Course Curriculum

The Complete Pinterest Marketing Guide for Creatives

8sections
45lectures
3h 14mtotal

What you’ll learn

  • Laying the Foundation for Success with Pinterest

  • Learn how to Create Pin Descriptions that Drive Traffic

  • Best Search engine optimization (SEO) for Pinterest

  • Creating Killer Images on CANVA for Pinterest

  • Using Boards and SEO to Grow Your Traffic

  • Understanding who you're targeting / Creating a Customer avatar

  • Creating a Competitor Analysis

  • Keyword Research and planning your content

  • Pinning manually vs. Pinning automation with Tailwind

  • You will learn how to improve your SEO (Search Engine Optimisation ) on Pinterest and rank your relevant (social media) website(s) higher on Google

  • You will receive various FREE, creative, done-for-you Pinterest templates.

  • How to use CANVA for Pin creation

  • You will know how to become the Algorithms best friend

01

Pinterest Foundations Made Easy For Your Small business- USING SEO

6 lectures • 21min

  • Welcome to my Pinterest course

    Discover how to set up a beautiful branded Pinterest profile that is search engine optimized to boost your business, drive back links, and rank higher on Google.

    1:37

  • What is the main purpose of Pinterest and why get free traffic from Pinterest?

    For marketers, Pinterest is a great platform to showcase your brand. But do you know everything there is to know about Pinterest? In this lecture you are going to hear the facts and numbers that make Pinterest a powerful tool and you will learn to understand why you should definitely add Pinterest to your marketing approach. After this lecture you will know Things You Didn’t Know About Pinterest. If you are ready to use Pinterest in your Business to attract your dream client, drive traffic to your website(s) and convert your visitors into paying clients and driving profits to your business, then don't skip over this lecture. In this lecture I will also be talking about Key Differences Between Popular Platforms such as Instagram, Youtube, Podcasts and others compared to Pinterest. This lecture will be super important to you if you have questions like Instagram vs Pinterest: Which is Best for my Business? Instagram , Youtube , Podcast vs Pinterest: How they Differ & Which One Should I Choose ? Is Pinterest  even a Social Media Platform? --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    13:53

  • The Pinterest Algorithm

    2:38

  • Pinterest Business Account Vs. Personal Pinterest Account

    0:35

  • Pinterest Glossary

    1:45

  • Assignment #1

    0:43
02

Learn how to take your Pinterest to the Next Level and create a Winning Profile

3 lectures • 19min

  • Laying the Foundation for your Pinterest Success- How to Create your Profile

    If you're using Pinterest for Business and plan to incorporate it to help you make a living, whether by driving traffic to a blog that makes you some money or to build your personal brand to find customers for your products or services, you should sign up for a business account. In this lecture I cover the basics on how to set up your account. Simply skip ahead if you already know this step and have a Pinterest business account already. --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    2:45

  • How To Set Up your Pinterest Profile search for Success and Higher Traffic ,SEO

    In this lecture I will show you how to set up your profile SEO friendly with keywords in your Name and Description. I am showing you the exact steps to take to set up your business profile for success so that you can have higher traffic on your profile. Follow this guide to set up an SEO friendly Pinterest page and start making the most of your pins. Please don't skip this lecture if you are new to Pinterest and have never set up an account. If you are serious about getting more traffic to your Pinterest account, follow these simple Pinterest SEO tips to optimise your profile, increase clicks, and drive traffic to your website. --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    7:33

  • How to Add Relevant Keywords to your Pinterest Name

    Master profile optimization for creatives by adding keywords to your Pinterest name for SEO, using branding plus terms like art therapy, entrepreneurship, and online art courses.

    8:50
03

Clarifying your Target Audience- Understanding WHO your ideal client is

6 lectures • 38min

  • Who are you targeting? Who is your ideal client and dream avatar on Pinterest?

    Are you asking yourself "What Is An Ideal Customer Avatar? " What to post on Pinterest?" "How do I find content for my Pinterest Boards? This lecture teaches you how to find your ideal client by creating a " ideal client avatar " or profile. Once you have a clear idea of your dream avatar or target audience/client, it will be very easy to create high converting Pins for your Pinterest Boards. --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    7:20

  • Let's do a Pinterest Competitor Analysis

    Knowing who your competitors on Pinterest are, and what they are offering, can help you to make your Pins on Pinterest and general marketing stand out. By looking what your competitors or colleagues (people that are in your niche) do and by seeing their work as an inspiration, you can  improve your Pinterest Profile, Pins and own business performance in general. In this lecture of the Pinterest Marketing Guide for Creatives, you will learn how to understand who your ideal client is and who you are trying to attract with your own designs and Pins. ---------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    16:31

