Course Curriculum

Win the Social Media Game in 2025 with Influencer Marketing

10sections
70lectures
3h 54mtotal

What you’ll learn

  • Find 1000s of influencers across different channels, such as TikTok, Twitter, Instagram, LinkedIn and YouTube

  • Create influencer marketing strategies with 50+ examples and case studies

  • How to do campaign briefing & spy on competitor campaigns

  • Reach & communicate with social media influencers effectively using 40+ ready-made templates

  • Measure and optimize campaign performance using KPIs and ready-made Excel calculator

  • Discover various income streams and opportunities on influencer marketing

  • How to buy the content rights from TikTok and Instagram influencers and use them legally

  • Explore different influencer marketing collaboration models, such as fixed-fee, sampling, affiliate

  • Create viral TikTok, YouTube, X, and Instagram influencer marketing campaigns that boost your brand and sales

  • Determine the right price, pay and be legally correct

01

Introduction

3 lectures • 6min

  • Curriculum: What Will You Learn?

    In this video, participants will be introduced to the world of influencer marketing, understand its various components, and grasp the potential to turn their skills into a profitable and impactful career.

    3:01

  • Course Materials, Q&A, Certificate, etc.

    The course divided into 16 sections and 108 lectures Utilizing resources and materials provided in the Resources section Encouragement to ask questions in the Q&A section Receiving a certificate upon course completion as recognition of expertise

    1:38

  • Welcome, Who am I?

    Insights from Dolunay Ozeren, the instructor, who is the founder of an AI-based influencer marketing platform A warm welcome and introduction to the exciting world of influencer marketing Exploring the rapid growth and vast potential of influencer marketing as an industry

    1:22
02

What is Influencer Marketing?

5 lectures • 16min

  • Intro

    This video introduces the viewer to the influencer marketing course, providing an overview of the topics to be covered and setting the stage for an exciting journey into the world of influencer marketing.

    1:13

  • What is Influencer Marketing

    Understand the crucial role influencers play in influencer marketing campaigns. Learn about the dynamic collaboration between brands and influencers to create compelling content. Discover the distinctions between influencer marketing and traditional marketing approaches. Gain insights into the effectiveness of influencer marketing and its unique advantages over traditional methods.

    2:45

  • History of Influencer Marketing

    This video explores the evolution of influencer marketing from its early beginnings with endorsements from royalty to the rise of micro-influencers in the modern age. By understanding this history, you'll gain insights into the development and importance of influencer marketing today. Early beginnings of influencer marketing Celebrities and advertising in the 20th Century Rise of bloggers and social media stars The emergence of micro-influencers

    3:17

  • The benefits of Influencer Marketing

    In this video, you'll learn about the benefits and drawbacks of influencer marketing. From increased brand awareness and authenticity to challenges like measuring ROI and potential influencer fraud, you'll be equipped with strategies to overcome obstacles and create successful influencer marketing campaigns.

    5:17

  • The Future of Influencer Marketing

    The video discusses the future of influencer marketing, its market size, and why brands are increasing their influencer marketing budgets. Growth of the influencer marketing industry The future of influencer marketing with the rise of social media Reasons for brands increasing their influencer marketing budgets, including ROI and multi-channel opportunities.

    3:26
03

Ways To Make Money With Influencer Marketing?

8 lectures • 26min

  • Intro

    This video introduces the third section of the influencer marketing course, focusing on the various ways to make money with influencer marketing.

    1:38

  • Working For a Brand: Roles and Salaries

    The role of in-house influencer marketing professionals within large companies. Job responsibilities of influencer marketing professionals. Benefits of working as an influencer marketing professional. Potential salary ranges for different positions in influencer marketing.

    4:54

  • Freelancing

    Understanding the income potential of freelancers in influencer marketing Exploring popular freelancing platforms like Fiverr and Upwork The range of services freelancers can offer, such as influencer research and campaign management Benefits of freelancing, including flexibility, diverse projects, and potential for higher earnings.

    3:35

  • Boost Your Brand or Product Ecom

    The benefits of influencer marketing, including increased brand visibility and higher conversion rates Successful examples of influencer marketing campaigns by brands like Hellofresh, Halo Top, and Hi Smile How to leverage influencers to reach a broader audience and build brand credibility.

    4:15

  • Selling Influencer Data, Templates, etc.

    Selling influencer data: How to compile valuable influencer information and sell it to businesses looking for suitable influencers. Selling templates and tools: Creating and selling resources like outreach templates and analysis tools. Selling courses and training: Capitalizing on the demand for knowledge in influencer marketing by creating and selling educational programs. Profit opportunities: Exploring different ways to profit from the expanding influencer marketing industry.

