Only Meta Ads Course You Need: Facebook & Instagram Ads
What you’ll learn
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How Meta ads work and why they can grow any business fast
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How to run Facebook ads without wasting money
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How to set up Business Manager the right way
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How to install and verify the Meta pixel
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How to track ecommerce sales inside Facebook ads
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How to track leads for service businesses
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How the Meta algorithm and auction system chooses winners
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How to use social media marketing to bring in customers daily
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How to build audience targeting that actually works
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How to test core audiences and find new buyers
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How to build custom audiences for retargeting
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How to use lookalike audiences to scale
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How to write simple ad copy that gets clicks
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How to build image ads and video ads that sell
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How to structure campaigns for different goals
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How to pick the right campaign objective
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How to set up campaign, ad set, and ad level settings
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How to pass the learning phase faster
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How to build a full funnel for Meta ads
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How to turn scrollers into buyers with strong hooks
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How to use creative styles like UGC and testimonials
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How to use headlines that stop the scroll
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How to choose the best call to actions for Facebook ads
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How to build retargeting that closes the sale
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How to create dynamic product ads for ecommerce
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How to fix ads that stop working
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How to lower cost per purchase or cost per lead
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How to understand Meta ads metrics and data
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How to create custom views for reporting
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How to structure creative testing the smart way
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How to A B test ad copy and visuals
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How to scale with horizontal and vertical scaling
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How to use bid strategies to control performance
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How to write ads that match each funnel stage
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How to build campaigns for Instagram placements
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How to run Messenger and WhatsApp ad campaigns
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How to run awareness, traffic, and engagement campaigns
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How to build media plans for social media marketing
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How to follow Facebook advertising policies
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How to think like a real digital marketer and make results repeat
01
Introduction
Introduction
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1:44
Introduction
Learn how Meta ads work, see real agency systems, and scale brands to millions in revenue through foundations, setup, audience strategies, and creative testing.
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3:07
Introduction to Meta Ads
Explore meta ads, a paid platform across Facebook, Instagram, Messenger, and Audience Network, using machine learning to target buyers and boost sales.
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4:09
Meta Ads Ecosystem
Explore the meta ads ecosystem on Facebook and Instagram, including feed, right-rail, marketplace, and story ads, plus real format placement, with the algorithm optimizing placements across messenger and audience network.
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8:15
Meta Ads Funnel
Explore the meta ads funnel, from cold top of funnel audiences to warm and hot middle and bottom stages, and understand awareness stages from unaware to fully aware.
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5:28
Understanding the Meta Ads Algorithm & Auction System
Master the meta ads auction and algorithm by analyzing bid strategies, including lowest cost, and key signals like estimated action rate, ad quality, engagement, negative feedback, and user experience.
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9:57
Compliance and Meta Advertising Policies
Navigate meta advertising policies, avoid prohibited and restricted content, follow copy and creative guidelines, respect brand specs, and learn to appeal ad rejections to keep campaigns compliant.
02
Meta Ads Basics
Meta Ads Basics
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18:40
Business Manager Creation & Settings
Create and configure your Facebook business manager, add users and ad accounts, connect pages and Instagram, set up data sources and pixels, and verify domains to secure campaigns.
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6:35
What is Meta Pixel/Dataset?
learn how meta pixel, also known as datasets, acts as an invisible camera that tracks user actions to measure traffic sources, optimize ads, and build lookalike audiences.
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4:20
Pixel Setup For Ecommerce
Connect your Shopify store to Facebook and Instagram, create a brand new meta pixel, and track purchases and add-to-cart via the events manager and data sets.
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18:35
Pixel Setup For Lead Generation
set up the meta pixel for lead generation across platforms, install and verify the code on a WordPress site, and track lead events via page views and thank-you URL triggers.
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9:14
Campaign Hierarchy
Understand the meta campaign hierarchy from business manager to ad account, then campaigns, ad sets, and ads. Learn targeting, placements, budgets, and creative options, including retargeting and campaign objectives.
03
Meta Ads Campaign Settings
Meta Ads Campaign Settings
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14:04
Campaign Objectives
Learn how to choose campaign objectives in Meta ads, including awareness, traffic, engagement, lead, and sales, and understand when to use each based on goals and KPIs.
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13:53
Campaign Level Settings
Explore campaign level settings, choose auction for sales or awareness, compare reservation vs auction, and manage budgets, bid strategies, scheduling, and special ad category requirements.
