Course Curriculum

Internet Marketing Strategies: Social Media and Advertising

10sections
94lectures
6h 57mtotal

What you’ll learn

  • Section 1: Learn the fundamentals of social media marketing & how to effectively leverage platforms like FB, Instagram, Twitter, YouTube, LinkedIn & Pinterest..

  • Section 2: Master the art of creating, managing, and optimizing impactful Facebook ads to drive engagement and conversions.

  • Section 3: Dive deep into Facebook Pixel tracking to measure and optimize ad performance for increased sales success.

  • Section 4: Develop strategies to create engaging Facebook Newsfeed ads that capture attention and drive meaningful engagement and conversions.

  • Section 5: Discover the potential of Facebook Messenger marketing and learn how to leverage ManyChat to engage and nurture your audience.

  • Section 6: Explore techniques to create effective Twitter ads that resonate with your target audience and drive desired outcomes.

  • Section 7: Understand the power of video marketing, from strategizing its implementation to creating impactful video content.

  • Section 8: Dive into YouTube advertising, covering everything from setup and ad creation to utilizing Google Ads and optimizing campaigns.

  • Section 9: Discover the strategies and tools for successful YouTube Live broadcasts, enhancing engagement and expanding your audience.

  • Section 10: Learn to leverage LinkedIn for building a professional network and creating meaningful connections that lead to conversions.

  • Section 11: Unlock the power of LinkedIn advertising by creating targeted campaigns that cater to the B2B audience effectively.

  • Section 12: Discover tactics to utilize LinkedIn for driving sales and leads through strategic networking and profile optimization.

  • Section 13: Explore the world of Pinterest marketing, from setting up a business account to effectively utilizing various tools for success.

  • Section 14: Dive into the intricacies of Pinterest marketing, learning how to create captivating pins and utilize various techniques for maximum impact.

  • Section 15: Master Pinterest marketing, from leveraging ads to incorporating affiliate strategies for effective promotion.

  • Section 16: Deepen your understanding of Pinterest marketing, exploring strategies, creative techniques, and maximizing impact.

  • Section 17: Uncover the world of affiliate marketing, learning how to identify profitable partnerships and effectively promote affiliate offers.

  • Section 18: Explore emerging platforms like TikTok, Clubhouse, and more, understanding how to navigate and harness their potential for marketing success.

01

1. Mastering Social Media Marketing

4 lectures • 44min

  • Social Media Marketing Basics Course Overview

    Welcome to " Mastering Social Media Marketing, " the comprehensive course designed to transform you into a social media marketing guru. Our world is becoming increasingly connected through social media platforms, and it's crucial to leverage these channels effectively for your business. This course aims to equip you with the necessary skills and strategies to create compelling content, target your audience, and boost your brand visibility on Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest. Whether you're a novice in social media marketing or looking to enhance your existing knowledge, this course provides a step-by-step guide to make your brand resonate across different platforms. So, let's dive in and start our journey toward becoming social media marketing masters! Module 1: Dominating Facebook and Instagram Understand the dynamics of marketing on two of the world's largest social media platforms - Facebook and Instagram. Learn how to engage with your audience through compelling content, utilize advertising tools, maximize reach, and monitor performance metrics to continually improve your marketing strategies. Module 2: Amplifying Your Voice on Twitter and YouTube Discover how to effectively use Twitter and YouTube, platforms renowned for their real-time engagement and visual content. Learn how to create engaging tweets and high-quality video content, use hashtags strategically, engage with followers, and use analytics for improving your content strategy. Module 3: Professional Networking on LinkedIn and Visual Storytelling on Pinterest Explore LinkedIn, the powerhouse of professional networking, to create brand credibility and establish industry authority. Learn to leverage Pinterest's visual appeal for creative marketing. Understand how to create engaging professional content, use LinkedIn's native advertising platform, and design captivating Pinterest boards for maximum engagement.

    0:52

  • Module 1: Dominating Facebook and Instagram

    Learn to market on Facebook with groups as the primary organic engine, while Instagram emphasizes visual, mobile-first content like photos and videos to maximize reach.

    19:05

  • Module 2: Amplifying Your Voice on Twitter and YouTube

    Learn to use Twitter and YouTube for organic marketing by posting frequent, bite-sized updates, driving traffic to blogs and videos, and building a branded, engaging channel with affiliate links.

    13:36

  • Module 3: Professional Networking on LinkedIn & Visual Storytelling on Pinterest

    Explore organic marketing on LinkedIn and Pinterest. Build a professional LinkedIn profile, participate in groups, and use Pinterest visuals, pins, and boards to drive traffic to your web properties.

