Course Curriculum

YouTube Marketing Empire: The Blueprint to YouTube Marketing

5sections
62lectures
7h 53mtotal

What you’ll learn

  • How to get started with YouTube ads even if you’ve never made a video or logged into YouTube in your entire life

  • Step-by-step instructions to get your YouTube ads setup and ready to start generating traffic within just a few minutes

  • The importance of a YouTube channel and why you need one if you’re going to use YouTube ads.

  • Creating your first video campaign the right way… Do this right, and you’ll find yourself getting massive ROIs…

  • How to create stunning YouTube video ads even if you’re a complete technophobe and you’ve never run an ad before in your life

  • The tools of the trade… You’ll discover exactly which tools you need to get started… I’ll even show you how to start with little to no budget

  • The types of ads that work the best and generate the highest ROI are broken down… you’ll be a YouTube ads expert when you finish this training

  • The best way to track the success of your campaigns so you know when to call it quits on a campaign and when to scale things up to the next level

  • DaVinci Resolve video editing software highly excessive training

01

YouTube Marketing Empire Introduction

14 lectures • 47min

  • OMGM

    Quick and Brief Introduction to OMGM

    0:45

  • Curriculum

    A Quick overview of the Curriculum and what you will learn

    1:20

  • VERY IMPORTANT

    Message from OMGM Team

    0:35

  • YouTube List

    How to Build a List from YouTube

    6:33

  • Video Content

    How to Create or Get Video Content

    8:27

  • Video Ranking

    How To Get Your Videos To Rank High For Specific Searches

    9:45

  • Optimization

    Video Keyword Optimization

    8:09

  • YouTube Basics

    YouTube Basics - Configuring Your Account and Channel Settings

    9:15

  • YouTube Marketing Empire Supplementary Resource #01

    YouTube Advertising Excellence Training Guide Step-By-Step Guide Makes It Easy To Get Targeted Traffic That Converts For Pennies Per Click With YouTube Advertising…

    1:05

  • YouTube Marketing Empire Supplementary Resource #02

    YouTube Advertising Excellence Cheat Sheet

    0:18

  • YouTube Marketing Empire Supplementary Resource #03

    YouTube-Advertising-Excellence-Mind-Map

    0:09

  • YouTube Marketing Empire Supplementary Resource #04

    YouTube Advertising Excellence Resource Sheet

    0:08

  • YouTube Marketing Empire Supplementary Resource #05

    YouTube Advertising Excellence Report

    0:04

  • YouTube Marketing Empire Supplementary Resource #06

    Video Economy

    0:29
02

Massive Targeted Traffic

19 lectures • 59min

  • Introduction

    In this specific lecture, you will be given a quick overview of the traffic method as well as the tools that you are going to need to implement what you will learn in this course.

    1:08

  • How to Create Your First Campaign

    Learn how to create your very first campaign in this video! The steps are simple and easy.

    10:57

  • How to Link Your YouTube Channel to Your Adwords Account

    We’ll show you in this Lecture how to link your YouTube Channel to your Adwords account. By doing so, you’ll be able to access additional statistics about your video like engagement and remarketing statistics and other helpful information as well.

    3:06

  • How to Setup Targeting Groups

    Using a targeting group can be very helpful as they give you the best possible ad exposure. I’ll walk you through the process of setting up targeting groups in this video

    6:18

  • Using Negative Targets

    Negative targeting allows you to exclude particular topics, interests and more from your campaigns. In this lecture we’ll show you easy-to-follow steps on how this is done

    2:19

  • Types of Video Formats

    We’ll talk about the types of video formats in AdWords, how does each format work, how you will be charged and most importantly, when should you be using a certain format.

    3:10

  • Using Call-To-Action Overlays

    how to use Call-To-Action Overlays. With this, you can create overlays for videos on YouTube. You can use the overlay to share more information about your video or to promote your channel, other videos or other websites.

    1:33

  • How to Use The Estimation Tool

    The estimation tool compares your campaign budget with your targeting options and other settings and provides you an estimate of the daily performance. I’ll show you how you can effectively use the estimation tool in this video.