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26:56
Adset Level Settings
Master ad set level settings in Meta ads, including naming conventions, conversion location, performance goals, pixels, budgets, audience controls, detailed targeting, placements, and brand safety.
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15:11
Ad Level Settings
Navigate ad level settings in Meta ads, from campaign to ad level. Create pages in Business Manager, link to Instagram, upload media, and craft text and headlines.
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8:16
Meta Ads Creative Specs
Design meta ads for Facebook and Instagram with Canva to create 1080 by 1080 square and 1920 vertical story creatives, and preview across feed and story placements.
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10:31
Meta Ads Advantage Plus Enhancements
Master Meta Ads Advantage Plus enhancements by learning how to manage overlays, visual touch ups, music, text improvements, and enhanced call-to-action while preserving brand integrity and double-checking settings.
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20:35
Metrics
Master essential meta ads metrics from clicks, link clicks, and outbound clicks to cpc, cpm, reach, impressions, frequency, and roas, and optimize landing page views, purchases, and leads.
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12:25
Creating Columns (Custom View)
Learn to build a custom dashboard in Meta ads by creating personalized columns to monitor reach, impressions, CPM, CTR, add-to-cart, checkouts, purchases, and ROAS.
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26:35
Common Campaign Setup Examples
Discover common meta ads campaign structures, from single campaigns with multiple ads to budget optimization and broad or stacked targeting. Learn creative testing and scaling with varied ad formats.
04
Retargeting on Meta Ads
Retargeting on Meta Ads
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6:17
What Is Retargeting?
Explore what retargeting is, how meta ads use pixel, conversion API, and first-party data to retarget website visitors and engaged users, and why multiple touchpoints boost conversions.
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11:59
Retargeting Stages & New Era in Retargeting
Master retargeting stages from top to bottom of funnel and the new era of consolidating middle and bottom into one audience, using diverse creatives and signals to educate and convert.
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14:41
Common Retargeting Creative Examples
Master retargeting creative strategies that differ from top-of-funnel ads, using urgency and social proof. Address common objections with demonstrations, guarantees, testimonials, and catalog dynamic ads to boost conversions.
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24:55
Setting Up a Retargeting Campaign
Launch a low-budget retargeting campaign for a clothing brand using catalog ads and stacked audiences from Instagram, Facebook, and video views, with campaign budget optimization.
05
Audience Targeting Masterclass (Interests, Lookalikes, Custom Audiences)
Audience Targeting Masterclass (Interests, Lookalikes, Custom Audiences)
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19:28
Core Audiences - Detailed Targeting
Explore core audiences and detailed targeting in meta ads, covering lookalike and custom audiences, demographics, interests, and behaviors; learn how to narrow reach with intersections and define further.
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17:13
Custom Audiences
Learn how to create and use custom audiences in Meta, including website, engagement, app, offline data, and lead forms, for retargeting and lookalike audiences.
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15:54
Lookalike Audiences
Learn to build lookalike audiences from a seed custom audience in Meta ads, set location and similarity ranges, and test brackets for lead generation and high-ticket ecommerce.
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15:21
Audience Exclusions
Learn how to use audience exclusions in Meta ads to avoid existing customers, manage attribution, and upload offline lists for new customer acquisition.
06
Learning Phase
Learning Phase
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10:16
Meta Ads Learning Phase
Learn how the Meta ads learning phase identifies your ideal customer and how to exit it by achieving 50 conversions per week with consolidated audiences, higher budgets, and minimal edits.
07
Creatives in Meta Ads
Creatives in Meta Ads
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8:53
The Role of Creatives in Meta Ads
Learn how Meta ads creatives drive results as targeting fades, why the offer matters most, and how testing many formats and hooks fuels top-of-funnel to bottom-of-funnel success.
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17:49
Creative Formats
Learn to use static, video, carousel, and collection ads with catalogs on Meta platforms, optimize budgets, and test formats for scalable Facebook and Instagram campaigns.
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2:48
Introduction to Basic Go-to Static Ads
Explore four ways to create static ad creatives for Facebook and Instagram, from free Canva to Canva Pro, and outsourcing on Upwork or Fiverr, then test proven ad styles.
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7:12
Basic Go-to Creatives | Us vs Them
Create basic go-to creatives using the us versus them format by splitting the screen to compare your product with a competitor and highlight your unique selling proposition and price considerations.
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5:37
Basic Go-to Creatives | Testimonial
Use testimonial ads to build trust and rapidly handle objections, creating simple, effective creatives for top-of-funnel and retargeting campaigns with authentic or crafted testimonials.