    10:03
02

2. Facebook Ads Mastery: Unleash the Power of Facebook Advertising

17 lectures • 2hr 11min

  • Facebook Ads Mastery Course Overview

    Welcome to " Facebook Ads Mastery: Unleash the Power of Facebook Advertising ". This comprehensive training program is tailored for those willing to master Facebook and Instagram advertising, whether you are just starting out or an established marketer aiming to sharpen your skills further. Learn the secrets to creating high-performing Facebook and Instagram ads, optimizing them for better results, and converting qualified leads into profitable sales. This course takes a deep dive into Facebook Business Account setup, Ads Manager, Facebook Pixel, and even the art of writing persuasive ad creatives. By the end of this course, you will not only transform your business marketing approach but also emerge as a skilled Facebook advertising expert. Let's commence this transformative journey! Module Titles and Brief Discussions: Lesson 1: Setting up Your FB Business Account Dive into the foundational steps of setting up your Facebook Business account, the gateway to your Facebook and Instagram advertising journey. Lesson 2: Creating Your Ad Account Learn the ins and outs of setting up your Facebook Ad account, an essential component for running ads on the platform. Lesson 3: Adding a Payment Method Discover how to add a payment method to your ad account to enable seamless transactions. Lesson 4: Editing Business Settings Understand the process of editing your business settings to tailor your Facebook advertising experience. Lesson 5: Adding or Creating Your FB Page Walk through the process of adding an existing or creating a new Facebook page, your primary identity on Facebook. Lesson 6 - 7: Ads Manager Column Setup Master the art of setting up your Ads Manager columns for both lead generation and e-commerce purchase campaigns. Lesson 8 - 11: Working with FB Pixel Discover the utility of Facebook Pixel, from creation to installation on WordPress and adding a lead event code to a page. Also, learn about the Facebook Pixel Helper. Lesson 12: Crafting Compelling Ad Creatives Learn the strategies to write engaging ad creatives that captivate your audience and motivate them to take action. Lesson 13 - 14: Creating Campaigns and Understanding Objectives Understand how to create conversion-oriented campaigns for lead generation, and delve deeper into the understanding of campaign and ad objectives. Lesson 15: Using Built-In Video Maker in Ads Manager Unleash the power of the built-in video maker in Ads Manager to create captivating video ads right within the platform. Lesson 16: Running a Simple Split Test Campaign Learn how to run a simple split test campaign to compare ad performance and make data-driven decisions for improved outcomes.

    2:16

  • Setting up Your FB Business Account

    Set up your Facebook business manager to advertise on Facebook by signing in with your profile and creating the account at business.facebook.com, enter your business name, email, address, and website.

    3:14

  • Creating Your Ad Account

    Navigate to business settings, choose add accounts, and create a new ad account; name it, set USD currency and Eastern Time, then select my business for simplicity.

    2:17

  • Adding a Payment Method

    learn to add a payment method in business settings by entering a credit or debit card, note the refundable one-dollar verification charge, and prefer credit or virtual cards for security.

    1:46

  • Editing Business Settings

    Edit your Facebook business manager by updating business info and logo, then minimize noise by customizing push and email notifications for ad accounts and apps.

    3:19

  • Adding or Creating Your FB Page

    Create or add a Facebook page in business manager, customize with profile and cover images, set page details, connect Instagram, and prepare posts before running ads.

    18:39

  • Ads Manager Column Setup

    Configure and customize your ads manager columns to track budget, amount spent, impressions, CPM, link clicks, CTR, and cost per lead, using a lead gen preset.

    12:19

  • Ads Manager Column Setup-2

    Customize ads manager columns to focus on purchases, purchase value, and cost per purchase for e-commerce campaigns, and add metrics like add to cart and ROAS to optimize ad spend.

    4:37

  • Working with FB Pixel

    Create and install a Facebook pixel to track visitors, data, and conversions on your website, then send event data back to your ads manager and integrate with WordPress or Shopify.

    3:29

  • Working with FB Pixel-2

    Learn to install and verify the Facebook pixel on WordPress by downloading and activating the official plugin, enabling advanced matching, and testing with a live site.

    3:05

  • Working with FB Pixel-3

    Set up a Facebook pixel event to track leads from your landing page to the thank you page using the event setup tool.

    3:27

  • Working with FB Pixel-4

    Verify and troubleshoot Facebook pixel installation using the FB Pixel Helper Chrome extension. See pixel status from gray to blue and track events like lead, purchase, or completed registration.

    2:01

  • Crafting Compelling Ad Creatives

    Use the problem–agitate–solution framework to craft Facebook ad copy before publishing in ads manager, emphasizing indirect third‑party framing, a free ebook offer, emojis, and 2200 characters.

    15:56

  • Creating Campaigns and Understanding Objectives

    Learn to create campaigns, assets, and ads in Facebook ads manager, choosing the conversions objective, configuring targeting by country, age, language, and interests, and crafting compelling ad copy with media.

    31:11

  • Creating Campaigns and Understanding Objectives-2

    learn why the conversions campaign objective drives most facebook ads, with selective use of lead generation and engagement, while avoiding traffic and brand awareness strategies.

    7:12

  • Using Built-In Video Maker in Ads Manager

    Discover how to create effective Facebook ads using the built-in video maker in Ads Manager, including three attachments, slideshows or videos, media uploads, and a simple publish workflow.

