Course Curriculum

Twitter Marketing & Twitter Ads For Beginners 2026

7sections
48lectures
8h 56mtotal

What you’ll learn

  • How to set up a Twitter account and optimise it

  • How to come up with ideas on what to tweet about

  • How to get Twitter followers

  • How to generate more likes and engagement on your posts

  • How to acquire new clients through twitter

  • How to use & set up Twitter ad campaigns

  • How to set up a Twitter ad campaign to drive traffic to a website

  • How to set up conversion tracking

01

Introduction

2 lectures • 4min

  • Introduction

    Learn how to set up and optimize your Twitter profile, grow followers with threads and pinned tweets, drive traffic and clients via Twitter ads, and use analytics to optimize campaigns.

    4:04

  • Start Here: Read Me Before You Start

    0:14
02

What To Expect From This Course

1 lecture • 1min

  • What To Expect From This Course

    1:08
03

Twitter Marketing

15 lectures • 3hr 35min

  • What We're Going To Cover In This Section

    Learn to create and optimize your Twitter profile, master tweets and threads, including pinned tweets and likes, attract followers, use hashtags and analytics, and acquire clients via Twitter search.

    1:10

  • Setting Up Your Twitter Profile

    Learn to set up a Twitter profile by signing up with phone or email, verify your account, choose a strong password, and customize your username and bio.

    7:09

  • Who To Follow?

    Find and follow top influencers in your niche on Twitter, study profiles and engagement. Use people and job-title searches, near you, to locate personal finance experts to model.

    7:29

  • Twitter Profile Optimisation

    learn to optimize your twitter profile by selecting a clear header or headshot, crafting a keyword-rich bio, and linking a relevant site, guided by top influencers.

    16:22

  • Twitter Features

    Learn Twitter’s core communication options—general tweets, mentions, replies, retweets (standard and quote), and direct messages—and how each type appears to followers.

    11:05

  • What To Tweet About

    Explore nine strategies to generate tweet ideas, from reviewing top influencers and industry stats to product reviews, questions, blogs, quotes, videos, GIFs, and milestones.

    18:34

  • Twitter Likes

    Explore how Twitter likes work, including how to like a tweet with the heart icon, trigger notifications, and boost visibility, while using likes for content inspiration and growth.

    3:34

  • How To Get Twitter Followers

    Optimize your Twitter profile with a profile image, header, bio, website link, and at least five tweets to attract genuine followers; follow engaged users and post at optimal times.

    9:23

  • How To Use Hashtags Effectively

    Learn how to boost tweet visibility by using relevant hashtags, discover popular hashtags with righttag.com, and apply one to two hashtags per tweet while leveraging trending and explore features.

    6:04

  • The Power Of Twitter Polls

    Use twitter polls to boost engagement by crafting concise, two option questions, study examples via #poll, and embed polls on your site to guide content and product decisions.

    9:08

  • How To Leverage Pinned Tweets & Threads

    Leverage pinned tweets and threads to boost exposure, drive engagement, and promote products or services using profile optimization and multi-tweet sequences.

    7:17

  • How To Acquire New Clients Through Twitter

    Search Twitter for potential clients by typing 'I need' plus your service, optimize your profile, read tweets, reply to posts, and pitch offerings to qualified prospects.

    9:48

  • Adding Twitter Buttons On Your Site

    Add Twitter buttons to your site to boost traffic and grow your Twitter followers by embedding follow buttons or timelines via publish.twitter.com.

    5:01

  • End Of Section - Actionable Challenges

    0:17

  • Twitter Marketing - Word Track

    1:42:14
04

Twitter Marketing - Growth

9 lectures • 1hr 31min

  • What We're Going To Cover In This Section

    Discover powerful Twitter growth strategies to boost impressions, link clicks, sales, and followers, including how to attract big accounts and leverage analytics, lists, and shoutouts for consistent tweeting.

    1:30

  • How To Get Big Accounts To Follow You

    Discover a four-step method to get big Twitter accounts to follow you, boosting reach. Compile power accounts, reach out with value, deliver it, and track results to maximize follows.

    12:46

  • Everything You Need To Know About Twitter Analytics

    Learn to use Twitter analytics to track impressions, profile visits, followers, and engagement rate, identify top tweets and peak posting times over a 28-day period, and refine your content strategy.

    5:55

  • Twitter List & Daily Engagements

    Engage daily with tweets to grow followers and impressions using private lists. Set goals: five tweets, two retweets, 2–3 quote tweets, and 10 comments.

    9:28

  • How To Generate More Eyeballs On Your Links

    Generate more eyeballs on your links by posting top tweets with a relevant, valuable link to your free seo for beginners ebook, then nurture with an email sequence.

