Course Curriculum

Advanced Social Media Marketing: Reach Millions In 2026

10sections
49lectures
3h 19mtotal

What you’ll learn

  • #1 Udemy course to master social media marketing from beginner to advanced strategies for LONG-TERM success

  • Reach 1,000,000+ people with viral techniques

  • Understand algorithms on Instagram, YouTube, TikTok, and Facebook to increase your visibility

  • Build a strong personal brand or promote your business with confidence

  • Increase social sharing and virality

  • World-class student support: I answer 99% of student questions within 24 hours

  • Save thousands by learning skills that replace the need for marketing consultants or agencies

  • Create a personal brand yourself using proven social media strategies

  • Join monthly OFFICE HOURS Zoom call with the instructor and students to ask questions directly

  • Promote your business on platforms like Instagram, Facebook, YouTube, Twitter, and Quora

  • Engage your audience with content that encourages interaction and builds community

01

Kick off your journey to mastering social media

5 lectures • 20min

  • Social media marketing course introduction and welcome

    Master advanced social media marketing by decoding Instagram, YouTube, and TikTok algorithms and applying viral short-form text and video strategies to drive traffic and engagement.

    3:35

  • Options to have a better course-taking experience

    Explore practical options to enhance your Udemy course experience, including Q&A marketing, monthly office hours, playback controls, captions and transcripts, and certificate access.

    3:11

  • Cool post idea to get a lot of sharing from social media for free

    Create lists of niche influencers—top books, podcasts, and YouTube videos—and promote them to earn retweets and reshares, funneling followers into your business and turning them into clients.

    2:59

  • How to get higher social media post click-throughs by writing better headlines

    Learn to boost Facebook post engagement by crafting headlines that emphasize benefits, address the audience with you, and use numbers, time, and emotion to spark curiosity.

    8:46

  • Headline exercise

    Rewrite your recent social media posts using the 13 headline principles to practice and improve your headline writing, and share results for peer feedback.

    1:00
02

Facebook marketing

11 lectures • 42min

  • Facebook marketing section introduction

    Explore free, legitimate strategies to gain exposure on Facebook for businesses, as the course introduces the Facebook marketing section, addressing the platform's algorithm and the limits on promotional content.

    1:13

  • Facebook marketing strategies that do and don't work

    6:20

  • What you can expect from different promotional strategies on Facebook

    Explore how the Facebook algorithm ranks posts by poster affinity, weight, post type, and engagement, and learn to craft valuable, non-promotional content that avoids clickbait.

    4:08

  • How to make engagement beget more engagement

    Increase engagement by asking friends to like and comment, engaging with replies, sharing the post URL across platforms, and posting evocative content to spark discussion and boost organic reach.

    3:26

  • Facebook groups vs personal pages vs business pages

    In this part of our social media marketing online course I talk about whether you should promote your business with Facebook groups, Facebook business pages, or Facebook fan pages. Since more people are not celebrities, the fan pages are more or less not an option, and the choice is between a business page and a group. If you want to build engagement and interaction, a group is much better. If you want to attract new people to your business, a Facebook business page is the right option. But keep in mind that business pages have the least engagement so you will have a hard time reaching the people who liked your page unless you pay Facebook to give you that extra boost.

    4:31

  • Your thoughts on this social media marketing training

    Encourage learners to leave a review to help future students gauge the course value, support a fair environment, and easily leave or update reviews from the course dashboard.

    1:16

  • NEW! How I sell on Facebook in an effective and legitimate way

    Learn to sell on Facebook ethically by leveraging existing audiences in groups, engaging with members, and building long-term relationships with group admins for sustainable sales.

    6:05

  • How to sell B2B products with a Facebook group - strategy that impressed me

    Explore a compelling B2B sales example using a Facebook group and LinkedIn to license online courses and offer custom course creation, plus strategies for business development and partnerships.

    8:32

  • How to create the colored image box for text posts to get more engagement

    learn to boost engagement on text posts by adding a colored background, making text bigger, and choosing unique, readable colors under Facebook's 130-character limit.

