Course Curriculum

Complete TikTok Marketing Course for Business TikTok Habits

10sections
82lectures
1h 53mtotal

What you’ll learn

  • TikTok Marketing

  • Digital Marketing

  • All things TikTok

  • TikTok Video Production Techniques

  • TikTok Promotion Skills

01

You Can Master TikTok Marketing Quickly and Easily

19 lectures • 21min

  • Complete TikTok Marketing Course for Business TikTok Habits Promo Video

    Explore the fastest, simplest, least expensive way to build a TikTok presence to market your business, passion, or cause, with nuts and bolts to reach tens of thousands quickly.

    1:07

  • Quick Win! Less Is More on TikTok (Unlike YouTube)

    Create 15-second videos or shorter on TikTok to save time and reach a bigger audience, as shorter videos outperform longer ones for marketing your business.

    0:34

  • UPDATE: TIKTOK is OFFERING $300 for FREE for Businesses! Get on this Now!

    capitalize on TikTok's up to three hundred dollars in ad credits for businesses to brand and promote your product or service now.

    0:27

  • Instant Answers to Your TikTok Marketing Questions

    0:26

  • Quick Win! Don't Overthink Your TikTok Videos

    Don't overthink your TikTok videos; it's not network TV or YouTube. Post simple, imperfect videos that entertain or inform, and you can still gain thousands of views.

    0:56

  • This Is How You Start with TikTok

    Download the TikTok app from the App Store on your phone to begin, then use it on an iPad or tablet, as desktop access is not supported.

    0:37

  • This TikTok Course Is Designed for You If...

    Discover how to market your small business on TikTok with minimal editing, using simple talking head videos that share information and insights to reach engaged audiences.

    1:09

  • Time to Dispel the Myth That TikTok Is Just for Kids

    Dispel myths about TikTok being for kids and recognize its half a billion monthly users across all demographics, making it a powerful platform for marketing and audience reach.

    2:33

  • And One More Myth

    Dispel TikTok myths and show you can reach a large audience by talking about your business and sharing insights without lip synching, music, or comedy.

    0:38

  • This Is What Is Special About the TikTok Platform

    Discover why TikTok stands out for marketers: its algorithm rapidly tests and boosts new videos, delivering thousands of views even with no followers, and cross-posting across sites expands reach without ads.

    2:00

  • This is How You Get Live Feedback on Your TikTok Questions Right Away

    Join daily live hours from 1 to 3 p.m. eastern time for TikTok marketing questions, personal development insights, and free real-time feedback across TikTok, Facebook, and YouTube.

    0:56

  • Decide If You Want to Go Simple or Go Big!

    Discover how to market a business on TikTok by using simple talking-head videos; record 15 seconds on your phone, share valuable insights, and skip heavy editing for fast results.

    1:17

  • If You Aren't an Entertainer, Simple Productions Will Do

    Learn easy, simple ways to market an area of expertise, consulting practice, or book on TikTok in the least amount of time, using straightforward production, writing, and humor.

    0:49

  • You can Make A TikTok Every Single Day –– Here's How

    Learn how to post a TikTok every day and maximize reach by creating multiple daily videos, recording on the fly, iterating from audience feedback, and scaling viral potential.

    1:30

  • Let's Cut to the Chase - Here Is the Easiest Way to Make Content for TikTok

    Record a one-take TikTok using your cell phone, answer a question or share a tip from your expertise, then upload it with a title and hashtags to gain mileage fast.

    1:28

  • Here is the Forum Where You Can Post Your TikTok Videos and Get Feedback

    Join a private Facebook community for Udemy students to upload your TikTok videos and receive constructive feedback, including tips to market your TikTok channel and gain followers.

    1:14

  • This Is Also What Is Different About the TikTok Platform

    Discover how TikTok's algorithm rapidly surfaces videos to non-follower audiences, measuring watch time, likes, and comments to drive broader reach.

    1:03

  • Here Is How to Get the Most Out of this Course

    Start making and sharing your TikTok videos now to maximize learning from this course, then post links for critique on the student Facebook page and iteratively improve with instructor feedback.

    1:01

  • Exploring The Kind of Videos fo you Want to Produce for Your Audience

    Define the type and genre of your TikTok videos by researching comedy content, analyzing editing and hooks, and understanding audience emotions to craft concise videos that engage viewers.

    1:44
02

The Nuts and Bolts of Setting Up Your Account

5 lectures • 4min

  • Set Up Your Profile This Way

    Optimize your TikTok profile with a high-quality photo or logo, and include your website URL to clearly communicate what you are marketing and how to reach you.