    3:30

  • Creating An Influencer Agency

    Services offered by influencer marketing agencies: Identifying influencers, campaign planning, content creation, and performance tracking. Success stories of influencer marketing agencies: Real-life case studies of successful agencies in different niches. Opportunities for entrepreneurs: Exploring the potential to create a profitable agency in the growing influencer marketing industry. Good luck on your journey: Encouragement to pursue entrepreneurial opportunities in this lucrative market.

    3:10

  • Creating a Software

    Existing influencer marketing software: Examples of software solutions like Aspire IQ, Tagger, HypeAuditor, and Grin. Untapped opportunities: Identifying potential areas for new and innovative software development, such as AI-driven tools and communication platforms. Embracing collaboration: Leveraging industry expertise and partnering with technical experts to create valuable software solutions. Creating profitable solutions: How developing influencer marketing software can be a rewarding and profitable endeavor.

    2:47

  • Outro

    The outro video wraps up the course, expressing gratitude to the viewers for their participation and encouraging them to stay connected for future updates and content.

    1:43
04

Influencer Types

5 lectures • 16min

  • Intro

    This video provides a comprehensive introduction to understanding the social media landscape and various types of influencers for marketing purposes.

    1:23

  • Social Platforms: Instagram, TikTok, YouTube, X, etc.

    This video discusses various social media platforms commonly used for influencer marketing campaigns with real-life examples. Exploration of popular platforms like Instagram, YouTube, Twitter, and TikTok, with examples of successful campaigns on each platform. The introduction of Pinterest and LinkedIn as useful platforms for specific types of marketing - home decor, fashion, food, and B2B companies respectively. The benefits and strategies of using each platform to promote your products or services.

    4:30

  • Nano, Micro, Macro, Mega Influencers

    This video delves into the varying types of influencers and their impact on marketing strategies. Using the example of Function of Beauty's successful collaboration, understanding nano influencers and their benefits. Insight into micro influencers, their niche-specific audiences, and case study of Glossier's influencer strategy. Exploration of macro influencers, their reach and expertise, and how H&M utilized them for their sustainability campaign. Discussion on mega influencers, their high visibility, and Pepsi's controversial campaign featuring Kendall Jenner.

    6:44

  • Theme Pages VS Personal Pages

    The video highlights the differences between theme pages and personal pages when choosing an influencer type for brand promotion. Explanation of theme pages with an example of Fit Girls Guide on Instagram. Discussion on personal pages using Emma Chamberlain's YouTube channel as an example. Analysis of how theme pages like Tasty on TikTok can be beneficial for brands aiming at specific audiences. Understanding of personal pages such as Girl with no job on Instagram and their effectiveness in branding.

    2:12

  • Outro

    This video concludes the section on understanding the social media landscape and types of influencers, summarizing the main topics covered and the practical applications of the knowledge gained.

    0:54
05

Collaboration Types

7 lectures • 18min

  • Intro: Collaboration Types

    This video provides an overview of the types of collaborations influencers can engage in with brands.

    2:19

  • Fix-fee: Build Trust

    The video offers a deep dive into fixed-fee collaborations, providing real-life examples across social media platforms. A detailed understanding of fixed-fee collaborations with influencers. Case studies of successful fixed-fee collaborations including brands like Lululemon, Samsung, and Taco Bell. Insights into working with different types of influencers, including mega influencers.

    3:27

  • Sampling: Show Off Your Product

    This video focuses on the collaboration method known as sampling, where influencers try and review a brand's product. Introduction to the concept of sampling collaborations in influencer marketing. Discussion of how sampling collaborations can be beneficial for brands. Exploring the outcomes and potential challenges of sampling collaborations.

    2:48

  • Affiliate: Pay Commission, Boost Sales

    This video gives an in-depth understanding of how brands can work with influencers on an affiliate basis. Explanation of affiliate collaborations compared to fixed-fee collaborations. Examples of YouTubers and Instagram influencers earning commissions through affiliate links. The benefits and drawbacks of the affiliate model for brands and influencers. Examples of popular affiliate influencer companies like Amazon Associates, Jet Fuel, and Yoke Network.

    4:35

  • Voluntary: Free Content Generation

    This video discusses the concept of voluntary collaborations between influencers and brands. Explanation of voluntary collaborations and their benefits for influencers and brands. Strategies for finding influencers willing to promote products or services for free. The crucial aspect of approaching influencers respectfully and professionally for voluntary promotions. The potential for long-term partnerships through voluntary collaborations.