    8:00

  • Running a Simple Split Test Campaign

    Learn how to run a simple Facebook split test, monitor return on ad spend, and turn off underperforming ads while maintaining at least three competing ads for optimal results.

    8:01
03

3. Facebook Ads on Track: Mastering Pixel Tracking for Sales Success

10 lectures • 57min

  • Facebook Ads Tracking Course Overview

    Welcome to "Facebook Ads on Track: Mastering Pixel Tracking for Sales Success." Tracking your customers' journey is no longer an option but a necessity in today's fast-paced digital world. This course is meticulously crafted to guide you through the step-by-step process of setting up Facebook Pixel and using standard events to monitor critical interactions, such as site visits, shopping cart activities, lead generation, and purchases. You may have mastered Facebook Ads, but without the right tracking in place, you could be losing valuable opportunities to connect with potential customers and secure sales. In this comprehensive course, we'll take you from the basics of Pixel and Events to advanced strategies like email funnels, abandoned cart recovery, and purchase funnels. Whether you are new to tracking or looking to enhance your existing skills, this course provides the insights and tools needed to understand your customers' behaviors and target them more effectively. Let's unravel the secrets of Facebook tracking and turn insights into sales! Module Titles and Brief Discussions: Video 1: Introduction An overview of why tracking is essential in Facebook Advertising and what you'll learn throughout the course. Video 2: Manager Learn about Facebook's Ads Manager, its interface, functionalities, and how it's central to your tracking journey. Video 3: Pixel Understand Facebook Pixel, how to set it up, and how it can track interactions on your site accurately. Video 4: Events Discover how to use standard events to monitor specific customer interactions and behaviors on your site. Video 5: Email Funnel Explore how to track the effectiveness of your email funnel and how to retarget customers through Facebook ads. Video 6: Abandoned Cart Learn strategies to track abandoned carts and how to re-engage those potential customers effectively. Video 7: Purchase Funnel Understand how to track the purchase funnel, from interest to final conversion, and how to optimize for better results. Video 8: Lead Form Master the process of tracking leads from Facebook forms and how to nurture them into paying customers. Video 9: Testing Learn how to test your tracking setup to ensure that it's accurately capturing data, helping you make informed marketing decisions. Join us in this transformative course and ensure that your Facebook ads are on track. With proper tracking, you're not just guessing; you're targeting with precision and reaping the benefits. Let's get started on this exciting journey!

    7:13

  • Manager

    Learn how to create and use Facebook business manager to centralize ad accounts, pages, and pixels, grant access, and protect your personal account while preparing for ads and retargeting.

    5:08

  • Pixel

    Discover how to access and create Facebook pixels, install the pixel code in the site header, enable advanced matching, and use standard events to track funnel actions and audiences.

    7:03

  • Events

    Discover how standard events track funnel steps from opt-in pages to purchases, place pixels on every page, and use uniform Facebook events for testing and retargeting.

    4:57

  • Email Funnel

    Learn to build a lead magnet email funnel with Clickfunnels, insert Facebook pixel codes in the header, and track events: view content and lead on landing and thank you pages.

    7:35

  • Abandoned Cart

    Track an abandoned cart funnel from view content to add to cart to purchase across three pages, and build a Facebook custom audience using pixels and tracking URLs.

    7:22

  • Purchase Funnel

    Explore the purchase funnel from view content to add to cart and purchase, including a one time offer, custom audiences, pixel tracking, and retargeting with click meter.

    6:36

  • Lead Form

    Explore the lead form funnel to warm up leads with a pre-sell page, drive form submissions, and book calls using tracking pixels, Wufoo forms, Calendly, and retargeting.

    5:59

  • Testing

    Test your Facebook pixel across funnel pages using the Facebook Pixel Helper Chrome extension to confirm page view, view content, add to cart, and purchase events before running ads.

    3:37

  • Conclusion to "Facebook Ad Mastery"

    Stay tuned as our new instructors from the Australian Institution of Training and Career Development, armed with years of industry experience and expertise, guide you through the next phase of your Facebook advertising journey. Don't miss it!