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5:35
Basic Go-to Creatives | Callout Benefit
Master call out benefit ads by displaying product features and benefits with arrows and bold headlines, enabling fast and easy, quantified claims for scalable top-of-funnel campaigns.
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4:32
Basic Go-to Creatives | Offer Text
Craft strong offer text on image to boost go-to creatives, learn when offers work for services or products, and review high quality UGC examples for Facebook and Instagram ads.
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4:32
Basic Go-to Creatives | Brief UGC
Explore basic, non-static creatives using user generated content (UGC) for Facebook and Instagram ads. Learn to source and test many creators on Upwork and Fiverr to assemble winning video ads.
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3:12
Basic Go-to Creatives | Podcast Style
Use podcast style videos, where the speaker talks with a microphone in front and does not look at the camera, to drive top-of-funnel results and scale a winning creative.
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2:34
Basic Go-to Creatives | Tweet Style
Learn tweet style ads on meta platforms, delivering organic, conversation-like content that boosts top-funnel engagement while noting they fade and scale poorly, and that a newer approach is gaining popularity.
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2:27
Basic Go-to Creatives | iPhone Notes Style
Explore the iPhone notes style as a native, organic ad format that’s taking over and works better than tweet style, with CTAs and lead magnets like a Google Ads checklist.
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2:56
Basic Go-to Creatives | Value Pack
Explore value pack creative for Facebook ads: stack items to show total value of intangible offers, effective at top and bottom funnel, easy to create and refresh.
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2:39
Basic Go-to Creatives | Before & After
Learn to design basic go-to creatives using before-and-after visuals, vertical dividers, ai-powered ad creatives, and testimonials for top and bottom funnel ads, while avoiding promises and weight-loss claims.
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5:33
Basic Go-to Creatives | As Seen On
Learn how as-seen-on advertorials look like articles, use a dedicated landing page to warm leads, and weigh top-of-funnel risks and paid features from Forbes or New York Times.
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2:07
Basic Go-to Creatives | Lifestyle
Create lifestyle creatives that look native and unedited, featuring real moments in natural environments to match your brand niche, avoid hard sells, and keep logos subtle.
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2:00
Basic Go-to Creatives | Meme Style
Explore meme-style creatives for branding across Facebook and Instagram ads. See classics and examples to mimic, note that memes rarely scale as top performers unless extremely hilarious.
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5:29
Basic Go-to Creatives | Remarketing
Explore retargeting ads basics, focusing on static creatives, testimonials, and objection handling to boost profitability. Learn how urgency, discounts, free shipping, and 'you've interacted before' signals drive conversions.
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1:55
Basic Go-to Creatives | Team Photo
Use team photos as a simple bottom-funnel retargeting creative to build trust with visitors who didn’t convert. Showcase real staff to boost credibility for service-based brands.
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2:01
Basic Go-to Creatives | Delivered Results
Deliver results with a tiled grid format, showing multiple delivered results per screen to build trust and boost conversion in bottom of funnel retargeting for Facebook and Instagram ads.
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1:54
Basic Go-to Creatives | Google Search Style
Explore Google search style ads that mimic search results to showcase products and benefits, offering a touchpoint that's easy to create and can vary by brand.
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1:55
Basic Go-to Creatives | Breaking News
Adopt breaking news style to grab top-of-funnel attention, using offers like buy one get one or buy one get two free to counter fatigue.
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3:37
Basic Go-to Creatives | Organic Style
Explore organic viral-style creatives for top-of-funnel ads, using circle images, background images, and advertorial-style landing pages to boost engagement and clicks.
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2:28
Basic Go-to Creatives | Big Idea
Discover how to craft a big idea in copywriting, leveraging the Yucca effect and out-of-the-box ads to package agency services and attract high-value dream clients.
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1:16
Basic Go-to Creatives | Holding a Sign Style
Explore the holding a sign style to create thumb-stopping ads and anti-marketing approaches for Facebook and Instagram, focusing on retargeting, top of funnel impact, and editable signs.
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1:25
Basic Go-to Creatives | Sensitive Content
learn basic go-to creatives for sensitive content in meta ads, using thumb stoppers and content warnings to drive top-of-funnel traffic, with examples like mystery packs and cellulite solutions.
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2:38
Basic Go-to Creatives | Authority Style
Learn how authority style ads build credibility for services by leveraging on-stage visuals, testimonials, and live challenges, with tips to avoid photoshopped images and maximize top and bottom funnel impact.