    1:40

  • Dynamic Pricing: (My Secret Method)

    This video discusses the concept of dynamic pricing in influencer campaigns. Explanation of the dynamic pricing approach combining fixed fee, affiliate, and sampling collaborations Application of dynamic pricing using a fitness influencer collaboration example The benefit of this approach in encouraging content creation, product promotion, and audience engagement

    2:26

  • Outro

    The video reviews different types of influencer collaborations and discusses their benefits and drawbacks.

    1:02
06

Find 1000s Instagram, TikTok, YouTube, Twitter (X) Influencers

9 lectures • 56min

  • Intro

    This video is all about discovering efficient ways to locate thousands of influencers quickly and effectively.

    1:21

  • Find TikTok Influencers

    TikTok's creator marketplace for influencer marketing, with a case study focusing on an online course company aiming to reach Gen Z in the US. A practical walkthrough on how to find suitable influencers on TikTok's creator marketplace. The formulation of a clear, targeted campaign strategy using a case study of an online course company aiming at Gen Z. A detailed demonstration of setting up a campaign on TikTok, covering aspects like defining the purpose, adding brand details, creating deliverables, and setting a budget. Insight into planning effective briefings for influencers, including the do's and don'ts and the importance of clear, concise communication.

    13:42

  • Find Instagram Influencers

    This video provides a step-by-step guide on using two free tools, Toolzu and Inflact, to find Instagram influencers within a specific niche. You learn how to effectively navigate and use the features of Toolzu and Inflact for influencer discovery. The video guides you on how to optimally set search parameters for finding niche-specific influencers. You get insights into evaluating the relevance of found influencers to your brand and product.

    5:38

  • Find Twitter (X) Influencers

    This video introduces the method of finding influencers on Twitter using the platform's advanced search feature. Using Twitter's advanced search to find influencers Performing a more nuanced search by filtering keywords, avoiding negative sentiment, and specifying language and engagement level. Demonstrating how to browse the resulting tweets and profiles to identify potential influencers. Previewing the upcoming discussion on how to screen and select influencers from the search results.

    7:03

  • Find 1000s Instagram Influencers (Advanced)

    This video explains a case study of how a global tennis brand can increase its exposure by partnering with micro-influencers on Instagram. Learning to identify suitable micro-influencers, especially those who are not already sponsored by other tennis brands. Implementing Google Search and the Apify tool to find and scrape Instagram profiles related to tennis. Running the Instagram Profile Scraper on Apify to collect more data about potential influencers.

    11:47

  • Influencer Databases

    This video provides an overview of three different influencer databases: Influencers Club, Inbeat Agency, and Heepsy, and discusses their functionalities. A walkthrough of the services offered by Influencers Club, including their process of face-to-face meetings and charging per influencer. Overview of Inbeat Agency and its dual function as an influencer database and agency. Exploration of Heepsy, its free influencer search feature, and its "upgrade to gold" option for accessing influencer contact information.

    3:48

  • Find LinkedIn Influencers

    The video is a guide about understanding and identifying LinkedIn influencers, and how to engage with them. Definition of LinkedIn influencers, and their role in B2B communication. The methods to identify a LinkedIn influencer and the significance of tags and Top Voice label. Importance of audience reach in B2B influencer marketing, and how even a smaller, specific audience can bring value. A practical demonstration of how to find influencers through LinkedIn's search and filter features.

    6:58

  • Influencer Platforms

    This video provides a comprehensive overview of four major influencer marketing platforms - Aspire, Upfluence, Influence Co, and HypeAuditor Co, highlighting their features and how they can be utilized for successful influencer marketing. Understanding the concept and benefits of influencer marketing platforms. Detailed introduction and workings of Aspire, Upfluence, Influence Co, and HypeAuditor Co Comparison of these platforms with manual methods of finding influencers.

    4:35

  • Outro

    This video concludes the section that provided an extensive guide on how to find thousands of influencers using various tools and strategies, in addition to offering a preview of the upcoming section on influencer filtering and selection.

    0:57
07

Pick Right Influencers

10 lectures • 23min

  • Intro

    This video serves as an introduction to a detailed course about selecting the most suitable influencers for your brand. Introduction to the checklist for selecting suitable influencers Overview of topics covered in subsequent videos: engagement rate, fake detection, free tools, account quality, target audience, branding, sampling, affiliate and payment, and risk assessment.

