Course Curriculum

Digital Marketing Success: Proven Science and Design

8sections
45lectures
4h 41mtotal

What you’ll learn

  • Design and implement effective and aesthetically pleasing social media images and ads

  • Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing

  • Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing

  • Apply effective color, including appropriate hue, saturation, and value, in social media marketing

  • Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop

  • Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.

01

Introduction to the Amazing Science of Effective Social Media Marketing

7 lectures • 34min

  • The Art and Science of Effective Social Media Images and Ads

    Welcome to Social Media Marketing and Digital Marketing Science! In this introductory lecture, you'll learn from an overview about this course and what you'll learn, including the science-based marketing secrets of getting more clicks, shares, comments, likes, and engagement. You'll also learn about how this course will help you get more customers, followers, and fans through effective social media marketing and digital marketing.

    6:16

  • How to Get Adobe Photoshop (Optional)

    I explain how to get Adobe Photoshop, in order to follow along in the course.

    1:39

  • What Leads to More Clicks? Our First Science-Based Tip.

    In this lecture, you'll learn the science of how image size affects click-through rate in online image ads and how images can be effective in advertising.

    3:26

  • Image Editing Options and Ad/Post Size Guidelines

    In this text lecture, you'll be able to get free (Canva) or sign up for paid image editing software (Photoshop), if you don't have it already and want to follow along in the practical exercises of this course.

    1:56

  • A Quick Note about Photoshop Creative Cloud and Mac vs. PC

    I explain about Photoshop Creative Cloud updates and two primary differences between Mac and PC, for those who want to follow along with me and apply the principles in Photoshop.

    4:59

  • [ACTIVITY + EXPERIMENT] Image Size for Engagement: Our First Design/Experiment

    In this practical exercise, you can follow along and resize an image and then see results of an experiment to test the principle that certain size images will result in higher engagement.

    15:09

  • Join Our Facebook Group and Community for Ad/Image Design Feedback and Critique!

    Join our Facebook group and community to get feedback from me and others!

    0:17
02

Best Design Practices for Effective Social Media Images and Ads

9 lectures • 1hr 7min

  • Overview of Using Photoshop for Ad and Social Media Images

    In this lesson, you'll learn how to get started using Photoshop to design social media ads and images.

    14:44

  • The Importance of Color and Tone in Social Media Images

    In this lesson, you'll learn how to apply effective color and tonality in images for social media and digital marketing.

    3:26

  • YouTube Thumbnail Image Guidelines

    In this link, you'll learn the image guidelines for YouTube images.

    0:10

  • [ACTIVITY] Create a YouTube Thumbnail Image Using Effective Contrast and Color

    In this lesson, you'll learn how to create an effective YouTube video thumbnail image using color and contrast.

    16:19

  • [ACTIVITY] Create a YouTube Thumbnail Image Using Effective Tonality and Color

    In this lesson, you'll learn how to create an effective YouTube video thumbnail image using tonality and color.

    14:27

  • Effective Composition in Social Media Images

    In this lesson, you'll learn how effective composition can make social media images more effective.

    2:55

  • Effective and Relevant Typography in Social Media Images

    In this lesson, you'll learn how to apply effective and relevant typography in social media images.

    2:38

  • YouTube Profile Image and Channel Art Guidelines

    In this link, you'll learn the guidelines for YouTube profile image and channel art.

    0:10

  • [ACTIVITY] Design an Effective YouTube Channel Icon and Channel Art

    In this lesson, you'll design an effective YouTube channel icon and channel art.

    12:21
03

The Science of More Clicks in Online Ads and Images

6 lectures • 45min

  • Science of More Clicks and Engagement Section Introduction

    In this lesson, you'll understand the overarching concepts we'll be going over in this section about the science of getting more clicks and engagement using relevance and media like photos, animation, and video.

    1:46

  • Relevance for More Clicks

    In this lesson, you'll learn about the importance of relevance in online digital advertising and social media marketing.

    2:23

  • The Science-Backed Marketing Secrets of Online Animated Ads and Images

    In this lesson, you'll learn the science-backed marketing secrets of online animated ads. Various companies have used animated ads on Instagram and Twitter and on their web sites. The academic journal articles illustrate how certain types of animation are effective at increasing click-through rate.

    10:25

  • [ACTIVITY] Create an Animated Ad/Image Post

    In this practical activity, you'll design an animated ad using Adobe Photoshop. Support files are included from the first lecture's additional resources.

    10:21

  • [ACTIVITY] Create a Cinemagraph for Posts and Ads

    In this practical activity, you'll design a cinemagraph to use on Twitter or Instagram, using Adobe Photoshop. Support files are included from the first lecture's additional resources.

