Course Curriculum

Facebook Group for Business: How to Grow 20,000 members

7sections
100lectures
3h 31mtotal

What you’ll learn

  • 100 steps to grow your group to 20,000 members in 3 months and without spending on advertising

  • How to increase your leads every week by instantly growing a Facebook Group

  • Understand why Facebook Groups are an amazing asset

  • Understand the basics of moderation and the relation between lurkers, likers and posters

  • Set up your group so it works from day 1 and leave with the secret sauce to grow it into the thousands quickly

  • The exact posts you need to grow your engagement quickly

  • How to measure the analytics of your group and how to track your group's growth

01

Setting up your group

35 lectures • 1hr 16min

  • Disclaimer

    Sign the disclaimer and commit to helping your Facebook group with passion and time, because success requires hard work, sweat, and a hundred-step plan.

    1:20

  • Define your goal

    Define your goal for your Facebook group to grow clients, test ideas, grow your email list, monetize the group, and offer customer service, while building a tribe that learns together.

    1:57

  • Why not a page?

    Prioritize building a Facebook group over a page for higher visibility, spontaneous conversations, and a thriving community that keeps posting, while using a page as a brand umbrella.

    2:39

  • Get your first 1000 true fans

    Discover how Facebook groups help you build your first thousand true fans, who pay annually and can invite five friends to your launch, lowering your cost per acquisition.

    1:21

  • Why people like spending time in Facebook Groups

    Explore why people spend time in Facebook groups, where 2.5 billion active users and 1.4 billion group members connect, and how groups become Facebook's last public spaces for new networks.

    2:19

  • Facebook Pagerank

    Learn how Facebook page rank drives recommendations for groups and pages and apply engagement strategies to boost visibility. Increase engagement to raise page rank and attract new members via recommendations.

    1:51

  • Your personal Facebook should be a business profile

    Turn your personal Facebook into a business profile by posting public, value-driven content with a landing page link, and engage in groups to stay top of mind with potential buyers.

    2:38

  • Benchmark groups in your niche

    Benchmark niche groups via Facebook search, differentiate your group with a unique angle, and assess size and engagement for relevance. Consider engaged members more profitable than size, depending on price.

    1:25

  • Join groups

    Join the top groups in your niche and analyze engagement, rules, monetization, and high-performing posts to benchmark ideas and identify four to five relevant groups before moving on.

    2:06

  • Benchmark the pros

    Benchmark the pros by studying engaging marketing strategy groups and copywriting-focused communities, join them, analyze their descriptions, and craft your own group plan.

    4:22

  • Define the problem

    Define a real, solvable problem your Facebook group will address, ensuring you’re qualified to solve it and that the niche balances specificity with broad appeal to drive engagement and growth.

    4:07

  • What is the problem your group is solving?

    Activity

  • Be the Cosmopolitan/Men's Health of your niche

    Position your Facebook group as the Cosmopolitan or Men's Health of your niche by identifying members' problems and delivering targeted, problem-solving content.

    1:22

  • Validate your problem

    Survey your niche groups to validate the problem by asking if it is real and tracking engagement; if there is no engagement, reformulate or pivot.

    1:02

  • Name and Description

    Choose a group name that members identify quickly and avoid using your brand name, and write a description introducing the group, its problems solved, links to your site, and rules.

    3:14

  • Private or Public; that is the question

    Choose between public and private groups based on audience privacy and reach. Start public, then switch to private before 5,000 members; after 5,000 you can only move to private.

    2:46

  • Discussion or Units; that is the other question

    Choose between a traditional discussion group and units, and learn how to organize posts into sections to support an e-learning platform in a Facebook group.

    2:20

  • Reserve your vanity url

    Customize your Facebook groups with a vanity url to share a memorable link and reflect your group name.

    0:55

  • Think of post topics

    Use post topics to tag your daily posts, such as 'admin post,' organize high-volume content, and prevent valuable knowledge from getting lost in the feed.