    1:02

  • Download The Checklist Here

    0:08

  • Engagement Rate & Fake Detection

    This lecture explains the engagement rate, how it differs across platforms and its relevance in detecting genuine influencers. Introduction to engagement rate and its importance in influencer marketing How engagement rates vary based on platform and content category Methods of calculating engagement rate on different platforms like Instagram, TikTok, YouTube, Twitter, and LinkedIn The correlation between engagement rate and detection of fake followers

    3:15

  • Free Tools To Calculate Engagement

    This video guides you on analyzing the engagement rates of different influencers across various platforms using free tools. Introduction to four influencers from Instagram, TikTok, YouTube, and Twitter, and their respective content niches. Utilizing free tools like Hype Auditor, GRIN, Social Blade, and Follower Audit for influencer engagement analysis. Practical demonstration of using the mentioned tools to gauge the influencers' engagement rates and account quality. Comparison and analysis of the gathered data to determine the effectiveness of each influencer's engagement.

    6:14

  • Account Quality

    This video provides valuable insights into determining the quality of an influencer's account for successful marketing campaigns. The importance of verifying the authenticity of an influencer's followers. Understanding the significance of engagement rates for the influencer's content. Evaluating the influencer's content quality and consistency to meet your brand standards. Using a mix of tools and manual checks for a comprehensive influencer research.

    2:25

  • Target Audience (Demographics)

    This video guides viewers through the steps of evaluating an influencer's audience to ensure alignment with their brand's target demographics. Identifying the age group of your brand's specific target audience and ensuring it aligns with the influencer's audience. Factoring in geographical location when targeting a specific audience through an influencer. Understanding the gender demographics of an influencer's audience for brands with a specific gender target. Assessing language preferences of an influencer's audience for brands operating in specific regions.

    2:47

  • Branding

    This video provides insights into how branding plays a crucial role in influencer marketing and the key considerations for effective collaborations. The importance of aligning an influencer's content with your brand's messaging and values. Considering whether you need the influencer to show their face in the content. The significance of the influencer's voice or tone in content creation. The need to discuss terms of content rights before starting a collaboration.

    2:14

  • Sampling, Affiliate, and Payment

    This video discusses the sampling, affiliate, and payment aspects of the influencer selection process for successful influencer marketing. The feasibility and benefits of using product or service sampling for promotion. The importance of an influencer's location for easy product or sample shipping. The potential of an affiliate partnership and its implications on influencer collaboration.

    2:05

  • Risk Assessment

    The video focuses on the importance of conducting a thorough risk assessment before collaborating with an influencer in your marketing efforts. Investigating an influencer's history of posting controversial or sensitive content is necessary. Understanding an influencer's specific requirements or expectations, such as exclusivity or noncompete agreements. Assessing whether the influencer has used offensive language or promoted inappropriate content in the past.

    2:06

  • Outro

    This video wraps up the series on selecting the right influencers, providing a summary and a downloadable checklist for quick reference during your influencer marketing campaigns.

    0:56
08

Reach 100s of Influencers

8 lectures • 29min

  • Intro

    This video introduces the strategies for effectively reaching influencers in the context of influencer marketing.

    1:02

  • Emailing

    In this lecture, the emphasis is on how to effectively email influencers, including where to find their contact details and how to craft a compelling email. How to find influencers' email addresses across different platforms like Instagram, TikTok, YouTube, Twitter, and Facebook. Guidance on how to use the provided 20 influencer reach-out email templates. The importance of personalizing emails and tips on how to do it effectively. Recommendations for bulk emailing tools and the best practices for sending follow-up emails.

    2:40

  • 20 Influencer Email Templates!

    10:02

  • Direct Messaging

    This video explores the nuances of reaching out to influencers through direct messaging and offers practical advice for maximizing the chances of a positive response. Introduction to the 20 direct message templates provided in the course for influencer outreach. The process and limitations of sending direct messages to influencers on various platforms including Instagram, Facebook, TikTok, Twitter, LinkedIn, and YouTube. The importance of sending follow-up messages if the initial message doesn't receive a response.

    2:53

  • 20 Influencer Direct Message Templates!

    4:23

  • Managers & Influencer Agencies

    This video provides detailed guidance on collaborating with influencers through their managers or agencies for effective influencer marketing. Key scenarios when you should consider reaching out to managers or agencies The benefits and differences of working with a manager or agency versus directly with an influencer Practical tips on how and where to find contact information for managers or agencies. A sneak peek into the next lecture which will provide message templates for reaching out to managers or agencies.

    5:40

  • Reach Out Messages For Managers/Agencies

    1:08

  • Outro

    The outro video summarizes and concludes the section of the Influencer Marketing course that covered various methods of reaching out to influencers effectively.

    0:51
09

Briefing Influencers & Creating Campaign

10 lectures • 34min

  • Intro

    This video is an introduction to a section that focuses on briefing influencers and creating campaigns for social media platforms.

