Course Curriculum

Facebook Ads For Followers

6sections
15lectures
45mtotal

What you’ll learn

  • Run facebook ads

  • Grow Page with page likes

01

Ad account Overview

  • Community

    Activity
  • Millions In Ecommerce Sales With Facebook Ads

    Analyze how Facebook ads drive ecommerce sales by examining ad account data, units sold, and high purchases across products, with a focus on lifetime versus three-month performance.

    0:46
  • Meta Ads

    Explore Meta ads objectives for sales, leads, app promotion, engagement, traffic, and awareness, and learn campaign, ad set, and ad structure, Facebook pixel tracking, and CRM integration.

    5:32
02

Creating facebook messages ad

  • Getting Started With Boost Post

    Learn how to boost a post on Facebook, compare boosting from the page with using ads manager, and explore audience targeting and objective options for mobile and Instagram feeds.

    2:29
  • Making your first ad With Facebook New Interface (2020)

    Master Facebook’s new interface to create and publish ads and posts for Facebook and Instagram, target audiences, set a one-dollar budget, and launch your first campaign.

    4:01
  • Setting Up Welcome Message

    Set up a warm welcome message for your Facebook ads with a friendly greeting and customizable questions to trigger engagement. Encourage inquiries and easily schedule a meeting.

    3:15
  • Setting Budget And Boosting Post

    Set a daily budget and duration to boost Facebook posts, estimate daily reach, and grow leads through small experiments.

    2:57
  • Adding billing details

    Add billing details to submit your ad and use your own card. Track ad status in ads manager as it goes through review, activates after approval, and runs on Instagram.

    2:00
03

Publishing Your Ad

  • facebook Pixel Explained

    Install the Facebook pixel to track visitors, collect data via cookies, and retarget them with ads to drive traffic and conversions on your website.

    2:03
04

Creating Facebook Page Likes Campaign

  • Setting up Page likes campaign

    Discover how to set up a Facebook page likes campaign, compare it with traffic, brand awareness, and reach objectives, and use split testing to optimize audiences and creatives.

    3:42
  • Split Test Budget And Settings

    Learn how to run Facebook ads split tests by selecting the page, testing different creatives, delivery options, audiences, and placements, and set daily budgets to identify a winner.

    2:31
  • Split Test Variations Explained

    Learn to run split test variations in Facebook ads by comparing different images, creatives, and delivery options to measure ad results.

    2:15
05

Using Split Testing Strategy in Ad Creative

  • Making Split Test Set A - Creative

    Explore split test set A - creative in Facebook ads, comparing impressions-based pricing and page likes billing to lower costs while driving traffic to your digital marketing course.

    5:11
  • Making Split Test Set B - Creative (Video)

    Explore how to use a video for split test set B to grow page likes and promote the digital marketing course, including automated messages and offers on a Facebook page.

    2:38
06

Creating An Offer For Page Likes

  • Creating An Offer On Facebook For Set B

    Create and publish a Facebook offer for followers, including a discount or promo code, expiry settings, terms and conditions, and a shareable link for online sign-up.

    3:22
  • Setting Up Offer For Sets & finalizing Ad

    Set up a targeted offer with split test ads, pin the offer to your page, and decide whether to drive traffic to the post or directly to the offer.

    2:11