Course Curriculum

2023 Facebook Ads & Instagram Ads | Social marketing

8sections
28lectures
3h 30mtotal

What you’ll learn

  • Facebook ads

  • Facebook marketing

  • Instagram ads

  • Instagram marketing

  • Digital marketing

  • Social media marketing

  • Content creation for facebook advertising

  • Online marketing

  • Marketing strategy

  • Marketing analytics

  • Social media marketing for agency

  • Freelancing with fb ads

  • Consulting using facebook ads

  • the complete digital marketing course

01

Section 1: Introduction

4 lectures • 10min

  • START HERE

    Start with an introduction, goal-setting, and hands-on setup in the ads manager, then explore simplified and manual campaigns, custom audiences, and the Facebook pixel for ads success.

    3:02

  • About your instructor

    Learn how to master Facebook and Instagram ads, from setting up campaigns and creatives to scaling spend, based on Derek Moran's real-world growth from Reflectly.

    3:56

  • Free Bonus content

    Explore free content across Instagram, YouTube, and podcasts to help you level up in business, money, emotions, relationships, and mental health while pursuing lasting happiness.

    1:55

  • An opportunity to work with me directly

    Learn from my experience in Facebook and Instagram ads, and I offer running, analyzing, optimizing, mentoring, or consulting via my agency with a quick application to set up a call.

    0:59
02

Fundamentals of advertising on Facebook & Instagram

2 lectures • 6min

  • Intro

    Explore the intro to ads manager, learn how to set up your Facebook ads account, and familiarize yourself with the interface and key tools for effective social marketing.

    0:28

  • Ads Manger walk-through

    Get a brief intro to the Facebook ads manager, start campaigns, and explore key sections like campaigns, audiences, billing, ad account settings, events manager, and the pixel.

    5:16
03

Simplified Campaigns set-up

7 lectures • 35min

  • Intro

    Explore simplified campaigns on Facebook and Instagram, the quick and easy option among the two main campaign types. Get hands-on as you start building your first campaigns from scratch.

    0:21

  • Campaign level

    Explore campaign level setup for Facebook and Instagram ads, choosing between simplified and manual campaigns, and learn why starting with traffic objectives like landing page views is often best.

    6:12

  • Ad-set level

    Configure ad-set level settings for a website traffic campaign: name, audience options (custom audiences, location, age, gender, detailed targeting), budget with end date, and manual AB testing.

    10:17

  • Ad level

    Explore ad level setup for Facebook and Instagram ads, covering identity, media formats (image, video, carousel), targeting options, text and headline creation, call to action, pixel tracking, and publishing workflows.

    9:35

  • Bug fixing

    Discover practical bug fixing for Facebook and Instagram ads, including how refreshing the page reveals processing ads, handling upload delays, and troubleshooting common platform glitches.

    0:36

  • Performance review

    Analyze campaign results and watch cost per result and cost per click decline as Facebook learns who to show ads to, while testing ads to improve click-through rate and reach.

    7:06

  • What you learned

    Master how campaign levels, asset levels, and ad levels work within simplified campaigns and understand their general functionality. Prepare for the next section as we dive into manual campaign setup.

    0:24
04

Manual Campaign set-up

5 lectures • 29min

  • Intro

    Advance from the simplified setup to a more fancy, sophisticated manual campaign approach, gaining control to optimize Facebook and Instagram campaigns through campaign set and ad level analysis.

    0:36

  • Campaign level

    Explore setting up a Facebook ads campaign from scratch with manual versus automatic methods, choose a traffic objective, and optimize for link clicks and landing page views before conversions.

    6:57

  • Ad set level

    Master the ad set level for Facebook and Instagram ads, selecting website destination, optimizing for link clicks, and configuring budget, dates, placements, and broad US targeting with custom audiences.

    10:41

  • Ad level

    Master the final ad level by setting identity, selecting ad set formats (single image or video, carousel, collection), and testing simple selfie videos to optimize for link clicks.

    10:13

  • What you learned

    Master manual campaign setup with a free cheat sheet outlining the key decisions for campaigns. Download and keep it handy to remember what you learned during the course.

    0:43
05

Custom audiences (the secret sauce)

5 lectures • 14min

  • Intro

    Discover custom audiences and lookalike audiences as the core of effective Facebook and Instagram ads, unlocking precise targeting and audience magic after mastering campaign structure.

    0:24

  • Create custom audiences

    Create custom audiences from website visitors via the Facebook pixel, app activity, or uploaded emails, then build lookalike audiences to expand reach on Facebook and Instagram.

    4:28

  • Create a lookalike audience

    Create a lookalike audience from a populated source custom audience, set location to the US, choose a 1% to 10% similarity, test varying matches, and apply the audiences in campaigns.

    3:42

  • Implementation of custom & lookalike audiences

    learn to implement custom and lookalike audiences in a traffic campaign, exclude existing app users, and optimize country targeting for better ad performance in the US.

    5:38

  • What you learned

    Learn to create custom audiences and lookalike audiences, implement them effectively, and master this essential advertising technique for Facebook and Instagram ads.

    0:17
06

How to get amazing content

1 lecture • 12min

  • Content marketing talk from a conference

    Explore how Reflectly scaled to 2 million installs with a lean team. Utilize micro-influencers, contextual ads, and content ownership to drive revenue, not vanity metrics.

    11:56
07

Real-life workshop

3 lectures • 1hr 43min

  • Intro

    Dive into real-life Facebook and Instagram ads by building campaigns from scratch, covering campaign structure, ad sets, audiences, and pixel setup in a practical workshop.

    0:55

  • Workshop: How To Properly Set Up Your Ads From Scratch

    Launch and optimize from scratch: set up sales campaigns on Facebook and Instagram, build audiences, test creatives, manage pixels, and scale with lookalike audiences for the natural nipple.

    1:07:28

  • Workshop pt.2: How To Analyse Results

    34:16
08

What's next

1 lecture • 2min

  • Congratulations

    Celebrate your growth mindset and progress in mastering Facebook and Instagram ads, and build on the positive ROI with discounted courses and free content across Instagram, YouTube, and podcasts.

    1:45