    1:18

  • Who should approve memberships

    Choose administrator and moderators as the approval setting, but prefer administrator only; copy members' answers before approving since Facebook does not store them afterward.

    1:24

  • Define membership questions --> critical point for lead generation

    Define membership questions to drive lead generation by asking three questions, including requesting emails as a critical filter, and copy answers before approval since Facebook does not store them.

    3:45

  • What are your membership questions?

    Activity

  • Define posting permissions

    Define posting permissions to set who can post and who approves posts, prioritizing administrator or moderator approval to keep the group magazine-quality and free from spam.

    1:50

  • Keyword alerts are a life saver

    Use keyword alerts to monitor posts and comments, get immediate notifications for admins or spam, and drive business by triggering upsell opportunities with keywords like classes or tutorials.

    2:25

  • Help create the right vibe

    Build a positive group vibe by leading with value, giving eighty to ninety percent free help, and selling only ten percent to position yourself as the go-to expert.

    3:12

  • A very special pinned post

    Learn to use a pinned post to grow a Facebook group by inviting email signups, sharing value from the admin, and linking to a landing page with images or videos.

    2:01

  • Time to get creative with your cover image

    Craft a high quality cover image that communicates your group identity, exploring styles from club branding to a selling point with a call to action and activating notifications.

    2:32

  • Don't forget the announcement section

    Learn how to use the Facebook group announcements section to share rules, promote products or services, invite newsletter subscribers, and remind members to check announcements for offers.

    2:02

  • Your partner in crime

    Appoint a co administrator to post daily, answer comments, and manage questions when you’re away, and use replicable growth techniques to quickly double your group size, including live streams.

    2:04

  • Why have moderators

    Identify top contributors as potential moderators, invite them on a trial basis, and define their tasks. Empower moderators to approve members and posts, ban troublemakers, and manage group moderation cost-free.

    2:19

  • Rules you can't leave out

    Set clear rules, banning external links in posts to boost engagement and protect page rank, with flexible exceptions for top contributors and warnings and bans for violations.

    3:28

  • Time to get your hands dirty

    Prepare 10 high-value posts in advance, including an ultimate guide idea, and publish them in your Facebook group before inviting members, so newcomers see value and stay engaged.

    1:13

  • 7 post examples to help you start

    Discover seven post examples to start your Facebook group for business, including niche ideas, top 10 lists, and buyer recommendations to engage and add value.

    1:22

  • Write 10 posts with your top content

    Activity

  • You have to do this every day for the next 3 months

    Post three times daily for the first three months to grow the Facebook group. Use a morning business post, a lunch meme, and an educational post before dinner.

    2:22

  • The value of comments

    Engage actively by commenting on posts, replying to questions, and liking comments to stay present for early members during the first three months.

    0:59

  • Prime time to post

    Post at 9 a.m., 3 p.m., and 7–8 p.m. when members are active, spacing posts to boost reach; later use group insights to identify best times as the group grows.

    1:22

  • The best marketing is not selfish

    Market by giving real value and honesty, clearly showing what your product does. Build trust in your community by sharing genuine stories and recommending the right fit or other solutions.

    2:45
02

Top 12 posts in the history of my group and more engaging posts

16 lectures • 18min

  • 1 of 12

    Write your core story to connect with members and build authenticity. Share personal background to invite engagement, reduce advertising fatigue, boost group reach, and foster community.

    2:24

  • 2 of 12

    Invite members to share their weekly accomplishments in a Facebook group, and encourage posts that spark conversations, boosting engagement and highlighting what they’ve achieved and what they’re passionate about.

    1:14

  • 3 of 12

    Use geography-based posts to ask where members live and connect them with nearby activity buddies, boosting engagement; try monthly or every two months rather than weekly.