    2:33

  • How to Copy Campaigns, Ads & Targeting Groups

    There’s no need to recreate everything in situations like when you want to test a new campaign, or you want to use a targeting group from one of your previous campaigns onto a new one. We’ll demonstrate in this lecture how you can copy campaigns, ads and also targeting groups.

    2:33

  • How to Apply Content Label Exclusions

    AdWords are like labels for videos. You can use negative targeting features to exclude any of these labels from your campaigns so that your ads appear in appropriate videos. I’ll walk you through the process of applying content label exclusions in this video.

    1:40

  • How to Measure Ad Performance

    Here we’ll talk about how you can the metrics for the performance of your ads and how you can keep an eye on your ad’s performance on YouTube.

    2:21

  • How to Generate Reports

    You’ll be needing reports to know what’s going on with your ads and which is the best action to take next. In this lecture we’ll be walking you through the process of generating reports.

    1:12

  • How to Generate Placement Reports

    You’ll be able to view placement reports for your campaigns a few days after it has started. Here we’ll provide an easy-to-follow, step-by-step procedure on how this is done.

    2:24

  • Understanding Tabs & Segmentation Filters

    You can review the performance of your ads per format and preview them in the Ads tab. Learn more about the Ads tab and the segmentation filters in this lecture.

    3:40

  • Tips For Optimizing Your Video Ad Campaign

    We’ll reveal tips that you may not have considered yet on how to optimize your video campaign. These are very crucial as these will further improve your conversion rate.

    3:39

  • How To Use Remarketing

    With remarketing, you can create highly specific lists based on viewer’s activity. We’ll show you in this lecture, we’ll show you how to use remarketing and discuss how it can be beneficial to your business.

    5:06

  • How To Setup Your Payment Method

    You pay for the AdWords service via a payment method. We’ll be walking you through the process of setting up a payment method in this lecture, and the steps are simple and easy enough for anyone to follow and complete!

    2:31

  • How To Update Your Billing Information

    The Billing Pages are where you manage your billing and pay for the advertising. Here we’ll demonstrate how easy and simple it is to update your billing information.

    1:28

  • Wrapping Up

    Here W’ll be providing a recap of what has been discussed so far, and how all of these can benefit you and your business!

    1:40
03

Massive Targeted Traffic Advanced

20 lectures • 2hr 29min

  • Set Up Video

    There are several things to consider when setting up for YouTube Marketing. In here you’ll easily learn what needs to be set up and what needs to be activated!

    8:14

  • YouTube Ranking Factors

    There are many factors which can and will affect your videos’ ranking in YouTube. We’ll reveal what those factors are so that you’ll know how to ensure that you have high-ranking videos!

    2:48

  • Video Editing Software

    There are lots of video editing software available on the Internet. You can go for either a paid version or a free one. Here we’ll talk about some of the recommended software that you can use to edit your videos.

    2:19

  • Three Ways To Create a Video

    There are three ways on how to create a video on YouTube. You can create a video via Google Hangout, use software like Camtasia, or even use your smartphone or camera for live video! These will be discussed further in this lecture.

    4:00

  • Basics of Interactive Video

    Learn the basics when it comes to interactive video in order to create highly-effective and high-converting videos for your YouTube marketing campaign!

    9:34

  • Affiliate Links

    You need to have your affiliate links ready for YouTube, and in this video I’m going to show you what you need to know regarding affiliate links!

    5:42

  • Keyword Research

    Keywords are very important, and you do want to make sure that you have the right keyword and the keyword that you can compete for. we’ll show you the different tools that you can use regarding keyword research in this lecture.

    11:25

  • Create Links to Your Video in YouTube

    There are 4 ways on how to link your YouTube video to your site. Here we’ll walk you through the process so that you can easily create links from your YouTube video to your website in no time!

    10:38

  • Interactive Quiz Video Set Up

    There is an Interactive Quizzing Feature in YouTube and we’ll show you in this lecture how you can easily use this feature. With this you can get your prospect to stop and think about the offer that you’re presenting to him/her, or think about what it is that you want to talk to them about!