    5:58

  • How To Stay Consistent With Your Tweet Output

    Schedule your tweets to maintain a consistent daily output, using Twitter's built-in scheduling or TweetDeck and Hypefury to plan posts days or weeks ahead.

    7:39

  • Twitter Shout-outs

    Learn to boost visibility on Twitter by posting shoutouts that mention popular accounts, list their specialties, and drive impressions, engagements, and follower growth through mentions and retweets.

    4:58

  • End Of Section - Actionable Challenges

    0:17

  • Twitter Marketing - Growth - Word Track

    42:04
05

Twitter Ads

19 lectures • 3hr 42min

  • What We're Going To Cover In This Section

    Explore the Twitter ad structure and hierarchy, set up a Twitter advertising account, and learn campaign objectives to drive traffic, acquire followers, and use custom audiences with conversion tracking.

    1:23

  • 5 Reasons Why You Should Use Twitter Ads

    Discover how Twitter ads deliver pay-for-performance results, with keyword targeting, custom audiences, and follower lookalike audiences to boost app installs, followers, engagement, and conversions.

    7:03

  • Twitter Ad Structure

    Explore the three-tier Twitter ad structure, including campaign, ad groups, and creative, set start and end dates, budgets, and campaign objective, then define ad group targeting and test multiple creatives.

    3:04

  • How To Set Up Your Twitter Advertising Account

    Log in to your Twitter account and open Twitter Ads to set your country and time zone. Add a payment method and access Ads Manager to start your first campaign.

    3:17

  • Twitter Campaign Objectives

    Select a Twitter campaign objective from awareness, consideration, and conversions, then set up a campaign such as website clicks to drive traffic to your website.

    6:19

  • Setting Up A Twitter Ad Campaign To Drive Website Traffic

    Learn how to set up a Twitter ads campaign to drive website traffic by selecting the website clicks objective and configuring campaign structure, budgets, timing, and pacing.

    5:26

  • Ad Group Details & Bid Types

    Explore the ad group in a Twitter campaign, use the audience estimate graph to refine targeting by location and demographics, and choose automatic, target cost, and maximum bid options.

    4:18

  • Audience Demographics - Gender, Age & Location

    Define your ad demographics by gender, age, location, and language to precisely target your audience, using available analytics or alternatives like Facebook insights and Google data.

    7:40

  • Ad Group - Devices

    Target Twitter ads by devices, selecting operating systems and device models (iPhone 7 and up) to optimize reach, balancing mobile and desktop considerations, plus an intro to custom audiences.

    5:04

  • Targeting Features

    Explore Twitter ads targeting features, including keywords, follower lookalikes, and interest targeting, as well as event, conversation topics, and retargeting engaged users for precise audiences.

    12:40

  • Placements

    Set placements on Twitter to maximize visibility by choosing home timelines, profiles, and search results, and avoid the Twitter Audience Platform due to uncertain apps.

    2:16

  • Twitter Ad Creative

    Create Twitter ad creatives by drafting promoted tweets with clear copy and benefits, selecting media, and running two A/B tested images to optimize clicks.

    11:10

  • Reviewing Your Campaign Data

    Analyze your Twitter ads data to optimize campaigns, comparing two ad variants, impressions, clicks, and engagement, and learn how automation and device breakdowns affect performance.

    7:55

  • Setting Up A Twitter Ad Campaign To Get More Followers

    Launch a follower-focused Twitter ad campaign to grow your followers by promoting a tweet without media. Set budgets, target demographics, and track performance in ads manager to optimize results.

    9:19

  • How To Set Up Twitter Conversion Tracking

    Discover how to set up Twitter conversion tracking with the universal website tag, create conversion events, and optimize Twitter ads for measurable ROI.

    13:32

  • Twitter Custom Audiences - Lists

    Understand Twitter custom audiences, focusing on list, website activity, and app activity, including how to upload customer data, match emails or handles, and target or exclude campaigns.

    6:54

  • Twitter Custom Audiences - Website Activity

    Create a website activity custom audience by installing the Twitter conversion tracking pixel and tracking page visits. Target those visitors with tailored ads.

    7:50

  • End Of Section - Actionable Challenges

    0:26

  • Twitter Ads - Word Track

    1:46:03
06

Conclusion

1 lecture • 2min

  • Conclusion.. goodbye for now

    Master Twitter marketing and Twitter ads to grow your own account and boost revenue for your business in the digital future.

    1:49
07

What Next?

1 lecture • 2min

  • Bonus Lecture

    1:32