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17:06
Generating Static Ad Creative From ChatGPT
Explore how to generate static meta ad creatives with chatgpt, producing 1080x1080 visuals, us-vs-them layouts, and iterative prompts to refine ads without hiring designers.
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22:15
Creating Static Ads in Canva
Create static and story ads in Canva using offer-based text and Melbourne home imagery. Compare Canva image generation with ChatGPT, adjust colors, gradients, and apply safe-zone guidelines for multi-placement testing.
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9:57
Video Ad Structure | Hook
Master video ad structure by crafting a strong hook in the first three seconds to boost watch time, then build a compelling body and clear call to action across platforms.
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15:35
Hook | What You Say
Learn to craft hooks for video ads that address the product problem and grab attention. Master problem callouts, curiosity gaps, and demonstration hooks, and test variants in batches.
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8:50
Hook | Text on Screen
Text on screen acts as the headline of your video ads, requiring bold, concise messages with strong contrast aligned to the visual hook. Keep text to six words or less.
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9:15
Hook | Visual Hooks
Learn how visual hooks and verbal hooks boost Meta ads, using six buckets: gesture, sudden movements, transitions, camera movement, pattern interrupts, and facial expressions, to optimize early engagement.
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17:26
Body | Body Frameworks on a Video Ad
Explore the body of a video ad, using four frameworks: before-after-bridge, problem agitate solution, hero's journey, and testimonial story, to build trust, proof, and clear product value.
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17:06
Body | Visuals
Master visual pacing for meta ads by using micro movements, 2–3 second scene changes, and layered graphics or b-roll to keep viewers engaged and guided toward the call to action.
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9:39
Call to Action
Learn a framework for crafting a clear, compelling call to action in video ads, leveraging post view interaction signals, and emphasizing transformation, guarantees, urgency, and a direct next step.
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11:19
Writing the Full Script
Learn to craft a full Facebook and Instagram ads video script for a real estate service with zero upfront costs, using problem‑agitate‑solution and hook frameworks powered by ChatGPT.
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25:58
Editing the Video Ad
Edit a real estate video ad for Facebook and Instagram with v2.io, creating 1080x1080 and vertical formats, AI voice, hooks, stock visuals, subtitles, and a compelling call to action.
08
Meta Ads Library
Meta Ads Library
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14:40
Meta Ads Library
Learn to use the meta ads library to explore active ads by location and category, study campaigns from brands like Jackson and Lumin, and examine video and static ad formats.
09
Creative Testing Frameworks
Creative Testing Frameworks
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12:17
Creative Testing Frameworks
Master creative testing frameworks for static and video ads, including carousels, with Andromeda-driven speed. Use batch testing and AB tests to optimize budgets and find top performers quickly.
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18:12
Hook Testing
Test multiple hooks for a video ad by changing personas, scripts, and hook styles in a batch, comparing problem-based and curiosity-based hooks to maximize engagement in the first few seconds.
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5:39
Text Hook Testing
Test text on screen hooks after a profitable video ad, using Instagram-style simple fonts and black-and-white backgrounds, batch testing against the absolute winner in the first 2–3 seconds.
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10:43
USP Testing
Test multiple unique selling propositions on static ads to uncover which messaging drives sales. Compare client claims with product details, run multiple messages, and identify the winning usp.
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7:43
Testimonial Testing
Testimonial testing compares different customer statements to reveal what audiences value, guiding retargeting and email, organic social, and user generated content with the most resonant testimonials.
10
Ad Copy on Meta Ads
Ad Copy on Meta Ads
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8:03
Primary Text
Master meta ads copy by optimizing the primary text, headline, and description across Facebook and Instagram placements. Use short sentences and line breaks to maximize engagement and minimize see more.
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4:31
Headlines
Learn how headlines work across meta ads, with Instagram showing headlines first and Facebook displaying them in other placements, while keeping them under four words or 40 characters, emojis included.
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4:33
Descriptions
Explore best practices for Facebook and Instagram ad descriptions, keeping them short (under five words), using distinct selling propositions, and aligning with headlines and placements while reviewing real-world examples.
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23:42
Writing Ad Copy (Framework + Style)
Learn to craft Meta ad copy with problem, agitate, and solution framework, before-after-bridge, and hero's journey, select copy styles, and structure primary text, headlines, and descriptions for busy men.
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18:36
Ad Copy Testing
Test ad copy with batch testing and a/b testing to find top performing primary text. Pause underperforming variants and optimize for leads and cost per lead.