Course Curriculum

Meta Ads Course: Facebook Ads and Instagram Marketing

10sections
46lectures
10h 12mtotal

What you’ll learn

  • How Meta ads work across Facebook and Instagram

  • Business page and account setup

  • Landing page and website structure for ads

  • Domain and tracking setup

  • Meta Pixel and Conversion API installation

  • Campaign goals and ad structure

  • Creating image, video, and carousel ads

  • Writing ad copy using simple formulas

  • Understanding ad policies and approvals

  • Audience targeting methods

  • Custom and lookalike audiences

  • Retargeting systems

  • Reading ad data and reports

  • Scaling ads that perform well

  • Fixing ads that underperform

01

Introduction to Facebook Ads & Facebook Marketing

7 lectures • 57min

  • What is Meta Ads ?

    Explore how to use Facebook and Instagram to run advertisements, and understand Meta as the parent hub housing Instagram, Facebook, WhatsApp, and Messenger.

    2:44

  • Download the Resources

    Download and extract resources from the meta edge zip in the downloads folder, access notes and presentations to revise topics for the meta masterclass for facebook ads & instagram marketing.

    1:21

  • Meta Ads Examples

    Discover Meta ads examples for Facebook and Instagram, including feed and stories, learn to run ads, reach your audience, and boost sales with beginner-friendly strategies.

    3:51

  • Benefits of Meta Ads

    Explore why meta ads on Facebook and Instagram deliver strong results, with easy setup, customizable dashboards, scalable budgets from $1, precise tracking, and effective CTAs, despite limited organic reach.

    9:00

  • Why Meta Ads ?

    Discover why Meta ads unlock reach with 2.91 billion Facebook users and 1.47 billion Instagram users. Leverage targeted audiences and remarketing to convert viewers into customers.

    10:27

  • How Meta Ads Work ?

    Discover how Meta ads use Facebook and Instagram to target audiences through a rich user database. Build a customer persona and use Ads Manager to reach your ideal buyers.

    13:46

  • Meta Ads Myth

    Debunks common Meta ads myths, shows Facebook and Instagram ads work for B2B and B2C, explains boosting versus ads, emphasizes testing, and highlights ads' effectiveness despite iOS changes.

    16:03
02

Landing Page or Website Requirements

8 lectures • 2hr 15min

  • Landing Page / Website - 6 Steps

    Learn to build a landing page or website by securing a domain, choosing hosting, and setting up an SSL certificate, WordPress, and email for digital advertising.

    2:21

  • Domain Name & Setup

    Learn what a domain name is and why you need it to access your website and run Facebook ads, then explore purchasing and setting up a domain for marketing.

    14:08

  • Web Hosting & Setup

    Learn how to choose and set up hosting for a website, connect your domain via name servers, and navigate WordPress hosting plans to launch your site.

    19:08

  • SSL & Setup

    Learn what an ssl certificate is and how to install it on your domain through your hosting account to secure your site.

    4:57

  • WordPress & Setup

    Install WordPress on your domain via your hosting panel's auto installer, enable SSL, and configure basic settings and permalinks to post name.

    8:12

  • Email Account & Setup

    Learn how to create a professional business email using your hosting account, set up an email address under your domain, and send and receive emails via the web mail dashboard.

    8:26

  • Basic Settings & Configure

    Learn to build a high-converting landing page in WordPress for Facebook ads and Instagram marketing, using drag-and-drop templates, themes, and the Elementor plugin, with testimonials and scarcity.

    19:59

  • Designing Landing Page

    Design a high-conversion landing page in WordPress using Elementor, importing templates, editing headings, embedding sales video, and adding bonuses with Canva, while optimizing images for fast load.

    57:23
03

Other Important Requirements

6 lectures • 1hr 18min

  • One Time Offer Page

    Learn to build a one time offer page, an upsell after your landing page that redirects buyers to a lifetime plan with a 60% discount.

    11:57

  • Thank You Page

    Design a post-purchase thank you page that provides access details for your offer or product and enables platforms like Facebook, Snapchat, Quora, and Google to track sales.

    8:29

  • Creating FB Business Page

    Learn to create a Facebook business page within Meta, connect Instagram, run ads, and set up branding, a call-to-action, and a shop link.

    14:26

  • Creating Instagram Business

    Create an Instagram professional account and connect it to your Facebook page to enable cross-posting and ads, while configuring profile details and business category to monitor insights.

    8:37

  • Creating Business Manager

    learn how to create and access a facebook business manager, connect your facebook page and instagram, manage ad manager, set up user access, and secure your business with two-factor authentication.

    17:59

  • Creating Ads Manager

    Learn to set up Facebook ads manager in business manager, create ad accounts, configure time zone and currency, and connect pages and Instagram for campaigns.

    16:37
04

Starting Ad Creatives Framework

5 lectures • 1hr 4min

  • Starting Ad Creatives

    Create effective Meta ad creatives for Facebook and Instagram, including image, video, and carousel formats, with audience targeting, asset management, and compelling call-to-action and landing page integration.

    16:30

  • Ad Creatives Strategies

    Master five ad creative strategies for high-converting Facebook and Instagram ads, including hero shots, product-forward visuals, fact-based lines, showcasing end results, and starting with a question to spark clicks.

