Course Curriculum

Social Media Mastery Comprehensive Social Media Success

1section
24lectures
6h 20mtotal

What you’ll learn

  • Goal Setting: Define your social media objectives (brand awareness, lead generation, sales, etc.

  • Target Audience Identification: Understand who you're trying to reach and tailor your content accordingly.

  • Organic Content Mastery: Learn how to craft engaging posts, stories, and videos for different platforms.

  • Understanding Content Formats: Optimize content for each platform (images, videos, live streams, etc.)

  • Platform-Specific Advertising: Explore paid advertising options on major platforms.

  • Building Relationships with Followers: Foster meaningful connections and interactions.

  • Social Media Analytics: Learn key metrics to track your progress.

01

Introduction

24 lectures • 6hr 20min

  • Introduction

    Master social media optimization by exploring platforms, creating and optimizing Facebook and Instagram pages, using hashtags and Canva, and applying metrics, calendars, and engagement strategies for audience building.

    2:29

  • Introduction to Social Media Optimization

    Discover how social media optimization boosts brand visibility, reach, and audience engagement by optimizing strategy, profiles, content, visuals, hashtags, analytics, and campaigns for online presence.

    17:52

  • Different Social Media Platforms

    Discover how to compare major platforms by monthly active users and optimize pages, profiles, and posts—using text, images, and short videos across Facebook, YouTube, Instagram, Twitter, LinkedIn, and more.

    20:54

  • Creating a Facebook Page Easily

    learn to create a Facebook page easily for brand visibility, set up profile and cover photos, add bio and contact info, customize settings, and explore posts, privacy, and ads.

    17:57

  • Important Elements in Facebook page

    Explore essential elements of a Facebook page using the professional dashboard to monitor reach, audience, and engagement, and configure page setup, messaging, events, ads, A/B testing, and privacy.

    15:27

  • Important elements in Facebook page New Update

    Master essential Facebook page elements and the professional dashboard, including page setup, audience insights, and publishing tools. Explore the ad center features and privacy settings to optimize reach.

    15:42

  • Creating Facebook Ad Chat System

    Create a Facebook page chat system using Meta Business Suite to set up greeting messages, instant replies, away messages, and customizable FAQs, with automation and audience targeting.

    18:36

  • All You Need to do for a Facebook Business Page

    Learn to set up a Facebook business page, post regular stories, schedule posts with a content calendar, and engage followers with polls, live videos, and behind-the-scenes content.

    8:56

  • Start using Instagram for your Business

    Switch your Instagram to a professional business account, connect to Facebook, and use the professional dashboard and insights to reach customers with promotions and scheduled posts.

    9:42

  • Benefits of Growing your Instagram Profile

    Discover how growing your Instagram profile drives business growth through engaging content, brand awareness, and sales on a platform with over 1 billion users.

    23:58

  • Optimizing Instagram Profile

    Learn to optimize your Instagram profile with a visually appealing photo, a concise bio under 150 characters, and a link. Configure professional account settings and business tools for growth.

    19:16

  • Using Instagram Hashtags

    Discover how to use Instagram hashtags to boost reach by researching keywords, evaluating hashtag volume and competition, and building targeted hashtag sets within optimized captions.

    17:31

  • Creating Creative from Canva

    Learn to create engaging social media visuals with Canva, using templates or designing from scratch, editing text, colors, and elements, and posting directly to Instagram, Facebook, LinkedIn, and more.

    15:17

  • Using Twitter for your online business

    Learn to leverage Twitter for online business by creating a compelling profile, crafting engaging tweets, using hashtags, scheduling posts, and analyzing analytics.

    31:21

  • How to start using Linkedin

    Learn how to start using LinkedIn to build a professional network, create a company page, post and schedule content, and monitor analytics for engagement.

    21:36

  • Using Linkedin for Jobs

    Learn to use LinkedIn for jobs by building a well-set profile, expanding your network, filtering searches by location and company, and applying with a resume builder.

    18:09

  • Creating Microvideos and their Importance

    Discover how to create micro videos under a minute with stand-out intros, titles, thumbnails, keywords, and hashtags, while maintaining a mission-focused, mobile-friendly approach to boost digital marketing engagement.

    23:52

  • Learning different metrics of Social Media

    Learn to identify and use metrics and KPIs across Facebook, Twitter, and Instagram to measure reach, impressions, engagement, and organic growth.

    12:41

  • Free tools to create and schedule content

    Explore free tools in Zoho Social to create, publish, and schedule content and analyze analytics across Facebook, Instagram, and X from one dashboard.

    18:14

  • Creating Social Media Calendar

    Create a social media calendar using Excel, outlining post types, times, and content across Facebook and Instagram, with steps from month setup to merge and center formatting.

    11:02

  • Understanding Social Media Algorithm

    Discover how social media algorithms shape reach through engagement—likes, comments, and shares—and learn to tailor content to a buyer persona with location, age, language, education, and pain points.

    5:51

  • Bringing Maximum Engagement on your social media platform

    Maximize engagement on your social media platform by using an easy username, recognizable brand logo, keyword-rich descriptions with a website link, evergreen video content, and cross-promotion.

    12:43

  • Class Project-1

    Create three sets of Instagram hashtags by researching topics, using the All Hashtag website for low-competition options, and saving your findings to a notebook to boost visibility and engagement.

    11:56

  • Class Project-2

    Learn how to create a video thumbnail in Canva for YouTube and other social platforms by following a step-by-step design process, from templates and text to graphics and PNG export.

    9:03