Course Curriculum

TikTok Marketing | Go Viral With Authentic Videos!

10sections
54lectures
1h 47mtotal

What you’ll learn

  • Optimize your TikTok profile to appeal to your niche

  • Go viral without having any followers

  • Discover trends on the rise that suite your niche

  • Get followers, views, and business by following popular trends/sounds

  • How to create Raw, Authentic, & Vulnerable videos to go viral

  • The best times to post and how to create a posting schedule

  • Know where to find video inspiration in your niche

01

Optimizing Your Account

5 lectures • 12min

  • Introduction To Your Account Set Up

    Introduction to optimizing your profile Breakdown the structure of upcoming episodes and what to expect.

    0:51

  • Making Your TikTok Account

    Making a TikTok Step-by-step on how to create a TikTok profile from the beginning of downloading the app.

    1:42

  • Optimizing Your Bio

    Making your TikTok bio Making the best possible bio for your TikTok. A recommended structure that will improve your goal of social media.

    6:48

  • Benefits of a Creator Account

    Difference between the style of accounts Deciding the best type of account that will benefit you and your brand.

    1:19

  • Shuffleboard Recap

    A recap of setting up your profile over a little shuffle board.

    1:26
02

The Culture of TikTok

3 lectures • 11min

  • How TikTok Works and it's Culture

    Understanding TikTok ⚠️ IMPORTANT ⚠️ The in's and out's of TikTok and understanding the culture of TikTok. Completely different from all other platforms.

    2:58

  • TikTok Navigation & How Vital the App is

    Working the app How to work the app and find each needed function.

    6:12

  • Recup of Joe

    Recapping TikTok culture and functions over a cup of coffee.

    1:43
03

Deciding What To Post Based on Your Niche

4 lectures • 6min

  • Intro on What to Post

    Description of what you should be posting Depending on your brand, you should be posting certain things. Here we describe to you what you should be posting and how you should figure it out.

    0:26

  • Picking Your Niche

    Choosing a niche to focus on Picking a niche to post for or about is crucial for a brand's TikTok account. We show you how to find the best niche for your brand.

    2:21

  • Don't Delete Videos!

    Why deleting videos is not a good idea Although deleting is normal on other apps, it is entirely different with TIkTok. Here we talk about why that is.

    2:04

  • Recap Over Some Bumper Pool

    Showing off my bumper pool skills while we recap the importance of choosing what to post carefully.

    1:31
04

A Breakdown on Trending Sounds

5 lectures • 10min

  • What Trending Songs Are

    The importance of trending songs How and why you should be using trending music.

    2:40

  • How to Find Trending Songs

    Where to look for trending music Trending music is constantly changing on TIkTok and here is how to find it at any given time.

    1:43

  • A Trick to Use Popular Sounds Without Actually Using Them

    How to use a trending sound on every video Not all videos need music, so here is a way to still tap into a trending sound without ruining a video that doesn't need music.

    2:12

  • Creating Original Audio

    Original audio's and their function A ton of "Original Audio"s become trends and here is how to create one.

    2:17

  • Recap In the Conference Room

    Taking it to the conference room to recap on what we learned from Trending Sounds.

    1:26
05

How TikTok Trends Work and How To Find Them Early

6 lectures • 8min

  • Finding Trends by Searching Your Niche

    Tactics to research trends ⚠️ IMPORTANT ⚠️ Trends are important and TikTok favors them. Here is how to find and use those trends.

    2:01

  • Finding Trends on the FYP

    Using the most used tool on the app to find popular trends Studying the FYP is so important to find trends within your market.

    0:44

  • Finding Trends on the Rise from Apps

    Other ways of finding trends Using other apps and tools to find TikTok trends.

    0:45

  • A Deeper Dive on Finding Trending Sounds

    Ways to study trending sounds in your niche Other than the "TOP SOUNDS", there are other ways of finding sound trends, here is how!

    2:23

  • Typing in Your Niche for Inspo

    Good ways to find inspiration for your page Not all videos can be created from scratch so inspiration on TikTok is important. Let's find some good ways of getting it.

    0:49

  • Re-cappuccino

    Running through TikTok trends and how to stay ahead of them over a cappuccino.

    1:00
06

Consistency is the Key to Your TikTok Success

7 lectures • 9min

  • Consistency of Posting

    How to keep consistency on TikTok ⚠️ IMPORTANT ⚠️ Tactics we use to stay consistent and how important video consistency is on this platform.

    1:29

  • The Best Times to Post

    When to post and why Figuring out the best times to post for your brand.

    1:04

  • Posting Often Doesn't Bother Followers

    Why posting a lot is a good thing on TikTok A platform like no other, this one allows you to post and still not bother your followers with too much.

    1:09

  • The More Posts, The Better

    Why more posts leads to more interaction More posts creates more possibility on TIkTok and here we talk about why that is.

    0:39

  • Stocking Up Content in Your Drafts

    Good ways to prepare content for posting Places to store your content and have it be ready for your "right times to post".