    1:12

  • Setting Goals & Objectives

    This video discusses the importance of setting clear goals and objectives with examples from real-life case studies. Different goals and objectives for influencer campaigns include increasing brand awareness, driving sales, and growing social media following. Real-life examples of brands like Revolve, Daniel Wellington, and Anastasia Beverly Hills. The use of unique strategies, such as the use of discount codes and product gifting, to achieve campaign goals.

    3:26

  • TikTok Creative Center

    This video explores the TikTok Creative Center as a resource for finding inspiration. Introduction to TikTok Creative Center as a resource for inspiration and creative trends. How to navigate the TikTok Creative Center, including the Inspiration and Trends sections. Showcasing examples of successful ad campaigns and insights into why they work.

    4:16

  • Facebook Ad Library

    This video is an educational walkthrough of Facebook's Ad Library and its application in influencer marketing campaigns. An introduction to Facebook's Ad Library as a tool for inspiration. A step-by-step guide to use Facebook Ad Library to explore and search for ads. Practical examples of how to use the tool for generating creative campaign ideas.

    2:48

  • How To Brief Properly?

    This video delves into the various types of briefs used in influencer marketing, emphasizing the importance of a well-crafted brief. Explanation of what a brief is and its role. Overview of different types of briefs used. Detailed examples and instructions on how to create effective briefs. The significance of keeping the briefs short, clear, and engaging for influencers.

    4:59

  • Content Intervention

    This video details the concept of brand intervention and its varying degrees based on the influencer's experience and the brand's objectives. Definition of brand intervention and its importance in influencer marketing. Understanding when to intervene in content creation process based on influencer's experience, brand's objectives, and type of content.

    4:31

  • Breif Example: Ad Creative

    The video explains the importance and advantages of Influencer Generated Content (IGC) for advertising campaigns across various social media platforms. Introduction to Influencer Generated Content (IGC) and its role in advertising campaigns. Advantages of using IGC, including authenticity, cost-effectiveness, and relevance. Guidance on briefing influencers for IGC, detailing how to communicate campaign objectives, specify platform requirements, and provide brand guidelines. Demonstration of how to structure a brief for influencers creating content for your advertisements.

    4:47

  • Breif Examples: TikTok Challenge

    This video focuses on TikTok challenges, a popular type of influencer marketing campaign. The fundamental elements of successful TikTok challenges: catchy hashtags, engaging actions, clear instructions, and brand integration. An in-depth analysis of successful TikTok challenges like #InMyDenim Challenge by Guess and the #BottleCapChallenge, showing the impact of user-generated content. The importance and effectiveness of TikTok challenges in engaging audiences and promoting your brand.

    4:00

  • Breif Examples - YouTube

    The video talks about the types of briefs that companies create for YouTube influencers, explaining the different kinds of influencer marketing campaigns through case studies. The role of YouTube and the types of sponsored content created on the platform: product reviews, integrations, and sponsored collaborations. Examples of influencer campaign briefs for YouTube, focusing on product reviews and sponsored video integration. Case studies of successful YouTube influencer campaigns by Purple Mattress and Squarespace, with a breakdown of their strategy and results. Tips for creating effective briefs for YouTube influencers, keeping in mind the long-form content format and audience engagement.

    2:57

  • Outro

    This video marks the conclusion of a section of the Influencer Marketing course, summarizing key learnings and encouraging the application of these skills in future influencer marketing endeavors.

    1:20
10

Pricing & Negotiation

5 lectures • 11min

  • Intro

    Maximize your budget by learning the art of pricing and negotiation in influencer marketing. This video introduces the key aspects of influencer pricing, the significance of successful negotiation, and a sneak peek into what's coming next.

    1:30

  • The Reality of Pricing

    Unlock the secret behind influencer pricing. This video discusses: The flexible nature of influencer pricing. The role of an influencer's size in pricing. The necessity of negotiation and bargaining. How to approach collaborations with a flexible mindset.

    2:17

  • Factors Affecting Influencer Pricing

    This video elaborates on the factors affecting the pricing of influencer marketing campaigns. The impact of content placement and the social media used on campaign pricing. An influencer's follower count and audience quality are important in determining their value. The role of audience engagement in pricing decisions. How the complexity and quality of content production affect campaign cost.

    2:40

  • Negotiation Strategies

    This video provides valuable strategies for negotiating with influencers to secure beneficial agreements. Offering added value to the influencer without increasing actual costs. Preserving an influencer's credibility to prevent a hike in asking price. Building trust through prepayment and proposing long-term collaborations for better deals. Requesting additional value to justify costs that exceed your budget.

    2:55

  • Outro

    This video concludes the pricing and negotiation section, summarizing key insights and strategies covered in the section.

    1:28