    11:32

  • Meta Ads Creatives Policy

    Discover how to craft compliant Facebook and Instagram ad creatives under Meta policies, covering copyright, before-and-after, mlm, sexual content, and swearing restrictions. Ensure landing-page alignment and adherence during ad reviews.

    17:56

  • Ad Design Elements

    Design compelling Facebook and Instagram ad creatives with drag-and-drop tools, focusing on the customer perspective, testing multiple designs, and building trust through color, placement, typography, and actionable content.

    8:39

  • Video Ad Formula

    Learn the video ad formula for high-performing Facebook and Instagram ads, grabbing attention within 5–10 seconds, targeting pain points, presenting your offer, and driving clicks.

    9:52
05

Ad Creatives Inspiration & Spy

2 lectures • 24min

  • Meta Ad Library

    Learn to use the Meta ad library to analyze competitors' ads, uncover formats like image, video, and carousel, and inspire your own campaigns with proven ideas.

    17:41

  • Spy Extension

    Install the turbo ad finder 2.0 extension to view ads on Facebook and Instagram, then analyze ad creatives and targeting, including why ads appear by age and location.

    6:17
06

Ad ( Ads ) Creatives Creation

4 lectures • 47min

  • Graphic Tool to Consider

    Create eye-catching ad creatives using Canva Pro or Canva free, learn to design image ads, video ads, and carousel ads, and compare cloud-based design tools and trial options.

    8:52

  • Image Ads - Creation

    Learn to create image ads for Facebook and Instagram using Canva or similar tools, designing square post creatives with images, text, borders, and a clear call-to-action, while avoiding before-and-after imagery.

    13:19

  • Video Ads - Creation

    Master video ads creation by dragging elements, setting contrasting backgrounds, adding bold text and call-to-action buttons, and assembling ad creatives for Facebook and Instagram marketing.

    8:40

  • Carousel Ads - Creation

    Learn to create effective Facebook and Instagram carousel ads by assembling video and image creatives in Canva, organizing up to ten slides, and testing different variants to optimize performance.

    16:32
07

Ad ( Ads ) Copy Creation

6 lectures • 1hr 39min

  • Ad Copy Basics & Importance

    Learn to craft Facebook and Instagram ad copy, including short and long formats, primary ad copy, headlines, and descriptions, focused on attracting attention and driving clicks.

    19:08

  • Increase Ad Copy Performance

    Learn to boost ad copy performance by emphasizing benefits over features, applying the so that method, using the get a yes method, leveraging common topics, and adding social proof.

    25:52

  • Important Copywriting Facts

    Learn to craft Facebook and Instagram ad copy by identifying unique selling points, highlighting customer benefits, addressing pain points, and using urgency, scarcity, and educational content to generate leads.

    26:29

  • Copywriting Ad Copy - Formula 1

    Learn copywriting formulas, including ada (attraction, interest, desire, action), ps, and baby, to craft attention-grabbing ad copy with hooks and a clear call to action for Facebook and Instagram marketing.

    13:05

  • Copywriting Ad Copy - Formula 2

    Use the P formula in ad copy: identify the reader's pain, exaggerate it for impact, present the solution, and include a call to action while testing which formula works best.

    7:29

  • Copywriting Ad Copy - Formula 3

    Master the baby formula copywriting method, present the before state and pain, imagine the after, and bridge to your product or service to solve the problem.

    7:05
08

Audiences For Meta Ads

2 lectures • 33min

  • Pre Click & Post Click

    Distinguish pre click from post click, covering ad creatives, targeting, and the landing page. Explore how post click activities like lead forms, sales, upsells, and after sales service convert visitors.

    8:19

  • Audience Temperature

    Master audience temperature by distinguishing cold, warm, and hot audiences and aligning them with awareness, consideration, and conversion campaigns on Facebook and Instagram.

    24:16
09

Campaign Structure in Meta Ads

2 lectures • 35min

  • Campaign Objectives

    Learn the six simplified Facebook campaign objectives: awareness, traffic, engagement, lead promotion, and sales. Understand when to use each for cold, warm, and hot audiences.

    24:31

  • Campaign > Ad Set > Ads

    Explore the meta campaign structure, organized into three levels—campaign, ad set, and ads—and learn to choose objectives, define targeting, and create relevant creatives.

    10:33
10

Campaign Creation Basic

4 lectures • 40min

  • Creating Campaign

    Create a brand awareness campaign in Meta Ads Manager by selecting the objective and building the campaign with one campaign, one ad set, and one ad.

    5:40

  • Creating Ad Set

    Define asset targeting with age 20–45 and digital marketing interest, set daily budget and campaign dates, and choose placement, balancing automatic and manual options for ad sets.

    12:26

  • Creating Ads

    Create and name your Facebook ad within a brand awareness campaign by selecting the audience, choosing video assets, and configuring ad copy, headlines, and media previews across Facebook and Instagram.

    9:57

  • Multiple Ad Set & Ads

    Duplicate ad sets within a brand awareness campaign to run multiple ads for ten-day with video or image assets, adjusting age targeting, and publish after payment details and Facebook verification.

    11:54