Course Curriculum

Facebook Ads for Beginners

10sections
39lectures
4h 22mtotal

What you’ll learn

  • By the end of this course you will have your own Facebook Ads running and helping you to increase your sales and generate more income.

  • In This Course, You Will Learn How to Reach Thousands of People on Facebook.

  • You will learn how to Define Your Target Audience to Ensure That Your Ads Are Shown Only to People Who Are Interested in Your Products or Your Business and Avoiding Spending Money With Ads That Do Not Work.

  • How to Create Super Optimized Facebook Pages for Your Business or Personal Use.

01

Welcome to the Course!

2 lectures • 4min

  • How to Take this Course

    Beginner-friendly and hands-on, the course guides you to optimize your Facebook page and ads, complete assignments, and take action to grow your audience and profit.

    3:26

  • Join our community of students

    0:24
02

What do You Need to Start

1 lecture • 8min

  • This Is How You Will Monetize with This Course

    Set up a Facebook page, ad account, and destination site; identify your target audience and run image or video ads to drive profitable conversions.

    8:05
03

STEP#1 Creating Your Optimized Facebook Page

7 lectures • 54min

  • Module Intro

    Learn to set up a super optimized Facebook page, use an irresistible cover image, access royalty-free image resources, and prepare for the course assignment and reviews.

    3:05

  • Creating a Professional Facebook Page for Your Business

    Create a professional Facebook page for your online education business, choosing the right category, adding your name and address, and targeting audiences with keywords for ads.

    10:02

  • Discovering the Best Keywords for Your Business

    Use Google Keyword Planner to uncover high-impact keywords for your Facebook page description, such as online courses, online classes, and online learning, then apply these ideas to boost reach.

    11:26

  • Creating an Optimized Facebook Page Description

    Discover how to craft a captivating, keyword-rich Facebook page description using a proven structure and template, emphasizing reader benefits and including your website for better engagement.

    3:32

  • Optimizing Your Facebook Page

    Optimize your Facebook page by editing the page name, selecting the right category and subcategories, pasting a keyword-rich description, and adding contact details, website, and hours to boost discoverability.

    4:48

  • Captivate your Visitors with a Great Cover Image

    Create a compelling Facebook cover image using Canva, selecting free templates, removing premium elements, customizing text and imagery, downloading a high quality design, and uploading it to your page.

    8:33

  • Getting Unlimited Royalty Free Images to Use on Facebook (Ads, post, etc)

    Explore free royalty-free image sources for Facebook ads, and learn how cc0 and cc licenses from splash, pixels, and bigsubway enable commercial use without attribution.

    12:23

  • Creating your Facebook Page

    Activity
04

STEP#2 Choosing and Setting Up Your Target Audience

5 lectures • 28min

  • Module Intro

    Identify and refine your target audience to optimize Facebook ads, using demographics and interests to reach buyers who will click, visit your site, and purchase.

    1:32

  • Knowing the Facebook Ads Manager

    Learn to access the Facebook ads manager, create ads, define your target audience, and set a budget while reviewing the report for results.

    5:57

  • Setting up Payment for Facebook Ads

    Navigate to settings in the Facebook ads manager and open billing and payment methods to add your card, PayPal, bank transfer, or coupons. Start with a small test spend.

    1:58

  • Defining your Target Audience

    define your target audience in Facebook ads manager by building saved, custom, and lookalike audiences; refine with location, age, gender, detailed targeting, and connections like page likes.

    12:31

  • Using Facebook Insights to Create Your Audience

    Use Facebook insights to define your audience by analyzing your page’s fans, gender, age, country, and language. Target the largest demographics, like ages 35–54, to improve reach and ad efficiency.

    6:19

  • Defining your Target Audience

    Activity
05

[OPTIONAL] Using AI to create your Ideal Customer Profile and Target Audience

8 lectures • 45min

  • The importance of your target audience and an Ideal Customer Profile

    Define your target audience with an ideal customer profile to tailor ads and messaging. Leverage demographics, motivations, and online destinations to optimize marketing, content, and product decisions.

    5:34

  • Introduction to M1-Project and target audience with AI

    Leverage Elsa, an ai marketing assistant from the M1 project, to craft a precise ideal customer profile and target audience, build a tailored marketing strategy, and create ads that convert.

    5:31

  • Signing up for M1-Project

    sign up for the M1 project, start for free, create your ideal customer profile, and access audience details that help you achieve better marketing results.