    1:38
04

4. Mastering Facebook Newsfeed Advertising: Drive Engagement and Conversion

4 lectures • 27min

  • Facebook Newsfeed Advertising Course Overview

    Welcome to "Facebook Newsfeed Advertising Mastery: From Objectives to Execution." This detailed course is your complete guide to understanding and exploiting the lucrative space of Facebook's Newsfeed for advertising your products or services. In an age where the Newsfeed is the centerpiece of user engagement on Facebook, knowing how to create eye-catching, engaging, and effective ads is vital for any marketer. This course is meticulously designed to help you strategize and execute your Newsfeed Advertising with precision. We've broken down this comprehensive guide into three essential modules, each one building on the other, to provide you with a systematic approach to Facebook Newsfeed Advertising. Module Titles and Brief Discussions: Module 1: Identifying Marketing Objectives Understanding your marketing objectives is the foundation of a successful advertising campaign. In this module, we'll explore different objectives like brand awareness, lead generation, conversion, and more. You'll learn how to set clear and achievable goals that align with your business needs. Module 2: Targeting Audience, Ad Placement, and Budget Management Who are you advertising to? Where should your ad appear? How much should you spend? This module answers these critical questions. Learn how to define your target audience, decide on the perfect ad placement within the Newsfeed, and manage your budget effectively to maximize ROI. Module 3: Creating Compelling Advertisements The creative aspect of your advertisement is what catches the eye. In this final module, we delve into the art and science of crafting compelling ads. From headlines to images, copywriting to call-to-action, you'll master the components that make an advertisement click-worthy. This course is not just about theory; it's a practical guide that you can follow step-by-step to create successful Facebook Newsfeed advertisements. Whether you're a business owner looking to increase sales, a marketer aiming to boost brand visibility, or simply an enthusiast wanting to understand the world of Facebook advertising, this course has something valuable for you. Join us in "Facebook Newsfeed Advertising Mastery: From Objectives to Execution," and let's turn Facebook Newsfeed into a powerful advertising tool for your business. Let's make your brand resonate with your audience like never before!

    0:44

  • Module 1: Identifying Marketing Objectives

    Identify and select the right marketing objectives for your Facebook ads, from brand awareness and reach to traffic, engagement, video views, catalog sales, lead generation, store visits, and conversions.

    4:59

  • Module 2: Targeting Audience, Ad Placement, and Budget Management

    Master audience targeting, ad placement, and budgeting by defining a fitness niche avatar, refining location, age, and interests, and optimizing for landing page views with automatic placements.

    10:58

  • Module 3: Creating Compelling Advertisements

    Learn how to create compelling Facebook ads by selecting ad formats (carousel, single image or video, slideshow), crafting effective copy, and optimizing image text and placements to maximize reach.

    10:02
05

5. Mastering ManyChat: The Ultimate Guide to Facebook Messenger Marketing

4 lectures • 26min

  • "Facebook Messenger Marketing" Course Overview

    Welcome to "Mastering ManyChat: The Ultimate Guide to Facebook Messenger Marketing". As businesses increasingly look for innovative ways to connect with their customers, Facebook Messenger Marketing has emerged as a powerful tool for direct, personalized communication. At the heart of this strategy lies ManyChat - a revolutionary platform that enables businesses to engage, nurture, and sell to their customers directly through Facebook Messenger. Whether you are a seasoned digital marketer or a business owner looking to explore new marketing channels, this course is designed to guide you through the ins and outs of ManyChat. By the end of this course, you'll have a fully functional ManyChat account and the knowledge to set up and send your first broadcast. From exploring the ManyChat platform to creating your first broadcast, each module in this course is designed to provide you with a detailed understanding and hands-on experience of Messenger marketing using ManyChat. Let's unleash the potential of Messenger marketing together! Module Titles and Brief Discussions: Module 1: Setting Up Your ManyChat Account Learn how to create and connect your ManyChat account with Facebook Messenger. This foundational step will prepare you for the exciting journey of Messenger marketing. Module 2: Navigating the ManyChat Platform Discover the features and functionalities of the ManyChat platform. Understand the interface, settings, and tools available to make the most of your Messenger marketing efforts. Module 3: Crafting Your First Broadcast Master the process of setting up your first broadcast on ManyChat. This module will guide you through creating engaging content, segmenting your audience, and scheduling your broadcast for maximum impact.

    0:45

  • Module 1: Setting Up Your ManyChat Account

    Connect your ManyChat account to a Facebook page, set greeting and welcome messages with placeholders and emojis, and configure automation, default replies, and keywords.

    6:38

  • Module 2: Navigating the ManyChat Platform

    Explore the Manychat platform for building Facebook Messenger chat bots, automating conversations, growing subscribers with growth tools, and designing flows with the flow builder to nurture leads.

    12:03

  • Module 3: Crafting Your First Broadcast

    Learn to create your first messenger broadcast with Flow Builder, configure content type, messages, options, buttons, and scheduling while aligning with Facebook Messenger platform policy and analytics.