    0:35

  • Sign Up for a TikTok Pro Account

    Sign up for a TikTok Pro account to access more data about who is watching and when they are watching.

    0:21

  • Learn More About Your Audience This Way

    Unlock pro analytics to see yesterday, seven-day, and 28-day views, along with followers and profile views, then use the content tab to identify popular videos, trending posts, and follower demographics.

    1:54

  • Practice Your TikTok Marketing Homework Using the TJ Walker AI Clone

    0:16

  • A Few Other things You May Want to Know about TikTok

    Evaluate privacy and ownership concerns around tick tock and decide about data safety. Recognize that teens and preteens dominate the audience, and weigh platform downsides.

    0:59

  • Quiz 1

    Activity
03

The Beginner's A-Z Toolset to Creating TikTok Videos –– Mental Mastery

14 lectures • 18min

  • If you want to Use Humor in Your Videos, Watch this

    Follow trends, study what's popular to understand why it works, craft original humor, find a hook to grow your audience, and experiment to differentiate your TikTok channel.

    1:27

  • You can Create "How-To" Videos on TikTok: A Thriving Niche

    Create how-to videos on TikTok to educate and entertain your audience, follow industry trends, study competitors and rising creators, and map what works as the platform evolves.

    1:14

  • If you are Into Trends, Consider Making Remix & Lipsync videos

    Explore lip-sync and remix videos on TikTok to ride trending content, engage audiences, and leverage others' success to boost your personal brand or business.

    0:46

  • Follow the Tidal Wave of Viral Content: Creating Reaction Videos

    Explore reaction videos across magic tricks, dancing, humor, and more to tap into viral content on TikTok. Experiment with reacting to industry content to attract audiences and gain immediate traction.

    0:53

  • Why it's Okay to have Artistic Inspiration and Influence on TikTok

    Draw artistic inspiration and influence from other TikTok videos. Watch successful creators, analyze and critique, then adapt their tactics to your own style to gain traction and follow clues.

    1:21

  • Most Successful TikTokers Share this ONE Thing in Common

    Identify how successful TikTok creators take inspiration from others, study what works and what doesn’t, and use a strong feedback loop to craft your own viral TikTok marketing.

    1:15

  • Choosing a Good Hook: Change your watch-time from Zero to High

    Use familiar music, props like a cup that overflows, and experiment with false premises to create engaging hooks that boost watch time on TikTok.

    1:53

  • It's all About the Message: What do You Want your Audience to Hear?

    Define a few core messages and a memorable hook to help your TikTok content stand out amid the constant bombardment of videos, refining to three to five key messages.

    1:35

  • Every VIdeo has a Story––– A Beginning, A Middle, and End

    Identify the premise, beginning, middle, and end in every TikTok video to analyze hooks and content, then apply this framework to improve business storytelling.

    1:25

  • It's Okay to be Enthusiastic on Camera–– Express Yourself!

    Be enthusiastic on camera by moving around, using the frame and angles to stay engaging. Speak like you are with your best friend, using gestures and voice to connect.

    0:55

  • Brush off the Small Mistakes and Worries (Almost all are all Small!)

    Embrace imperfect content on TikTok by posting videos, refine your process daily, and align each clip with your ethics and personal brand, deleting overly embarrassing material.

    1:41

  • Improve your Audience Retention by Engaging with Your Audience

    Engage with your audience by replying to comments and likes to boost video engagement, watch time, and virality on TikTok. Build a loyal fan base by consistently connecting with viewers.

    2:03

  • Haters Back Off (Or Not): Why You Shouldn't Mind the Haters on TikTok

    Use haters and feedback as fuel to boost your TikTok content and visibility, turning negative or positive comments into better, more engaging videos.

    1:24

  • (Almost) All Attention can Be Good Attention on TikTok

    Maximize attention on TikTok by ensuring audiences retain the message, while you experiment and build your personal brand without actions that could harm you years from now.

    0:34

  • Quiz 2

    Activity
04

This Is How You Produce Your TikTok Videos for Massive Impact

21 lectures • 41min

  • Here is What You will Learn in this Production Section

    Learn in-depth techniques to add music, text, and special effects to your videos, while recognizing when simple talking head video suffices and how to invest time for polished, entertaining results.

    0:34

  • How To Edit A Video From Your Phone

    Learn how to edit a video from your phone using iMovie, including trimming the clip, splitting, adding transitions and text, applying filters, and uploading the final HD video to TikTok.

