Course Curriculum

Social Media Growth Mastery: Ads, Traffic & More (UPDATED)

10sections
88lectures
8h 34mtotal

What you’ll learn

  • Master Facebook & Instagram Ads for traffic, engagement & conversions

  • Build a highly engaged audience on YouTube, Twitter & LinkedIn

  • Learn list-building techniques to grow & monetize your audience

  • Drive massive traffic with proven Pinterest & email marketing tricks

  • Acquire a comprehensive understanding of the most effective techniques and strategies for generating traffic, encompassing the best practices in the field.

  • Discover Facebook Ad secrets to lower costs & boost ROI

  • Learn Instagram growth hacks for organic followers & traffic

  • Rank higher on YouTube with advanced SEO & algorithm strategies

  • Optimize LinkedIn for business networking & personal branding

  • Use Twitter to increase brand authority & audience engagement

  • Set up high-converting funnels to turn leads into customers

  • Master Pinterest marketing & drive targeted traffic to your website

  • Boost brand awareness with powerful content & ad strategies

  • Get insider tips for YouTube monetization & viral content creation

  • Learn Instagram marketing secrets for massive business growth

01

Social Media Marketing Course Overview

4 lectures • 43min

  • Introduction

    Explore essential social marketing strategies across Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest to grow your brand community, drive traffic, engagement, and awareness for your business.

    0:41

  • Module 1: Marketing on Facebook & Instagram

    Explore organic marketing on Facebook and Instagram, focusing on groups as the new reach engine. Use pages as a base for paid ads and leverage Instagram's visuals for mobile growth.

    19:03

  • Module 2: Marketing on Twitter & YouTube

    Explore organic marketing on Twitter and YouTube, focusing on consistent posting, engagement, and driving traffic to content. Optimize profiles, branding, keyword-rich content, and watch time while noting affiliate disclosure.

    13:35

  • Module 3: Marketing on Pinterest & LinkedIn

    Explore organic marketing on LinkedIn and Pinterest, including profile optimization, groups, and visual pin strategies to drive B2B and network marketing traffic.

    9:51
02

Traffic Generation

7 lectures • 26min

  • Traffic Generation Course Overview

    Drive prospects to your web properties by mastering traffic methods, best practices, and common mistakes to avoid across three course modules.

    0:30

  • Overview of Module 1: Traffic Methods

    Kick off module one by exploring traffic generation methods, and take notes as you receive a brief introduction that jumps you right in.

    0:11

  • Module 1: Traffic Methods

    Explore the three main web traffic types—social media traffic, organic search traffic with SEO, and paid traffic from PPC—and how analytics measure sessions and conversions.

    5:45

  • Overview of Module 2: Best Practice

    Boost social traffic with shareable content, plugins, and click-to-tweet, plus AI chatbots and engaging visuals. Optimize titles and meta descriptions, and pair paid ads with fast-loading landing pages.

    6:59

  • Module 2: Best Practice

    Boost social traffic by using shareable content with plugins, mobile optimization, and active engagement through comments, chatbots, and forums. Pair this with optimized profiles, visuals, and targeted ads.

    6:59

  • Overview of Module 3: Mistakes to Avoid

    Explore traffic mistakes and pitfalls to avoid in module 3, and learn practical tips to prevent common traffic errors on social media.

    0:11

  • Module 3: Mistakes to Avoid

    Avoid common social media traffic mistakes by posting consistently with clear CTAs, tailoring content to each platform, and planning SEO and audience insights.

    5:48
03

Facebook Ads and Funnels

10 lectures • 1hr 3min

  • "Facebook Ad Tracking" Course Overview

    Explore how to set up and train Facebook pixel tracking across funnels, from business manager to standard events, with real-life examples and practical deployment steps.

    7:13

  • Module 1: Introduction to Facebook Ad Tracking

    Discover how to simplify Facebook ad tracking by setting up pixel tracking across funnels, configuring standard events, and testing pixels, with real-life examples and step-by-step guidance.