    6:14
06

6. Master the Art of Twitter Timeline Advertising

4 lectures • 18min

  • Twitter Timeline Advertising Course Overview

    Welcome to "Master the Art of Twitter Timeline Advertising", your comprehensive guide to unleashing the power of Twitter's advertising platform. As one of the world's most popular social media platforms, Twitter offers businesses a unique opportunity to engage with an active and receptive audience. This course will equip you with the know-how to use Twitter's advanced advertising features, helping you connect with potential customers and boost your brand visibility. From understanding campaign objectives to creating captivating ads and launching successful campaigns, this course is a crucial resource for anyone looking to enhance their social media advertising skills. Module Titles and Brief Discussions: Module 1: Campaign Objectives & Details: Discover the various campaign objectives offered by Twitter and learn how to select the right one for your business. Understand the process of setting up your campaign details and explore the best practices to increase your ad's effectiveness. Module 2: Ad Groups & Targeting: Learn about the importance of ad groups and how they can help organize your advertising efforts. Dive deep into Twitter's targeting options and learn how to reach your desired audience with precision. Module 3: Creating Ad and Launching Campaign: Master the art of ad creation on Twitter. Learn how to craft compelling ad copy and visually appealing creatives that resonate with your audience. Finally, learn the steps to launch your campaign, monitor its performance, and optimize for better results. By the end of this course, you'll be well-versed in leveraging Twitter's advertising platform to drive awareness, engagement, and conversions for your brand. Let's begin this exciting journey of Twitter Timeline Advertising Mastery!

    0:46

  • Module 1: Campaign Objectives & Details

    Learn Twitter campaign objectives and details, including app installs, followers, tweet engagements, promoted video views, website clicks, and awareness, with budgeting and end-date strategies.

    7:28

  • Module 2: Ad Groups & Targeting

    Explore how to structure ad groups within a single campaign, set budgets, and choose bidding strategies, then define audiences—from demographics and location to interests and retargeting—to optimize Twitter ads.

    5:51

  • Module 3: Creating Ad and Launching Campaign

    Learn to create and launch Twitter ads, choosing goals like followers or clicks, crafting copy and visuals, and monitoring metrics such as impressions and cost per result to optimize campaigns.

    3:43
07

7. Mastering Video Marketing: Strategies, Production, and Beyond

4 lectures • 17min

  • Video Marketing Course Overview

    Welcome to "Mastering Video Marketing: Strategies, Production, and Beyond." In today's digital world, video is a powerful marketing tool that has the ability to convey stories, deliver information, and drive emotion more effectively than any other medium. This comprehensive course is designed to guide you through the essentials of video marketing, whether you're a beginner eager to explore the world of video marketing or a seasoned marketer seeking to enhance your skills. You will learn about the importance of video marketing in today's digital landscape, delve into organic and paid methods, and even master the art of video production. By the end of this course, you'll be equipped with the knowledge and tools to create impactful video marketing campaigns that engage your audience, increase brand awareness, and ultimately drive sales. Let's dive in and start our journey toward mastering video marketing! Module Titles and Brief Discussions: Module 1: The Power of Video Marketing - An Overview Explore the power of video marketing and understand its impact on today's digital marketing landscape. Learn about its advantages, the different types of video content, and how video can transform your marketing strategy. Module 2: Organic vs. Paid - Navigating Video Marketing Strategies Dive into the two main methods of video marketing - organic and paid. Understand the benefits and drawbacks of each, learn how to optimize your videos for organic reach, and get familiar with the nuances of paid video advertising on different platforms. Module 3: Creating Impactful Content - Video Production Essentials Demystify the process of video production. From scripting and storyboarding to shooting and editing, learn the essential steps to create compelling video content that resonates with your audience and drives your marketing objectives.

    0:41

  • Module 1: The Power of Video Marketing - An Overview

    Video marketing drives engagement and conversions, reaching wider audiences as viewers prefer visuals over reading. The module covers three reasons to use video and essential strategies, styles, and tools.

    4:13

  • Module 2: Organic vs. Paid - Navigating Video Marketing Strategies

    Explore organic and paid video marketing across YouTube and Facebook, including vlogs, live videos, autoplay, and targeted ads on YouTube, Google Display Network, and Facebook to drive engagement and leads.

    7:18

  • Module 3: Creating Impactful Content - Video Production Essentials

    Choose a video strategy and start producing with screen recording, talking head, slide presentations, and explainer videos, using Adobe Premiere Pro, Final Cut Pro, Powtoon, and Google Slides.