    0:45

  • 4 of 12

    Grow your facebook group by encouraging member success through dedicated promotion threads and scheduled self-promotion slots, with links shared in comments to boost engagement.

    0:41

  • 5 of 12

    Boost engagement in your Facebook group by posting prompts that invite members to share experiences and connect with potential customers, offering valuable free resources like infographics or tutorials.

    1:37

  • 6 of 12

    Ask questions to your members to spark engagement in your Facebook group, using prompts like 'what's the number one quality of a crafter' to generate comments.

    0:22

  • 7 of 12

    The speaker shares a personal wedding story to humanize the group administrator, driving authenticity and engagement with followers as evidenced by 117 likes and 62 comments.

    1:35

  • 8 of 12

    Celebrate milestones to boost member engagement and feedback in your Facebook group. Share milestone posts at key thresholds like 1k, 5k, or 20k to reinforce community.

    0:39

  • 9 of 12

    Share relatable, fun posts to boost engagement in your Facebook group, such as a video explaining how a sewing machine works, which earned strong audience interest and positive reactions.

    0:24

  • 10 of 12

    Encourage members to share their workspace and invite others to post what they do where they do it, using creative formats like storage or sewing machine setups to boost engagement.

    0:53

  • 11 of 12

    Create engaging polls in your Facebook group to boost participation, gather insights from comments and clicks, and grow your business by targeting members based on their responses.

    0:55

  • 12 of 12

    Learn how memes boost engagement in a business Facebook group, often earning hundreds of likes in minutes, using image flip and mobile apps to create relatable memes.

    1:50

  • No excuses

    Commit to posting three times per day and find time through simple routines; no excuses, build habit and use Friday prompts to ask the group what you achieved this week.

    0:58

  • 6 more engaging posts

    Six engaging posts to boost engagement in your Facebook group, including ask me anything, livestreams, improvement prompts, why do most niches fail, hire prompts, and what is everyone working on.

    2:06

  • Need to hire?

    Use your Facebook group to hire by posting open positions, inviting interested members to respond, compare options, and save time and money through group member responses.

    1:03

  • Checklist

    Use this checklist to prepare your Facebook group for growth: memorable name, core admin, quality cover image, clear rules, joining instructions post, and a high-quality content post before kickoff.

    0:44
03

Reach 1000 members in your first day and keep growing

13 lectures • 33min

  • The magic invite box

    Grow a Facebook group fast by inviting engaged friends and admins to reach about 1,000 members on day one, with roughly 10% churn as you scale to 5,000.

    1:29

  • Evangelists

    Learn how to mobilize your close network to promote your Facebook group, craft shareable posts with tags, and invite key partners. Create an exclusive twist to grow members quickly.

    2:33

  • Use your Linkedin and Gmail accounts

    Export emails from LinkedIn or Gmail and use the group invite box to invite people to your Facebook group, which automatically sends a short invitation email.

    1:09

  • Ready, set, go!

    Launch a competition to grow your Facebook group by rewarding members who invite or bring new members, with prizes like ebooks, PDFs, or free coaching.

    1:33

  • Mingle with other groups

    Mingle with other groups to grow your group by engaging with groups in your niche. Post valuable content, answer comments, befriend members, and invite them to join via private messages.

    2:03

  • Be carefull with this technique...but works so good!

    Learn a simple, potentially aggressive self-promotion technique to attract Facebook group members by crafting a direct post with an invitation, while navigating admin permissions and group rules.

    4:42

  • Cross-promotion

    Promote your Facebook groups through cross-promotion with similar niche groups and pages. Build collaborations by inviting members, aligning sizes, and exploring affiliate cross-selling of products or services.

    2:02

  • Roll-out strategy in these places

    Discover how to roll out growth by leveraging relevant groups with strong engagement, inviting members to your Facebook group, while pacing posts to avoid blocks and keep a low profile.

    3:18

  • The advantages of having a Page

    Enable your page as a group administrator and use the imbibe box to invite followers. Kick off with about 1,000 members on day one to boost engagement.