    7:21

  • How To Create Portrait (9:16) Videos For Tik Tok

    Learn to create portrait 9 by 16 TikTok videos from footage. Use the canvas stores app to place and resize your video on a 9 by 16 backdrop for TikTok.

    4:26

  • How To Do A Duet And A Reaction Video

    Learn how to create engaging TikTok duets and reaction videos by using the share menu, selecting duet or react, recording with the red button, adding effects and captions, and posting.

    3:13

  • How To Upload Your Videos with Effects and Music and Share To Different Sites

    Upload multiple clips at once, add music and effects, insert text and stickers, and apply filters to create engaging TikTok videos, then share to Instagram or other sites.

    9:58

  • Keep Your Production Costs Low

    Keep production costs low by avoiding fancy crews and high-end film, since TikTok rewards simple, rough content. Focus on good lighting, clear audio, and delivering something interesting, useful, or entertaining.

    0:49

  • Follow These Lighting Tips

    Improve your TikTok videos with bright front lighting that clearly reveals your face and eyes. Use natural sun outdoors and avoid backlighting from behind you.

    0:55

  • An Example of a Simple TikTok Video That Generated 50,000 Views

    Combine average intelligence, education, IQ, and looks with great daily habits to achieve world-class success, as demonstrated by a simple TikTok video that earned 50,000 views.

    0:15

  • More Tips On Editing

    Learn beginner to advanced tips for editing TikTok videos for small businesses, emphasizing quick, iterative recording, simple talking-head formats, and fast posting.

    0:49

  • The Two Biggest Impediments Holding People Back on TikTok

    Overcome fear of putting your face on camera and start sharing content on TikTok. Resist perfectionism, publish videos, and learn quickly to market effectively on TikTok.

    1:04

  • High Quality Audio is more Important then HQ video on TikTok–– Here's Why

    Prioritize message and audio quality over high video resolution on TikTok, ensuring viewers hear you and see you, while visuals contextualize your story.

    0:42

  • Use an External Microphone if You want to Step up your Audio Game

    Use an external microphone with your phone to dramatically improve audio quality and strengthen your personal brand for your TikTok videos with a crystal clear voice.

    1:11

  • Don't Be Embarrassed to be on Video

    Practice presenting yourself on video to overcome embarrassment and promote your product or service. Film daily to use TikTok's feedback loop, clarifying your message with an effective elevator pitch.

    0:38

  • You Don't need to Change your Voice to be On TIkTok –– Be Yourself

    Be yourself on TikTok marketing by speaking in a natural voice and delivering a clear message, because your message matters more than sounding unusual.

    0:42

  • The Number One Tip to Get Comfortable On Camera––– Most Won't Follow This

    Practice on camera by recording messages on your phone and watching yourself to refine how you come across. Repeat until you feel confident and comfortable presenting.

    1:19

  • Following a Content Schedule–– Be Consistent to have Consistent Growth

    Schedule seven videos at the start of the week to eliminate daily planning, systematize production, and build a daily ritual that drives exponential growth and a loyal following.

    1:10

  • Become A Master of Improvising Videos with this One Trick

    Master the art of improvising with one trick to create impromptu TikTok videos anywhere, whether walking, on break, or recording ideas for your business.

    0:58

  • Become an Expert in Your Niche in Three Months or Less

    Post a daily video on your topic for 60 days to rapidly establish niche expertise, refine your message, and use audience feedback to shape your business or art.

    1:17

  • The Hardest Part of Making Videos is the Anticipation of it–– Don't Worry Twice

    Overcome anticipatory anxiety by taking a deep breath and jumping into video creation, and if you can't start yet, write down a crystallized thought or action step.

    1:24

  • You have an Opportunity Everyday: Recreate Yourself Everyday on TikTok

    Turn every TikTok video into a chance to refine your message, improve on-camera communication, and learn from the immediate feedback loop of seeing yourself on video.

    1:09

  • How to Experiment with Content Until Your Content Sticks

    Experiment with different video types and genres until something sticks, then stick with it and iterate daily to improve your presentation, message, and topics for business TikTok marketing.

    0:49
05

The Quick and Dirty Way of Producing TikTok Videos Yourself

5 lectures • 5min

  • Here Is How You Do a Simple 2-Person TikTok Video Shoot

    Learn how to shoot a simple two-person TikTok video with proper framing and close distance for clear audio, letting a helper frame the shot while you gesture.

    0:45

  • You are a One-Person Band - Make Your Own Video Now

    Learn to create a solo talking-head TikTok video by keeping the phone at eye level, framing your head near the top, and using bright front lighting for clear audio.

