Course Curriculum

Facebook Ads: Business Manager And Retargeting

5sections
28lectures
2h 40mtotal

What you’ll learn

  • Facebook ads basics. Re-filmed for 2024

  • Set up the Facebook Pixel

  • How to create lookalike audiences with Facebook ads

  • How to run retargeting ads to specific audiences with Facebook ads

  • Create a Facebook ads strategy that works

  • Begin using Facebook Business Manager

01

Facebook ads course introduction

2 lectures • 9min

  • Facebook ads course Introduction and welcome - please watch this first

    Learn to set up and run Facebook ads, including Meta Business Suite and retargeting with the Facebook Pixel. Build brand with content campaigns and connect a Shopify store.

    2:15

  • How to create your Facebook business page from which to run ads

    Learn to create a Facebook business page for ads, select a category, craft a concise 255-character description with SEO keywords like t-shirts and emojis, and set cover photos.

    6:41
02

Business manager basics

22 lectures • 2hr 17min

  • Explaining the Facebook Business Suite and the Facebook Business Manager

    Clarifies the difference between the business suite and the business manager amid branding changes. Shows the suite as the newer, centralized platform for ads, pages, posts, messages, and automations.

    4:55

  • Customizing your Facebook Business Suite dashboard

    Customize your Meta Business Suite dashboard by selecting up to ten tools, focusing on ads, ad manager, and audience, then save to access ads reporting and inbox from your menu.

    2:02

  • The Facebook ad library for spying on successful competitor ads

    Discover how to use the Facebook ad library to research competitor ads, compare video, photo, and text formats, and extract actionable ideas for your own campaigns.

    10:02

  • Options for creating your video ad

    Discover free to low-cost options for making Facebook video ads, including Canva templates with your own audio, Canva's free plan with watermark caveats, Fiverr services, and tools like InVideo.

    5:06

  • Starting to use and explore your Facebook Business Suite and pages

    Explore the Meta Business Suite to manage pages, create a business account, and switch between pages for ads, using pre-populated pages to streamline setup.

    5:07

  • Setting up your Facebook ad account and connecting it to a page

    Set up a new Facebook ad account linked to a page, choose timezone and currency, and add a payment method such as PayPal to start running ads in Ads Manager.

    2:13

  • Nuances of running ads for no profit, and how it compares to free strategies

    Discover how ads accelerate audience growth, build social proof, and scale efficiently, while offering faster, measurable traffic compared to time-intensive free strategies.

    6:14

  • Three different ad strategies for running ads to content

    Discover three ad strategies for content: arbitrage to monetize traffic and email signups, engage to build fans and a warm audience, and ads to boost social proof on posts.

    7:05

  • Our ad strategy, and setting up our first ad - part 1

    Set up your first Facebook ad campaign from the Facebook business suite, build a warm audience from your page followers, and organize campaigns, ad sets, and ads with A/B testing.

    8:38

  • Creating an ad campaign part 2, starting to create our ad set

    Set up the ad set by defining a clear conversion, setting a budget, using audience controls to target geography, and testing cost per result to drive video views.

    7:59

  • Creating an ad campaign 3, finishing the ad set and targeting

    Set up the ad campaign with Facebook's Advantage Plus targeting, test age ranges, include Leonard Cohen and poetry interests, and name the ad set Leonard Cohen 26 to 35.

    5:31

  • Campaign setup part 4 - finishing up the ad creative

    Create the actual Facebook ad and experiment with primary text, headlines, and media, including uploading a video and selecting a thumbnail, while exploring targeting and bidding options before publishing.

    4:34

  • Creating your Facebook Pixel (now called data set), and connecting to website

    Create a data set pixel in Meta Business Suite, connect it to your website, and configure a custom conversion to build targeted audiences for retargeting with Facebook ads.

    14:29

  • Setting up Facebook custom audiences

    Create custom audiences in ads manager using sources like website pixel, email lists, app activity, catalogs, and page audiences to retarget warm audiences and plan lookalike expansion.

    6:38

  • Setting up Facebook Pixel for a Shopify store, and connecting to Shopify

    Set up a Facebook pixel and connect it to a Shopify store to track add-to-cart and checkout events for retargeting campaigns.

    7:12

  • Possible pitfall of using the Ad Manager with the wrong ad account

    Avoid the common pitfall of using the wrong ad account when managing multiple pages and ad accounts, as conversion events depend on the pixel and ad account.

    2:47

  • Creating WaveIfYouLike custom conversions

    Learn to set up Facebook pixel-based custom conversions and audiences, like page visitor, add-to-cart, and checkout, to retarget shoppers from your Shopify store.

    5:11

  • Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests

    Set up a Facebook ad campaign for a product, create custom events and audiences, and run A/B tests to optimize conversions and retarget page visitors.

    13:30

  • Creating retargeting ads for Ecommerce products

    Create retargeting ads for ecommerce by using a pixel to track warm traffic, test and optimize budgets, and scale with lookalike audiences to maintain profitability.

    6:28

  • Connecting your Instagram account to also run Instagram ads through Facebook ads

    Connect your Instagram to your Facebook ads account to run Instagram ads with the same targeting and ad setups. Retarget audiences across Facebook and Instagram to expand reach.

    4:09

  • Ad creation and optimization checklist to stay on track

    Master setup and optimization of Facebook ads—from creating a business page, ad account, and pixel to building custom audiences, retargeting, and A/B testing to improve targeting and expand lookalike audiences.

    3:45

  • Creative strategy for custom audiences

    Build a highly accurate custom audience for Facebook ads by handpicking buyers who visit your page, then invite the right people via LinkedIn or private messages, avoiding non-buyers.

    2:56

  • Retargeting ads quiz

    Activity
03

Potential ad targeting pitfall

1 lecture • 3min

  • Dangerous ad targeting pitfall with a real example

    Discover how misjudging your target market wastes ad spend and learn to test whether buyers are gift-givers rather than cat lovers.

    3:27
04

Few more Facebook ads tips and thoughts

1 lecture • 6min

  • When to not run Facebook ads

    Learn when not to run Facebook ads and prefer native channels like Amazon ads, App Store ads, or Google Shopping based on product and margins.

    5:51
05

Faebook ads course conclusion

2 lectures • 5min

  • Course certificate - how to get it

    Complete all course sections and quizzes to 100% to receive your certificate by email. Download the certificate as PDF or JPEG and troubleshoot delivery if needed.

    4:54

  • Bonus lecture: Next steps

    0:18