Course Curriculum

Facebook Ads For E-Commerce: Guide To Selling Any Product

5sections
23lectures
3h 35mtotal

What you’ll learn

  • Find out how to use Facebook ads effectively and efficiently for selling any product/service

  • Discover the strategies I use to make $1,000 everyday by selling

  • Get real world experience by looking at my case studies in which I reveal my personal top converting ad campaigns

  • Start a new career as an online entrepreneur

01

Introduction

1 lecture • 7min

  • See The Results I Achieved

    Learn how a Shopify-based e-commerce store uses Facebook ads to drive daily sales—tested ads, scaling profitable campaigns, and starting with a small budget, achieving around $1,000–$2,000 daily.

    7:28
02

Getting Ready To Market On Facebook

5 lectures • 1hr 16min

  • Introduction To Section

    Learn to prepare compelling video and image content for Facebook ads, target audiences, and post to your page to drive engagement and sales, before running campaigns.

    4:30

  • Why You Should Start Using Video Ads Today

    Discover why video ads on Facebook outperform images with higher engagement and viral potential, cost under a penny per view, and craft videos with strong calls to action.

    11:00

  • Finding & Setting Up A Viral Video On Your Page

    Discover how to find viral videos for Facebook ads using Google Trends and YouTube's friends dashboard, then download, upload to a Facebook page, and optimize with a compelling caption.

    23:53

  • Creating An Image Post On Your Page That'll Sell

    Learn to create compelling Facebook image ads for e-commerce by designing professional product visuals with free tools, follow the 20 percent text rule, and include optimized links and ctas.

    18:50

  • Doing Proper Audience Research To Get The Best Results

    Perform targeted audience research for Facebook ads using audience insights and Google Display Planner to identify buyers, reduce costs, and boost conversions.

    17:41
03

Launching Successful Ad Campaigns On Facebook

11 lectures • 1hr 37min

  • Introduction To Creating Dynamic Ads Using Power Editor Part 1

    Explore how to create Facebook ads with Power Editor, from campaigns and ad sets to audiences, budgets, placements, and optimization goals like website conversions, including manual and automatic bidding.

    15:23

  • Introduction To Creating Dynamic Ads Using Power Editor Part 2

    Create dynamic Facebook ads with Power Editor by using image or video, slideshows for slow networks, and a shop now call to action.

    14:25

  • Understanding The Importance Of Split Testing

    Identify what makes a Facebook ad successful by split testing one variable at a time, such as audience interest or image, then scale the winning option.

    3:30

  • Ad Type 1 - Launching A Top Converting Page Post Engagement Campaign

    Launch a top converting Facebook page post engagement campaign by creating high converting posts, using audience insights, testing ad variants, and targeting precise demographics for optimal engagement and conversions.

    21:45

  • Case Study 1 - How I Made Over $1,500 In Revenue From ONE PPE Ad Campaign

    Explore a Facebook ads case study that generated about $1,596 in revenue from an ad campaign, with a $745.44 spend and 84 sales, by testing and scaling the performing ad.

    4:27

  • Ad Type 2 - Launching A Video Views Campaign That'll Sell

    Launch a top converting video views campaign by using Ads Manager to select the video, set a budget, and target a detailed audience for optimal views.

    8:29

  • Case Study 2 - High Engagement By Paying Almost $0 Per Video View

    Explore a case study of a Facebook video ad for an NGO that achieved near zero cost per view and generated leads and conversions.

    2:21

  • Installing Facebook's New Conversion Pixels Before Launching Ads

    Install Facebook's conversion pixels to measure ad ROI by tracking add to cart and purchases. Copy the javascript pixel code from Ads Manager and insert it between the head tags.

    8:21

  • Ad Type 3 - Launching A Conversion Campaign That’ll Blow Your Sales Figures

    launch a Facebook conversion ad campaign from scratch by selecting website conversions and creating single or multiple image ads, including carousel options, then optimize for purchases with the conversion pixel.

    12:02

  • Case Study 3 - How I Made $1,273 From One Conversions Ad Campaign

    Case study reveals how a Facebook ads conversions campaign tested male vs female audiences with $1 starting bids, optimized for purchases, yielding 67 conversions and about $1,273 in revenue.

    5:58

  • P.A.C.E Formula for Creating the Winning Facebook Ads - Marketing Cheat Sheet

    0:11
04

Advanced Advertising Strategies To Increase Sales

4 lectures • 30min

  • Introduction To Custom Audiences & Lookalike Audiences

    Create custom audiences from customer email lists and site visitors, then scale reach with lookalike audiences similar to those sources, including app actions and page fans.

    6:20

  • Strategy 1: Abandoned Cart

    Learn how to retarget visitors who abandoned the cart using a custom audience in Facebook Ads Manager, including include and exclude rules to drive completed purchases.

    6:46

  • Strategy 2: People Who Didn't Take Any Action

    Retarget visitors who viewed the product page but didn’t add to cart by creating Facebook website traffic audiences and serving varied ads to boost conversions.

    7:01

  • Strategy 3: Leveraging Customers

    Learn to leverage customers by targeting past purchasers with Facebook ads and lookalike audiences, using website traffic and product-purchase data to boost repeat sales and growth.

    9:29
05

Conclusion

2 lectures • 5min

  • Course Feedback - How To Get More Value?

    0:20

  • Going Over The Money Making Sales Loop

    Master how to launch Facebook ads for e-commerce by researching audiences with Facebook audience insights, posting image and video content, and driving traffic to your product page.

    4:58