    7:20

  • Module 2: Business Manager

    Set up Facebook business manager to centralize ad accounts, pages, and pixels. Navigate ads manager, manage access, create ad accounts and pixels, and build custom audiences for retargeting.

    5:08

  • Module 3: Facebook Ad Pixel

    Learn to access and create Facebook ad pixels in business manager, name each pixel, copy the header code, and install it to track events and build lookalike audiences.

    7:03

  • Module 4: Creating Standard Events

    Track every funnel step using Facebook standard events, from view content to purchase, by placing the pixel on every page and using uniform event codes for retargeting and reporting.

    4:57

  • Module 5: Click Funnels

    Set up a lead magnet funnel in Clickfunnels, placing Facebook pixel codes in the header to track view content and lead events on the landing and thank you pages.

    7:35

  • Module 6: Real Life Example of a Funnel

    Explore a real life abandoned cart funnel—from view content to add to cart to purchase—using pixels to build a custom audience.

    7:22

  • Module 7: Real Life Example of a Funnel (Cont.)

    Navigate the purchase funnel from view content to purchase, with upsell and one-time offers, and learn to build custom audiences using pixel or clickmeter for retargeting.

    6:36

  • Module 8: Real Life Example of a Funnel (Cont.)

    Demonstrates a real lead form funnel with a pre-sell page, form tracking, and a call-to-action to book an appointment, using pixels for view content, form, lead, and call.

    5:59

  • Module 9: Real Life Example of a Funnel (Final)

    Test and validate your Facebook pixel implementation using the Facebook Pixel Helper across funnel pages to confirm page view, view content, add to cart, and purchase events before running ads.

    3:37
04

Facebook Ads 101

10 lectures • 1hr 2min

  • Introduction to Facebook Ads

    Learn the fundamentals of Facebook ads, from mindset and budgeting to audience research, targeting, audience insights, the pixel, and the structure of campaigns, ad sets, and ads.

    5:38

  • Facebook Ads Mindset

    Develop a paid traffic mindset for Facebook ads by recognizing that users aren’t searching, requiring warming up, testing multiple campaigns, and using data to optimize audiences and creatives.

    8:29

  • WHO

    Identify your target audience for pay traffic by analyzing past sales and demographics to build a Facebook Audience Insights profile. Tailor ads to their lifestyle and culture to boost conversions.

    5:21

  • Facebook Ads Insights

    Explore Facebook audience insights to target with precision by examining location, age, gender, interests, page likes, and devices, and create an avatar for Facebook ads.

    8:31

  • Avatar

    Create an avatar profile by outlining location, age, gender, and scuba diving interest to target United States users ages 25–54 with married, college-educated, production-related job roles and relevant page likes.

    9:32

  • Facebook Ad Rules

    Master Facebook ad rules and policies to avoid bans, follow non-discriminatory guidelines, and understand the ad review process from automatic to manual reviews.

    7:39

  • Meta Pixel

    Explore how the Facebook Pixel tracks funnel activity from landing pages to purchases and how to implement events like view content, add to cart, and purchase.

    5:29

  • Campaigns

    Navigate to Facebook Ads Manager, create a campaign with a traffic or conversion objective, set the ad set audience, and craft the ad creative.

    2:57

  • Facebook Ad Set

    Discover how to create Facebook ad sets within campaigns and target audiences using saved insights and detail targeting. Leverage dynamic creative to test assets and optimize for conversions.

    4:45

  • Facebook Ads

    Learn to set up Facebook ads by selecting your page and optional Instagram, choosing formats like single image, video, or carousel, and crafting text, headlines, and a call to action.

    3:37
05

Facebook Ads Secrets (Advanced)

14 lectures • 1hr 40min

  • Security Measure - How to Set Ad Spend Limit

    Set a Facebook ad spend limit to create a security net across multiple campaigns and accounts. Learn to adjust, reset, or remove the limit in payment settings to control spending.