    2:11

  • How to sell on Facebook using pinned posts

    In this part of our social media marketing training, I show you how to use Facebook pinned posts in your group in order to make more sales on Facebook.

    2:22

  • Should you ask people to follow vs. share from your website?

    Explore when to ask visitors to follow, like, or share your Facebook presence and how shares expand reach, while likes and group joins boost long-term engagement and conversions.

    2:09
03

Quick and simple tips to leverage your personal Facebook profile

1 lecture • 4min

  • Easiest Facebook marketing: From your own personal page

    Promote your business on your personal profile with careful privacy management, engage meaningfully through comments and messages, and invite genuine supporters to your business page and group.

    4:00
04

How to create a professional Facebook business page

3 lectures • 16min

  • Facebook page section introduction

    Discover when a Facebook page is essential for your strategy. Explore how ads, branding, retargeting, and a small SEO boost drive awareness, social proof, and engagement.

    3:45

  • Beginning to set up your Facebook page

    Learn to create a Facebook page using the pages creation URL, set a name and category, add a concise 255-character description with SEO keywords, then add images and cover photos.

    6:41

  • EXAMPLES of well-run Facebook pages for different types of businesses

    See how large and small brands use engaging Facebook pages—videos, photos, humor, and behind-the-scenes content—to build engagement and social proof that drives sales.

    5:47
05

Going viral on Facebook and in general

4 lectures • 14min

  • Explaining the viral coefficient formula

    Explore the viral coefficient formula to quantify when a post goes viral through original reach, shares, and engagement. See how the coefficient signals virality and how a calculator computes it.

    3:09

  • How to boost virality

    Learn to boost virality through incremental quality improvements, preplanning for shareability, and prompting audiences to share, guided by the viral coefficient formula.

    2:27

  • Viral coefficient calculator

    Use the viral coefficient calculator to estimate how content spreads from an initial 100 people, with invites per member and accepted invite rates. See how higher engagement drives exponential growth.

    2:38

  • Ads having a role in virality

    Learn how incremental virality works and how ads can amplify it profitably by targeting initial audiences, measuring per-visitor revenue, and leveraging hot posts with retargeting.

    5:39
06

How to use viral memes to go viral and boost sharing

4 lectures • 8min

  • Introduction to using memes

    Discover how memes can help your brand go viral by finding or creating photo memes and GIFs, then reuse them across social platforms to boost exposure, engagement, and hashtag rankings.

    1:06

  • How to begin finding viral memes to post on your social media

    Discover how to find viral memes for free rather than create them, using topic searches, filters for commercial use, and copyright-free images you can share on social media.

    2:37

  • How to create your own image memes in minutes and for free

    Create your own image memes in minutes for free using a meme generator, tailor a business niche meme, and share it on social platforms to boost brand exposure.

    2:16

  • How to create your own gifs to go viral

    Experiment with creating your own gif memes using goofy gif to design catchy captions, colors, and stickers, then upload, share, and embed to boost engagement across social networks.

    2:05
07

Facebook live to connect, engage, and convert your audience

3 lectures • 9min

  • Introduction to Facebook Live

    Learn how live shows on Facebook Live or Instagram Live engage your audience and build trust. Use real-time interaction to boost reach and reveal who is ready to buy.

    2:16

  • How to run your Facebook live sessions

    Plan compelling topics for preplanned Facebook live sessions and set a regular schedule. Start with a 15-minute opening to engage viewers, invite questions, and grow your audience through consistency.

    4:24

  • How to stream your live stream to 30 social media platforms

    Stream once to 30 destinations to boost reach and engagement across YouTube, Twitch, Instagram, and more, with analytics and unified viewer chat.

    2:45
08

How to use different social media marketing websites to get traffic

3 lectures • 13min

  • Quora marketing: How to drive traffic from Quora and build your personal brand

    In this part of our social media marketing training I talk about Quora. Quora isn't the most commonly known social media website, but it is a very big site, and I have used it successfully in the past to drive a significant amount of traffic to my website. You can use Quora to promote your business and boost your personal brand by answering people's questions there. Quora is a Q&A (question and answer) site here people ask questions about different topics. And if you answer questions about whatever subject matter you are an expert in, you can build up a big presence in Quora, get recognition, and drive traffic to your website or product.

