Course Curriculum

How To Be A Facebook Marketing Master

10sections
57lectures
5h 2mtotal

What you’ll learn

  • Learn How To Create & Build Facebook Business Pages That Convert

  • Run Facebook Ads Like A PRO!

  • Develop An In-Depth Understanding Of Effective Marketing On Facebook

  • Implement Multiple Facebook Marketing Strategies To Grow Pages, Increase Engagement & Convert Fans Into Buyers

  • Utilize 3rd Party Tools & Apps For Best Results

  • Easily Manage Multiple Accounts, Pages & Users

  • Grow A Highly Targeted Email Subscriber List

  • Grow Your Fanbase And Page Audience For Free

  • Run Facebook App & Timeline Contests On Your Pages For Maximum Exposure And Engagement

  • Generate & Analyze Progress And Spending Reports

  • Use FB Business Manager and Ads Manager Like A PRO

  • Easily & Quickly Create Great Looking Graphics For Your Posts

  • Play Pre-recorded videos on FB Live (from your laptop or desktop)

01

Facebook Marketing Master Course Introduction

3 lectures • 18min

  • About Your Instructor

    All about your instructor Brian Gray

    12:12

  • Important! About Updates

    This lecture is about how updates are added to the training, plus how you can take advantage of live Q&A sessions.

    4:41

  • Join the Support Group

    Join our Support Group on FB for all the help you need getting your FB campaigns running.

    1:00
02

Facebook Pages

4 lectures • 26min

  • Business Page Creation

    The basic steps to create a Facebook Business Page. Plus, how to KILL your Facebook Newsfeed so you don't get distracted while marketing on Facebook.

    5:12

  • Your Page Settings & CTA Button

    Adjusting your FB Business page settings is important, don't skip this step!

    9:22

  • Three Simple Steps To Optimize Your Page

    Three easy to implement strategies to optimize your Facebook business page.

    3:26

  • Using Your Page Insights

    How to use your Facebook Page Insights to analyse your progress.

    8:10
03

Facebook Business Manager

7 lectures • 22min

  • Basics Of Facebook Business Manager

    Facebook Business Manager is a new, and very cool new feature that makes life, as a Facebook marketer, much easier. I

    4:51

  • Managing Pages In Business Manager

    How to manage multiple pages using Business Manager

    2:07

  • Adding a Current Add Account to FB Business Manager

    If you want to add a current add account to your Facebook Business Manager, then you'll need to get your account ID. This is how you can get it.

    2:39

  • Managing Ads and Apps in Business Manager

    How to review and manage your Facebook ads using Business Manager.

    2:22

  • Business Manager: Product Catalogues, Payment Methods, and Projects

    How to manage your product catalogues, payments, and projects in Business Manager

    2:13

  • Agencies, Shared Logins, and Requests

    How to give agencies limited access, shared logins, and requests in Business Manager.

    2:48

  • Recent Business Manager Updates

    Facebook has updated the look of their Business Manager (big improvement) and rearranged things a bit. In this lecture I cover all the changes in the new Business Manager.

    5:17
04

Facebook Audiences

4 lectures • 26min

  • Audience Insights

    Learn how to use your audience insights for market research and to find the right audiences for your ads.

    6:39

  • Creating Custom Audiences

    Part 1 of 2 on How to create a custom audience to use with ads.

    2:32

  • Creating Warm and Hot Audiences on FB

    How to create warm and hot audiences for your Facebook ads to get cheaper conversions, and more sales.

    15:29

  • One More Way to Create an Audience

    Create custom audiences in the power editor by uploading a customer list, pasting emails, or importing from MailChimp for web site traffic, and install a site pixel.

    1:29
05

Facebook Ads

19 lectures • 1hr 43min

  • Intro To Facebook Ads

    An introduction to some of the things you'll learn about running successful Facebook ads. Be sure to check section 12 because there are a bunch of update videos there related to FB Ads.

    1:46

  • Overview Of Facebook Ads

    Learn to use the Facebook Ads Manager, create ads, boost posts (including dark posts), promote your page, drive website visits, app installs, and video views for broad reach.

    2:09

  • What Ads Are NOT Allowed On Facebook

    Learn all about what types of ads are not acceptable on Facebook. DO NOT RUN ADS UNTIL YOU HAVE FINISHED THIS SECTION!

    4:41

  • Using Custom Audiences with Ads

    How to use a custom audience with your facebook ads.