    7:22

  • Linking to iTunes

    You can create a link from your YouTube video to iTunes! In this lecture talk about how this is done, and you should be able to easily do it on your own after following the information mentioned in this lecture.

    6:13

  • Google Play Link Direct

    We’ll walk you through the process of linking your YouTube video directly to Google Play. With this, you can link to a specific book or app that’s in Google Play!

    4:41

  • Professional Ending for a YouTube Video – Graphics Part 1

    This is the first of three tutorials on how to create a professional ending for a YouTube video. In here we’ll show you how to start working with the graphical portion.

    9:32

  • Professional Ending for a YouTube Video – Graphics Part 2

    This is a continuation of the procedure that was started in Part 1. we’ll show you how to work further with the graphical card that you’re going to use as the professional ending for your YouTube video.

    6:40

  • Professional Ending for a YouTube Video – Graphics Part 3

    This is the last part of the tutorial for creating a professional ending for your YouTube video. This section will focus more on the text that you’re going to add to your graphical card.

    9:41

  • Professional Ending for a YouTube Video – Video Editing Part 1

    This lecturee first of several lectures we'll talk about the video editing part for creating a professional ending for your YouTube video. In this part, we’ll mention what software you need and you can use when it comes to video editing.

    8:07

  • Professional Ending for a YouTube Video – Video Editing Part 2

    This is a continuation of the discussion regarding video editing. Part 2 will focus on creating the preview of the YouTube videos that you have.

    9:53

  • Professional Ending for a YouTube Video – Video Editing Part 3

    In this lecture, we'll  walk you through the process of creating your audio message. Information on what the audio message should say will also be provided here.

    7:37

  • Professional Ending for a YouTube Video – Video Editing Part 4

    You can also add music to your professional ending to make it more interesting! Here we  will show you how to select royalty-free music for your professional ending.

    9:32

  • Professional Ending for a YouTube Video – Video Editing Part 5

    We’ll show you in this lecture how to assemble the entire project. We’ll also be providing helpful tips and information so that you’ll be able to easily assemble the entire project!

    6:27

  • Upload your YouTube video

    After finally assembling the entire project, of course what you’ll do next is to upload your video to your YouTube account! we’ll also discuss what to do after uploading your video to your YouTube account.

    8:40
04

Vidinci

8 lectures • 3hr 35min

  • Introduction

    Learn to download and install DaVinci Resolve, start a project, import media into the media pool, edit on the timeline, and render to Vimeo.

    15:15

  • DaVinci Resolve: Getting Around

    Master the basics of DaVinci Resolve with a practical walkthrough: import media, organize in the media pool, edit on the timeline, apply color, text, and transitions, and export your project.

    58:59

  • Green Screen

    Learn to remove green screen in DaVinci Resolve 12.5 using chroma key, a new node and alpha output, then refine with the eyedropper and background swaps.

    12:39

  • Making Money

    Learn how to make money with DaVinci by enhancing videos with moving backgrounds and graphics, boosting production value, growing subscribers, and monetizing through ad revenue.

    9:06

  • Podcast Bacground

    Create a podcast background for YouTube marketing by arranging two audio tracks, framing the visuals, and exporting multiple versions for podcasts and iTunes.

    18:45

  • Creating Knockout Intros

    Create knockout intros by combining short clips, text overlays, and a flag graphic with precise timing, transitions, and music to craft engaging video openings.

    1:27:11

  • The Ken Burns Effect

    Apply the Ken Burns effect to still images by zooming and panning across the frame, and progressively intensify the motion midway to create dynamic visuals.

    9:28

  • Rain Backgrounds

    Create rain backgrounds that seamlessly transition between out of focus and into focus. Loop the effect by swapping clip positions and rendering in Resolve for a smooth backdrop.

    3:13
05

Wrap-UP

1 lecture • 3min

  • BONUS LECTURE

    Early Bird Discount on the Mini MBA in Digital Marketing!

    3:16