

    Install the Facebook pixel on your WordPress site to enable conversion tracking, optimize ads, and build custom audiences of visitors.

    2:20

  • Resource - Facebook Pixel Cheat Sheet PDF

    0:05

  • How to install the FB Pixel on ClickFunnels

    Clickfunnels is what I used to build out my landing pages and my clients sales funnel - sign up to clickfunnels here http://www.aimeevo.com/go/clickfunnels/

    1:48

  • How to create custom audiences

    Create Facebook custom audiences for local ads by retargeting site visitors, uploading email lists, and building lookalikes with seven-day windows, excluding the thank-you page.

    5:34

  • How to create custom Conversion pixels and standard events

    Install custom conversions for Facebook ads to optimize leads or purchases, using code-free or code-based methods, by tagging the thank-you page with standard or custom conversion pixels.

    3:37
04

Local FB Ad Campaign Types

7 lectures • 13min

  • How to setup your FB campaign and naming structure

    Master the three-level Facebook ads structure—campaign, ad set, and ad—and a clear naming convention for objectives, targeting, and creative assets to keep campaigns organized.

    3:41

  • Resource - Facebook Ad Campaign Structure & Naming Checklist PDF

    0:05

  • Link clicks campaign objective

    Begin with a link clicks campaign to drive traffic and gather data, then switch to website conversions after about 25 conversions to optimize for leads and lower cost per lead.

    1:54

  • Website conversions campaign objective

    Learn how to use Facebook's website conversions objective to drive actions on your site, like lead captures or purchases, and why start with link clicks to train the pixel.

    1:59

  • Video Views campaign objective

    Learn how video views campaigns boost local exposure with engaging visuals, behind-the-scenes footage, and customer stories, while retargeting viewers who have watched up to 50% with offers.

    2:34

  • Post page engagement campaign objective

    Use page post engagement ads to boost likes, reactions, comments, and shares for local posts. Test offers without link clicks, then scale to link clicks or conversions in ads manager.

    2:16

  • Resource - Facebook Ad Campaign Goals & Objective Cheat Sheet PDF

    0:05
05

Local FB Ad Targeting

4 lectures • 14min

  • Local business FB Ad Targeting

    Launch a traffic campaign with a links objective for local businesses. Target residents within five miles, ages 25+, women first, English, and ads only in Facebook feed with $5.

    4:10

  • Daily ad budgets

    Learn to run local Facebook lead ads with a five dollar daily budget, testing age and gender to optimize cost per lead and scale converting campaigns.

    2:04

  • Split testing ads and scaling

    Split test Facebook ads to lower cost per lead and scale campaigns by refining assets and demographics, duplicating ad sets, and pausing underperformers.

    4:28

  • Re-targeting existing visitors

    Retarget Facebook visitors with a seven-day custom audience from your landing page, exclude the thank you page, and run a separate ad set with a tailored offer to convert.

    2:53
06

Local FB Ad Creation

6 lectures • 15min

  • Creating FB Image ad format

    Create a single image Facebook ad for local business, uploading the image, linking to a landing page, crafting headlines with the ad copy formula, and enabling pixel and UTM tracking.

    3:35

  • Creating FB Carousel ad format

    Create effective facebook carousel ads for local business by using three real-life photos (600x600), designed in Canva, with identical headlines and descriptions across slides, set destination links and track conversions.

    4:57

  • Resource - Local Facebook Ad Copy Swipe File PDF

    0:05

  • Creating FB Video ad format

    Start with image or carousel ads for local Facebook business. Switch to video ads with a real life example and a sign up now call to action.

    1:55

  • Creating UTM tracking links

    Create utm tracking links to send facebook ads data to google analytics using the utm builder. Include campaign source and campaign name to identify traffic sources.

    1:59

  • Social Engagement Stacking on ads

    Learn how to stack social proof on Facebook ads by reusing the same post ID across ad sets to preserve likes and engagements while running split tests.

    2:01
07

Local Business Sales Funnels

3 lectures • 11min

  • Different types of sales funnel builder and creation software

    Clickfunnels is what I used to build out my landing pages and my clients sales funnel - sign up to clickfunnels here: http://www.aimeevo.com/go/clickfunnels/

    2:39

  • Creating a local business lead generation and sales funnel

    Have you signed up to clickfunnels yet? Go here http://www.aimeevo.com/go/clickfunnels/

    5:20

  • Creating local business survey funnels

    Learn to build local business survey funnels by asking a concise nine-question survey to capture prospects' needs, contact details, and preferences, then follow up or schedule appointments to convert leads.

