Course Curriculum

Mastering Social Media Marketing: A Comprehensive Guide

1section
21lectures
3h 13mtotal

What you’ll learn

  • Develop effective social media strategies that align with your business goals.

  • Create engaging content that resonates with your target audience.

  • Build a strong online community and foster loyalty.

  • Utilize social media advertising to drive results.

  • Stay ahead of the curve in the ever-evolving world of social media.

01

Introduction

22 lectures • 3hr 13min

  • Introduction

    Explore Canva's interface and templates to design social media posts for Facebook, Instagram, Twitter, and LinkedIn, and create videos, resumes, and cover letters for job applications.

    1:23

  • Introduction to Social Media Marketing

    Master social media marketing by learning goals, audience engagement, content creation, ads, and analytics across Facebook, Instagram, Twitter, LinkedIn, and YouTube.

    5:02

  • Audience Research for Social Media Marketing

    5:16

  • Creating Buyer Personas for Social Media Marketing

    Create detailed buyer personas to understand demographics, psychographics, and pain points, then apply them to tailored social media content, tone and language, and ad spend optimization.

    5:41

  • Creating Your Facebook Page

    Create a Facebook page from your account by naming the page, choosing a category, adding a bio and photos, inviting friends, and customizing the action button to grow your business.

    10:47

  • Optimizing Your Facebook Page

    Learn to optimize your Facebook page by updating profile and cover photos, refining the about section, adding services and language, and configuring work, education, and places lived.

    11:17

  • Posting Strategies for Facebook

    Craft engaging Facebook posts with high quality visuals, captions, stories, and live video and Q&A sessions while analyzing audience demographics and timing to optimize reach, engagement, and ad budgeting.

    9:10

  • Running Facebook Ads

    Learn to run Facebook ads using Ads Manager, set audiences, budgets, and leads goals, and design ad media in Canva for effective campaigns.

    28:09

  • Setting Up Instagram Profile

    Set up Instagram profile by creating an account with email or Facebook, edit your bio, upload a profile photo, and switch between personal and professional or business accounts.

    13:25

  • Instagram Insights & Boost Post

    Learn to read Instagram insights, track account reach, impressions, engagement, and profile visits, and monitor follower changes. Explore boosting posts with ad setup, placements, audience targeting, budgets, and reach.

    16:34

  • Profile Creation Optimization for Twitter

    Learn profile creation optimization for Twitter (X) by creating and editing a professional account, selecting categories, updating your bio, location, and website for improved engagement.

    7:32

  • Promote Post on Twitter

    Promote a post on Twitter by selecting a promotion goal, adding a link, and setting audience, budget, and duration to boost engagement and reach.

    3:19

  • Twitter Analytics

    Explore Twitter analytics and insights to measure engagement and reach, and learn how to access profile settings, monetize accounts, and launch ad campaigns.

    7:34

  • Setting Up LinkedIn Pages

    Set up LinkedIn pages by creating or logging into a LinkedIn account, then navigate profiles and understand key sections such as connections, experience, education, and skills.

    5:30

  • YouTube Marketing

    Learn to set up a YouTube channel using YouTube Studio, customize the channel photo, name, and handle, manage videos, shorts, live streams, playlists, analytics, and monetization options.

    7:52

  • Video Uploading

    Learn how to upload videos to YouTube, set titles, descriptions, thumbnails, and playlists, choose privacy options, add subtitles, check copyright, and review analytics.

    7:41

  • YouTube SEO and Analytics

    Explore YouTube analytics to track impressions, views, watch time, and subscribers in YouTube Studio, compare lifetime and 28-day data, and understand the requirement of 4000 hours and 1000 subscribers.

    5:30

  • Class Project 1

    Learn to design and launch effective Facebook and Instagram ad campaigns, including setting up ad sets and budgets to reach specific audiences. Monitor performance and adjust through previews and payments.

    17:17

  • Class Project 2

    Analyze Twitter analytics and YouTube analytics to drive data-driven content and engagement strategies; learn key metrics and explore analytics tools for Twitter and YouTube.

    23:36

  • Social Media Marketing Guide and Strategy

    0:01

  • Facebook, Instagram, TikTok, YouTube Marketing Plan

    0:01

  • How to Take Help of AI for Mastering Social Media Marketing A ComprehensiveGuide

    Activity