Course Curriculum

TikTok Ads | TikTok Advertising by a Fortune 100 MBA

6sections
36lectures
4h 26mtotal

What you’ll learn

  • TikTok Advertising

  • TikTok Marketing

  • TikTok Ads

  • Tik Tok Marketing

01

TikTok Ads Objectives

6 lectures • 32min

  • Intro

    Learn how to set up a TikTok ads click campaign, pick an objective like sales or lead generation, and optimize with the TikTok pixel for conversions.

    7:46

  • Advertising Objectives 1

    Master advertising objectives in TikTok ads by choosing a measurable objective: reach, traffic, app installs, video views, lead generation, or conversions—and align campaigns with how you will measure success.

    4:09

  • Objectives 1

    Activity

  • Advertising Objectives 2

    Learn to map TikTok ad objectives to brand versus activation, balancing long-term awareness and demand creation with short-term conversions, app installs, and lead generation.

    6:09

  • Objectives 2

    Activity

  • Advertising Objectives 3

    Learn how to allocate TikTok budgets by business model, balancing brand marketing and activation with rules like 60/40 for B2C, 54/46 for B2B, and early-stage emphasis on activation.

    5:50

  • Objectives 3

    Activity

  • Advertising Objectives 4

    Explore when to use split testing in TikTok advertising, emphasizing strategic tradeoffs and choosing offers that drive impact. Start with big-picture testing, consider budget optimization, special categories compliance, and targeting.

    2:51

  • TikTok Split Testing Tutorial

    Learn to set up a TikTok ads campaign with split testing, choose reach, allocate a $50 budget, and compare control vs test groups by swapping video creatives and targeting options.

    5:35

  • Advertising Objectives 4

    Activity
02

Targeting - TikTok Ads

7 lectures • 49min

  • Targeting 1

    Set a clear objective and strategy, then use TikTok's geographic and audience targeting, including custom audiences and lookalikes, to reach real users and avoid bots.

    5:45

  • Targeting 1

    Activity

  • Targeting 2

    Target TikTok ads by using broad demographic, language, and interest signals, then refine with behavioral data and category testing to optimize resonance while avoiding overly narrow geographies.

    4:59

  • Targeting 3

    Explore influencer and hashtag-based targeting on TikTok ads, including creator interactions, category filters, and granular device targeting, with automatic vs custom options for efficient, scalable campaigns.

    4:10

  • Targeting 4

    Explore targeting expansion in TikTok ads, learn when to turn the feature on, and balance budget and control to broaden reach and boost conversions.

    1:00

  • Secret Social Media Marketing Tools

    Explore six secret social media marketing apps, from multi-login and residential proxies to AI-driven influencer monetization, ManyChat automation, and B2B outreach with Lemlist and Taplio, to scale engagement and sales.

    8:48

  • Custom Audience - Customer List Import

    0:08

  • Targeting 2, 3 & 4

    Activity

  • Social Media Automation

    Learn how Manychat automates social media conversations to drive clicks, build email lists, and turn followers into customers across Instagram, TikTok, WhatsApp, and Messenger.

    23:50
03

Creative & Delivery - TikTok Ads

8 lectures • 1hr 47min

  • Mutlilogin

    Use multi login, an antidetect browser, to manage multiple accounts and regions, reduce bans, and enable AI automation for ecommerce, ads, and social platforms.

    10:07

  • Influencer Monetization RM11

    Discover how to build a profitable influencer business with RM11 by monetizing with subscriptions, live streams, and premium content, including AI avatars and personal branding strategies.

    19:04

  • Creative & Delivery 1

    Master how to optimize TikTok ad creative and delivery by balancing daily budget, recency, and always-on campaigns, using reach-first objectives and frequency caps to maximize long-term impact.

    5:47

  • Creative & Delivery 1

    Activity

  • AI Product Demos

    Create ai product demos and training documents from screen recordings with ai voiceover, avatars, and auto zooms for sales, onboarding, and staff training.

    8:56

  • Creative & Delivery 2

    Set your ad identity, upload video or image content, and use Canva for stock visuals; then add countdown timers, gift code stickers, and polls to boost conversions and engagement.