    3:14

  • How To Spy on FB Ads - Page Transparency

    Learn to use Facebook's page transparency and ad library to view active ads, filter by country, and analyze competitors for strategic benchmarking.

    4:50

  • How to Optimize and Split Test FB Ads

    Optimize Facebook ads by turning off losing ads and scaling winners, using split testing across image and video ads, evaluating performance over 4–7 days, and keeping the best performing ads.

    8:50

  • How to Duplicate Ad Sets Correctly

    Learn how to duplicate an ad set, preserve budgets and placements, and adjust only detailed targeting, using existing post IDs to unify social proof across duplicates.

    11:06

  • How to Create Custom Audience

    Create and tailor Facebook custom audiences for retargeting, using website visitors, video engagement, and page interactions, while excluding purchasers to optimize ad spend.

    12:42

  • How to Add Customer List to Audiences

    Learn to build a custom audience from your mailing list, upload a CSV, map fields, and create lookalike audiences for Facebook ads to retarget existing subscribers.

    5:12

  • How to Create Lookalike Audience

    Create lookalike audiences from your mailing list to scale ads by letting Facebook find similar users, using 1%–3% proximity and three audience groups for testing.

    6:13

  • How to Do FB Retargeting

    Learn how to set up Facebook retargeting with a conversion campaign, create a custom audience from site visitors, configure ad sets, budgets, and placements to drive purchases.

    6:14

  • Campaign Budget Optimization (CBO)

    Learn how campaign budget optimization (CBO) distributes your budget across ad sets to amplify winners, and how to allocate $5–$10 per ad set while targeting cost per lead under $3.

    6:44

  • How to Delete Unused Page Posts

    Learn to tidy your ad account by cleaning the media library and page posts, safely removing unused images and ads while avoiding interruptions to active campaigns.

    3:28

  • What to Do if FB Ad Account Disabled

    Learn how to handle a disabled Facebook ad account: appeal without admitting fault, reinstate quickly, and diversify with multiple ad accounts while using compliant, policy-aligned language.

    5:52

  • What to Do With Hater Comments

    Learn to handle hater comments on Facebook ads by hiding, banning, and deleting harmful remarks, keeping the focus on conversions and end results.

    1:27

  • How to View Breakdown

    View breakdowns in Ads Manager to see where leads come from by age, gender, country, platform, and device. Optimize timing and device preferences for mobile-first campaigns.

    6:02

  • FB Ad Hacks

    Master scaling Facebook ads through careful budget increases, ongoing testing of messages and creatives, and audience optimization, including lookalike audiences, long posts, and long videos, while avoiding audience network.

    17:58
06

Facebook Penny Likes

8 lectures • 57min

  • Introduction to FB Penny Likes

    Learn to build quality Facebook page likes, engagement, and social proof, with a tiered country strategy, avoiding bans, and implement a winning ads approach targeting tier two and three countries.

    8:04

  • The Process

    Learn to set up Facebook fan pages with demographic-aligned images and quote content to drive targeted likes at pennies per like, creating a snowballing engagement machine.

    8:45

  • Winning Strategy

    Use likes to build social proof, engagement, and authority for a winning strategy. Test ads, audiences, and images across countries to optimize cost per like and growth.

    8:40

  • 5-Minute Content

    Identify resonant images and quotes for your audience, using Get Stencil to curate visuals, tailor for your niche (e.g., business women), then post daily to boost engagement and fan-page likes.

    5:37

  • Two Birds

    Learn to drive social proof and engagement by testing different images for your audience, while controlling ad costs with tiered country testing.

    6:11

  • Campaign

    Learn to create a Facebook ads campaign focused on engagement and page likes, name campaigns clearly, and set a daily budget for initial testing.

    5:14

  • Ad Set for Likes

    Set up ad sets to target specific locations, audiences, and interests, using granular tests to optimize page likes and ad spend across automatic placements.

