Course Curriculum

Social Media Success: How to Become an Influencer

1section
25lectures
2h 50mtotal

What you’ll learn

  • Become a successful social media influencer to boost your business while making a difference in the lives of others

  • Successfully market yourself as an expert in your selected industry

  • Have the ability to creating capivating branding and engaging content

  • Work to obtain sponsorship, allowing you to work as a full-time influencer!

01

Introduction

25 lectures • 2hr 50min

  • Introduction

    Define the influencer role and build a loyal following with authentic, engaging content. Explore independent versus sponsored influencers, flexible work, brand collaborations, free products, and income control.

    8:47

  • My Professional Background and Experience

    Explore how a marketing-savvy entrepreneur built a social media influencer career by growing a loyal Facebook following, securing health and wellness sponsorships, and sharing ethical nutrition content.

    4:32

  • Getting Started - Picking your Passion and Finding a Niche

    Identify your passion and define a niche that reflects your authentic self. Use the pick your path toward passion (ptf) document to help determine your target demographic.

    8:54

  • Getting Started - Setting up your Website and Social Media Profiles

    Set up a brand-driven website as the permanent home for your evergreen content—infographics, blogs, and videos—and tailor your domain and social profiles to your target demographic for future sales.

    8:54

  • Getting Started Final Thoughts

    Choose a platform built on your true passion to spark energy and authenticity, then share artwork, scrapbooking content, or videos to inspire others and make a difference.

    2:26

  • Branding - Branding Basics

    Define your unique brand identity by aligning visuals like logos and colors, tone, and messaging to your niche and audience to boost recognition, credibility, and follower growth.

    7:07

  • Branding - Examples of Taglines

    Explore branding taglines for fashion, life coaching, fitness, and art, featuring elevate your style, pursuing your life's purpose, power strength purpose, and creative strokes for everyday folks.

    4:20

  • Branding - Overview of Colors

    Discover how branding visuals, including logos and content, convey your business message through color. Learn how red, orange, yellow, green, blue, purple, black, and gray shape reliability and emotion.

    8:43

  • Branding - Fonts and Overall Branding Case Studies

    Discover how fonts and color palettes define an influencer brand, with case studies from makeup artists and a weightlifting-focused personal trainer.

    11:15

  • Branding Final Thoughts

    Embrace branding flexibility; you are not stuck with your brand or colors. Rebrand as your authentic self and adapt your page and colors as you grow; followers evolve with you.

    1:03

  • Content Creation - Overview

    Create engaging, valuable content through blogs, photos, and videos that attracts new followers, sustains current engagement, and drives conversions, including sponsored opportunities, by sharing relevant topics and eye-catching visuals.

    5:40

  • Content Creation - Types of Visual Content

    Explore how to create engaging visual content across photos, quote graphics, infographics, recipe cards, call-to-action graphics, and videos. Learn to tailor visuals to your brand and audience to boost engagement.

    9:18

  • Content Creation - My Favorite Design Tool

    Design your content with Kanva, using templates and drag-and-drop, set your brand colors and fonts, collaborate with a team, and download in multiple formats.

    4:30

  • Content Creation - Other Types of Engaging Content

    Learn to create attention grabbing videos and diverse content styles—from product reviews and tutorials to vlogs and announcements—and write engaging posts that build follower relationships.

    12:01

  • Content Creation Final Thoughts

    Discard rigid design rules; create content that looks pretty to you and attracts your eye. Take a five-minute break for fresh eyes, then refine colors and composition for your audience.

    2:00

  • Attracting Followers - Getting Started with Building your Base

    Attract followers by leveraging friends and family to build your base and network with influencers. Use SEO keywords, post regularly, and run giveaways or ads to grow your audience.

    8:44

  • Attracting Followers - More Ways to Effectively Build your Base

    Master effective hashtag use on Instagram with trending, generic keywords and a branded tag. Post consistently, leverage insights and scheduling, and grow followers through ads, giveaways, and product reviews.

    12:09

  • Attracting Followers Final Thoughts

    Focus on your followers and create the best content, not on others' success. Stay future-focused, ignore comparisons, and trust you're on the right path to influencer success.

    1:41

  • Sponsorship - The Basics of Becoming a Sponsored Influencer

    Explore what sponsorship means for influencers and how to become a sponsored influencer by building value for brands, growing engagement, and proactively securing partnerships through outreach and tagging.

    9:19

  • Sponsorship - The Ethics of Being a Sponsored Influencer

    Choose sponsorships that align with your cruelty-free, environmentally conscious brand and values; assess impact on followers, avoid conflicts of interest, and maintain trust and credibility.

    12:08

  • Sponsorship - Rules and Regulations

    Navigate sponsorship rules and disclosures to maintain integrity, comply with platform and government regulations, negotiate fair rates, document agreements in writing, and share performance analytics.

    5:09

  • Getting Sponsorship Final Thoughts

    Respond to sponsorship interest by trusting your gut, researching sponsors, and ensuring alignment with your brand and followers, even when a big paycheck is tempting.

    1:07

  • Troubleshooting - Don't be Afraid of Making Mistakes

    Embrace mistakes as learning opportunities to grow as an influencer and overcome the fear of failure. Refine skills, stay authentic, and use feedback to improve and stay relevant.

    10:05

  • Troubleshooting - Handling Negative Comments (and the trolls of the world)

    Respond to negative comments to defuse tension and reinforce your influencer mission, then boost engagement with calls to action, questions, and smart scheduling that includes backup content.

    9:22

  • Troubleshooting Final Thoughts

    Embrace mistakes as proof you're trying, solving problems, and pursuing your passion, so you learn from them and grow into a successful social media influencer.

    0:45