    5:14
08

8. Mastering YouTube Advertising: From Setup to Success

22 lectures • 42min

  • YouTube Advertising Course Overview

    Welcome to "Mastering YouTube Advertising: From Setup to Success", a course designed to unlock the potential of YouTube as a powerful advertising platform. This course comprises more than 20 high-level, step-by-step training videos and audio modules that aim to provide you with an in-depth understanding of YouTube Ads. From the nitty-gritty of ad creation to targeting options and campaign optimization, we cover it all. Whether you are a marketer aiming to enhance your advertising prowess or a business owner wanting to amplify your brand's online presence, this course is the key. By harnessing the power of YouTube Ads, you can reach a global audience, drive more website traffic, and boost conversions. So, let's get started on this exciting journey of transforming your advertising efforts on YouTube. Module Titles and Brief Discussions: Minimum Viable Equipment: Understand the basic equipment required to start your journey in creating YouTube Ads. Video Creation Tools: Learn about various tools that can help you create impactful and engaging video content for your ads. Video Editing Tools: Dive into the tools you need to edit your video content, refining your message and ensuring maximum engagement. Set Up an Autoresponder: Discover how to set up an autoresponder, an essential component in nurturing leads and customer relationships. Create a Landing Page: Learn the art of creating effective landing pages, a crucial point of entry for your prospective customers. Connect Your Autoresponder to Your Shopping Cart: Discover how to seamlessly integrate your autoresponder with your shopping cart for streamlined operations. Basic Channel Branding and Customization: Understand the basics of channel branding and customization, fundamental to creating a recognizable presence on YouTube. Open Your Google Ads Account: Walk through the process of setting up your Google Ads account, the first step to launching your YouTube Ads campaign. 9-11. Google Conversion Tracking Parts 1, 2, & 3: Learn how to set up and utilize Google Conversion Tracking, enabling you to measure the effectiveness of your ad campaigns. The Google Site Kit Plugin: Discover the functionality of the Google Site Kit Plugin and how it can enhance your tracking capabilities. YouTube Ads Video Creation Assets: Explore the various assets available for creating engaging YouTube ad videos. Add In A Voice Over to the Video: Learn how to incorporate voice-overs into your videos, enhancing engagement and message delivery. YouTube Creative Outsource Partners: Understand when and how to leverage the expertise of creative outsource partners. Ad Formatting: Get to grips with ad formatting rules and guidelines to ensure your ads are always compliant and effective. 17-18. Find My Audience - In Segment and Affinity Segmenting: Learn how to identify and target your desired audience through in-segment and affinity segmenting techniques. 19-21. Set Up Your YouTube Ad Parts 1 & 2, and Create the YouTube Ad Video: Dive into the process of setting up and creating a YouTube ad, including ad creation, campaign setup, and launch.

    0:47

  • Minimum Viable Equipment:

    Acquire minimal equipment for video ads: external monitor, a 1080 hd webcam such as the Logitech 930 E, lighting, and dependable storage, plus a docking station for future needs.

    2:25

  • Video Creation Tools

    Survey a set of video creation tools from OBS Studio for screen and webcam recording to cloud options like Loom and Wave.video, plus editing in Camtasia or Adobe Premiere.

    2:19

  • Video Editing Tools

    Explore the Camtasia studio editor to add calls to action and URL callouts, arrange them on the timeline, and create video variations without reshooting.

    1:56

  • Set Up an Autoresponder

    Choose an email service provider like Mailchimp, set up an email marketing list with signup forms, and use segments, tags, and autoresponder automations for behavior-based emails and retargeting.

    1:55

  • Create a Landing Page

    Create and customize landing pages for specific campaigns using MailChimp templates, including images, videos, and editable text, then publish with a branded domain to drive ad traffic.

    2:18

  • Connect Your Autoresponder to Your Shopping Cart

    Learn how Thrive Cart's cloud shopping cart integrates with MailChimp to automatically add purchaser contact details to a chosen MailChimp list after authorizing the connection.

    2:18

  • Basic Channel Branding and Customization

    Learn to customize your YouTube channel to reflect your brand by configuring banners, profile image, watermark, and sections, and plan viewer experience with tailored messages, links, and playlists.

    2:40

  • Open Your Google Ads Account

    Open a Google Ads account, link your YouTube channel, complete two-factor authentication if prompted, and start running YouTube ads after your account status is active.

    1:40

  • Google Conversion Tracking Part 1

    Set up Google Ads conversion actions to measure YouTube ad impact by tracking website conversions such as purchases on a specific thank you page.

    2:07

  • Google Conversion Tracking Part 2

    Learn to configure Google conversion tracking: set dollar value, one-count rules, conversion windows, and prepare for the Google tag in the next video.

    1:48

  • Google Conversion Tracking Part 3

    Place the Google conversion tracking tag in your site's HTML after the header, save, and verify with the Tag Assistant by testing the page and thank-you page.

    1:23

  • The Google Site Kit Plugin

    Install and activate the Site Kit by Google plugin, connect Google account, and set up tag manager to verify site ownership and test the landing page with the tag assistant.

    1:24

  • YouTube Ads Video Creation Assets

    Discover how to create YouTube video ads with Google ads video creation tools, templates, and asset library, then upload to video ad storage or your own channel.

    2:59

  • Add In A Voice Over to the Video

    Add a voiceover to your video, test different voices, draft a message with optional start times, and upload the finished video from your asset library to your Google ads campaign.

    2:22

  • YouTube Creative Outsource Partners

    Use the Google ad creation tool and YouTube's creative resources to format your video. Outsource to featured partners or build it with do-it-yourself platforms.

    1:22

  • Ad Formatting

    Explore YouTube ad formats across awareness, consideration, and action, including skippable in-stream, bumper, non-skippable, masthead, video action, and discovery ads. Align specs and bidding with your budget and goals.

    2:04

  • Find My Audience 1

    Explore how to use YouTube's find my audience tool to define in-market segments and build an audience profile that informs ad messaging and targeting.