    10:01

  • Ads - Details

    Create effective Facebook ads by using existing posts to boost engagement and page likes, test 2 to 4 images with concise text and links, and let Facebook's AI rotate variants.

    4:57
07

Instagram Guides

11 lectures • 34min

  • Overview

    Learn to grow your audience by crafting guides that blend user posts with yours, create product guides for your Instagram shop, and share behind-the-scenes content for small businesses like cafes.

    1:06

  • Top 7 Ways to Use Instagram Guides

    Discover the top seven ways to use Instagram guides to share long form recommendations, promote businesses and places, blend user generated content with your own, and deepen your brand.

    4:08

  • 5 Reasons Why You Should Use Instagram Guides

    Use Instagram guides to share knowledge, build your personal brand, and curate posts into themed lists, positioning yourself as an authority and growing your audience over time.

    3:10

  • Nine Quick Tips to Creating Successful Instagram Guides

    Learn nine tips for creating Instagram guides that are clear, concise, and aligned with your content to add depth, promote via stories, and add value for your audience.

    3:57

  • How To Use Instagram Guides To Create A Brand

    Using Instagram guides to build a personal brand, establish trust, and position yourself as an authority, while aligning content with a consistent persona to boost brand awareness, recognition, and loyalty.

    3:14

  • Best 5 Ways to Promote Your Instagram Guides

    Promote your Instagram guides in app by sharing to stories at peak times, using highlights, and building partnerships; focus on engaging content to drive in-app discovery.

    2:44

  • The Most Effective Types Of Instagram Guides

    Identify the most effective Instagram guide types—product, place, and post guides—and tailor them with clear headlines, descriptions, and calls to action to your brand and audience.

    2:51

  • How To Promote Your Content Through Instagram Guides

    Promote your content with Instagram guides by weaving your posts into guides, creating product, behind-the-scenes, and location guides, and leveraging user-generated content and incentives.

    2:51

  • How To Increase Engagement On Your Instagram Guides

    Boost engagement on your Instagram guides by promoting them in stories, linking posts, and using captions with calls to action. Analyze analytics to keep content relevant, appealing, and resonant.

    3:12

  • 6 Quick Reasons To Use Instagram Guides To Grow Your Business

    Embrace Instagram guides when new features roll out to grow your business, boosting exposure, collaboration with other creators, and user generated content while showcasing products and locations.

    3:15

  • How To Use Instagram Guides To Supplement Your Posts

    Discover how Instagram guides supplement your posts with longer form ideas, visual aids, and cross-posted content to position you as an industry expert and deepen audience understanding.

    3:10
08

Instagram Marketing Secrets

10 lectures • 25min

  • 3 Things You Should Never Do When Using Instagram Marketing

    Identify and articulate a clear mission and niche to stand out in Instagram marketing. Avoid overusing filters and maintain consistency in posting, style, and audience-focused content.

    2:48

  • 3 Ways to Produce More Instagram Content

    Learn three practical methods to produce more Instagram content quickly by batching photos, seizing opportunity shots, and utilizing stock images to stay consistent.

    2:23

  • 5 Tips for Better Hashtags

    Master five hashtag strategies for Instagram growth: use up to 30 hashtags, pick tags with around 30 to 300,000 posts, vary tags, geotag, and newsjack trends.

    2:37

  • 5 Tips to Grow Your Instagram Audience Faster

    Master five Instagram growth tactics: post regularly (1 to 3 per day), stay on brand, use effective hashtags, leverage video and stories for engagement, and actively engage with your audience.

    2:40

  • How to Create a Consistent Instagram Account to Grow Your Audience Massively

    Learn to grow your Instagram audience by posting every day, up to three times, and by maintaining consistency in your niche, subject matter, style, and tone.