    2:43

  • How to increase followers

    Join groups as your page and post memes relevant to your niche to attract attention and likes. Then invite post likers to follow your page, pacing invites to avoid blocks.

    4:07

  • 12 more engaging post ideas - Part 1

    Discover 12 engaging post ideas to boost Facebook group engagement, designed for 2,000–3,000 members, including networking, sharing LinkedIn profiles, follow threads, promote members, request profile searches, and site critique tips.

    2:00

  • 12 more engaging post ideas - Part 2

    Explore 12 engaging post ideas to grow a business-focused Facebook group to 20,000 members, including group buys, career-mistake shares, industry dislikes, time-travel reflections, life-changing tips, and niche prompts.

    1:03

  • Checklist

    Set a strong why, boost engagement, manage discussions with respectful rules, build partnerships, appoint a co-admin, enable cross-promotion, and choose public or private settings before 5,000 members using membership questions.

    4:11
04

Moderation

8 lectures • 19min

  • What happens when you don't moderate

    Learn to moderate your Facebook group effectively to prevent spam and self-promotion, protect engagement, and avoid reduced visibility and group decay as the group grows.

    2:22

  • How to fight lurkers

    Fight lurkers by warmly welcoming and tagging new members, prompting their first comments with a question about their biggest struggles, and inviting them to subscribe to a newsletter.

    6:59

  • Bring moderation to the next level

    Build a moderator team to manage growth, filter members, approve posts, ban troublemakers, and guide newbies, and ensure moderators save membership question data.

    1:22

  • How to identify good mods

    Identify good moderators by analyzing group insights to find top contributors, invite volunteers, and test with a one-week trial period in an engaged group to ensure the right fit.

    1:55

  • Key moderator tasks

    Define moderator tasks from the start to avoid confusion. Filter posts, review applications, ban with clear guidelines, outline rule exceptions, and encourage moderators to produce content and brainstorm topics.

    2:45

  • Give back

    Learn how to give back in a business Facebook group by recognizing volunteers, empowering moderators, enabling prestige, guiding self-promotion, and providing direct access to the administrator for coaching.

    1:50

  • Checklist - Part 1

    Complete the checklist before continuing to grow your group. Master moderation by banning spam, watching for bots, and sharing what not to do with members.

    1:08

  • Checklist - Part 2

    Review the checklist, solicit feedback from members, and adjust rules to prevent harassment and ensure everyone feels comfortable posting. Remove insults and avoid link-heavy posts to boost engagement.

    0:57
05

Grow your group to 20,000 members and beyond

12 lectures • 32min

  • Secret sauce to post 3 times per day for 3 months

    Schedule three posts per day for three months to grow your Facebook group to 20,000 members. Schedule three to four hours to plan posts using Facebook’s scheduler.

    2:59

  • Are you in the right track?

    Learn to track engagement with group insights, attract the right audience, and test post approaches. Use personal stories, end with a question, and selfies to build community.

    3:51

  • How to use livestreaming in groups

    Learn two ways to use livestreaming in groups: daily streams with high-value content to engage your audience, and special event streams like launches or AMAs to capture attention.

    2:12

  • The art of making memes

    Learn the art of making memes by copying what works, adapting to your niche, and using meme makers from Google Images, Pinterest, and Reddit to grow your group.

    3:03

  • Make a meme in your niche

    Activity

  • Keep doing these steps

    Keep growing your Facebook group by consistently inviting email and social contacts, accepting friend requests, and privately inviting members, while multiplying efforts with admins and running prize competitions.

    2:45

  • Rinse and repeat in other groups

    Continue posting in other groups, posting as a page, and tailoring memes to each niche to attract likes and invites, while coordinating with admins and pivoting when needed.

    1:58

  • Blog articles have a new use

    Learn to leverage blog articles by pasting full text as a group post to boost engagement, then share a link later to compare results and drive business growth.