    1:13

  • Creating your personalized Ideal Customer Profile with AI

    Create a personalized ideal customer profile with AI by linking your website, describing your business and products, selecting target segments and personas, and generating a tailored ICP for targeted marketing.

    8:55

  • Reviewing your Ideal Customer Profile

    Develop an ideal customer profile with a detailed persona, goals, barriers, and preferred online channels, then tailor Facebook ads to the right platforms where your audience spends time.

    6:09

  • Marketing Strategies AI tool

    discover how the marketing strategy tab inside Elsa enables personalized campaigns with a persona, value proposition, and key benefits, then outline user acquisition ideas, pricing experiments, channels, and metrics.

    10:27

  • Creating a Facebook and Instagram Ad with AI

    Elsa AI crafts optimized Facebook and Instagram ads with tailored copy, targeting settings, and multiple variations, using frameworks like AIDA and FAB to drive awareness and conversions.

    6:22

  • Final Steps for the Ideal Customer Profile

    Apply AI to finalize your ideal customer profile and use it to guide facebook ads, content, and channels for precise messaging and campaign success.

    1:18
06

STEP#3 Your First Facebook Ad!

7 lectures • 32min

  • Module Intro

    Jump into the module to create your first Facebook ad using the easiest system, explore video ads, retargeting, and goals to optimize audience reach, with upcoming assignments.

    1:09

  • The Perfect Message for your Facebook Ad

    Craft compelling Facebook ad messages that spark clicks and growth. Learn to start with questions, highlight goals like dominating marketing and boosting sales using Facebook tools.

    4:59

  • The Perfect Call to Action for your Facebook Ad

    Create a clear call to action in your Facebook ads that guide users to the next step, such as enrolling with a discount, and use scarcity to boost conversions.

    4:15

  • Creating a Post for your Facebook Ad

    Create a Facebook post and transform it into an ad by crafting engaging copy, selecting visuals, and adding a clear call to action for your target audience.

    5:28

  • Boosting your Facebook Post

    Create your first ad, preview it on desktop and mobile feeds, and set a small one-day budget with a sign-up CTA; track results in ads manager.

    8:40

  • How Much to Invest?

    Start with a five-dollar daily investment to test Facebook ads. After a few days, review performance, optimize with a better image and headline, and set an end date.

    3:43

  • How to Have Your Ad Approved by Facebook

    Learn how to get your Facebook ads approved by following the latest policies, especially keeping image text to 20 percent or less and resubmitting after edits.

    3:36

  • Creating you First Facebook Ad!

    Activity
07

Facebook Video Ads - How to use the Power of Video in your Ads

1 lecture • 22min

  • Creating a Powerful Facebook Video Ad

    Create a powerful Facebook video ad by selecting the get video views objective, defining a precise audience, choosing placements, and crafting a compelling thumbnail and a call to action.

    22:29
08

Boosting your Facebook Page

1 lecture • 7min

  • Creating a Facebook Ad to Promote your Facebook Page

    Promote your Facebook page using the promote button or ads manager, set audience by location, age, gender, and interests, and optimize budget and duration.

    6:57
09

Facebook Tips & Tricks

6 lectures • 56min

  • Facebook Ads Genius: How to Reach 8000+ People with a $3 Ad!

    Discover how to reach 8000+ people with a $3 ad by targeting cheap countries, boosting posts, and using audience interests to grow your Facebook page.

    14:36

  • How to Spy on Your Competitors on Facebook

    Analyze Facebook competitor pages using insights, video versus link performance, polls, and engagement data to inform your posting strategy and grow your audience.

    11:05

  • How to Reach All your Followers on Facebook

    Discover how the Facebook algorithm affects reach and learn to reach all followers using live broadcasts, notifications, see first, and pinned top posts.

    9:36

  • How to Download All Your Facebook Data to Your Computer (with 1 Click!)

    Learn to download a complete copy of all your Facebook data to your computer, including posts, photos, videos, comments, messages, and friends, for security and data preservation.

    8:16

  • Using Facebook Videos in your Website

    Learn to find compelling Facebook videos and embed them on your website using the Facebook video player configurator, copyable code, and a WordPress header and footer plugin for seamless sharing.

    8:23

  • How to Download any video from Facebook

    Learn to download any video from Facebook by copying the video URL, switching to the mobile version, and saving the file for backup, with copyright awareness.

    4:11
10

My Favorite Facebook & Digital Marketing Tools

1 lecture • 5min

  • Turn ANY image into a clickable Facebook Post

    Discover a free tool that turns any image into a clickable Facebook post by customizing the headline, description, and the link for optimized marketing.

    5:06