    1:53

  • Find My Audience 2

    Use the find my audience affinity segment to identify similar audiences, drill down into channels and shopping behavior, and apply YouTube suggestions to refine ad targeting.

    2:00

  • Set Up Your YouTube Ad Part 1

    Set up a YouTube ad campaign by choosing the sales objective, setting daily budget, selecting networks, location, language, inventory, and defining audiences, exclusions, and in-market segments, then create the video.

    1:48

  • Set Up Your YouTube Ad Part 2

    Choose a template, brand with colors and logo, upload media and text, pick font and music, generate the video, then add and test a voiceover.

    1:39

  • Set Up Your YouTube Ad Part 3

    Set up your YouTube ad by entering the final URL, call to action, and headline, choose a 300 by 60 banner or auto generate one, preview, and plan for approval.

    1:18
09

9. YouTube Live Mastery: Broadcasting & Engagement Strategies

21 lectures • 37min

  • YouTube LIVE Mastery Course Overview

    Welcome to "YouTube Live Mastery: Broadcasting & Engagement Strategies". This course is all about diving deep into the potentials of YouTube Live. As one of YouTube's most powerful features, it allows you to create, update, and manage live events with ease. This course provides an all-encompassing guide on broadcasting live, juggling multiple tasks simultaneously, creating engaging videos, and leveraging hidden features to boost your productivity. From setting up a live stream to promoting your channel and utilizing various YouTube tools, we've got it all covered. Let's embark on a journey to transform your live-streaming experience! Module Titles and Brief Discussions: 1 - Overview: Introduction to the course, setting expectations, and outlining what you'll learn. 2 - Your Direct Shareable Link: Learn how to create and distribute a direct link to your live events on YouTube. 3 - Embedding Your Live Stream: Discover how to embed your live stream on your website, increasing visibility and access. 4 - Embedding Your Live Stream on Social Media: Learn how to leverage your social media platforms to share your live stream effectively. 5 - Excerpted Videos On Social Media: Understand how to create short, engaging excerpts from your live videos to share on social media. 6 - 7 Channel Promotional Tools: Uncover the tools YouTube provides for promotion and learn how to use them effectively to attract and retain viewers. 8 - Creating A Channel Trailer: Learn the importance of a captivating channel trailer and how to create one that embodies your brand. 9 - Create a Subscribe Link: Discover how to make it easy for viewers to subscribe to your channel, ensuring they never miss your content. 10 - Blurring Out Information In Your Recording: Understand how to safeguard privacy or sensitive information by blurring sections of your video. 11 - Thumbnails: Discover how to design effective thumbnails that draw viewers into your videos. 12 - End Screens: Learn how to create compelling end screens to guide your viewers to more of your content. 13 - Cards: Find out how to use cards to promote your content and encourage viewer engagement. 14 - Subtitles and Closed Captions: Understand how to make your content more accessible by adding subtitles and closed captions. 15 - Setting Up Playlists: Learn how to create and manage playlists, curating your content for viewer accessibility. 16 - Advanced Settings and Increased Viewers: Discover advanced settings to improve your broadcasting experience, and strategies to increase viewer engagement. 17 - Community Subscriptions: Understand how community subscriptions can enhance viewer loyalty and engagement. 18 - Adding Audio: Learn the importance of audio in your videos and how to add and manage it. 19 - Channel URL: Discover how to customize your channel URL to make it easy for viewers to find you. 20 - Conclusion: Wrap up the course and discuss how to apply what you've learned to your future YouTube Live broadcasts. By the end of this course, you'll have gained the knowledge and skills to effectively use YouTube Live to its fullest potential. Let's dive in and start our journey towards YouTube Live Mastery!

    0:53

  • 1 - Overview

    Discover how to maximize YouTube live viewership by using Creator Studio tools, channel customization, subscribe links, and enhancement features, including success factors, both on and off YouTube to attract viewers.

    1:12

  • 2 - Your Direct Shareable Link

    Share live stream via the bottom-right link and enable promotion on your channel page, so viewers can watch the live event on the channel page using the permanent live link.

    1:12

  • 3 - Embedding Your Live Stream

    Embed your live stream on a webpage by copying the embed code from the share options and pasting it into your WordPress site, then publish to let viewers watch live.

    1:33

  • 4 - Embedding Your Live Stream on Social Media

    Embed your live stream on social platforms by posting a link in a Facebook event to generate a preview, then replicate on LinkedIn; Twitter links back to YouTube live.

    1:33

  • 5 - Excerpted Videos On Social Media

    Post live stream excerpts as native videos on social platforms, using Creator Studio to download, edit a short excerpt with a call to action at both the beginning and end.

    2:36

  • 6 - Channel Promotional Tools 1

    Access your channel’s promotional tools in YouTube’s My channel, edit channel art to the recommended size, adjust the crop, and update your profile to align with your brand.

    2:14

  • 7 - Channel Promotional Tools 2

    Customize your channel by adjusting settings and adding a description, adding emails, and promotional icons, and arranging featured content while choosing between latest activity and latest upload.