    5:10

  • Creative & Delivery 2

    Activity

  • Creative & Delivery 3

    Choose TikTok ad destinations—landing pages or in-app instant pages—to optimize lead generation, track performance with calls to action, and manage bids with lowest cost or cost cap.

    5:40

  • Creative & Delivery 3

    Activity

  • AI Influencers

    Learn to build an AI influencer from scratch, monetize with Fan View through subscriptions and premium content, and scale with automated messages and paid messages.

    28:08

  • Ecommerce Email Marketing

    Master e-commerce email marketing by building forms, collecting emails, and deploying welcome, cart abandonment, browse abandonment, and transactional campaigns using OmniSend.

    24:22
04

Ad Types, Analysis, & Marketing Automation Macros

6 lectures • 29min

  • Lead Generation Ads

    discover how lead generation ads fuel B2B marketing by pulling prospects into sales meetings, calls, or demos, using instant classic or advanced TikTok forms, plus CRM integration and thank-you pages.

    4:46

  • Tutorial: Create a Lead Generation Ad

    Launch a lead generation campaign in TikTok ads manager by selecting the lead generation objective. Use custom targeting with a daily budget and a dynamic call to action.

    5:48

  • Lead Generation Ads

    Activity

  • Other Ad Types, Analysis & Macros

    Optimize TikTok video views campaigns for 6/2 video views, emphasizing 6-second watch time over 2-second metrics. Choose between website or TikTok instant page and use custom columns to track conversions.

    6:05

  • Other ad types, analysis & macros

    Activity

  • Analysis & Macros Continued

    Master bulk edits, import/export, and saved filters in TikTok ads manager to optimize campaigns, view data by level, and customize columns for reach, cost, and CTR.

    5:18

  • Analysis & Macros Continued Again

    Analyze audience breakdown by age, location, and interests to optimize TikTok ad campaigns, then compare CPC and costs across segments and use reports to export insights.

    3:17

  • View Data Tutorial

    Analyze lifetime campaign performance in the view data section of TikTok ads manager, examining impressions, CTR, CPC, and cost while exploring audience by age, gender, location, and devices.

    4:02
05

Assets - TikTok Ads

4 lectures • 19min

  • TikTok Assets

    Discover how to manage TikTok assets across events, creatives, audiences, catalogs, comments, and instant pages, with pixel integration, AI-generated variations, and trend discovery.

    5:01

  • Video Editor Tutorial

    Learn to use the ticktalk ad manager's video editor to create a project, import assets, and edit with timeline, music, text, captions, translations, transitions, effects, and stickers, including 1:1 formatting.

    4:39

  • Instant Pages Tutorial

    Discover how to create and customize TikTok instant pages, a website within TikTok, using templates, artificial intelligence, previews, edits, calls to action, and direct response for ecommerce and lead generation.

    4:33

  • Trend Discovery & Top Ads Tutorial

    Discover trend discovery and top ads through research and analysis to inform ads that are effective now, using hashtags, top ads, and conversions.

    4:21
06

Video Advertising Best Practices

5 lectures • 30min

  • InVideo: Generate Videos in Minutes with AI

    Discover how to generate videos in minutes with AI using InVideo, producing scripts, voiceovers, footage, and b-roll, and leverage six preset workflows for YouTube Shorts, TikTok, and Instagram Reels.

    15:22

  • Video Ad Best Practices 1

    Focus on the first 12 seconds of video ads to balance brand awareness and consideration, keep frequency low to maximize reach, and use specific prompts to drive engagement.

    5:00

  • Video Ad Best Practices 1

    Activity

  • Video Ad Best Practices 2

    Learn how at least 30 seconds of emotional storytelling builds long term memory, while crafting funnel-stage videos—from brand awareness to bottom-of-funnel offers—drives both memory and conversions.

    4:18

  • Video Ad Best Practices 2

    Activity

  • Video Ad Best Practices 3

    Demonstrate your product in context to drive conversions and engagement in bottom-of-funnel videos. Test targeting, offers, and creative in direct response marketing for measurable results.

    5:29

  • Video Ad Best Practices 3

    Activity

  • BONUS!

    0:06