    5:24

  • Forum marketing

    In this part of the social media marketing course, I explain how to post on different online forums and communities.

    4:37

  • LinkedIn marketing & how Facebook is the new LinkedIn

    In this part of the social media marketing course I talk about how Facebook groups are replacing much of what LinkedIn used to be used for. Much of LinkedIn used to be about joining professional LinkedIn groups. But now I am in many professional Facebook groups, and they are much more effective and helpful.

    2:44
09

YouTube marketing: build a thriving channel

10 lectures • 1hr

  • YouTube marketing - section introduction

    Explore YouTube marketing fundamentals by building a pre-video plan, learn internal algorithms, including YouTube SEO and recommendation, and leverage these insights to drive traffic.

    0:46

  • The three main YouTube algorithms

    Explore the three main YouTube algorithms—the home page algorithm, the seo algorithm, and the recommendation algorithm—and learn how to leverage them to grow views and build an audience.

    7:25

  • Complete YouTube growth strategy including YouTube shorts

    Master a YouTube growth strategy using shorts, analytics, and built-in features to grow your channel, engage audiences, and drive traffic from shorts to longer videos.

    10:56

  • YouTube SEO introduction

    Master YouTube SEO as the foundation of channel growth, using keyword research and optimized titles and descriptions to rank and reach highly engaged viewers through search and recommendations.

    4:51

  • How a professional would approach promotion of a single YouTube video

    Plan your video with pre-film seo keywords and a cohesive flow to boost engagement and rankings. Promote across social media, embeds, and groups, and refine through feedback.

    4:25

  • YouTube On-Page SEO

    Improve YouTube on-page SEO by crafting keyword-rich titles under 70 characters, structuring descriptions with chapters and long-tail keywords, and using tags, hashtags, links to videos, and thumbnails with the vidIQ plugin.

    5:06

  • Special plugins to get insights on your and competitors videos on YouTube

    In this part of our social media marketing course, I talk about a WordPress plugin that will help you automate some of your tweeting, and also help you keep your blog posts fresh in Google search.

    6:16

  • Overview of my YouTube channel to give you ideas for how you can grow on YouTube

    discover how I grew a business YouTube channel and a music channel through consistent, keyword-driven posting, early lessons on SEO, and adapting with Udemy as focus shifted.

    6:11

  • Introducing the YouTube recommendation algorithm

    Learn how to leverage the YouTube recommendation algorithm to boost views by optimizing for rankings, piggybacking on title elements, creating playlists, and using end screens and cards to guide viewers.

    8:47

  • How to get views from the YouTube recommendation algorithm

    Learn how the YouTube recommendation algorithm promotes videos and how to maximize watch time, retention, and social proof. Plan quality, SEO, and promotions with playlists and end screens.

    5:11
10

YouTube shorts

5 lectures • 14min

  • YouTube Shorts - new good opportunity

    Explore YouTube Shorts as a major growth driver, now enabling up to three-minute vertical videos that you can repurpose from Instagram or TikTok to reach millions in 2025.

    1:15

  • Helpful tutorial on how to create great shorts from the YouTube Creators channel

    Discover how to create and edit YouTube shorts, including music, playback speed, effects, filters, and multi-camera editing. Learn promotional strategies to maximize reach for your shorts.

    1:37

  • YouTube shorts long-tail keyword strategy

    Master a YouTube shorts long-tail keyword strategy to boost tutorial and advice videos, leveraging Google search rankings and rapid answer formats to cover endless how-to questions.

    3:53

  • YouTube shorts upload tutorial

    Learn how to post YouTube shorts, including recording options, duration, music, captions, and keyword-rich titles with hashtags. Cross-post to Instagram, Twitter, and TikTok to boost views.

    4:47

  • How shorts are discovered on YouTube - it's different than other videos

    Learn how YouTube shorts are discovered by users, navigate the shorts tab and search results, and leverage relevant hashtags to boost reach for new channels during the shorts beta.

    1:59