    1:37

  • New business hub

    Make your Facebook group your main business hub by replacing business cards with a shareable group link, then promote it across email and social channels with a memorable vanity URL.

    2:05

  • Moderation's long term goal

    moderate to build a quality facebook group by inviting top contributors from other groups, fostering engagement, and prioritizing high-quality content as the path to growth.

    4:15

  • Group Insights is your best ally

    Leverage group insights as a free Facebook analytics tool to boost engagement and growth by tracking active member ratio, posting trends, top contributors, audience location, and peak hours.

    5:18

  • Make sure you know these guys and gals

    Identify top contributors using group insights, then engage them in real conversations to learn what they'd like to see, gather ideas, and build a meaningful, win-win relationship with active members.

    1:07

  • Don't panic, be efficient

    Schedule posts at optimal times using group insights to match members' time zones, maintaining high engagement as the group scales toward 20,000 members.

    1:02
06

Monetize your group

4 lectures • 17min

  • Warning! You won't monetize if...

    Monetize a Facebook group by building trust and engagement, not by size; avoid selling too early or spamming, engage with members, and balance value with occasional promotions.

    3:48

  • How to launch a new product or service in a group

    Launch a product in your group by building trust and authority, using a four-week launch strategy with weekly actions, testimonials, and valuable gifts, then include a payment form when engaged.

    1:28

  • Famous 4-week launch strategy

    Explore the four week launch strategy to warm up customers, validate your idea, grow a buyer list, and execute a live launch with previews and discounts.

    6:18

  • More monetization techniques

    Explore multiple monetization techniques for Facebook groups, from email campaigns, copywriting sequences, and paid coaching in a split free/paid group model, to advertising, affiliate links, and in-group hiring.

    5:22
07

Top 10 reasons groups fail

12 lectures • 16min

  • 1 of 10

    Identify the first reason groups fail: bad content. Learn to publish consistent, high standard, engaging posts from the administrator to boost engagement and monetize the group.

    1:12

  • 2 of 10

    Maintain daily posting and moderation to keep group engagement, approve members promptly, and remove spam, using a co-admin for coverage during the first three months.

    1:19

  • 3 of 10

    Track growth, engagement, and top contributors using group insights to see trends. If indicators decline or top contributors leave, invest to flip the trend and improve group health.

    0:46

  • 4 of 10

    Moderate your Facebook business group by banning spammers and restricting self-promotion, because engagement declines when members feel sold, and focus on value, learning, and connection.

    0:32

  • 5 of 10

    Differentiate your Facebook group with a unique value proposition and higher engagement, then benchmark growth using public data to compare against similar groups.

    1:10

  • 6 of 10

    Prioritize engagement over total members; track engagement using likes, comments, and posts, and use group insights to gauge active members.

    0:45

  • 7 of 10

    Limit external links to keep your Facebook group competitive, because Facebook prioritizes groups that minimize leaving the platform and supports keeping users inside the ecosystem.

    1:32

  • 8 of 10

    Overcome shyness by engaging with other groups, posting, commenting, and showing your face. Trust yourself, start communicating, and make connections to help others grow a successful Facebook group.

    1:08

  • 9 of 10

    Grow your Facebook group by expanding beyond friends and family, inviting new people, and prioritizing engagement over vanity metrics to build a larger market.

    1:07

  • 10 of 10

    Follow every step to prevent your Facebook group from failing and complete the final steps. The lecture covers top ten reasons groups fail and invites questions to support growing groups.

    0:52

  • Expand to other platforms

    Expand your Facebook group by cross-posting content to other social media platforms, targeting where your audience hangs out to attract members and grow your group through multiple networks.

    1:33

  • This is Sparta!!! (movie reference)

    Position yourself as the group expert by building an army of passionate members who answer questions, share content, and grow your business with moderators.

    3:36