    1:30

  • Creating a Posting Schedule

    How to create a schedule to ensure you're up to date Ways that we schedule out our content and the best tactics to go about it.

    2:07

  • Recap 'N' Latte

    Recapping your posting consistency over a latte.

    1:29
07

Analytics To Drive In Targeted Followers

5 lectures • 10min

  • A Detailed Overview Of Analytics

    A dive into analytics and how to use them ⚠️ IMPORTANT ⚠️ Breaking down how to use your analytics and what they mean.

    2:16

  • Using Analytics to Find Your Style

    Analytics that help you find what your followers like Looking into your follower analytics to help create your content.

    1:10

  • What Time You Should Post

    Timing analytic studies to help your engagement rate Looking into your posting times to figure out the best and most active times to share.

    2:22

  • Using Hashtags To Improve Analytics

    How to improve your analytics and adjust to your liking how to use hashtags to change your analytic results to benefit your brand.

    2:00

  • The Black & White Recap

    Hitting the booth to recap what we learned about your analytics.

    2:08
08

Using TikTok Tools to Ensure New Traffic

9 lectures • 17min

  • Intro to Content Tools

    Creator tools and what they can do for your brand Tools put in place by the TikTok platform to add more engagement to your page when used correctly.

    0:25

  • Voiceovers and Subtitles Draw More Views

    A necessary tool to use when making your videos Voiceovers and subtitles are heavily promoted by TikTok so in turn they are very good to be using. These allow you to talk about your product without interrupting your video.

    2:28

  • Using Text-to-Speech to Follow Trends

    The text-to-speech feature and how it can boost your video views A popular feature used on a ton of videos which drives engagement from a whole new audience.

    0:49

  • Prioritize Engaging With Your Audience

    Engage your audience on TikTok by using comment likes, video replies to questions, and pinning standout comments to boost visibility and drive more video views for your brand.

    1:57

  • "Duets" With Popular Content

    How to use the Duet feature to connect with popular videos Duets can allow you a connection with a popular video and potentially push your video to drive popularity. Let's drive that popularity to our page.

    0:46

  • Stitching Your Post With Viral Videos

    Explore how stitching differs from duets on TikTok, where one video plays after yours, enabling you to engage with influencers and showcase your brand to new viewers.

    1:38

  • Organizing Your Content Through Playlists

    Organize your TikTok content with playlists by applying for the feature and showcasing top videos under categories like best bits, product photography, and how-to videos.

    2:16

  • Tools to Use After the FYP

    Tools to use after getting on the FYP The For You Page (FYP) will boost your interaction and we want to capitalize on that boost. Here is how we do so.

    3:10

  • Whiteboard Recap

    All the Creator Tools Provided by TikTok There are a lot of tools, so we took this one to the white board to make sure we recap on each point we learned about.

    3:55
09

Making A TikTok Video That Will Perform

4 lectures • 11min

  • The Blueprint of a Successful TikTok

    The best method to use when making videos Let's talk about A method we at Social Savvy have seen to be very successful when making videos for our brand.

    2:06

  • Making The Perfect TikTok Part 1

    Let's make a TikTok video together! A step-by-step on exactly what I do when making a TikTok video. I'll start from scratch for you to follow along. PART 1

    3:56

  • Making the Perfect TikTok Part 2

    Let's make a TikTok video together! PART 2 A step-by-step on exactly what I do when making a TikTok video. I'll start from scratch for you to follow along. PART 2

    3:05

  • Recap Over a Fire

    Me, you, a fire and a little recap of what we just learned in Episode 9 about making the perfect TikTok, using our successful method.

    1:40
10

The Power of Influencer Marketing

6 lectures • 13min

  • Intro to Influencer Marketing

    Let's step into the world of influencer marketing Confusing at first as to how anyone gets a post or shoutout from these high level influencers BUT it is doable and we are here to show you how and what to do.

    0:44

  • Identifying Which Influencer Suits You

    How to find the influencer that matches your target demo There are a ton of influencers out there, so we are showing you the best ways to connect with your demographic.

    4:39

  • Negotiating With Influencers

    What and how to negotiate with influencers. Not all partnered influencers need money to work with you. Here we talk about how we can negotiate with those influencers to ensure you get the best deal.

    1:46

  • Best Ad Styles for Your Influencer

    What type of "Ad" to assign your partnered influencer. There are good ads and bad ads, especially when trying to advertise to TikTok users. Here we show you the best way to style your videos to promote and advertise them to your audience without them feeling like they are watching a commercial.

    1:10

  • Getting in Contact With Influencers

    How to get in contact with influencers It's not all that hard. Influencers are looking for brand deals and they want to get in contact. Here's how!

    1:57

  • Recappuccinos and Goodbyes

    The bittersweet send off We wish you all the best and really appreciate that you have completed this course. You now know all the best details and tactics to use to start growing your business through TikTok. Message us and we will happily connect through social media and support your brand. Looking forward to seeing your thriving TikTok account!!!

    2:14