Course Curriculum

The Complete Guide to Instagram Marketing for Businesses

1section
20lectures
4h 8mtotal

What you’ll learn

  • Understand the core principles of Instagram and its algorithm.

  • Craft a captivating profile that attracts attention.

  • Learn the secrets to creating high-quality content that resonates with your audience.

  • Discover different content formats (photos, videos, Stories, Reels) and their strengths.

  • Learn how to write effective captions that get people talking.

  • Optimizing Your Business Profile

  • Content Creation Strategies

  • Growing Your Audience

  • Instagram Ads and Promotions

  • Building Brand Awareness and Engagement

01

Introduction

20 lectures • 4hr 8min

  • Introduction

    This beginner-friendly course covers Instagram marketing basics, from account setup and bio optimization to content design, competitor research, and creating videos and Canva posts for engagement.

    2:13

  • Overview & Introduction to Instagram marketing

    Explore instagram marketing fundamentals, from setting up a business account with analytics to crafting high-quality visuals, engaging stories and reels, and leveraging shopping posts for brand growth.

    5:49

  • Basics of Instagram

    Explore Instagram basics, learn how to log in or sign up across devices, navigate feeds, messages, and profiles, and understand posting options and settings.

    18:59

  • Different Instagram platforms & installation

    Explore the different Instagram platforms and installation steps to download and use Instagram on PC, mobile, and tablet, including Microsoft Store, Google Play, and the Apple App Store.

    6:13

  • Establishing Instagram account

    Turn your Instagram account into a professional one by choosing business or creator, adding contact details and category, and optimize visibility with posts and insights.

    11:14

  • Username New Update

    Learn to change your Instagram username using edit profile or account center, check availability, and adjust your name to fit your content. Explore username ideas with generators and AI tools.

    8:13

  • Optimizing Display Picture

    Discover how to optimize your Instagram display picture for maximum quality using Canva, with practical steps for 1080×1080 and 320×320 sizes, background removal, and subtle outlines.

    16:35

  • Getting ideas from top Instagram bio

    Discover how to extract ideas from top Instagram bios to optimize your own, using two-word category labels, bio generators, and clear calls to action, then edit and publish.

    7:38

  • Optimizing bio

    Optimize your Instagram bio by refining your name, username, and profile photo. Use Canva and a bio generator to craft an action-oriented bio, and switch to a professional account.

    19:58

  • Business Account New Update

    learn to set up a business or professional account on instagram, compare business and creator accounts, and boost posts, reels, and stories with hashtags and seo boost.

    6:49

  • Instagram Marketing Calendar

    Learn to build an Instagram marketing calendar using Canva and Excel, plan post types and schedules, stay consistent, and use analytics to grow followers and customers.

    22:32

  • Designing Instagram feed

    Design and organize a cohesive Instagram feed using Canva templates, customize content with grayscale edits and adjustments, and source ideas from accounts and Pexels resources.

    15:08

  • Searching competitors

    Learn how to search competitors on Instagram by region and niche, analyze top accounts, and use hashtags and search features to inform your marketing strategy.

    5:12

  • Keyword research for competitors

    Learn how to conduct keyword research for competitors to boost regional visibility on Instagram by analyzing keywords, captions, titles, and hashtags with tools like Google Trends and Ahrefs.

    11:58

  • Keyword research in Instagram

    Learn to do keyword research directly in Instagram using the keyword everywhere extension on Firefox or Google Chrome, then optimize hashtags by volumes, CPC, trends, and competition.

    7:43

  • Image sizes & dimensions

    Discover Instagram image sizes and dimensions for stories, reels, and IGTV, including square 1:1, portrait 4:5, and landscape 1.9:1, with Canva presets like 1080x1080 and 1080x1920.

    9:17

  • Creating videos for Instagram

    Create Instagram videos with Canva by choosing the right dimensions, editing clips with text and transitions, and exporting an mp4 for Instagram posts, reels, or IGTV.

    30:30

  • Commercial post design for Instagram in Canva

    Learn to design a standout Instagram post in Canva, using square 1080x1080 templates, typography, effects, and shadows to showcase a product with a clear call to action.

    32:50

  • class project 1

    Design optimized Instagram stories in Canva by setting a 1080 by 1920 canvas, adding visuals, calls to action, and captions, then upload to Instagram and analyze performance to boost engagement.

    5:55

  • class project 2

    discover instagram post analytics—likes, comments, shares, saves, impressions, reach, engagement, and profile visits—that inform content optimization and audience growth. ensure a professional account, view insights, and screenshot for upload.

    2:45