    3:50

  • Running Page Post Engagement (PPE) Ads

    How to set up and run a targeted Page Post Engagement (PPE) ad.

    8:29

  • Running PPE Ads Part II

    How to run Page Post Engagement Ads part 2. More about PPE ads.

    6:32

  • Send People To Your Website

    How to Use Facebook Ads to Drive Traffic to Your Website

    4:34

  • How to use Conversion Pixels and how to set them up

    How to use Conversion Pixels on Facebook ads and Adwords (I included how to use adwords conversion pixels as well since as a bonus)

    11:34

  • Using FB Ads To Get And Track Website Conversions

    How to use Facebook ads to get and track conversions on your website.

    4:13

  • Using Facebook Retargeting

    How to use Facebook Retargeting Ads.

    5:04

  • FB Ads To Promote An Event

    How to create an ad to promote an event.

    2:56

  • Facebook Ad hacks

    You know that pesky %20 text rule that Facebook has for ads? Here is a way around it!

    3:49

  • Generating Reports

    How to generate different types of reports for your Facebook pages and ad accounts.

    5:25

  • Analyzing Ads

    How to review and analyse your Facebook ad campaigns performance and get lower costs for ads.

    10:30

  • Scale To Increase Your Credit Limit For FB Ads

    How to increase your spending threshold (how much you can spend on ads before Facebook bills you) to several thousand dollars.

    2:37

  • Ads Manager

    Everything you need to know about the Facebook Ads Manager

    10:19

  • How to Run Instagram Ads through FB Power Editor

    How to run instagram ads using the Facebook Power Editor. (No Instagram account needed)

    4:50

  • Benchmarking Your Facebook Ads

    How to set benchmarks for your Facebook ads.

    8:25

  • Facebook Benchmarking Report

    1:00
06

Facebook Apps

7 lectures • 35min

  • New FB Update Related to Your Apps (Important)

    In 2018 FB made the change so only pages with over 2000 fans can add custom tabs to the page.

    2:06

  • Intro To Facebook Apps And Tabs

    An introdcution to some of the things you'll learn about for FB apps and tabs.

    2:09

  • Opt Ins And Subscriptions

    How to add opt in and subscription form apps to your Facebook page.

    2:41

  • Location Maps

    How to add a locations tab to your Facebook page.

    3:02

  • Sweepstakes

    How to set up and run a sweepstakes app on your Facebook page.

    2:58

  • Adding A 'Shop' And Other FB Tabs

    How to make different apps to put on your Facebook page.

    5:17

  • Free Drag and Drop FB App Maker and Templates

    How to easily make FB apps using a Free drag and drop app builder.

    17:07
07

Facebook Fan Acquisition & Interaction

3 lectures • 21min

  • Paid Likes VS Organic Likes

    Will you pay for likes or try to get them organically? This is an intro to acquiring Facebook fans.

    4:13

  • 14 Ways To Get Targeted Fans

    14 Ways to get more likes and shares on Facebook.

    7:54

  • Using Contests For Brand/Product Exposure & Getting/Rewarding Fans

    How to use contests to get brand or product exposure, and to attract, engage and reward fans.

    8:50
08

Facebook Posts

6 lectures • 25min

  • Different Types Of Posts & Scheduling Of Posts

    The different types of posts you can create, and how to schedule them to post at a predetermined time.

    3:09

  • Creating Posts People Want to See

    How to make posts that people WANT to see.

    3:00

  • Embedding a Facebook Post on your blog or website.

    How to embed a Facebook post on your website or blog.

    2:39

  • Six Resources For Never Ending Post Content

    Never run out of post content ideas again! Six sites we use to source a never ending cache of post ideas and brainstorming. Works in ANY niche.

    4:08

  • 2 Ways to Create Graphics in Minutes

    Two ways to quickly and easily create great looking graphics (no skills necessary)

    10:59

  • How to Create Great Graphics Quickly and Easily Part 2

    Plus how to get a massive graphics pack for free.

    1:00
09

Facebook Groups

2 lectures • 12min

  • Creating And Interacting With A Group

    How to create and run a successful Facebook group.

    5:50

  • Finding And Interacting With The Right Groups

    Finding groups related to your niche and what to do when you find them.

    5:51
10

Facebook Marketing Tools

2 lectures • 14min

  • Analytic And Reporting Tools

    Different 3rd Party options for reports, analytics, and publishing.

    8:24

  • Timeline Contest Tools

    Different tools that you can use to manage and run contests in your Facebook timeline.

    5:46