  • Comprehensive Keyword Research- Pinterest Hack 1

    Pinterest keyword research is the first thing you need to do if you’re serious about marketing your business on the platform. Keywords help you to rank your pins and Pinterest boards to get them to show up in Pinterest Search. Incorporating well-researched keywords helps your target audience to find your content and click over to your website, social media platform or blog. ---------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    5:42

  • Pinterest Keyword Research Hack 2

    Discover how to identify relevant keywords for your niche by simulating a Pinterest ad, using keyword suggestions such as 'diy home' and linking to content that matches these terms.

    4:39

  • Pinterest Group Boards and how to use them to attract your dream client

    2:27

  • Pinterest Group Boards and how NOT to use them

    0:54

  • Pinterest Quiz #1

    Activity
04

Creating Killer Images for Pinterest Using CANVA

9 lectures • 42min

  • Introduction: Canva and the perfect image sizes for Pinterest

    Wondering what’s the best Pinterest Pin size? Currently Pinterest says 1000 x 1500 pixels is optimal – or any 2:3 aspect ratio. Pinterest says "When you pick images for Pinterest, think vertical. Most of our formats are vertical, and taller than they are wide. We recommend that you use a 2:3 aspect ratio for all of your Pins." In this lecture I show you popular pin sizes on Pinterest and what sizes not to use on Pinterest. --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    11:14

  • Master the art of Pinterest images- Learn How to create your first Pin on Canva

    Master the art of Pinterest images In this lecture you will learn how to create your beautiful Pins with a free tool called Canva. You can always have simple templates that you costomize whenever you are adding fresh pins to Pinterest --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    7:52

  • Search Engine Optimisation Hacks-Best way to save and schedule your pin

    A strong Pinterest SEO strategy is one of the best ways to increase your reach and drive more sales. Pinterest is a powerful visual discovery engine — where content has a long shelf life and gets surfaced resurfaced over and over again — for months, not minutes like on Instagram. Therefore you want to know how to make sure you are taking all the necessary steps to make your PIN SEO friendly. Always save your pin with a relevant title , keep search engine optimisation in mind to grow your brand’s presence on Pinterest, target relevant audiences, and drive clicks and sales for your business AND so that Google will find your Pinterest images as well. --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    4:16

  • FREE Canva Vs Paid & How to repurpose your Pins for Instagram, Youtube etc

    You might ask "Is it worth paying for Canva?"  In this lecture i will explain my experiences with the free vs paid canva account. Basically, the free plan of Canva is a legitimate option for most people who create simple graphics and don’t mind the limitation that comes with it. Generally speaking, the free Canva version will be enough to create beautiful Pins for your business Pinterest account, but if you are planning to repurpose your content for other social media platforms, such as Instagram, for example, it may be a good idea to upgrade to the paid version. --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    3:37

  • How to be even MORE visible on Pinterest with TALL PINS

    In this lecture you are going to learn why you need to create tall pins for your business account. Standard pins alone won't help you to get enough repins and to gain traction! You need to create irresistible tall pins for your Pinterest strategy! I will explain why and show you how to create them. --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    2:14

  • How I create DONE FOR YOU TEMPLATES for you to use on Pinterest

    Watch me create some free templates that you can use for your Pinterest account --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    6:02

  • DONE- FOR YOU- templates ready for your Use

    Because I know how hard it can be to get started on Pinterest and know which fonts to use and which sizes work well on Pinterest, I added some pre-made Pinterest graphics templates for Canva that will hopefully make it easy for you to create pin images! --------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    0:01

  • How you can find FREE STOCK IMAGES for your Pinterest Pins

    Wondering "How do I find copyright free images to use on  Pinterest?" Sometimes we don't have enough time to take our own pictures to use on Pinterest, or we might not have a good camera or any talent to take beautiful pictures. To create beautiful and viral Pins for Pinterest, it is crucial to use high quality images, but they do not need to be ours. Fortunately, there are uncountable websites online that offer free stick images for you to choose from various topics. In this lecture from The Pinterest Marketing Guide for Creatives ,I am going to show you where you can find copyright free images and videos . -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    2:34

  • How to add music and video to your Pinterest Pin

    In this lecture you are going to learn how to add music and video to your Pinterest images ---------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    4:34

  • Pinterest Quiz #2

    Activity
05

Brand esthetics and How to make your Profile more enticing and attractive

7 lectures • 28min

  • The importance of Branding on Pinterest

    The importance of Branding on Pinterest ---------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    1:11

  • Branding Tips on Pinterest Part 1_ various Branding Examples

    Explore branding on Pinterest by analyzing branding styles, templates, keywords, and call-to-action practices; learn to create cohesive boards with clear covers and add your website for visibility.