    2:17

  • How to Create a Strong Brand for Your Instagram Account

    Develop a strong Instagram brand by crafting a clear mission statement, defining your buyer persona, and aligning your logo, visuals, and content with your core audience and digital marketing strategy.

    2:27

  • How to Sell the Dream

    Learn how to sell the dream by crafting a compelling value proposition on Instagram marketing, using images and social proof to build loyalty, influence, and a cohesive lifestyle brand.

    2:24

  • How to Set Up Your Instagram Business Account in 5 Easy Steps

    Set up your Instagram business account in five easy steps, from downloading the app to getting verified. Gain analytics and features to reach a larger audience.

    2:25

  • How to Use Influencer Marketing on Instagram to Accelerate Your Growth

    Use influencer marketing on Instagram to accelerate growth by leveraging trusted creators. Explore collaboration strategies, ad swaps, and starting with similar-size accounts to quickly expand reach.

    2:37

  • How to Win at Instagram Without Taking a Single Photo

    Discover strategies to win on Instagram without taking photos by using stock images, editing, quotes, and permissions, plus fair use of illustrations, 3D models, and audio.

    2:20
09

Instagram Traffic Boost

8 lectures • 51min

  • Introduction

    Grow your Instagram fan base by focusing on targeted, high-quality followers and proven traffic sources. Learn mindset, demographics, and the four traffic sources to drive effective engagement and conversions.

    4:20

  • Before You Can Drive Traffic

    Before driving traffic, set up a well-branded Instagram profile that reflects a clear personal or company lifestyle, resonates with your target audience, and fits the platform’s culture.

    6:26

  • Broad Niche and Specific Posts

    Identify a broad niche for your profile and craft specific posts to attract a target audience; use Google suggest keywords to map high-demand keywords into focused content.

    10:03

  • Demographics

    Discover how to define your demographics, target audience by age, gender, and life stage, and use Facebook Audience Insights to optimize traffic and conversions.

    5:22

  • Traffic Source #1

    master traffic source number one by using shout outs with Instagram influencers, and learn to vet platforms like shout.com and Fiverr for targeted, engaged followers.

    4:49

  • Traffic Source #2

    Traffic source two introduces instagram follower tools like follow adder to find influencers in your niche and grow followers, but proceed cautiously to avoid bans, and use white hat methods.

    2:44

  • Traffic Source #3

    Use strategic hashtags built from high-traffic keywords to piggyback on existing Instagram traffic, using Buzzsumo and hash tag me to optimize engagement while avoiding spam.

    11:46

  • Traffic Source #4

    Optimize Instagram posts by enriching image captions and hashtags to attract the right audience, boost engagement, and rank higher in the Instagram algorithm, creating a snowball effect through shoutouts.

    5:29
10

Twitter Traffic Secrets

6 lectures • 53min

  • Introduction to Twitter Traffic Secrets

    Build authority on twitter with targeted content that demonstrates niche expertise, earns trust, and grows followers fast by researching your audience and using short, catchy headlines and giveaways.

    8:07

  • NOT TO DO

    Avoid excessive self-promotion early; build trust by giving value. Respond to tweets, stay positive, fix spelling errors, avoid hashtag abuse, and use short links with tracking.

    7:50

  • Research

    Immerse in the niche and analyze top and underperforming Twitter accounts. Identify engaging hashtags and keywords, and surface patterns of stories, testimonials, and weight loss recipes or workouts.

    13:02

  • Content

    Research keywords, use stories and testimonials, and mix images, recipes, and exercises to drive engagement. Use non-threatening cartoons and consistent artists on Fiverr, plus hashtags to convert scrolling into followers.

    9:22

  • Giveaway

    Learn to run targeted Twitter giveaways that drive traffic, grow followers, and build an email list, turning leads into sales by prompting comments, retweets, and relevant hashtags.

    9:56

  • Giveaway Bonus

    Multiply your giveaway reach by identifying audiences, using location hashtags and careful tagging, and forming win-win partnerships for broader exposure.

    4:30