    2:37
08

Email Autoresponder and Automation

4 lectures • 9min

  • Introduction to Active Campaign as an email autoresponder

    Go here to sign up to Active Campaign: http://www.aimeevo.com/go/active-campaign/

    1:53

  • Create an email list and connecting ActiveCampaign to ClickFunnels

    Learn how to create email list and connect ActiveCampaign to Clickfunnels. If you haven't signed up to Active Campaign yet, go here: http://www.aimeevo.com/go/active-campaign/

    1:48

  • Automating notification of leads and email followup

    Automate lead notification and email follow-ups in ActiveCampaign by triggering on new subscribers, sending appointment reminders, waiting two days, and using if-not-open conditions for a second reminder.

    4:46

  • Resource - ActiveCampaign Email + SMS Followup Copy Swipe File PDF

    Go here to sign up to Active Campaign: http://www.aimeevo.com/go/active-campaign/

    0:06
09

Bonuses

7 lectures • 19min

  • My 'go to strategy' & next steps...

    To wrap things up, in this video I reveal my "go to" strategy to start launching your campaigns. Your next step is to setup your local business funnels and you can take the shortcut process with high converting local business funnels here: http://www.aimeevo.com/pre-made-local-business-funnels/

    4:05

  • Local Business Owner Prospecting Tips

    Hi guys, I mainly created the course for business owners wanting to generate their own leads ie B2C. Strategies on how to get your own agency clients are beyond the scope of the course. However a large number of students are asking for help on how to contact local business owners so I felt compelled to create a quick video. Apologies for the background noise, I just wanted to get something up quickly to you all. Prospecting business owners, is a combination of: - cold emailing + followup email sequence (mailshake cold outreach) - running video ads on facebook video views ad - webinars for local businesses - target people on google adwords 1. I've done cold emailing with a bit of mix success, usually I would have a case study ready for them to showcase them the potential results. I suggest going to a friend who has a business and using the strategy I presented in this course for 4-5days to record the results. The tool I use for cold outreach is mailshake, it has tracking features, open rates and followup email sequences to trigger followup emails based on a specific actions or non actions - NOTE: scraping emails from yellow pages has a lot of generic customer service emails so you will most likely hit the reception or front desk inbox. Your email should be short and peaks curiosity in your offer. Your goal is to get an "appointment"to talk to the business owner not the sale. 2. Facebook ads (video views campaign). Targeting job titles is rediculously expensive and you will drain out your budget fast when using a Clicks campaign. I recommend a video views campaign and retargeting people who watched up to 25% duration of your video. Targeting: Specific Job titles ie "chiropractor" "gym owner" or "Small business owner" with a 5mile radius works well. In the video ad, it would be a 30 second video ad that shows some columns of the dashboard ie number of leads and how much ROI the client got in the FB Ads. Try to make the video ad laser targeted to the profession - for example, dentist video ad showing patient leads and then targeting dentists with a call to action on the video to get a 3 day trial or whatever your offer is. 3. Webinar - if you already have some success of facebook ads, do a webinar targeting the business owners in the local area and invite them to 30min webinar on "how to get more customers for just $100 (ad spend)". Structuring a webinar is an art in itself so learn copywriting elements to prepare your powerpoint deck is necessary. 4. Look at businesses who pay for Google AdWords - CPC for Adwords is usually higher and if Business Owners are paying for ads, they appreciate the value of advertising. Simply google "Dentists/Chiros/Gyms in your "city" and approach them via email, introduce yourself and provide a link to a video case study. Then invite them to a consult, a trial or anything that is low risk for them. Often times, you need to give value, get results first before someone is willing to hand over money for you to manage their FB Ads. If there is enough demand for prospecting local business owners then I may create a separate Udemy course for this. Thanks Aimee

    6:22

  • Requesting Access To A Client's Page Via Business Manager

    Learn how to request access to a client's Facebook page via Business Manager, selecting page, choosing permissions like page advertiser or page edit, and creating a new page if needed.

    2:04

  • Creating an Ad Account For Your Client In Business Manager

    Learn to create a client ad account in Business Manager and manage clients' Facebook ad campaigns. Discover how to request access and increase ad account limits with Facebook support.

    2:18

  • Adding Billing Details In Your Client's Ad Accounts In Business Manager

    Learn to add a client's credit card to a new Facebook ad account in Business Manager, set up payment methods, and manage billing options for client transparency.

    3:34

  • Secret hack to getting free facebook page likes

    Discover a method to increase Facebook page likes for free by using a post’s popularity to access a page-like service, invite fans, and repeat daily while respecting invite caps.

    0:47

  • Free stock photo sites to use for your Facebook ad creatives

    0:09