    8:52

  • Branding Tips on Pinterest Part 2-Website

    Observe how pink branding signals a cohesive Pinterest presence across Instagram, Facebook, and websites, with consistent colors and fonts building recognizable branding.

    3:55

  • Branding Tips on Pinterest Part 3- Example My Art Account on Pinterest

    Brand your art profile on Pinterest with a cohesive blue-green board aesthetic, consistent title style, and circle cover images. Use group boards for collaboration and seek feedback via the Q&A.

    2:33

  • How to create a cohesive theme for your Pinterest boards through Cover Images

    Board covers allow you to put your branding right on the front of every board , giving your account a cohesive feel and look that's attractive to someone who stops by and is deciding to follow you or not. By creating cover images for your Pinterest boards, you also make sure people recognise your brand (through colors or specific fonts) In this lecture you are going to learn how to use Canva to create beautiful cover images for your Pinterest boards. -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    3:41

  • Pinterest Board Set up DEMO and Hot Tip

    Configure your Pinterest board by editing the description with keyword-rich text and adding a website, then adjust comments and photo uploads permissions to control audience reach.

    4:19

  • Pinterest Board Set Up and End Result/ Branding on Pinterest

    Branding your Pinterest boards creates a cohesive profile that reflects your niche. Limit to 10 boards, pin regularly to relevant boards and niche group boards to align with the algorithm.

    3:03
06

Hacks for optimal Growth on Pinterst

6 lectures • 36min

  • Key Tools and Hacks to Use to make Pin Creation Fun and Easy

    In this video lecture I show you some tools that you can use to make PIN creation fun and easy! I will show you my favourite chrome extensions that I use. -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    7:12

  • Top Pinterest Hacks to grow more Traffic to your Page or to make pinning easier

    In this lecture I am giving you a hot summary of The best Pinterest Hacks , tips and tricks that will help with your Pinteret marekting and drive lots of free traffic to your website, social media platform or blog -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    1:34

  • What are promoted pins?

    Promoted pins is a paid advertising option on Pinterest. It offers you opportunities to promote your brand to an audience interested in all things visual on a specific topic. My course is concentrating more on how to grow a successful Pinterest account by pinning manually and for free, but I added this lecture to help you understand the benefits of creating paid ads occasionally to boost your traffic and visibility. -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    4:12

  • How to create your Ad Campaign on Pinterest

    Learn how to boost your visibility on Pinterest and gain more traffic through your website. In this lecture you are going to see how easy it is to create a paid ad on Pinterest -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    9:08

  • Manual Pinning or Tailwind

    Manual pinning VS . Automatic , which is better for traffic? Today you will learn the key differences between the two and I am going to introduce Tailwind to you, a popular tool used by multiple Bloggers to optomise their Pinterest for more success and to drive more sales to their business. -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    12:53

  • Quick Summary Manual vs Automatic

    0:40
07

NEW: Using ChatGPT to Supercharge Your Pinterest Strategy

4 lectures • 8min

  • Introduction to Chat GPT

    1:34

  • Using ChatGPT for Pinterest Keyword Research

    We'll dive into how to find Pinterest keywords using ChatGPT and how to include them in your content naturally.

    1:52

  • Writing Pinterest Pin Titles & Descriptions with ChatGPT

    We’ll explore how to turn those keywords into irresistible pin titles and descriptions that get clicks and saves!

    2:07

  • Writing Pinterest Board Descriptions with ChatGPT

    We’ll move from pins to boards and learn how to optimize entire boards for Pinterest SEO with keyword-rich descriptions ChatGPT can write for you.

    2:10
08

Wrapping Up the course

4 lectures • 3min

  • Congratulations

    Congratulations, you have reached the end of the course. Thank you for participating in my course! I hope you enjoyed the Pinterest Marketing Guide for Creatives! I wish you a lot of fun and success with your Pinterest account. -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    0:55

  • How to get your Certificate of Completion

    0:28

  • Where to find FREE Pinterest Templates for Canva Online

    Recommendations where to find FREE PINTEREST TEMPLATES ONLINE -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    0:20

  • BONUS from Anike (you don't want to miss this)

    Make sure to read this lecture to get access to the special BONUS -------------------------------------------------------------------------------------- ➳ The Pinterest Marketing Guide for Creatives

    1:14