    15:48

  • Quick Note: Branding Online with Fewer Clicks

    In this short lecture, you'll learn how online marketing can increase brand awareness even without a high click-through rate.

    4:05
04

Effective Writing and Appeals for More Clicks and Customers

7 lectures • 52min

  • Writing and Appeals Section Introduction

    In this section overview, you'll learn the overarching concepts and principles we'll go over in this section on effective writing and appeals in social media marketing and digital marketing.

    1:27

  • Appealing to Practicality and Fun for More Marketing Success

    In this lesson, you'll learn the science behind writing practical/informative and entertaining/fun posts.

    4:15

  • The Proven Effect of Pricing, Promotions, and Call to Action on Online Ads

    In this lesson, you'll learn the science-based tips on using pricing, promotions, and calls to action in social media images and online ads.

    10:27

  • [ACTIVITY + EXPERIMENT] Pricing and Promotions

    In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using pricing and promotional copy.

    12:17

  • [ACTIVITY + EXPERIMENT] Call to Action

    In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using a call to action.

    13:07

  • Clickbait and When Not to be Too Mysterious

    In this lesson, you'll learn the effectiveness of using curiosity and the problems of clickbait in online images and ads.

    5:14

  • Brand Personification for More Likes, Shares, and Comments

    In this lesson, you'll learn the effectiveness of brand personification and using personable language when representing a Facebook brand page, twitter account, and so on.

    5:00
05

The Science of Color in Commerce: Get More Clicks and Customers with Color

8 lectures • 51min

  • Effective and Relevant Color in Online Ads and Images Section Introduction

    In this lesson, you'll learn an overview of this section on the science of color and effective color in online marketing.

    1:27

  • Science of Color Reactions and Associations

    In this lesson, you'll learn the science of color and color associations, in order to apply them in social media marketing.

    6:26

  • Sell More with Science: Color and Online Commerce

    In this lesson, you'll learn the science of color in online commerce and how specific color temperatures are linked to more attention, clicks, and purchase intention.

    5:08

  • [ACTIVITY + EXPERIMENT] Warm and Cool Colors in Images Posts

    In this practical activity and experiment, you'll apply the principles of effective color in an online social media image post by designing two images using Photoshop and then comparing the differences in engagement.

    11:49

  • Effective Contrast for More Clicks and Customers

    In this lesson, you'll learn the science of effective contrast in online images and social media marketing.

    6:44

  • Appropriate Value and Saturation for More Effective Ads

    In this lesson, you'll learn the science of effective value and saturation in social media marketing images.

    3:29

  • [ACTIVITY + EXPERIMENT] Value and Saturation in Online Ads

    In this practical exercise and experiment, using Photoshop or other image editing program, you'll apply the principles of effective value and saturation in an online image post in order to compare the differences in engagement.

    7:14

  • Context, Branding, and Cultural Tips for Effective Online Color

    In this lesson, you'll learn the importance of context, branding, and cultural cues for effective color in online images.

    8:22
06

More Science-Based Marketing Secrets for Facebook and Twitter

3 lectures • 21min

  • Design for More Likes, Comments, and Shares on Facebook Brand Posts

    In this lesson, you'll learn the science of more likes, comments, and shares specifically for Facebook brand pages.

    10:55

  • Get More Re-Tweets: Informational and Emotional Appeals

    In this lesson, you'll learn the science of getting more re-tweets by using informational and emotional appeals.

    5:42

  • Get More Re-Tweets: Effective Hashtag Methods

    In this lesson, you'll learn effective hashtag methods for Twitter.

    4:30
07

More Science-Based Secrets of Effective Social Media Marketing

3 lectures • 10min

  • Building Community in Social Media and Web Sites

    In this lesson, you'll learn the effective method of building community via social media.

    2:28

  • Successful Social Media Seeding Methods to More Likely Go Viral

    In this lesson, you'll learn the effective social media seeding methods to more likely go viral.

    3:00

  • Social Media Word-of-Mouth and Future-Framed Marketing

    In this lesson, you'll learn the effective word-of-mouth and future-framed marketing techniques for social media.

    4:12
08

Conclusion

2 lectures • 2min

  • Conclusion: The Art and Science of Effective Social Media Images and Ads

    In this lesson, you'll conclude the course and be congratulated for completing the course!

    0:29

  • Bonus: Learn Even More in My Other Courses with These Discount Coupons.

    In this lesson, you'll get a discount coupon code for my other courses.

    1:29