Course Curriculum

The Complete Twitter Marketing Bootcamp

8sections
30lectures
2h 56mtotal

What you’ll learn

  • Create a Twitter marketing system to generate business leads

  • Start growing your Twitter account with relevant followers

  • Start building relationships with your Twitter followers

  • Convert engaged Twitter followers to business leads

01

Welcome to Twitter marketing class

2 lectures • 7min

  • Introduction to Twitter marketing class

    Learn to turn Twitter into a powerful marketing platform by creating a plan, daily tweet schedule, and lead-generation campaigns to attract the right followers and generate consistent business leads.

    4:12

  • Watch this before getting started

    Learn the basics of Twitter, set up an account, and apply the ABC system—track, build, and convert—to attract followers, nurture engagement, and generate leads through campaigns.

    2:44
02

Building Your Twitter marketing game plan

4 lectures • 20min

  • Why use Twitter and some statistics

    Discover why Twitter marketing matters for your business, guided by mobile-first usage, global leaders on Twitter, high daily tweet activity, and evidence that followers influence purchases.

    2:29

  • Biggest mistakes people make on Twitter

    Identify the biggest Twitter mistakes that hinder business growth. Optimize your profile with image, cover, and bio; tweet consistently; use a few hashtags; and follow a simple marketing plan.

    3:10

  • Create a killer Twitter marketing plan and daily schedule

    Create a killer Twitter marketing plan by answering four questions—what, who, where, how—and convert it into a daily tweet schedule with a simple template.

    10:57

  • ABC system of Twitter marketing

    Learn the abc system for twitter marketing: attract the right fans, build relationships, and convert followers into buyers, with real-life parallels and tips to avoid skipping a and b.

    3:48

  • Twitter plan

    Activity
03

Attract Phase: How to get the RIGHT type of followers

4 lectures • 32min

  • Design Your Twitter Profile for Maximum Engagement

    Design a complete Twitter profile for maximum engagement by optimizing your brand-reflecting name, a concise bio with a call to action, and profile and cover images, plus a pin tweet.

    8:23

  • DEMO - Examples and reviews of best Twitter profiles

    Explore real-world Twitter profile examples, showing how cover images, bios, and pin tweets build credibility, capture emails with landing pages, and sell services through strategic visuals.

    4:00

  • Best practices to gain Twitter followers

    Optimize your Twitter profile with a complete bio, image, header, and pen tweet; then follow a simple daily plan to attract the right followers and post consistently with visuals.

    12:08

  • A growth hack to grow your Twitter account FAST!

    master the F.C. method—find industry influencers with at least 5k followers, follow their real-profile followers, and stay consistent with 50–100 daily follows within Twitter limits.

    7:47

  • Twitter Profile

    Activity
04

Build Phase: Create meaningful relationships

3 lectures • 19min

  • How to build amazing relationships on Twitter

    Build meaningful Twitter relationships to generate leads by engaging industry influencers, following new followers, sharing their content, using analytics, and organizing lists for targeted outreach.

    9:53

  • Twitter direct message growth hack

    Discover a two-step Twitter direct message funnel to convert new followers into leads, using a first message, a tailored second message with feedback and a CTA, and optional automation tools.

    6:46

  • Case studies - Relationship building case studies

    Examine three-step Twitter relationship building via follow, two weeks of engagement, and a pitch, illustrated by an IBM Think case and direct messages that generate leads.

    2:00

  • Twitter Direct Messaging

    Activity
05

Convert Phase: Start converting followers into leads

7 lectures • 36min

  • Creating lead generation campaigns on Twitter

    learn to run lead generation campaigns on Twitter by pairing a compelling lead magnet with a simple landing page, promote strategically, and test over two to three weeks.

    4:07

  • How to pick a killer lead magnet (offer)

    Identify a lead magnet for your Instagram audience by asking four questions about what they want and how to deliver it, then offer products, services, or digital assets.

    2:22

  • How to design a good landing page

    Design a good landing page with a compelling campaign story, clear lead magnet description, and a simple mobile-friendly email capture, using tools like LeadPages for quick setup.

    5:03

  • Demo - Use Hootsuite campaigns to create landing pages

    Explore how to build simple, mobile-friendly landing pages with Hootsuite campaigns and run social media campaigns across Twitter, Facebook, and Instagram using templates like sweepstakes and sign-up forms.

    7:08

  • How to promote your Lead generation campaign (Free & Paid tactics)

    Promote lead generation campaigns on Twitter by pinning a strong call to action with visuals, tweeting regularly, using hashtags, and driving traffic to landing pages.

    4:09

  • Use Twitter card for website traffic

    Learn to access and create Twitter website and video cards to drive traffic to your site, noting lead generation cards were removed and emails can be captured via landing pages.

    8:31

  • Case Study - Find local prospects and customers using Twitter

    Use this simple hack / strategy to find local prospects and customers using Twitter. It can be really good for local business owners.

    4:50
06

Twitter Ads 101 - Basics and how to get started

2 lectures • 20min

  • Twitter ads: how to get more followers

    Create targeted Twitter ads campaigns to grow your followers, choosing audiences, budgets, and creatives in the Ads Manager, and promoting tweets to boost engagement.

    11:38

  • Twitter ads: how to get website traffic

    Learn to run Twitter ads that drive website visits by building a campaign in the ad manager, setting the website visit objective, and selecting budget and creatives for targeted audiences.

    8:06
07

Tools for Twitter marketing

6 lectures • 38min

  • A tool for Twitter growth and unfollowing

    Explore a freemium Twitter marketing tool that helps grow your reach by following relevant users, unfollowing inactive or non-followers, and using filters and hashtags to refine target audiences.

    11:59

  • A tool to find and follow Industry influencers

    Use this tool to find industry influencers. You can sort and filter by how many followers they have and many other cool things.

    4:40

  • A tool to search Hashtags

    Use a hashtag tool to search hashtags, assess popularity, and find related options like home décor and interior design; identify top influencers and build relationships for your social media content.

    2:38

  • A tool to analyze Hashtags before using

    Assess hashtag quality with the write tag tool using colored bars, trending data, and influencer insights, then schedule tweets and track unique tweets per hour.

    3:59

  • A tool to post and schedule Tweets and other social media updates

    Learn how to use Hootsuite to post and schedule tweets and updates across Twitter, Facebook, Instagram, LinkedIn, and more from one dashboard.

    9:10

  • Bulk upload and schedule Tweets - Save time and be more productive

    Master bulk upload and scheduling of tweets using Hootsuite, by preparing a CSV with date, time, text, and links for multiple networks to automate posts.

    5:05
08

Conclusion and BONUS

2 lectures • 4min

  • Thank you and the next steps

    Close this course by applying the Twitter marketing plan and attack, build, and convert phases to generate leads, then act consistently on one strategy.

    1:40

  • BONUS - Crazy specials on Ali's TOP courses

    2:29