    2:05

  • Time to Make Your TikTok Video Right Now!

    Post a 15-second TikTok now to move from theory to mastery, embrace the arena, and iterate until you publish within 10 minutes.

    1:20

  • Here is How You Can Get Constructive Feedback on Your TikTok Videos

    Below is the link to the Udemy student support page on Facebook. You can post your TikTok videos here for a critique.

    0:38

  • If You Don't Love How You Look and sound in Your TikTok Videos...

    Discover how to look and sound comfortable, confident, and relaxed on camera through the bonus course, complementing the main TikTok marketing content.

    0:35
06

This Is How You Engage Your Community on the TikTok Platform

6 lectures • 9min

  • Engage Your Community this Way

    Engage your community on TikTok by responding to every comment and question, liking and thanking viewers, and following selectively to learn from valuable accounts.

    1:36

  • How to Promote Your TikTok Videos

    Connect and share your TikTok videos to every other social platform using the three-dot menu, boosting views and signaling the algorithm to reach more audiences.

    0:50

  • How to Leverage Your TikTok Content for Other Platforms

    Record a 15-second video in the camera app, then upload natively to multiple platforms like YouTube, LinkedIn, Pinterest, Snapchat, Facebook, Twitter, and Instagram for broader reach and time-efficient cross-posting.

    3:41

  • Most People are Really Nice On TikTok, but...

    TikTok offers a much nicer environment than YouTube, with fewer trolls and occasional condescending comments; publish content, engage audiences, and accept criticism as part of growing your presence.

    0:57

  • Techniques for Engaging Critics Constructively

    Interact with critics on TikTok by thanking them, acknowledging their points, and avoiding flame wars, while appreciating comments and recognizing that not everyone will like you.

    0:55

  • Let's Build a Following for Your TikTok Account Right Now

    Build a following for your TikTok account now by posting your TikTok handle in the discussion form and sending a direct message.

    0:35
07

Here Is How You Make Money Off of TikTok

1 lecture • 2min

  • You Can Monetize Your TikTok Audience

    Monetize your TikTok audience by marketing a product or service, not relying on ad revenue; build brand awareness and expertise, respond to inquiries, and direct viewers to online courses.

    1:36
08

Best Practices for TikTok Success

3 lectures • 4min

  • Determine How Frequently You will Post By ...

    Learn how posting one short video each day, seven days a week, creates a daily habit that can lead to thousands of views over a month.

    2:12

  • Determine Your TikTok Expectations

    Set realistic, high expectations for your TikTok growth by posting consistently, and sharing useful information on habits and communication, aiming for hundreds of thousands to millions of views within months.

    1:52

  • Rehearse Your TikTok Marketing Homework and Get Instant Feedback

    0:15
09

Make the Right Editorial Decisions

6 lectures • 7min

  • Here Is the Easy Way of Finding Topics for Your Videos

    Sign into TikTok, open the Discover tab to view trending hashtags related to your expertise, and add several hashtags to your title and video to dramatically boost views and discoverability.

    1:32

  • Winning the Quality Versus Quantity Debate

    Learn why quality and quantity on TikTok are not mutually exclusive, and why posting at least one daily 15-second video with useful information boosts audience growth.

    1:02

  • Pick Your Winning TikTok Niche

    Choose a clear TikTok niche and focus on habits to build recognition and guide content. Focus on consumer audiences rather than B2B to reach the right people faster.

    0:58

  • Other Options for Planning Your Content

    Explore flexible TikTok content planning, from quick one-take videos tied to trends to a three-month plan built around 100 common customer questions.

    1:21

  • A Hidden Treasure Trove of Content for Your TikTok Channel

    Repurpose old YouTube videos into fifteen to sixty second TikTok clips, as shorter videos perform better with the algorithm, turning long content into concise, organized segments.

    0:45

  • Don't be Afraid to Be Spontaneous

    Set a daily TikTok publishing rhythm with an editorial calendar, and don't be afraid to be spontaneous by capturing off-the-cuff ideas on the go and sharing them immediately.

    1:10
10

Advanced Tips on Engaging Other Creators and Audience Members

2 lectures • 2min

  • Overview of Advanced Tips on Engaging Other Creators and Audience Members

    Explore advanced tips for engaging other creators and audience members on TikTok, including how to create a duet. Marceau offers further details on how to do that.

    0:16

  • Here Is How You Can Livestream On Tiktok

    Learn how to livestream on TikTok after gaining one thousand followers, engaging a dynamic audience for deep conversations that can lead to inquiries and sales.

    1:29