    2:28

  • 8 - Creating A Channel Trailer

    Create a channel trailer from a video to preview your live and recorded content on your channel front page. Choose public or unlisted visibility for new visitors and subscribers.

    1:34

  • 9 - Create a Subscribe Link

    Create a persistent subscribe link by copying your channel address and appending it to the end of your channel url, then distribute this link so viewers subscribe and confirm.

    1:32

  • 10 - Blurring Out Information In Your Recording

    Learn to blur faces or areas in your live stream recording using Creator Studio, apply selective blur, wait for processing, and save as the same video or a new file.

    1:58

  • 11 - Thumbnails

    Upload a custom thumbnail in the video editor and save changes to set the image at the front of your video and help it stand out on your channel.

    1:01

  • 12 - End Screens

    Utilize end screens and cards to promote your other content, adding cards at key moments (for example at 11 minutes) with custom messages that drive viewers to additional videos.

    2:00

  • 13 - Cards

    Learn to use cards to promote other content by linking to videos at key moments, writing custom messages, creating multiple cards, and driving viewers to more videos.

    2:00

  • 14 - Subtitles and Closed Captions

    Increase viewership by adding subtitles and captions; create transcripts with auto transcribe, upload, or manual typing, select language, and publish via the video manager.

    1:44

  • 15 - Setting Up Playlists

    Create and optimize playlists from your video manager to boost reach, set public or private options, add descriptions, apply automatic rules, and add the playlist to your channel front page.

    3:23

  • 16 - Advanced Settings and Increased Viewers

    Experiment with advanced settings to boost viewership by testing chat visibility, embedding, and comments on a per video basis, while monitoring statistics to fit your business model.

    1:44

  • 17 - Community Subscriptions

    Learn to grow your live stream and recordings by engaging subscribers through the community link on your channel, sorting subscribers by popularity, and initiating collaborations with influential viewers.

    1:05

  • 18 - Adding Audio

    Learn to add or replace audio in your video using the audio tab, choosing YouTube music for background or replacement, adjusting start and end, balancing sound, and saving changes.

    2:12

  • 19 - Channel URL

    Discover how to obtain a custom YouTube channel URL by meeting eligibility requirements—100 subscribers, 30 days old, and a channel icon and art; until then, use channel and user ids.

    1:33

  • 20 - Conclusion

    Distribute your YouTube videos widely with direct shareable links, mp4 downloads, and cross-site uploads, while using channel art, trailers, playlists, thumbnails, subtitles, and audio to boost reach.

    1:12
10

10. Mastering LinkedIn Marketing: Building Professional Connections That Convert

4 lectures • 19min

  • LinkedIn Marketing Course overview

    Welcome to "Mastering LinkedIn Marketing: Building Professional Connections That Convert" . This course is tailor-made for those who wish to harness the power of the world's largest professional network, LinkedIn, for marketing their brand, products, or services. LinkedIn is no longer just a platform for job seekers. It has grown to become an essential tool for businesses aiming to reach out to a professional audience, generate qualified leads, and build powerful networks. This course will guide you through creating and optimizing a LinkedIn business account, leveraging personal profiles and groups for marketing, and developing a strategic approach to lead generation and conversion. By the end of this course, you will be equipped with the skills to utilize LinkedIn's platform to its fullest potential, creating impactful business opportunities and fostering professional connections. Module Titles and Brief Discussions: Module 1: LinkedIn Marketing A Brief Overview Kick off your LinkedIn marketing journey with a brief overview of the platform. Understand why LinkedIn is a crucial tool for modern businesses and what sets it apart from other social networks. Module 2: Setting up and Using LinkedIn Business Account Dive into the process of creating a LinkedIn business account. Understand the platform's various features, how to optimize your company page for SEO, and best practices to increase your page's visibility and engagement. Module 3: Leveraging Personal Profiles and Groups Discover the power of personal profiles and groups on LinkedIn. Learn how to create a compelling personal profile that resonates with your target audience and discover the benefits of joining and creating groups on LinkedIn. Learn strategies to promote your business effectively in these spaces while maintaining professionalism and adding value to your audience. Master the art of LinkedIn marketing with this comprehensive course and start turning professional connections into business opportunities today!

    0:46

  • Module 1: LinkedIn Marketing: A Brief Overview

    Explore LinkedIn as a professional networking platform, navigate its search bar, home feed, and profile, and learn LinkedIn Premium features for jobs and insights.

    6:05

  • Module 2: Setting up and Using LinkedIn Business Account

    Set up a LinkedIn business page, add your company details and logo, create a public URL, and begin posting with hashtags to drive engagement.

    6:56

  • Module 3: Leveraging Personal Profiles and Groups

    Leverage personal profiles and groups to boost marketing on LinkedIn by optimizing your profile with a professional photo and cover photo, sharing articles, and creating niche groups for meaningful engagement.

    4:51